---
title: "AML and identity verification software in New Zealand: Which brands are most popular in search?"
description: "Compare the anti-money laundering and ID verification tools New Zealand lawyers, accountants and agents use. Share of Search among First AML, APLYiD, Cloudcheck and Sumsub, the AML and identity verification software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-aml-compliance-software"
publisher: "Brandwave"
---

# AML and identity verification software in New Zealand: Which brands are most popular in search?

Compare the anti-money laundering and ID verification tools New Zealand lawyers, accountants and agents use. Share of Search among First AML, APLYiD, Cloudcheck and Sumsub, the AML and identity verification software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: AML and identity verification software
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: First AML, 56.8%

## Which brand is most popular in search among AML and identity verification software in New Zealand?

- In August 2026, First AML was the most searched among AML and identity verification software in New Zealand, with an estimated 1.7K branded searches and 56.8% estimated Share of Search within this set.
- APLYiD is in 2nd place, 25.9 percentage points behind at 31% Share of Search.
- Across the 11 months ending August 2026, First AML’s estimated Share of Search among AML and identity verification software in New Zealand decreased from 57.9% to 56.8%.
- Across the 11 months ending August 2026, Cloudcheck’s estimated Share of Search among AML and identity verification software in New Zealand increased from 5.6% to 6.8%.
- Across the 11 months ending August 2026, First AML’s estimated Share of Search among AML and identity verification software in New Zealand peaked at 62.9% in April 2026 and was lowest at 55.5% in January 2026.
- Across the 11 months ending August 2026, APLYiD’s estimated Share of Search among AML and identity verification software in New Zealand peaked at 31.4% in November 2025 and was lowest at 27.6% in May 2026.
- Across the 11 months ending August 2026, Cloudcheck’s estimated Share of Search among AML and identity verification software in New Zealand peaked at 7.8% in January 2026 and was lowest at 4.1% in April 2026.
- Across the 11 months ending August 2026, Sumsub’s estimated Share of Search among AML and identity verification software in New Zealand peaked at 7.2% in December 2025 and was lowest at 3.8% in April 2026.
- Across the 11 months ending August 2026, Cloudcheck rose from 4th to 3rd among AML and identity verification software in New Zealand.
- Across the 11 months ending August 2026, Sumsub fell from 3rd to 4th among AML and identity verification software in New Zealand.
- Across the 11 months ending August 2026, APLYiD held steady: its estimated Share of Search among AML and identity verification software in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [First AML vs APLYiD: compare search popularity](/demand/nz/compare/aplyid-vs-first-aml): 56.8% against 31% Share of Search.
- [First AML vs Cloudcheck: compare search popularity](/demand/nz/compare/cloudcheck-vs-first-aml): 56.8% against 6.8% Share of Search.
- [First AML vs Sumsub: compare search popularity](/demand/nz/compare/first-aml-vs-sumsub): 56.8% against 5.4% Share of Search.
- [APLYiD vs Cloudcheck: compare search popularity](/demand/nz/compare/aplyid-vs-cloudcheck): 31% against 6.8% Share of Search.
- [APLYiD vs Sumsub: compare search popularity](/demand/nz/compare/aplyid-vs-sumsub): 31% against 5.4% Share of Search.
- [Cloudcheck vs Sumsub: compare search popularity](/demand/nz/compare/cloudcheck-vs-sumsub): 6.8% against 5.4% Share of Search.

