---
title: "Antiseptic brands in New Zealand: Which are searched most?"
description: "Compare the antiseptic brands New Zealanders buy. Share of Search among Dettol, Betadine, Crystaderm and Savlon, the antiseptic brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-antiseptic-brands"
publisher: "Brandwave"
---

# Antiseptic brands in New Zealand: Which are searched most?

Compare the antiseptic brands New Zealanders buy. Share of Search among Dettol, Betadine, Crystaderm and Savlon, the antiseptic brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Antiseptic brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dettol, 41.7%

## Which brand is most popular in search among antiseptic brands in New Zealand?

- In September 2026, Dettol was the most searched among antiseptic brands in New Zealand, with an estimated 4.8K branded searches, 41.7% of all searches for the four we track.
- Betadine is in 2nd place, 15.2 percentage points behind at 26.6%.
- Across the 12 months ending September 2026, Dettol’s share of searches among antiseptic brands in New Zealand increased from 34.9% to 41.7%.
- Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic brands in New Zealand decreased from 29.3% to 26.6%.
- Across the 12 months ending September 2026, Crystaderm’s share of searches among antiseptic brands in New Zealand decreased from 28.2% to 25.1%.
- Across the 12 months ending September 2026, Savlon’s share of searches among antiseptic brands in New Zealand decreased from 7.7% to 6.6%.
- Across the 12 months ending September 2026, Dettol’s share of searches among antiseptic brands in New Zealand peaked at 41.7% in September 2026 and was lowest at 33.5% in December 2025.
- Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic brands in New Zealand peaked at 29.8% in December 2025 and was lowest at 25.6% in January 2026.
- Across the 12 months ending September 2026, Crystaderm’s share of searches among antiseptic brands in New Zealand peaked at 30.5% in March 2026 and was lowest at 24.9% in August 2026.
- Across the 12 months ending September 2026, Savlon’s share of searches among antiseptic brands in New Zealand peaked at 8% in March 2026 and was lowest at 5.9% in July 2026.

## Top antiseptic brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Betadine appeared every time. Betadine was recommended most often, coming first in three out of five answers. Savlon was second, and Crystaderm was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Betadine | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Savlon | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Crystaderm | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Dettol | 4th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about antiseptic brands

- Asked ChatGPT "Which antiseptic brand should I buy in New Zealand?": 1. Savlon, 2. Betadine
- Asked ChatGPT "What are the best antiseptic brands in New Zealand?": 1. Betadine, 2. Savlon, 3. Crystaderm, 4. Dettol
- Asked ChatGPT "What's the best antiseptic brand in New Zealand for wound cleaning?": 1. Betadine, 2. Savlon
- Searched Google, AI Overview "antiseptic nz": 1. Betadine, 2. Crystaderm
- Searched Google, AI Overview "antiseptic brand": 1. Dettol, 2. Betadine, 3. Crystaderm, 4. Savlon

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Dettol vs Betadine: compare search popularity](/demand/nz/compare/betadine-vs-dettol): 41.7% against 26.6% Share of Search.
- [Dettol vs Crystaderm: compare search popularity](/demand/nz/compare/crystaderm-vs-dettol): 41.7% against 25.1% Share of Search.
- [Dettol vs Savlon: compare search popularity](/demand/nz/compare/dettol-vs-savlon): 41.7% against 6.6% Share of Search.
- [Betadine vs Crystaderm: compare search popularity](/demand/nz/compare/betadine-vs-crystaderm): 26.6% against 25.1% Share of Search.
- [Betadine vs Savlon: compare search popularity](/demand/nz/compare/betadine-vs-savlon): 26.6% against 6.6% Share of Search.
- [Crystaderm vs Savlon: compare search popularity](/demand/nz/compare/crystaderm-vs-savlon): 25.1% against 6.6% Share of Search.

