---
title: "Antiseptic spray brands in New Zealand: Which are searched most?"
description: "Compare the antiseptic spray brands people buy. Share of Search among Dettol, Betadine and Band-Aid, the antiseptic spray brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-antiseptic-spray-brands"
publisher: "Brandwave"
---

# Antiseptic spray brands in New Zealand: Which are searched most?

Compare the antiseptic spray brands people buy. Share of Search among Dettol, Betadine and Band-Aid, the antiseptic spray brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Antiseptic spray brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dettol, 45.6%

## Which brand is most popular in search among antiseptic spray brands in New Zealand?

- In September 2026, Dettol was the most searched among antiseptic spray brands in New Zealand, with an estimated 4.8K branded searches, 45.6% of all searches for the three we track.
- Betadine is in 2nd place, 16.5 percentage points behind at 29%.
- Across the 12 months ending September 2026, Dettol’s share of searches among antiseptic spray brands in New Zealand increased from 41.5% to 45.6%.
- Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic spray brands in New Zealand decreased from 34.8% to 29%.
- Across the 12 months ending September 2026, Band-Aid’s share of searches among antiseptic spray brands in New Zealand increased from 23.7% to 25.4%.
- Across the 12 months ending September 2026, Dettol’s share of searches among antiseptic spray brands in New Zealand peaked at 46.1% in July 2026 and was lowest at 34.3% in December 2025.
- Across the 12 months ending September 2026, Band-Aid’s share of searches among antiseptic spray brands in New Zealand peaked at 35.2% in December 2025 and was lowest at 21.8% in January 2026.

## Top antiseptic spray brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Betadine appeared every time. Dettol was recommended most often, coming first in both answers that gave a list. Betadine was second. Band-Aid, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dettol | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Betadine | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Band-Aid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about antiseptic spray brands

- Asked ChatGPT "Which antiseptic spray brand should I buy in New Zealand?": 1. Dettol, 2. Betadine
- Asked ChatGPT "What are the best antiseptic spray brands in New Zealand?": 1. Betadine
- Asked ChatGPT "What's the best antiseptic spray brand in New Zealand for minor cuts and scrapes?": 1. Dettol, 2. Betadine
- Searched Google, AI Overview "best antiseptic spray": 1. Betadine, 2. Dettol
- Searched Google, AI Overview "best wound spray": 1. Dettol, 2. Betadine

Not named in any answer: Band-Aid.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Dettol vs Betadine: compare search popularity](/demand/nz/compare/betadine-vs-dettol): 45.6% against 29% Share of Search.
- [Dettol vs Band-Aid: compare search popularity](/demand/nz/compare/band-aid-vs-dettol): 45.6% against 25.4% Share of Search.
- [Betadine vs Band-Aid: compare search popularity](/demand/nz/compare/band-aid-vs-betadine): 29% against 25.4% Share of Search.

## How did search popularity change for New Zealand antiseptic spray brands in September 2026?

- Estimated monthly branded searches for Dettol in New Zealand rose 34.3% over 12 measured months, from 3.6K to 4.8K in September 2026.
- Estimated monthly branded searches for Band-Aid in New Zealand rose 31.2% over 12 measured months, from 2K to 2.7K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dettol | 45.6% | 4.8K | -1.0% | Reckitt |
| 2 | Betadine | 29% | 3.1K | -1.3% | Betadine |
| 3 | Band-Aid | 25.4% | 2.7K | +1.1% | Band-Aid |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dettol | 3.6K | 41.5% | 1 |
| Oct 2025 | Betadine | 3K | 34.8% | 2 |
| Oct 2025 | Band-Aid | 2K | 23.7% | 3 |
| Nov 2025 | Dettol | 3.6K | 38.8% | 1 |
| Nov 2025 | Betadine | 3K | 32.8% | 2 |
| Nov 2025 | Band-Aid | 2.6K | 28.4% | 3 |
| Dec 2025 | Band-Aid | 3.5K | 35.2% | 1 |
| Dec 2025 | Dettol | 3.4K | 34.3% | 2 |
| Dec 2025 | Betadine | 3K | 30.5% | 3 |
| Jan 2026 | Dettol | 4.3K | 45.7% | 1 |
| Jan 2026 | Betadine | 3K | 32.5% | 2 |
| Jan 2026 | Band-Aid | 2K | 21.8% | 3 |
| Feb 2026 | Dettol | 3.6K | 41.7% | 1 |
| Feb 2026 | Betadine | 3K | 34.7% | 2 |
| Feb 2026 | Band-Aid | 2.1K | 23.6% | 3 |
| Mar 2026 | Dettol | 4.2K | 44.3% | 1 |
| Mar 2026 | Betadine | 3.1K | 33.2% | 2 |
| Mar 2026 | Band-Aid | 2.1K | 22.4% | 3 |
| Apr 2026 | Dettol | 3.7K | 42% | 1 |
| Apr 2026 | Betadine | 3K | 34.7% | 2 |
| Apr 2026 | Band-Aid | 2K | 23.4% | 3 |
| May 2026 | Dettol | 3.9K | 41% | 1 |
| May 2026 | Betadine | 3.1K | 32.8% | 2 |
| May 2026 | Band-Aid | 2.5K | 26.2% | 3 |
| Jun 2026 | Dettol | 3.8K | 44.7% | 1 |
| Jun 2026 | Betadine | 2.7K | 31.2% | 2 |
| Jun 2026 | Band-Aid | 2.1K | 24.2% | 3 |
| Jul 2026 | Dettol | 4.6K | 46.1% | 1 |
| Jul 2026 | Betadine | 3.1K | 31.4% | 2 |
| Jul 2026 | Band-Aid | 2.2K | 22.5% | 3 |
| Aug 2026 | Dettol | 4.9K | 45.8% | 1 |
| Aug 2026 | Betadine | 3.1K | 29.2% | 2 |
| Aug 2026 | Band-Aid | 2.7K | 25% | 3 |
| Sep 2026 | Dettol | 4.8K | 45.6% | 1 |
| Sep 2026 | Betadine | 3.1K | 29% | 2 |
| Sep 2026 | Band-Aid | 2.7K | 25.4% | 3 |

## What is being compared

- **Band-Aid**: Measured on the search terms “band aid”, “band aid brand”, “band aid plaster”, “bandaid”, “blister band aid”, “crepe band aid”, “finger band aid”, “liquid band aid” and “waterproof band aid”, summed into one figure.
- **Betadine**: Measured on the search terms “betadine” and “betadine antiseptic”, summed into one figure.
- **Dettol**: Measured on the search terms “dettol”, “dettol antibacterial”, “dettol antiseptic”, “dettol antiseptic liquid”, “dettol disinfectant”, “dettol laundry liquid”, “dettol laundry sanitiser”, “dettol laundry sanitizer”, “dettol liquid”, “dettol sanitizer” and “dettol wipes”, summed into one figure.

- [Band-Aid](/demand/nz/brands/band-aid)
- [Betadine](/demand/nz/brands/betadine)
- [Dettol](/demand/nz/brands/dettol)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among antiseptic spray brands in New Zealand?

In September 2026, Dettol was the most searched among antiseptic spray brands in New Zealand, with an estimated 4.8K branded searches, 45.6% of all searches for the three we track.

## Cite this page

Brandwave. "Antiseptic spray brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-antiseptic-spray-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-antiseptic-spray-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.