## How did search popularity change for New Zealand AML and identity verification software in August 2026?

- In August 2026, APLYiD gained estimated Share of Search among AML and identity verification software in New Zealand, from 28% to 31%.
- In August 2026, Cloudcheck gained estimated Share of Search among AML and identity verification software in New Zealand, from 5.5% to 6.8%.
- In August 2026, Sumsub gained estimated Share of Search among AML and identity verification software in New Zealand, from 4.8% to 5.4%.
- In August 2026, First AML lost estimated Share of Search among AML and identity verification software in New Zealand, from 61.6% to 56.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | First AML | 56.8% | 1.7K | 0.0% | First AML |
| 2 | APLYiD | 31% | 910 | +19.7% | APLYiD |
| 3 | Cloudcheck | 6.8% | 200 | +33.3% | Cloudcheck |
| 4 | Sumsub | 5.4% | 160 | +23.1% | Sumsub |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | First AML | 1.9K | 57.9% | 1 |
| Oct 2025 | APLYiD | 1K | 30.6% | 2 |
| Oct 2025 | Sumsub | 200 | 5.9% | 3 |
| Oct 2025 | Cloudcheck | 190 | 5.6% | 4 |
| Nov 2025 | First AML | 1.6K | 56.6% | 1 |
| Nov 2025 | APLYiD | 910 | 31.4% | 2 |
| Nov 2025 | Cloudcheck | 190 | 6.6% | 3 |
| Nov 2025 | Sumsub | 160 | 5.5% | 4 |
| Dec 2025 | First AML | 1.3K | 56.4% | 1 |
| Dec 2025 | APLYiD | 740 | 31.4% | 2 |
| Dec 2025 | Sumsub | 170 | 7.2% | 3 |
| Dec 2025 | Cloudcheck | 120 | 5.1% | 4 |
| Jan 2026 | First AML | 1.4K | 55.5% | 1 |
| Jan 2026 | APLYiD | 740 | 30.2% | 2 |
| Jan 2026 | Cloudcheck | 190 | 7.8% | 3 |
| Jan 2026 | Sumsub | 160 | 6.5% | 4 |
| Feb 2026 | First AML | 2K | 61.7% | 1 |
| Feb 2026 | APLYiD | 910 | 28.3% | 2 |
| Feb 2026 | Cloudcheck | 180 | 5.6% | 3 |
| Feb 2026 | Sumsub | 140 | 4.4% | 4 |
| Mar 2026 | First AML | 2K | 59.6% | 1 |
| Mar 2026 | APLYiD | 930 | 28% | 2 |
| Mar 2026 | Cloudcheck | 240 | 7.2% | 3 |
| Mar 2026 | Sumsub | 170 | 5.1% | 4 |
| Apr 2026 | First AML | 2K | 62.9% | 1 |
| Apr 2026 | APLYiD | 920 | 29.2% | 2 |
| Apr 2026 | Cloudcheck | 130 | 4.1% | 3 |
| Apr 2026 | Sumsub | 120 | 3.8% | 4 |
| May 2026 | First AML | 1.7K | 60.4% | 1 |
| May 2026 | APLYiD | 760 | 27.6% | 2 |
| May 2026 | Sumsub | 180 | 6.5% | 3 |
| May 2026 | Cloudcheck | 150 | 5.5% | 4 |
| Jun 2026 | First AML | 1.7K | 56.6% | 1 |
| Jun 2026 | APLYiD | 930 | 31.3% | 2 |
| Jun 2026 | Sumsub | 200 | 6.7% | 3 |
| Jun 2026 | Cloudcheck | 160 | 5.4% | 4 |
| Jul 2026 | First AML | 1.7K | 61.6% | 1 |
| Jul 2026 | APLYiD | 760 | 28% | 2 |
| Jul 2026 | Cloudcheck | 150 | 5.5% | 3 |
| Jul 2026 | Sumsub | 130 | 4.8% | 4 |
| Aug 2026 | First AML | 1.7K | 56.8% | 1 |
| Aug 2026 | APLYiD | 910 | 31% | 2 |
| Aug 2026 | Cloudcheck | 200 | 6.8% | 3 |
| Aug 2026 | Sumsub | 160 | 5.4% | 4 |
| Sep 2026 | APLYiD | — | — | — |
| Sep 2026 | Cloudcheck | — | — | — |
| Sep 2026 | First AML | — | — | — |
| Sep 2026 | Sumsub | — | — | — |

## What is being compared

- **APLYiD**: Measured on the search terms “aplyid” and “aplyid nz”, summed into one figure.
- **Cloudcheck**: Measured on the search terms “cloudcheck” and “cloudcheck nz”, summed into one figure.
- **First AML**: Measured on the search terms “first aml”, “first aml new zealand”, “first aml nz”, “firstaml”, “firstaml com” and “firstaml nz”, summed into one figure.
- **Sumsub**: Measured on the search terms “sumsub”, “sumsub aml”, “sumsub com”, “sumsub id verification”, “sumsub kyc” and “sumsub near me”, summed into one figure.

- [APLYiD](/demand/nz/brands/aplyid)
- [Cloudcheck](/demand/nz/brands/cloudcheck)
- [First AML](/demand/nz/brands/first-aml)
- [Sumsub](/demand/nz/brands/sumsub)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among AML and identity verification software in New Zealand?

In August 2026, First AML was the most searched among AML and identity verification software in New Zealand, with an estimated 1.7K branded searches and 56.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "AML and identity verification software in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-aml-compliance-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-aml-compliance-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.