---
title: "All terrain tyre brands in New Zealand: Which are most popular?"
description: "Compare the all terrain tyre brands New Zealanders buy. Share of Search among Yokohama, Continental, Hankook, Goodyear, BFGoodrich, Bridgestone and Michelin, the all terrain tyre brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-all-terrain-tires-brands"
publisher: "Brandwave"
---

# All terrain tyre brands in New Zealand: Which are most popular?

Compare the all terrain tyre brands New Zealanders buy. Share of Search among Yokohama, Continental, Hankook, Goodyear, BFGoodrich, Bridgestone and Michelin, the all terrain tyre brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: All terrain tyre brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Oct 2026
- **Highest Share of Search**: Yokohama, 27.1%

## Which brand is most popular in search among all terrain tyre brands in New Zealand?

- In October 2026, Yokohama was the most searched among all terrain tyre brands in New Zealand, with an estimated 770 branded searches, 27.1% of all searches for the seven tracked by the Brandwave Brand Demand Index.
- Continental is in 2nd place, 1.8 percentage points behind at 25.4%.
- Across the 12 months ending October 2026, Yokohama’s share of searches among all terrain tyre brands in New Zealand increased from 14.1% to 27.1%.
- Across the 12 months ending October 2026, Hankook’s share of searches among all terrain tyre brands in New Zealand decreased from 25.2% to 20.8%.
- Across the 12 months ending October 2026, Goodyear’s share of searches among all terrain tyre brands in New Zealand decreased from 25.2% to 16.9%.
- Across the 12 months ending October 2026, BFGoodrich’s share of searches among all terrain tyre brands in New Zealand increased from 6.8% to 7.4%.
- Across the 12 months ending October 2026, Michelin’s share of searches among all terrain tyre brands in New Zealand decreased from 0.85% to 0.35%.
- Across the 12 months ending October 2026, Continental’s share of searches among all terrain tyre brands in New Zealand peaked at 28.4% in December 2025 and was lowest at 20.9% in July 2026.
- Across the 12 months ending October 2026, Hankook’s share of searches among all terrain tyre brands in New Zealand peaked at 27.6% in March 2026 and was lowest at 17.2% in August 2026.
- Across the 12 months ending October 2026, BFGoodrich’s share of searches among all terrain tyre brands in New Zealand peaked at 10.9% in July 2026 and was lowest at 4.2% in March 2026.
- Across the 12 months ending October 2026, Bridgestone’s share of searches among all terrain tyre brands in New Zealand peaked at 4.2% in March 2026 and was lowest at 2.1% in October 2026.
- Across the 12 months ending October 2026, Michelin’s share of searches among all terrain tyre brands in New Zealand peaked at 1.5% in February 2026 and was lowest at 0.35% in October 2026.
- Across the 12 months ending October 2026, Yokohama rose from 4th to 1st among all terrain tyre brands in New Zealand.
- Across the 12 months ending October 2026, Continental fell from 1st to 2nd among all terrain tyre brands in New Zealand.
- Across the 12 months ending October 2026, Goodyear fell from 2nd to 4th among all terrain tyre brands in New Zealand.
- Across the 12 months ending October 2026, Bridgestone held steady: its share of searches among all terrain tyre brands in New Zealand moved less than 0.5 percentage points.

## Top all terrain tyre brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, BFGoodrich appeared every time. Bridgestone was recommended most often, coming first in both answers that gave a list. BFGoodrich was second, and Yokohama and Hankook tied for third. Continental, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bridgestone | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| BFGoodrich | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Yokohama | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Hankook | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Continental | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Goodyear | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Michelin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about all terrain tyre brands

- Asked ChatGPT "Which all terrain tyres brand should I buy in New Zealand?": 1. Bridgestone, 2. BFGoodrich, 3. Yokohama
- Asked ChatGPT "What are the best all terrain tyres brands in New Zealand?": 1. Bridgestone, 2. BFGoodrich, 3. Hankook
- Asked ChatGPT "What's the best all terrain tyres brand in New Zealand for off road driving?": 1. BFGoodrich
- Searched Google, AI Overview "all terrain tyres nz": 1. BFGoodrich
- Searched Google, AI Overview "4x4 tyres nz": 1. BFGoodrich

Not named in any answer: Continental, Goodyear and Michelin.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Yokohama vs Continental: compare search popularity](/demand/nz/compare/continental-vs-yokohama): 27.1% against 25.4% Share of Search.
- [Yokohama vs Hankook: compare search popularity](/demand/nz/compare/hankook-vs-yokohama): 27.1% against 20.8% Share of Search.
- [Yokohama vs Goodyear: compare search popularity](/demand/nz/compare/goodyear-vs-yokohama): 27.1% against 16.9% Share of Search.
- [Yokohama vs BFGoodrich: compare search popularity](/demand/nz/compare/bfgoodrich-vs-yokohama): 27.1% against 7.4% Share of Search.
- [Continental vs Hankook: compare search popularity](/demand/nz/compare/continental-vs-hankook): 25.4% against 20.8% Share of Search.
- [Continental vs Goodyear: compare search popularity](/demand/nz/compare/continental-vs-goodyear): 25.4% against 16.9% Share of Search.
- [Continental vs BFGoodrich: compare search popularity](/demand/nz/compare/bfgoodrich-vs-continental): 25.4% against 7.4% Share of Search.
- [Hankook vs Goodyear: compare search popularity](/demand/nz/compare/goodyear-vs-hankook): 20.8% against 16.9% Share of Search.
- [Hankook vs BFGoodrich: compare search popularity](/demand/nz/compare/bfgoodrich-vs-hankook): 20.8% against 7.4% Share of Search.
- [Goodyear vs BFGoodrich: compare search popularity](/demand/nz/compare/bfgoodrich-vs-goodyear): 16.9% against 7.4% Share of Search.

