---
title: "Almond milk brands in New Zealand: Which are searched most?"
description: "Compare the almond milk brands brands people buy. Share of Search among Alpro, So Good and Califia Farms, the almond milk brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-almond-milk-brands"
publisher: "Brandwave"
---

# Almond milk brands in New Zealand: Which are searched most?

Compare the almond milk brands brands people buy. Share of Search among Alpro, So Good and Califia Farms, the almond milk brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Almond milk brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Alpro, 52.7%

## Which brand is most popular in search among almond milk brands in New Zealand?

- In September 2026, Alpro was the most searched among almond milk brands in New Zealand, with an estimated 480 branded searches, 52.7% of all searches for the three we track.
- So Good is in 2nd place, 7.7 percentage points behind at 45.1%.
- Across the 12 months ending September 2026, Alpro’s share of searches among almond milk brands in New Zealand decreased from 55.7% to 52.7%.
- Across the 12 months ending September 2026, So Good’s share of searches among almond milk brands in New Zealand increased from 41.8% to 45.1%.
- Across the 12 months ending September 2026, Alpro’s share of searches among almond milk brands in New Zealand peaked at 63.2% in December 2025 and was lowest at 42.7% in August 2026.
- Across the 12 months ending September 2026, So Good’s share of searches among almond milk brands in New Zealand peaked at 54.7% in August 2026 and was lowest at 34.2% in December 2025.
- Across the 12 months ending September 2026, Califia Farms’ share of searches among almond milk brands in New Zealand peaked at 3.8% in May 2026 and was lowest at 2.2% in September 2026.
- Across the 12 months ending September 2026, Califia Farms held steady: its share of searches among almond milk brands in New Zealand moved less than 0.5 percentage points.

## Top almond milk brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, So Good appeared every time. Alpro, which ranked first in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Alpro | 0 of 3 | 0 of 2 | 0 of 5 |
| So Good | 3 of 3 | 2 of 2 | 5 of 5 |
| Califia Farms | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about almond milk brands

- Asked ChatGPT "Which almond milk brand should I buy in New Zealand?": 1. So Good
- Asked ChatGPT "What are the best almond milk brands in New Zealand?": 1. So Good
- Asked ChatGPT "What's the best almond milk brand in New Zealand for coffee and cereal?": 1. So Good
- Searched Google, AI Overview "almond milk nz": 1. So Good
- Searched Google, AI Overview "unsweetened almond milk": 1. So Good

Not named in any answer: Alpro and Califia Farms.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Alpro vs So Good: compare search popularity](/demand/nz/compare/alpro-vs-so-good): 52.7% against 45.1% Share of Search.
- [Alpro vs Califia Farms: compare search popularity](/demand/nz/compare/alpro-vs-califia-farms): 52.7% against 2.2% Share of Search.
- [So Good vs Califia Farms: compare search popularity](/demand/nz/compare/califia-farms-vs-so-good): 45.1% against 2.2% Share of Search.

## How did search popularity change for New Zealand almond milk brands in September 2026?

- In September 2026, Alpro overtook So Good to become the leader among almond milk brands in New Zealand, with 52.7% of the searches.
- In September 2026, So Good lost share of searches among almond milk brands in New Zealand, from 54.7% to 45.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Alpro | 52.7% | 480 | +50.0% | Alpro |
| 2 | So Good | 45.1% | 410 | 0.0% | Sanitarium |
| 3 | Califia Farms | 2.2% | 20 | 0.0% | Califia Farms |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Alpro | 440 | 55.7% | 1 |
| Oct 2025 | So Good | 330 | 41.8% | 2 |
| Oct 2025 | Califia Farms | 20 | 2.5% | 3 |
| Nov 2025 | Alpro | 400 | 53.3% | 1 |
| Nov 2025 | So Good | 330 | 44% | 2 |
| Nov 2025 | Califia Farms | 20 | 2.7% | 3 |
| Dec 2025 | Alpro | 480 | 63.2% | 1 |
| Dec 2025 | So Good | 260 | 34.2% | 2 |
| Dec 2025 | Califia Farms | 20 | 2.6% | 3 |
| Jan 2026 | So Good | 460 | 51.1% | 1 |
| Jan 2026 | Alpro | 420 | 46.7% | 2 |
| Jan 2026 | Califia Farms | 20 | 2.2% | 3 |
| Feb 2026 | Alpro | 350 | 53.8% | 1 |
| Feb 2026 | So Good | 280 | 43.1% | 2 |
| Feb 2026 | Califia Farms | 20 | 3.1% | 3 |
| Mar 2026 | Alpro | 400 | 51.9% | 1 |
| Mar 2026 | So Good | 350 | 45.5% | 2 |
| Mar 2026 | Califia Farms | 20 | 2.6% | 3 |
| Apr 2026 | Alpro | 430 | 55.1% | 1 |
| Apr 2026 | So Good | 330 | 42.3% | 2 |
| Apr 2026 | Califia Farms | 20 | 2.6% | 3 |
| May 2026 | Alpro | 400 | 51.3% | 1 |
| May 2026 | So Good | 350 | 44.9% | 2 |
| May 2026 | Califia Farms | 30 | 3.8% | 3 |
| Jun 2026 | So Good | 350 | 49.3% | 1 |
| Jun 2026 | Alpro | 340 | 47.9% | 2 |
| Jun 2026 | Califia Farms | 20 | 2.8% | 3 |
| Jul 2026 | So Good | 410 | 51.9% | 1 |
| Jul 2026 | Alpro | 360 | 45.6% | 2 |
| Jul 2026 | Califia Farms | 20 | 2.5% | 3 |
| Aug 2026 | So Good | 410 | 54.7% | 1 |
| Aug 2026 | Alpro | 320 | 42.7% | 2 |
| Aug 2026 | Califia Farms | 20 | 2.7% | 3 |
| Sep 2026 | Alpro | 480 | 52.7% | 1 |
| Sep 2026 | So Good | 410 | 45.1% | 2 |
| Sep 2026 | Califia Farms | 20 | 2.2% | 3 |

## What is being compared

- **Alpro**: Measured on the search terms “alpro”, “alpro custard”, “alpro milk”, “alpro nut milk” and “alpro yogurt”, summed into one figure.
- **Califia Farms**: Measured on the search terms “califia”, “califia farms” and “califiafarms”, summed into one figure.
- **So Good**: Measured on the search terms “so good” and “so good milk”, summed into one figure.

- [Alpro](/demand/nz/brands/alpro)
- [Califia Farms](/demand/nz/brands/califia-farms)
- [So Good](/demand/nz/brands/so-good)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among almond milk brands in New Zealand?

In September 2026, Alpro was the most searched among almond milk brands in New Zealand, with an estimated 480 branded searches, 52.7% of all searches for the three we track.

## Cite this page

Brandwave. "Almond milk brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-almond-milk-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-almond-milk-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.