---
title: "Animal health brands in New Zealand: Which are searched most?"
description: "Animal health brands New Zealand vets and farmers use. Share of Search among Virbac, Zoetis, Elanco, MSD Animal Health, Bomac, Jurox and Boehringer Ingelheim Animal Health, the animal health brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-animal-health-brands"
publisher: "Brandwave"
---

# Animal health brands in New Zealand: Which are searched most?

Animal health brands New Zealand vets and farmers use. Share of Search among Virbac, Zoetis, Elanco, MSD Animal Health, Bomac, Jurox and Boehringer Ingelheim Animal Health, the animal health brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Animal health brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Virbac, 34.6%

## Which brand is most popular in search among animal health brands in New Zealand?

- In September 2026, Virbac was the most searched among animal health brands in New Zealand, with an estimated 660 branded searches, 34.6% of all searches for the seven we track.
- Zoetis is in 2nd place, 7.9 percentage points behind at 26.7%.
- Across the 12 months ending September 2026, Virbac’s share of searches among animal health brands in New Zealand increased from 32.4% to 34.6%.
- Across the 12 months ending September 2026, Zoetis’ share of searches among animal health brands in New Zealand decreased from 31.8% to 26.7%.
- Across the 12 months ending September 2026, Elanco’s share of searches among animal health brands in New Zealand decreased from 20.5% to 19.4%.
- Across the 12 months ending September 2026, MSD Animal Health’s share of searches among animal health brands in New Zealand increased from 10.2% to 14.1%.
- Across the 12 months ending September 2026, Virbac’s share of searches among animal health brands in New Zealand peaked at 36.4% in March 2026 and was lowest at 28.3% in February 2026.
- Across the 12 months ending September 2026, Zoetis’ share of searches among animal health brands in New Zealand peaked at 37.3% in November 2025 and was lowest at 24.7% in March 2026.
- Across the 12 months ending September 2026, Elanco’s share of searches among animal health brands in New Zealand peaked at 21.7% in February 2026 and was lowest at 17.9% in December 2025.
- Across the 12 months ending September 2026, MSD Animal Health’s share of searches among animal health brands in New Zealand peaked at 16.4% in June 2026 and was lowest at 10.2% in November 2025.
- Across the 12 months ending September 2026, Bomac’s share of searches among animal health brands in New Zealand peaked at 3.6% in June 2026 and was lowest at 2.1% in December 2025.
- Across the 12 months ending September 2026, Jurox’s share of searches among animal health brands in New Zealand peaked at 1.6% in September 2026 and was lowest at 0.56% in November 2025.
- Across the 12 months ending September 2026, Jurox rose from 7th to 6th among animal health brands in New Zealand.
- Across the 12 months ending September 2026, Boehringer Ingelheim Animal Health fell from 6th to 7th among animal health brands in New Zealand.
- Across the 12 months ending September 2026, Bomac held steady: its share of searches among animal health brands in New Zealand moved less than 0.5 percentage points.

## Top animal health brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, MSD Animal Health was mentioned most often, in three of the five answers. Zoetis was recommended most often, coming first in two out of three answers that gave a list. MSD Animal Health was second, and Virbac was third. Bomac, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zoetis | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| MSD Animal Health | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Virbac | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Boehringer Ingelheim Animal Health | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Elanco | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bomac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jurox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about animal health brands

- Asked ChatGPT "Which animal health brand should I buy in New Zealand?": 1. Virbac, 2. MSD Animal Health
- Asked ChatGPT "What are the best animal health brands in New Zealand?": 1. Zoetis, 2. MSD Animal Health, 3. Boehringer Ingelheim Animal Health, 4. Virbac, 5. Elanco
- Asked ChatGPT "What's the best animal health brand in New Zealand for veterinary care?": 1. Zoetis, 2. MSD Animal Health, 3. Boehringer Ingelheim Animal Health
- Searched Google, AI Overview "veterinary medicine nz": named none of the brands we track
- Searched Google, AI Overview "farm animal health": named none of the brands we track