## How did search popularity change for New Zealand all terrain tyre brands in October 2026?

- In October 2026, Hankook overtook Goodyear to rank 3rd among all terrain tyre brands in New Zealand, with 20.8% of the searches.
- In October 2026, Yokohama gained share of searches among all terrain tyre brands in New Zealand, from 25.3% to 27.1%.
- In October 2026, BFGoodrich gained share of searches among all terrain tyre brands in New Zealand, from 6.2% to 7.4%.
- In October 2026, Continental gained share of searches among all terrain tyre brands in New Zealand, from 24.5% to 25.4%.
- In October 2026, Goodyear lost share of searches among all terrain tyre brands in New Zealand, from 19.9% to 16.9%.
- In October 2026, Bridgestone lost share of searches among all terrain tyre brands in New Zealand, from 3.3% to 2.1%.
- Estimated monthly branded searches for Michelin in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.

## Which all terrain tyre brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Yokohama | 27.1% | 770 | +26.2% | Yokohama |
| 2 | Continental | 25.4% | 720 | +22.0% | Continental |
| 3 | Hankook | 20.8% | 590 | +22.9% | Hankook |
| 4 | Goodyear | 16.9% | 480 | 0.0% | Goodyear |
| 5 | BFGoodrich | 7.4% | 210 | +40.0% | Michelin |
| 6 | Bridgestone | 2.1% | 60 | -25.0% | Bridgestone |
| 7 | Michelin | 0.35% | 10 | -50.0% | Michelin |

