--- title: "Dettol vs Savlon: Which is searched more in New Zealand?" description: "Is Dettol or Savlon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Antiseptic cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-antiseptic-cream-brands/compare/dettol-vs-savlon" publisher: "Brandwave" --- # Dettol vs Savlon: Which is searched more in New Zealand? Is Dettol or Savlon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Antiseptic cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dettol and Savlon - **Competitive set**: Antiseptic cream brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dettol Share of Search**: 55.7% - **Savlon Share of Search**: 8.8% ## Is Dettol or Savlon more popular in search? - In September 2026, Dettol had more branded searches than Savlon among antiseptic cream brands in New Zealand. Dettol had about 4,820 branded searches, while Savlon had 760. Dettol made up 55.7% of all antiseptic cream brand searches we track, and Savlon accounted for 8.8%. - Dettol was ahead of Savlon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dettol’s share of searches among antiseptic cream brands in New Zealand moved from 48.6% to 55.7%, and its estimated monthly branded searches moved from 3.6K to 4.8K. - Across the 12 months ending September 2026, Savlon’s share of searches among antiseptic cream brands in New Zealand moved from 10.7% to 8.8%, and its estimated monthly branded searches moved from 790 to 760. ## Top antiseptic cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Savlon appeared in all five answers. Dettol did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Savlon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Betadine | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dettol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about antiseptic cream brands - Asked ChatGPT "Which antiseptic cream brand should I buy in New Zealand?": 1. Savlon, 2. Betadine - Asked ChatGPT "What are the best antiseptic cream brands in New Zealand?": 1. Savlon, 2. Betadine - Asked ChatGPT "What's the best antiseptic cream brand in New Zealand for minor cuts and scrapes?": 1. Savlon, 2. Betadine - Searched Google, AI Overview "antiseptic cream nz": 1. Savlon, 2. Betadine - Searched Google, AI Overview "best cream for cuts": 1. Savlon Not named in any answer: Dettol. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand antiseptic cream brands in September 2026? - Dettol’s share of searches among antiseptic cream brands in New Zealand has gained ground for 3 months in a row, from 53.4% to 55.7% in September 2026. ## Month by month | Month | Dettol estimated searches | Dettol Share of Search | Dettol rank | Savlon estimated searches | Savlon Share of Search | Savlon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 48.6% | 1 | 790 | 10.7% | 3 | | Nov 2025 | 3.6K | 48.6% | 1 | 770 | 10.4% | 3 | | Dec 2025 | 3.4K | 47% | 1 | 810 | 11.2% | 3 | | Jan 2026 | 4.3K | 51.7% | 1 | 950 | 11.5% | 3 | | Feb 2026 | 3.6K | 48.9% | 1 | 770 | 10.3% | 3 | | Mar 2026 | 4.2K | 50.5% | 1 | 950 | 11.6% | 3 | | Apr 2026 | 3.7K | 49% | 1 | 790 | 10.5% | 3 | | May 2026 | 3.9K | 49.8% | 1 | 810 | 10.4% | 3 | | Jun 2026 | 3.8K | 53.4% | 1 | 660 | 9.3% | 3 | | Jul 2026 | 4.6K | 54.7% | 1 | 660 | 7.9% | 3 | | Aug 2026 | 4.9K | 55.5% | 1 | 790 | 9% | 3 | | Sep 2026 | 4.8K | 55.7% | 1 | 760 | 8.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Dettol’s and Savlon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dettol**: Measured on the search terms “dettol”, “dettol antibacterial”, “dettol antiseptic”, “dettol antiseptic liquid”, “dettol disinfectant”, “dettol laundry liquid”, “dettol laundry sanitiser”, “dettol laundry sanitizer”, “dettol liquid”, “dettol sanitizer” and “dettol wipes”, summed into one figure. - **Savlon**: Measured on the search terms “savlon” and “savlon antiseptic”, summed into one figure. - [Dettol profile](/demand/nz/brands/dettol) - [Savlon profile](/demand/nz/brands/savlon) - [All antiseptic cream brands in New Zealand](/demand/nz/categories/nz-antiseptic-cream-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dettol or Savlon more popular in search? In September 2026, Dettol had more branded searches than Savlon among antiseptic cream brands in New Zealand. Dettol had about 4,820 branded searches, while Savlon had 760. Dettol made up 55.7% of all antiseptic cream brand searches we track, and Savlon accounted for 8.8%. ## Cite this page Brandwave. "Dettol vs Savlon: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-antiseptic-cream-brands/compare/dettol-vs-savlon This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-antiseptic-cream-brands/compare/dettol-vs-savlon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.