Not named in any answer: Bomac and Jurox.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Virbac vs Zoetis: compare search popularity](/demand/nz/compare/virbac-vs-zoetis): 34.6% against 26.7% Share of Search.
- [Virbac vs Elanco: compare search popularity](/demand/nz/compare/elanco-vs-virbac): 34.6% against 19.4% Share of Search.
- [Virbac vs MSD Animal Health: compare search popularity](/demand/nz/compare/msd-animal-health-vs-virbac): 34.6% against 14.1% Share of Search.
- [Virbac vs Bomac: compare search popularity](/demand/nz/compare/bomac-vs-virbac): 34.6% against 2.6% Share of Search.
- [Zoetis vs Elanco: compare search popularity](/demand/nz/compare/elanco-vs-zoetis): 26.7% against 19.4% Share of Search.
- [Zoetis vs MSD Animal Health: compare search popularity](/demand/nz/compare/msd-animal-health-vs-zoetis): 26.7% against 14.1% Share of Search.
- [Zoetis vs Bomac: compare search popularity](/demand/nz/compare/bomac-vs-zoetis): 26.7% against 2.6% Share of Search.
- [Elanco vs MSD Animal Health: compare search popularity](/demand/nz/compare/elanco-vs-msd-animal-health): 19.4% against 14.1% Share of Search.
- [Elanco vs Bomac: compare search popularity](/demand/nz/compare/bomac-vs-elanco): 19.4% against 2.6% Share of Search.
- [MSD Animal Health vs Bomac: compare search popularity](/demand/nz/compare/bomac-vs-msd-animal-health): 14.1% against 2.6% Share of Search.