Hankook, Goodyear and 3 other brands sell other things too, so only their searches that name this product count here, like “hankook at tyres”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Continental | 590 | 25.2% | 1 |
| Nov 2025 | Goodyear | 590 | 25.2% | 2 |
| Nov 2025 | Hankook | 590 | 25.2% | 3 |
| Nov 2025 | Yokohama | 330 | 14.1% | 4 |
| Nov 2025 | BFGoodrich | 160 | 6.8% | 5 |
| Nov 2025 | Bridgestone | 60 | 2.6% | 6 |
| Nov 2025 | Michelin | 20 | 0.85% | 7 |
| Dec 2025 | Continental | 590 | 28.4% | 1 |
| Dec 2025 | Goodyear | 480 | 23.1% | 2 |
| Dec 2025 | Hankook | 480 | 23.1% | 3 |
| Dec 2025 | Yokohama | 340 | 16.3% | 4 |
| Dec 2025 | BFGoodrich | 120 | 5.8% | 5 |
| Dec 2025 | Bridgestone | 50 | 2.4% | 6 |
| Dec 2025 | Michelin | 20 | 0.96% | 7 |
| Jan 2026 | Continental | 590 | 25.8% | 1 |
| Jan 2026 | Yokohama | 510 | 22.3% | 2 |
| Jan 2026 | Goodyear | 480 | 21% | 3 |
| Jan 2026 | Hankook | 480 | 21% | 4 |
| Jan 2026 | BFGoodrich | 130 | 5.7% | 5 |
| Jan 2026 | Bridgestone | 80 | 3.5% | 6 |
| Jan 2026 | Michelin | 20 | 0.87% | 7 |
| Feb 2026 | Continental | 480 | 24% | 1 |
| Feb 2026 | Goodyear | 480 | 24% | 2 |
| Feb 2026 | Hankook | 480 | 24% | 3 |
| Feb 2026 | Yokohama | 340 | 17% | 4 |
| Feb 2026 | BFGoodrich | 120 | 6% | 5 |
| Feb 2026 | Bridgestone | 70 | 3.5% | 6 |
| Feb 2026 | Michelin | 30 | 1.5% | 7 |
| Mar 2026 | Hankook | 590 | 27.6% | 1 |
| Mar 2026 | Yokohama | 490 | 22.9% | 2 |
| Mar 2026 | Continental | 480 | 22.4% | 3 |
| Mar 2026 | Goodyear | 390 | 18.2% | 4 |
| Mar 2026 | BFGoodrich | 90 | 4.2% | 5 |
| Mar 2026 | Bridgestone | 90 | 4.2% | 6 |
| Mar 2026 | Michelin | 10 | 0.47% | 7 |
| Apr 2026 | Hankook | 590 | 26.3% | 1 |
| Apr 2026 | Yokohama | 490 | 21.9% | 2 |
| Apr 2026 | Continental | 480 | 21.4% | 3 |
| Apr 2026 | Goodyear | 480 | 21.4% | 4 |
| Apr 2026 | BFGoodrich | 120 | 5.4% | 5 |
| Apr 2026 | Bridgestone | 70 | 3.1% | 6 |
| Apr 2026 | Michelin | 10 | 0.45% | 7 |
| May 2026 | Yokohama | 490 | 23.2% | 1 |
| May 2026 | Continental | 480 | 22.7% | 2 |
| May 2026 | Goodyear | 480 | 22.7% | 3 |
| May 2026 | Hankook | 480 | 22.7% | 4 |
| May 2026 | BFGoodrich | 120 | 5.7% | 5 |
| May 2026 | Bridgestone | 50 | 2.4% | 6 |
| May 2026 | Michelin | 10 | 0.47% | 7 |
| Jun 2026 | Continental | 590 | 25.5% | 1 |
| Jun 2026 | Hankook | 590 | 25.5% | 2 |
| Jun 2026 | Goodyear | 480 | 20.8% | 3 |
| Jun 2026 | Yokohama | 400 | 17.3% | 4 |
| Jun 2026 | BFGoodrich | 170 | 7.4% | 5 |
| Jun 2026 | Bridgestone | 60 | 2.6% | 6 |
| Jun 2026 | Michelin | 20 | 0.87% | 7 |
| Jul 2026 | Yokohama | 500 | 21.7% | 1 |
| Jul 2026 | Continental | 480 | 20.9% | 2 |
| Jul 2026 | Goodyear | 480 | 20.9% | 3 |
| Jul 2026 | Hankook | 480 | 20.9% | 4 |
| Jul 2026 | BFGoodrich | 250 | 10.9% | 5 |
| Jul 2026 | Bridgestone | 80 | 3.5% | 6 |
| Jul 2026 | Michelin | 30 | 1.3% | 7 |
| Aug 2026 | Continental | 590 | 26% | 1 |
| Aug 2026 | Yokohama | 510 | 22.5% | 2 |
| Aug 2026 | Goodyear | 480 | 21.1% | 3 |
| Aug 2026 | Hankook | 390 | 17.2% | 4 |
| Aug 2026 | BFGoodrich | 210 | 9.3% | 5 |
| Aug 2026 | Bridgestone | 60 | 2.6% | 6 |
| Aug 2026 | Michelin | 30 | 1.3% | 7 |
| Sep 2026 | Yokohama | 610 | 25.3% | 1 |
| Sep 2026 | Continental | 590 | 24.5% | 2 |
| Sep 2026 | Goodyear | 480 | 19.9% | 3 |
| Sep 2026 | Hankook | 480 | 19.9% | 4 |
| Sep 2026 | BFGoodrich | 150 | 6.2% | 5 |
| Sep 2026 | Bridgestone | 80 | 3.3% | 6 |
| Sep 2026 | Michelin | 20 | 0.83% | 7 |
| Oct 2026 | Yokohama | 770 | 27.1% | 1 |
| Oct 2026 | Continental | 720 | 25.4% | 2 |
| Oct 2026 | Hankook | 590 | 20.8% | 3 |
| Oct 2026 | Goodyear | 480 | 16.9% | 4 |
| Oct 2026 | BFGoodrich | 210 | 7.4% | 5 |
| Oct 2026 | Bridgestone | 60 | 2.1% | 6 |
| Oct 2026 | Michelin | 10 | 0.35% | 7 |

## How are branded searches counted for all terrain tyre brands?

- **BFGoodrich**: Measured on the search terms “bfgoodrich all terrain”, “bfgoodrich all terrain tyres”, “bfgoodrich at tyres” and “bfgoodrich mud terrain”, summed into one figure.
- **Bridgestone**: Measured on the search terms “bridgestone all terrain tyres” and “bridgestone at tyres”, summed into one figure.
- **Continental**: Measured on the search term “continental at tyres”.
- **Goodyear**: Measured on the search term “goodyear at tyres”.
- **Hankook**: Measured on the search term “hankook at tyres”.
- **Michelin**: Measured on the search term “michelin at tyres”.
- **Yokohama**: Measured on the search terms “yokohama all terrain tyres” and “yokohama at tyres”, summed into one figure.

- [BFGoodrich](/demand/nz/brands/bfgoodrich)
- [Bridgestone](/demand/nz/brands/bridgestone)
- [Continental](/demand/nz/brands/continental)
- [Goodyear](/demand/nz/brands/goodyear)
- [Hankook](/demand/nz/brands/hankook)
- [Michelin](/demand/nz/brands/michelin)
- [Yokohama](/demand/nz/brands/yokohama)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among all terrain tyre brands in New Zealand?

In October 2026, Yokohama was the most searched among all terrain tyre brands in New Zealand, with an estimated 770 branded searches, 27.1% of all searches for the seven tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "All terrain tyre brands in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-all-terrain-tires-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-all-terrain-tires-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.