--- title: "Alpro vs So Good: Which is searched more in New Zealand?" description: "Is Alpro or So Good more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Almond milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-almond-milk-brands/compare/alpro-vs-so-good" publisher: "Brandwave" --- # Alpro vs So Good: Which is searched more in New Zealand? Is Alpro or So Good more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Almond milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alpro and So Good - **Competitive set**: Almond milk brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Alpro Share of Search**: 52.7% - **So Good Share of Search**: 45.1% ## Is Alpro or So Good more popular in search? - In September 2026, Alpro had more branded searches than So Good among almond milk brands in New Zealand. Alpro had about 480 branded searches, while So Good had 410. Alpro made up 52.7% of all almond milk brand searches we track, and So Good accounted for 45.1%. - The lead changed hands 4 times in the 12 months ending September 2026: So Good took it in January 2026, Alpro took it in February 2026, So Good took it in June 2026, Alpro took it in September 2026. - Across the 12 months ending September 2026, Alpro’s share of searches among almond milk brands in New Zealand moved from 55.7% to 52.7%, and its estimated monthly branded searches moved from 440 to 480. - Across the 12 months ending September 2026, So Good’s share of searches among almond milk brands in New Zealand moved from 41.8% to 45.1%, and its estimated monthly branded searches moved from 330 to 410. ## Top almond milk brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, So Good appeared in all five answers. Alpro did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Alpro | 0 of 3 | 0 of 2 | 0 of 5 | | So Good | 3 of 3 | 2 of 2 | 5 of 5 | | Califia Farms | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about almond milk brands - Asked ChatGPT "Which almond milk brand should I buy in New Zealand?": 1. So Good - Asked ChatGPT "What are the best almond milk brands in New Zealand?": 1. So Good - Asked ChatGPT "What's the best almond milk brand in New Zealand for coffee and cereal?": 1. So Good - Searched Google, AI Overview "almond milk nz": 1. So Good - Searched Google, AI Overview "unsweetened almond milk": 1. So Good Not named in any answer: Alpro and Califia Farms. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand almond milk brands in September 2026? - In September 2026, Alpro overtook So Good to become the leader among almond milk brands in New Zealand, with 52.7% of the searches. - In September 2026, So Good lost share of searches among almond milk brands in New Zealand, from 54.7% to 45.1%. ## Month by month | Month | Alpro estimated searches | Alpro Share of Search | Alpro rank | So Good estimated searches | So Good Share of Search | So Good rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 440 | 55.7% | 1 | 330 | 41.8% | 2 | | Nov 2025 | 400 | 53.3% | 1 | 330 | 44% | 2 | | Dec 2025 | 480 | 63.2% | 1 | 260 | 34.2% | 2 | | Jan 2026 | 420 | 46.7% | 2 | 460 | 51.1% | 1 | | Feb 2026 | 350 | 53.8% | 1 | 280 | 43.1% | 2 | | Mar 2026 | 400 | 51.9% | 1 | 350 | 45.5% | 2 | | Apr 2026 | 430 | 55.1% | 1 | 330 | 42.3% | 2 | | May 2026 | 400 | 51.3% | 1 | 350 | 44.9% | 2 | | Jun 2026 | 340 | 47.9% | 2 | 350 | 49.3% | 1 | | Jul 2026 | 360 | 45.6% | 2 | 410 | 51.9% | 1 | | Aug 2026 | 320 | 42.7% | 2 | 410 | 54.7% | 1 | | Sep 2026 | 480 | 52.7% | 1 | 410 | 45.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Alpro’s and So Good’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alpro**: Measured on the search terms “alpro”, “alpro custard”, “alpro milk”, “alpro nut milk” and “alpro yogurt”, summed into one figure. - **So Good**: Measured on the search terms “so good” and “so good milk”, summed into one figure. - [Alpro profile](/demand/nz/brands/alpro) - [So Good profile](/demand/nz/brands/so-good) - [All almond milk brands in New Zealand](/demand/nz/categories/nz-almond-milk-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alpro or So Good more popular in search? In September 2026, Alpro had more branded searches than So Good among almond milk brands in New Zealand. Alpro had about 480 branded searches, while So Good had 410. Alpro made up 52.7% of all almond milk brand searches we track, and So Good accounted for 45.1%. ## Cite this page Brandwave. "Alpro vs So Good: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-almond-milk-brands/compare/alpro-vs-so-good This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-almond-milk-brands/compare/alpro-vs-so-good. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.