## How did search popularity change for New Zealand animal health brands in September 2026?

- In September 2026, Virbac overtook Zoetis to become the leader among animal health brands in New Zealand, with 34.6% of the searches.
- In September 2026, Boehringer Ingelheim Animal Health gained share of searches among animal health brands in New Zealand, from 0.53% to 1%.
- In September 2026, Jurox gained share of searches among animal health brands in New Zealand, from 1.1% to 1.6%.
- In September 2026, Zoetis lost share of searches among animal health brands in New Zealand, from 31.6% to 26.7%.
- In September 2026, Elanco lost share of searches among animal health brands in New Zealand, from 20% to 19.4%.
- In September 2026, Bomac lost share of searches among animal health brands in New Zealand, from 3.2% to 2.6%.
- MSD Animal Health’s share of searches among animal health brands in New Zealand has lost ground for 3 months in a row, from 16.4% to 14.1% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Virbac | 34.6% | 660 | +17.9% | Virbac Group |
| 2 | Zoetis | 26.7% | 510 | -15.0% | Zoetis Inc. |
| 3 | Elanco | 19.4% | 370 | -2.6% | Elanco Animal Health Incorporated |
| 4 | MSD Animal Health | 14.1% | 270 | 0.0% | MSD Animal Health |
| 5 | Bomac | 2.6% | 50 | -16.7% | Bomac |
| 6 | Jurox | 1.6% | 30 | +50.0% | Jurox Pty Ltd |
| 7 | Boehringer Ingelheim Animal Health | 1% | 20 | +100.0% | Boehringer Ingelheim |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Virbac | 570 | 32.4% | 1 |
| Oct 2025 | Zoetis | 560 | 31.8% | 2 |
| Oct 2025 | Elanco | 360 | 20.5% | 3 |
| Oct 2025 | MSD Animal Health | 180 | 10.2% | 4 |
| Oct 2025 | Bomac | 50 | 2.8% | 5 |
| Oct 2025 | Boehringer Ingelheim Animal Health | 20 | 1.1% | 6 |
| Oct 2025 | Jurox | 20 | 1.1% | 7 |
| Nov 2025 | Zoetis | 660 | 37.3% | 1 |
| Nov 2025 | Virbac | 520 | 29.4% | 2 |
| Nov 2025 | Elanco | 340 | 19.2% | 3 |
| Nov 2025 | MSD Animal Health | 180 | 10.2% | 4 |
| Nov 2025 | Bomac | 50 | 2.8% | 5 |
| Nov 2025 | Boehringer Ingelheim Animal Health | 10 | 0.56% | 6 |
| Nov 2025 | Jurox | 10 | 0.56% | 7 |
| Dec 2025 | Zoetis | 530 | 36.6% | 1 |
| Dec 2025 | Virbac | 460 | 31.7% | 2 |
| Dec 2025 | Elanco | 260 | 17.9% | 3 |
| Dec 2025 | MSD Animal Health | 150 | 10.3% | 4 |
| Dec 2025 | Bomac | 30 | 2.1% | 5 |
| Dec 2025 | Boehringer Ingelheim Animal Health | 10 | 0.69% | 6 |
| Dec 2025 | Jurox | 10 | 0.69% | 7 |
| Jan 2026 | Virbac | 540 | 34.8% | 1 |
| Jan 2026 | Zoetis | 430 | 27.7% | 2 |
| Jan 2026 | Elanco | 300 | 19.4% | 3 |
| Jan 2026 | MSD Animal Health | 210 | 13.5% | 4 |
| Jan 2026 | Bomac | 40 | 2.6% | 5 |
| Jan 2026 | Jurox | 20 | 1.3% | 6 |
| Jan 2026 | Boehringer Ingelheim Animal Health | 10 | 0.65% | 7 |
| Feb 2026 | Zoetis | 530 | 31.9% | 1 |
| Feb 2026 | Virbac | 470 | 28.3% | 2 |
| Feb 2026 | Elanco | 360 | 21.7% | 3 |
| Feb 2026 | MSD Animal Health | 220 | 13.3% | 4 |
| Feb 2026 | Bomac | 50 | 3% | 5 |
| Feb 2026 | Jurox | 20 | 1.2% | 6 |
| Feb 2026 | Boehringer Ingelheim Animal Health | 10 | 0.6% | 7 |
| Mar 2026 | Virbac | 720 | 36.4% | 1 |
| Mar 2026 | Zoetis | 490 | 24.7% | 2 |
| Mar 2026 | Elanco | 400 | 20.2% | 3 |
| Mar 2026 | MSD Animal Health | 270 | 13.6% | 4 |
| Mar 2026 | Bomac | 70 | 3.5% | 5 |
| Mar 2026 | Jurox | 20 | 1% | 6 |
| Mar 2026 | Boehringer Ingelheim Animal Health | 10 | 0.51% | 7 |
| Apr 2026 | Virbac | 560 | 32.7% | 1 |
| Apr 2026 | Zoetis | 470 | 27.5% | 2 |
| Apr 2026 | Elanco | 340 | 19.9% | 3 |
| Apr 2026 | MSD Animal Health | 270 | 15.8% | 4 |
| Apr 2026 | Bomac | 40 | 2.3% | 5 |
| Apr 2026 | Jurox | 20 | 1.2% | 6 |
| Apr 2026 | Boehringer Ingelheim Animal Health | 10 | 0.58% | 7 |
| May 2026 | Virbac | 600 | 32.3% | 1 |
| May 2026 | Zoetis | 580 | 31.2% | 2 |
| May 2026 | Elanco | 370 | 19.9% | 3 |
| May 2026 | MSD Animal Health | 220 | 11.8% | 4 |
| May 2026 | Bomac | 60 | 3.2% | 5 |
| May 2026 | Jurox | 20 | 1.1% | 6 |
| May 2026 | Boehringer Ingelheim Animal Health | 10 | 0.54% | 7 |
| Jun 2026 | Virbac | 650 | 33.3% | 1 |
| Jun 2026 | Zoetis | 500 | 25.6% | 2 |
| Jun 2026 | Elanco | 380 | 19.5% | 3 |
| Jun 2026 | MSD Animal Health | 320 | 16.4% | 4 |
| Jun 2026 | Bomac | 70 | 3.6% | 5 |
| Jun 2026 | Jurox | 20 | 1% | 6 |
| Jun 2026 | Boehringer Ingelheim Animal Health | 10 | 0.51% | 7 |
| Jul 2026 | Virbac | 660 | 34.9% | 1 |
| Jul 2026 | Zoetis | 500 | 26.5% | 2 |
| Jul 2026 | Elanco | 370 | 19.6% | 3 |
| Jul 2026 | MSD Animal Health | 270 | 14.3% | 4 |
| Jul 2026 | Bomac | 50 | 2.6% | 5 |
| Jul 2026 | Boehringer Ingelheim Animal Health | 20 | 1.1% | 6 |
| Jul 2026 | Jurox | 20 | 1.1% | 7 |
| Aug 2026 | Zoetis | 600 | 31.6% | 1 |
| Aug 2026 | Virbac | 560 | 29.5% | 2 |
| Aug 2026 | Elanco | 380 | 20% | 3 |
| Aug 2026 | MSD Animal Health | 270 | 14.2% | 4 |
| Aug 2026 | Bomac | 60 | 3.2% | 5 |
| Aug 2026 | Jurox | 20 | 1.1% | 6 |
| Aug 2026 | Boehringer Ingelheim Animal Health | 10 | 0.53% | 7 |
| Sep 2026 | Virbac | 660 | 34.6% | 1 |
| Sep 2026 | Zoetis | 510 | 26.7% | 2 |
| Sep 2026 | Elanco | 370 | 19.4% | 3 |
| Sep 2026 | MSD Animal Health | 270 | 14.1% | 4 |
| Sep 2026 | Bomac | 50 | 2.6% | 5 |
| Sep 2026 | Jurox | 30 | 1.6% | 6 |
| Sep 2026 | Boehringer Ingelheim Animal Health | 20 | 1% | 7 |

