--- title: "Bitdefender vs McAfee: Which is searched more in New Zealand?" description: "Is Bitdefender or McAfee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Antivirus plus brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-antivirus-plus-brands/compare/bitdefender-vs-mcafee" publisher: "Brandwave" --- # Bitdefender vs McAfee: Which is searched more in New Zealand? Is Bitdefender or McAfee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Antivirus plus brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bitdefender and McAfee - **Competitive set**: Antivirus plus brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bitdefender Share of Search**: 29.7% - **McAfee Share of Search**: 60.3% ## Is Bitdefender or McAfee more popular in search? - In September 2026, McAfee had more branded searches than Bitdefender among antivirus plus brands in New Zealand. McAfee had about 3,570 branded searches, while Bitdefender had 1,760. McAfee made up 60.3% of all antivirus plus brand searches we track, and Bitdefender accounted for 29.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Bitdefender took it in July 2026, McAfee took it in August 2026. - Across the 12 months ending September 2026, Bitdefender’s share of searches among antivirus plus brands in New Zealand moved from 35.7% to 29.7%, and its estimated monthly branded searches moved from 2.2K to 1.8K. - Across the 12 months ending September 2026, McAfee’s share of searches among antivirus plus brands in New Zealand moved from 50.3% to 60.3%, and its estimated monthly branded searches moved from 3.2K to 3.6K. ## Top antivirus plus brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bitdefender was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. McAfee was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bitdefender was listed before McAfee in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bitdefender | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Norton | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | McAfee | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about antivirus plus brands - Asked ChatGPT "Which antivirus plus brand should I use in New Zealand?": 1. Bitdefender, 2. Norton - Asked ChatGPT "What are the best antivirus plus brands in New Zealand?": 1. Bitdefender, 2. Norton, 3. McAfee - Asked ChatGPT "What's the best antivirus plus brand in New Zealand for extra device protection?": 1. Bitdefender, 2. Norton - Searched Google, AI Overview "internet security nz": 1. Norton Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand antivirus plus brands in September 2026? - In September 2026, McAfee gained share of searches among antivirus plus brands in New Zealand, from 46.2% to 60.3%. - In September 2026, Bitdefender lost share of searches among antivirus plus brands in New Zealand, from 39.5% to 29.7%. ## Month by month | Month | Bitdefender estimated searches | Bitdefender Share of Search | Bitdefender rank | McAfee estimated searches | McAfee Share of Search | McAfee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2K | 35.7% | 2 | 3.2K | 50.3% | 1 | | Nov 2025 | 2.2K | 36% | 2 | 3.1K | 52% | 1 | | Dec 2025 | 1.7K | 28.9% | 2 | 3.4K | 56.5% | 1 | | Jan 2026 | 2.1K | 33.4% | 2 | 3.2K | 50.7% | 1 | | Feb 2026 | 1.9K | 31% | 2 | 3.4K | 55% | 1 | | Mar 2026 | 2.5K | 38.2% | 2 | 3.3K | 50.6% | 1 | | Apr 2026 | 2K | 36.9% | 2 | 2.8K | 50.2% | 1 | | May 2026 | 2.3K | 36.5% | 2 | 3.2K | 51.9% | 1 | | Jun 2026 | 2.2K | 37.4% | 2 | 2.9K | 50.1% | 1 | | Jul 2026 | 2.1K | 43.6% | 1 | 2K | 41.3% | 2 | | Aug 2026 | 2K | 39.5% | 2 | 2.3K | 46.2% | 1 | | Sep 2026 | 1.8K | 29.7% | 2 | 3.6K | 60.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bitdefender’s and McAfee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bitdefender**: Measured on the search terms “bitdefender”, “bitdefender av”, “bitdefender cen” and “bitdefender total sec”, summed into one figure. - **McAfee**: Measured on the search terms “jonathan mcafee”, “mcafee”, “mcafee av”, “mcafee protection”, “mcafee total protection” and “mcafee web protection”, summed into one figure. - [Bitdefender profile](/demand/nz/brands/bitdefender) - [McAfee profile](/demand/nz/brands/mcafee) - [All antivirus plus brands in New Zealand](/demand/nz/categories/nz-antivirus-plus-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bitdefender or McAfee more popular in search? In September 2026, McAfee had more branded searches than Bitdefender among antivirus plus brands in New Zealand. McAfee had about 3,570 branded searches, while Bitdefender had 1,760. McAfee made up 60.3% of all antivirus plus brand searches we track, and Bitdefender accounted for 29.7%. ## Cite this page Brandwave. "Bitdefender vs McAfee: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-antivirus-plus-brands/compare/bitdefender-vs-mcafee This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-antivirus-plus-brands/compare/bitdefender-vs-mcafee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.