--- title: "Hankook vs Yokohama: Which is more popular in New Zealand?" description: "Is Hankook or Yokohama more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the All terrain tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-all-terrain-tires-brands/compare/hankook-vs-yokohama" publisher: "Brandwave" --- # Hankook vs Yokohama: Which is more popular in New Zealand? Is Hankook or Yokohama more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the All terrain tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hankook and Yokohama - **Competitive set**: All terrain tyre brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Hankook Share of Search**: 20.8% - **Yokohama Share of Search**: 27.1% ## Is Hankook or Yokohama more popular in search? - In October 2026, Yokohama had more branded searches than Hankook among all terrain tyre brands in New Zealand. Yokohama had about 770 branded searches, while Hankook had 590. Yokohama made up 27.1% of all all terrain tyre brand searches we track, and Hankook accounted for 20.8%. - The lead changed hands 5 times in the 12 months ending October 2026: Yokohama took it in January 2026, Hankook took it in February 2026, Yokohama took it in May 2026, Hankook took it in June 2026, Yokohama took it in July 2026. - Across the 12 months ending October 2026, Hankook’s share of searches among all terrain tyre brands in New Zealand moved from 25.2% to 20.8%, and its estimated monthly branded searches held steady at 590. - Across the 12 months ending October 2026, Yokohama’s share of searches among all terrain tyre brands in New Zealand moved from 14.1% to 27.1%, and its estimated monthly branded searches moved from 330 to 770. ## Top all terrain tyre brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hankook and Yokohama were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hankook and Yokohama were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bridgestone | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | BFGoodrich | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Yokohama | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Hankook | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Continental | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Goodyear | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Michelin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about all terrain tyre brands - Asked ChatGPT "Which all terrain tyres brand should I buy in New Zealand?": 1. Bridgestone, 2. BFGoodrich, 3. Yokohama - Asked ChatGPT "What are the best all terrain tyres brands in New Zealand?": 1. Bridgestone, 2. BFGoodrich, 3. Hankook - Asked ChatGPT "What's the best all terrain tyres brand in New Zealand for off road driving?": 1. BFGoodrich - Searched Google, AI Overview "all terrain tyres nz": 1. BFGoodrich - Searched Google, AI Overview "4x4 tyres nz": 1. BFGoodrich Not named in any answer: Continental, Goodyear and Michelin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand all terrain tyre brands in October 2026? - In October 2026, Hankook overtook Goodyear to rank 3rd among all terrain tyre brands in New Zealand, with 20.8% of the searches. - In October 2026, Yokohama gained share of searches among all terrain tyre brands in New Zealand, from 25.3% to 27.1%. ## How has branded search for Hankook and Yokohama changed in New Zealand over the last 12 months? | Month | Hankook estimated searches | Hankook Share of Search | Hankook rank | Yokohama estimated searches | Yokohama Share of Search | Yokohama rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 590 | 25.2% | 3 | 330 | 14.1% | 4 | | Dec 2025 | 480 | 23.1% | 3 | 340 | 16.3% | 4 | | Jan 2026 | 480 | 21% | 4 | 510 | 22.3% | 2 | | Feb 2026 | 480 | 24% | 3 | 340 | 17% | 4 | | Mar 2026 | 590 | 27.6% | 1 | 490 | 22.9% | 2 | | Apr 2026 | 590 | 26.3% | 1 | 490 | 21.9% | 2 | | May 2026 | 480 | 22.7% | 4 | 490 | 23.2% | 1 | | Jun 2026 | 590 | 25.5% | 2 | 400 | 17.3% | 4 | | Jul 2026 | 480 | 20.9% | 4 | 500 | 21.7% | 1 | | Aug 2026 | 390 | 17.2% | 4 | 510 | 22.5% | 2 | | Sep 2026 | 480 | 19.9% | 4 | 610 | 25.3% | 1 | | Oct 2026 | 590 | 20.8% | 3 | 770 | 27.1% | 1 | ## How are Hankook’s and Yokohama’s branded searches counted? Brandwave collects information about searches that people make online using Hankook’s and Yokohama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hankook**: Measured on the search term “hankook at tyres”. - **Yokohama**: Measured on the search terms “yokohama all terrain tyres” and “yokohama at tyres”, summed into one figure. - [Hankook profile](/demand/nz/brands/hankook) - [Yokohama profile](/demand/nz/brands/yokohama) - [All all terrain tyre brands in New Zealand](/demand/nz/categories/nz-all-terrain-tires-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hankook or Yokohama more popular in search? In October 2026, Yokohama had more branded searches than Hankook among all terrain tyre brands in New Zealand. Yokohama had about 770 branded searches, while Hankook had 590. Yokohama made up 27.1% of all all terrain tyre brand searches we track, and Hankook accounted for 20.8%. ## Cite this page Brandwave. "Hankook vs Yokohama: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-all-terrain-tires-brands/compare/hankook-vs-yokohama This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-all-terrain-tires-brands/compare/hankook-vs-yokohama. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.