## How did search popularity change for New Zealand antiseptic brands in September 2026?

- Dettol’s share of searches among antiseptic brands in New Zealand has gained ground for 3 months in a row, from 38% to 41.7% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dettol | 41.7% | 4.8K | -1.0% | Reckitt |
| 2 | Betadine | 26.6% | 3.1K | -1.3% | Betadine |
| 3 | Crystaderm | 25.1% | 2.9K | 0.0% | Crystaderm |
| 4 | Savlon | 6.6% | 760 | -3.8% | Savlon |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dettol | 3.6K | 34.9% | 1 |
| Oct 2025 | Betadine | 3K | 29.3% | 2 |
| Oct 2025 | Crystaderm | 2.9K | 28.2% | 3 |
| Oct 2025 | Savlon | 790 | 7.7% | 4 |
| Nov 2025 | Dettol | 3.6K | 34.9% | 1 |
| Nov 2025 | Betadine | 3K | 29.5% | 2 |
| Nov 2025 | Crystaderm | 2.9K | 28.1% | 3 |
| Nov 2025 | Savlon | 770 | 7.5% | 4 |
| Dec 2025 | Dettol | 3.4K | 33.5% | 1 |
| Dec 2025 | Betadine | 3K | 29.8% | 2 |
| Dec 2025 | Crystaderm | 2.9K | 28.7% | 3 |
| Dec 2025 | Savlon | 810 | 8% | 4 |
| Jan 2026 | Dettol | 4.3K | 36% | 1 |
| Jan 2026 | Crystaderm | 3.6K | 30.4% | 2 |
| Jan 2026 | Betadine | 3K | 25.6% | 3 |
| Jan 2026 | Savlon | 950 | 8% | 4 |
| Feb 2026 | Dettol | 3.6K | 35.2% | 1 |
| Feb 2026 | Betadine | 3K | 29.3% | 2 |
| Feb 2026 | Crystaderm | 2.9K | 28% | 3 |
| Feb 2026 | Savlon | 770 | 7.4% | 4 |
| Mar 2026 | Dettol | 4.2K | 35.1% | 1 |
| Mar 2026 | Crystaderm | 3.6K | 30.5% | 2 |
| Mar 2026 | Betadine | 3.1K | 26.3% | 3 |
| Mar 2026 | Savlon | 950 | 8% | 4 |
| Apr 2026 | Dettol | 3.7K | 35.4% | 1 |
| Apr 2026 | Betadine | 3K | 29.2% | 2 |
| Apr 2026 | Crystaderm | 2.9K | 27.9% | 3 |
| Apr 2026 | Savlon | 790 | 7.6% | 4 |
| May 2026 | Dettol | 3.9K | 36.3% | 1 |
| May 2026 | Betadine | 3.1K | 29% | 2 |
| May 2026 | Crystaderm | 2.9K | 27.1% | 3 |
| May 2026 | Savlon | 810 | 7.6% | 4 |
| Jun 2026 | Dettol | 3.8K | 38% | 1 |
| Jun 2026 | Crystaderm | 2.9K | 28.9% | 2 |
| Jun 2026 | Betadine | 2.7K | 26.5% | 3 |
| Jun 2026 | Savlon | 660 | 6.6% | 4 |
| Jul 2026 | Dettol | 4.6K | 40.6% | 1 |
| Jul 2026 | Betadine | 3.1K | 27.7% | 2 |
| Jul 2026 | Crystaderm | 2.9K | 25.8% | 3 |
| Jul 2026 | Savlon | 660 | 5.9% | 4 |
| Aug 2026 | Dettol | 4.9K | 41.7% | 1 |
| Aug 2026 | Betadine | 3.1K | 26.6% | 2 |
| Aug 2026 | Crystaderm | 2.9K | 24.9% | 3 |
| Aug 2026 | Savlon | 790 | 6.8% | 4 |
| Sep 2026 | Dettol | 4.8K | 41.7% | 1 |
| Sep 2026 | Betadine | 3.1K | 26.6% | 2 |
| Sep 2026 | Crystaderm | 2.9K | 25.1% | 3 |
| Sep 2026 | Savlon | 760 | 6.6% | 4 |

## What is being compared

- **Betadine**: Measured on the search terms “betadine” and “betadine antiseptic”, summed into one figure.
- **Crystaderm**: Measured on the search term “crystaderm”.
- **Dettol**: Measured on the search terms “dettol”, “dettol antibacterial”, “dettol antiseptic”, “dettol antiseptic liquid”, “dettol disinfectant”, “dettol laundry liquid”, “dettol laundry sanitiser”, “dettol laundry sanitizer”, “dettol liquid”, “dettol sanitizer” and “dettol wipes”, summed into one figure.
- **Savlon**: Measured on the search terms “savlon” and “savlon antiseptic”, summed into one figure.

- [Betadine](/demand/nz/brands/betadine)
- [Crystaderm](/demand/nz/brands/crystaderm)
- [Dettol](/demand/nz/brands/dettol)
- [Savlon](/demand/nz/brands/savlon)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among antiseptic brands in New Zealand?

In September 2026, Dettol was the most searched among antiseptic brands in New Zealand, with an estimated 4.8K branded searches, 41.7% of all searches for the four we track.

## Cite this page

Brandwave. "Antiseptic brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-antiseptic-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-antiseptic-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.