--- title: "Continental vs Michelin: Which is more popular in New Zealand?" description: "Is Continental or Michelin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the All terrain tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-all-terrain-tires-brands/compare/continental-vs-michelin" publisher: "Brandwave" --- # Continental vs Michelin: Which is more popular in New Zealand? Is Continental or Michelin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the All terrain tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Continental and Michelin - **Competitive set**: All terrain tyre brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Continental Share of Search**: 25.4% - **Michelin Share of Search**: 0.35% ## Is Continental or Michelin more popular in search? - In October 2026, Continental had more branded searches than Michelin among all terrain tyre brands in New Zealand. Continental had about 720 branded searches, while Michelin had 10. Continental made up 25.4% of all all terrain tyre brand searches we track, and Michelin accounted for 0.35%. - Continental was ahead of Michelin in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Continental’s share of searches among all terrain tyre brands in New Zealand moved from 25.2% to 25.4%, and its estimated monthly branded searches moved from 590 to 720. - Across the 12 months ending October 2026, Michelin’s share of searches among all terrain tyre brands in New Zealand moved from 0.85% to 0.35%, and its estimated monthly branded searches moved from 20 to 10. ## Top all terrain tyre brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Continental nor Michelin showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bridgestone | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | BFGoodrich | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Yokohama | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Hankook | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Continental | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Goodyear | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Michelin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about all terrain tyre brands - Asked ChatGPT "Which all terrain tyres brand should I buy in New Zealand?": 1. Bridgestone, 2. BFGoodrich, 3. Yokohama - Asked ChatGPT "What are the best all terrain tyres brands in New Zealand?": 1. Bridgestone, 2. BFGoodrich, 3. Hankook - Asked ChatGPT "What's the best all terrain tyres brand in New Zealand for off road driving?": 1. BFGoodrich - Searched Google, AI Overview "all terrain tyres nz": 1. BFGoodrich - Searched Google, AI Overview "4x4 tyres nz": 1. BFGoodrich Not named in any answer: Continental, Goodyear and Michelin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand all terrain tyre brands in October 2026? - In October 2026, Continental gained share of searches among all terrain tyre brands in New Zealand, from 24.5% to 25.4%. - Estimated monthly branded searches for Michelin in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026. ## How has branded search for Continental and Michelin changed in New Zealand over the last 12 months? | Month | Continental estimated searches | Continental Share of Search | Continental rank | Michelin estimated searches | Michelin Share of Search | Michelin rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 590 | 25.2% | 1 | 20 | 0.85% | 7 | | Dec 2025 | 590 | 28.4% | 1 | 20 | 0.96% | 7 | | Jan 2026 | 590 | 25.8% | 1 | 20 | 0.87% | 7 | | Feb 2026 | 480 | 24% | 1 | 30 | 1.5% | 7 | | Mar 2026 | 480 | 22.4% | 3 | 10 | 0.47% | 7 | | Apr 2026 | 480 | 21.4% | 3 | 10 | 0.45% | 7 | | May 2026 | 480 | 22.7% | 2 | 10 | 0.47% | 7 | | Jun 2026 | 590 | 25.5% | 1 | 20 | 0.87% | 7 | | Jul 2026 | 480 | 20.9% | 2 | 30 | 1.3% | 7 | | Aug 2026 | 590 | 26% | 1 | 30 | 1.3% | 7 | | Sep 2026 | 590 | 24.5% | 2 | 20 | 0.83% | 7 | | Oct 2026 | 720 | 25.4% | 2 | 10 | 0.35% | 7 | ## How are Continental’s and Michelin’s branded searches counted? Brandwave collects information about searches that people make online using Continental’s and Michelin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Continental**: Measured on the search term “continental at tyres”. - **Michelin**: Measured on the search term “michelin at tyres”. - [Continental profile](/demand/nz/brands/continental) - [Michelin profile](/demand/nz/brands/michelin) - [All all terrain tyre brands in New Zealand](/demand/nz/categories/nz-all-terrain-tires-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Continental or Michelin more popular in search? In October 2026, Continental had more branded searches than Michelin among all terrain tyre brands in New Zealand. Continental had about 720 branded searches, while Michelin had 10. Continental made up 25.4% of all all terrain tyre brand searches we track, and Michelin accounted for 0.35%. ## Cite this page Brandwave. "Continental vs Michelin: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-all-terrain-tires-brands/compare/continental-vs-michelin This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-all-terrain-tires-brands/compare/continental-vs-michelin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.