---
title: "Alcohol-free drink brands in New Zealand: Which brands are most popular in search?"
description: "Compare the alcohol-free beer, wine and spirits brands New Zealanders drink. Share of Search among Lyre's, Seedlip, Steinlager Zero, Heineken 0.0 and Free Spirit, the alcohol-free drink brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-alcohol-free-drink-brands"
publisher: "Brandwave"
---

# Alcohol-free drink brands in New Zealand: Which brands are most popular in search?

Compare the alcohol-free beer, wine and spirits brands New Zealanders drink. Share of Search among Lyre's, Seedlip, Steinlager Zero, Heineken 0.0 and Free Spirit, the alcohol-free drink brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Alcohol-free drink brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Lyre's, 87.5%

## Which brand is most popular in search among alcohol-free drink brands in New Zealand?

- In August 2026, Lyre's was the most searched among alcohol-free drink brands in New Zealand, with an estimated 3.4K branded searches and 87.5% estimated Share of Search within this set.
- Seedlip is in 2nd place, 80.3 percentage points behind at 7.3% Share of Search.
- Across the 11 months ending August 2026, Lyre's’ estimated Share of Search among alcohol-free drink brands in New Zealand decreased from 97.7% to 87.5%.
- Across the 11 months ending August 2026, Seedlip’s estimated Share of Search among alcohol-free drink brands in New Zealand increased from 1.4% to 7.3%.
- Across the 11 months ending August 2026, Steinlager Zero’s estimated Share of Search among alcohol-free drink brands in New Zealand increased from 0.59% to 3.1%.
- Across the 11 months ending August 2026, Heineken 0.0’s estimated Share of Search among alcohol-free drink brands in New Zealand increased from 0.3% to 2.1%.
- Across the 11 months ending August 2026, Lyre's’ estimated Share of Search among alcohol-free drink brands in New Zealand peaked at 97.7% in October 2025 and was lowest at 72.2% in December 2025.
- Across the 11 months ending August 2026, Seedlip’s estimated Share of Search among alcohol-free drink brands in New Zealand peaked at 21.3% in December 2025 and was lowest at 1.4% in October 2025.
- Across the 11 months ending August 2026, Steinlager Zero’s estimated Share of Search among alcohol-free drink brands in New Zealand peaked at 5.4% in March 2026 and was lowest at 0.59% in October 2025.
- Across the 11 months ending August 2026, Heineken 0.0’s estimated Share of Search among alcohol-free drink brands in New Zealand peaked at 3% in December 2025 and was lowest at 0.3% in October 2025.
- Across the 11 months ending August 2026, Free Spirit held steady: its estimated Share of Search among alcohol-free drink brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Lyre's vs Seedlip: compare search popularity](/demand/nz/compare/lyres-vs-seedlip): 87.5% against 7.3% Share of Search.
- [Lyre's vs Steinlager Zero: compare search popularity](/demand/nz/compare/lyres-vs-steinlager-zero): 87.5% against 3.1% Share of Search.
- [Lyre's vs Heineken 0.0: compare search popularity](/demand/nz/compare/heineken-0-0-vs-lyres): 87.5% against 2.1% Share of Search.
- [Seedlip vs Steinlager Zero: compare search popularity](/demand/nz/compare/seedlip-vs-steinlager-zero): 7.3% against 3.1% Share of Search.
- [Seedlip vs Heineken 0.0: compare search popularity](/demand/nz/compare/heineken-0-0-vs-seedlip): 7.3% against 2.1% Share of Search.
- [Steinlager Zero vs Heineken 0.0: compare search popularity](/demand/nz/compare/heineken-0-0-vs-steinlager-zero): 3.1% against 2.1% Share of Search.