## What is being compared

- **Boehringer Ingelheim Animal Health**: Measured on the search term “boehringer ingelheim animal health”.
- **Bomac**: Measured on the search terms “bomac” and “bomac contractors”, summed into one figure.
- **Elanco**: Measured on the search terms “claro elanco”, “elanco”, “elanco animal”, “elanco animal health”, “elanco bayer”, “elanco cattle products”, “elanco dog products”, “elanco flea products”, “elanco interceptor plus”, “elanco pet”, “elanco pet health”, “elanco pet products”, “elanco poultry products”, “elanco products”, “elanco vet”, “elanco veterinary products” and “osurnia by elanco”, summed into one figure.
- **Jurox**: Measured on the search terms “jurox” and “jurox animal health”, summed into one figure.
- **MSD Animal Health**: Measured on the search terms “msd animal health” and “msd animal health products”, summed into one figure.
- **Virbac**: Measured on the search terms “calgophos virbac”, “cet virbac”, “enzymatic virbac”, “equimyl virbac”, “feluro virbac”, “gastro virbac”, “milteforan virbac”, “neutered cat virbac”, “nutrigel virbac”, “urology virbac”, “veggie dent virbac”, “veggiedent fresh virbac”, “virbac”, “virbac alizin”, “virbac allerderm”, “virbac allergy”, “virbac allermyl”, “virbac anxitane”, “virbac aquadent”, “virbac cat”, “virbac cet”, “virbac cet aquadent”, “virbac cet chews”, “virbac cet enzymatic”, “virbac cet veggiedent”, “virbac chews”, “virbac clomicalm”, “virbac cortavance”, “virbac cortavance spray”, “virbac dermacool”, “virbac ear”, “virbac ear cleanser”, “virbac easotic”, “virbac enzymatic”, “virbac enzymatic chews”, “virbac enzymatic toothpaste”, “virbac epi soothe”, “virbac equimax”, “virbac flea”, “virbac flea spray”, “virbac flea treatment”, “virbac fogger”, “virbac food”, “virbac fortiflex”, “virbac gel”, “virbac hexarinse”, “virbac hpm”, “virbac humigel”, “virbac indorex spray”, “virbac keratolux”, “virbac ketochlor”, “virbac kidney”, “virbac megaderm”, “virbac milpro”, “virbac mouthwash”, “virbac multimin”, “virbac neutered cat”, “virbac nutri plus”, “virbac nutribound”, “virbac pasta”, “virbac pet”, “virbac pet food”, “virbac pet products”, “virbac pet toothpaste”, “virbac preventic collar”, “virbac pronefra”, “virbac puppy”, “virbac puppy food”, “virbac rawhide”, “virbac rebound”, “virbac rebound cat”, “virbac sebolytic”, “virbac sensitive”, “virbac spot on”, “virbac spray”, “virbac struvite dissolution”, “virbac suprelorin”, “virbac toothpaste”, “virbac toothpaste kit”, “virbac urinary”, “virbac urology”, “virbac urology 1”, “virbac veggiedent”, “virbac veggiedent fresh”, “virbac vet”, “virbac vet aquadent”, “virbac veterinary”, “virbac veterinary products”, “virbac vt phak”, “virbac zenifel” and “vt phak virbac”, summed into one figure.
- **Zoetis**: Measured on the search terms “abaxis zoetis”, “albon zoetis”, “bravecto zoetis”, “calf guard zoetis”, “istat zoetis”, “librela zoetis”, “orbeseal zoetis”, “revolution plus zoetis”, “revolution zoetis”, “revolution zoetis dogs”, “simparica zoetis”, “solensia zoetis”, “zoetis”, “zoetis abaxis”, “zoetis alphatrak”, “zoetis calf guard”, “zoetis cerenia”, “zoetis clavamox”, “zoetis dectomax”, “zoetis dx”, “zoetis for dogs”, “zoetis istat”, “zoetis istat update”, “zoetis librela”, “zoetis pet medicine”, “zoetis pet tabs”, “zoetis pets”, “zoetis products”, “zoetis revolution plus”, “zoetis scourguard”, “zoetis sileo”, “zoetis simparica”, “zoetis solensia”, “zoetis terramycin”, “zoetis veterinary” and “zoetis veterinary products”, summed into one figure.

- [Boehringer Ingelheim Animal Health](/demand/nz/brands/boehringer-ingelheim-animal-health)
- [Bomac](/demand/nz/brands/bomac)
- [Elanco](/demand/nz/brands/elanco)
- [Jurox](/demand/nz/brands/jurox)
- [MSD Animal Health](/demand/nz/brands/msd-animal-health)
- [Virbac](/demand/nz/brands/virbac)
- [Zoetis](/demand/nz/brands/zoetis)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among animal health brands in New Zealand?

In September 2026, Virbac was the most searched among animal health brands in New Zealand, with an estimated 660 branded searches, 34.6% of all searches for the seven we track.

## Cite this page

Brandwave. "Animal health brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-animal-health-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-animal-health-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.