## How did search popularity change for New Zealand alcohol-free drink brands in August 2026?

- In August 2026, Heineken 0.0 gained estimated Share of Search among alcohol-free drink brands in New Zealand, from 1.6% to 2.1%.
- In August 2026, Seedlip lost estimated Share of Search among alcohol-free drink brands in New Zealand, from 7.8% to 7.3%.
- Estimated monthly branded searches for Lyre's in New Zealand fell 88.7% over 11 measured months, from 29.8K to 3.4K in August 2026.
- Estimated monthly branded searches for Steinlager Zero in New Zealand fell 33.3% over 11 measured months, from 180 to 120 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lyre's | 87.5% | 3.4K | +0.3% | Lyre's |
| 2 | Seedlip | 7.3% | 280 | -6.7% | Diageo |
| 3 | Steinlager Zero | 3.1% | 120 | 0.0% | Lion |
| 4 | Heineken 0.0 | 2.1% | 80 | +33.3% | Heineken |
| 5 | Free Spirit | 0% | 0 | -100.0% | Free Spirit |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lyre's | 29.8K | 97.7% | 1 |
| Oct 2025 | Seedlip | 440 | 1.4% | 2 |
| Oct 2025 | Steinlager Zero | 180 | 0.59% | 3 |
| Oct 2025 | Heineken 0.0 | 90 | 0.3% | 4 |
| Oct 2025 | Free Spirit | 0 | 0% | 5 |
| Nov 2025 | Lyre's | 2.8K | 77.1% | 1 |
| Nov 2025 | Seedlip | 570 | 15.7% | 2 |
| Nov 2025 | Steinlager Zero | 140 | 3.9% | 3 |
| Nov 2025 | Heineken 0.0 | 110 | 3% | 4 |
| Nov 2025 | Free Spirit | 10 | 0.28% | 5 |
| Dec 2025 | Lyre's | 3.6K | 72.2% | 1 |
| Dec 2025 | Seedlip | 1.1K | 21.3% | 2 |
| Dec 2025 | Steinlager Zero | 170 | 3.4% | 3 |
| Dec 2025 | Heineken 0.0 | 150 | 3% | 4 |
| Dec 2025 | Free Spirit | 0 | 0% | 5 |
| Jan 2026 | Lyre's | 2.9K | 77.4% | 1 |
| Jan 2026 | Seedlip | 570 | 15.5% | 2 |
| Jan 2026 | Steinlager Zero | 170 | 4.6% | 3 |
| Jan 2026 | Heineken 0.0 | 80 | 2.2% | 4 |
| Jan 2026 | Free Spirit | 10 | 0.27% | 5 |
| Feb 2026 | Lyre's | 3.4K | 84.3% | 1 |
| Feb 2026 | Seedlip | 390 | 9.8% | 2 |
| Feb 2026 | Steinlager Zero | 150 | 3.8% | 3 |
| Feb 2026 | Heineken 0.0 | 90 | 2.3% | 4 |
| Feb 2026 | Free Spirit | 0 | 0% | 5 |
| Mar 2026 | Lyre's | 3.4K | 83.5% | 1 |
| Mar 2026 | Seedlip | 350 | 8.6% | 2 |
| Mar 2026 | Steinlager Zero | 220 | 5.4% | 3 |
| Mar 2026 | Heineken 0.0 | 90 | 2.2% | 4 |
| Mar 2026 | Free Spirit | 10 | 0.25% | 5 |
| Apr 2026 | Lyre's | 2.8K | 86.1% | 1 |
| Apr 2026 | Seedlip | 260 | 8% | 2 |
| Apr 2026 | Steinlager Zero | 120 | 3.7% | 3 |
| Apr 2026 | Heineken 0.0 | 60 | 1.9% | 4 |
| Apr 2026 | Free Spirit | 10 | 0.31% | 5 |
| May 2026 | Lyre's | 3.4K | 86.3% | 1 |
| May 2026 | Seedlip | 360 | 9.1% | 2 |
| May 2026 | Steinlager Zero | 100 | 2.5% | 3 |
| May 2026 | Heineken 0.0 | 60 | 1.5% | 4 |
| May 2026 | Free Spirit | 20 | 0.51% | 5 |
| Jun 2026 | Lyre's | 2.7K | 83.5% | 1 |
| Jun 2026 | Seedlip | 340 | 10.4% | 2 |
| Jun 2026 | Steinlager Zero | 100 | 3% | 3 |
| Jun 2026 | Heineken 0.0 | 80 | 2.4% | 4 |
| Jun 2026 | Free Spirit | 20 | 0.61% | 5 |
| Jul 2026 | Lyre's | 3.4K | 87.3% | 1 |
| Jul 2026 | Seedlip | 300 | 7.8% | 2 |
| Jul 2026 | Steinlager Zero | 120 | 3.1% | 3 |
| Jul 2026 | Heineken 0.0 | 60 | 1.6% | 4 |
| Jul 2026 | Free Spirit | 10 | 0.26% | 5 |
| Aug 2026 | Lyre's | 3.4K | 87.5% | 1 |
| Aug 2026 | Seedlip | 280 | 7.3% | 2 |
| Aug 2026 | Steinlager Zero | 120 | 3.1% | 3 |
| Aug 2026 | Heineken 0.0 | 80 | 2.1% | 4 |
| Aug 2026 | Free Spirit | 0 | 0% | 5 |
| Sep 2026 | Free Spirit | — | — | — |
| Sep 2026 | Heineken 0.0 | — | — | — |
| Sep 2026 | Lyre's | — | — | — |
| Sep 2026 | Seedlip | — | — | — |
| Sep 2026 | Steinlager Zero | — | — | — |

## What is being compared

- **Free Spirit**: Measured on the search terms “free spirit drinks” and “free spirit non alcoholic”, summed into one figure.
- **Heineken 0.0**: Measured on the search terms “heineken zero alcohol” and “heineken00”, summed into one figure.
- **Lyre's**: Measured on the search terms “lyre's”, “lyres”, “lyres 0%”, “lyres alcohol free”, “lyres gin”, “lyres italian spritz”, “lyres near me”, “lyres non alcoholic” and “lyres nz”, summed into one figure.
- **Seedlip**: Measured on the search terms “garden seedlip”, “gin seedlip”, “seedlip”, “seedlip 0%”, “seedlip alcohol free”, “seedlip garden 108”, “seedlip grove 42”, “seedlip near me”, “seedlip new zealand”, “seedlip non alcoholic” and “seedlip nz”, summed into one figure.
- **Steinlager Zero**: Measured on the search terms “steinlager 0”, “steinlager zero” and “steinlager zero alcohol”, summed into one figure.

- [Free Spirit](/demand/nz/brands/free-spirit)
- [Heineken 0.0](/demand/nz/brands/heineken-0-0)
- [Lyre's](/demand/nz/brands/lyres)
- [Seedlip](/demand/nz/brands/seedlip)
- [Steinlager Zero](/demand/nz/brands/steinlager-zero)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among alcohol-free drink brands in New Zealand?

In August 2026, Lyre's was the most searched among alcohol-free drink brands in New Zealand, with an estimated 3.4K branded searches and 87.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Alcohol-free drink brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-alcohol-free-drink-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-alcohol-free-drink-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.