---
title: "Air purifier brands in New Zealand: Which brands are most popular in search?"
description: "Compare the air purifier brands New Zealand households buy. Share of Search among Dyson, Philips, Levoit, Blueair and Coway, the air purifier brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-air-purifier-brands"
publisher: "Brandwave"
---

# Air purifier brands in New Zealand: Which brands are most popular in search?

Compare the air purifier brands New Zealand households buy. Share of Search among Dyson, Philips, Levoit, Blueair and Coway, the air purifier brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Air purifier brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Dyson, 73.5%

## Which brand is most popular in search among air purifier brands in New Zealand?

- In August 2026, Dyson was the most searched among air purifier brands in New Zealand, with an estimated 55.6K branded searches and 73.5% estimated Share of Search within this set.
- Philips is in 2nd place, 48 percentage points behind at 25.5% Share of Search.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among air purifier brands in New Zealand decreased from 79.1% to 73.5%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among air purifier brands in New Zealand increased from 20.4% to 25.5%.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among air purifier brands in New Zealand peaked at 84% in November 2025 and was lowest at 72.9% in June 2026.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among air purifier brands in New Zealand peaked at 25.5% in August 2026 and was lowest at 15.6% in November 2025.
- Across the 11 months ending August 2026, Levoit’s estimated Share of Search among air purifier brands in New Zealand peaked at 2.1% in June 2026 and was lowest at 0.16% in November 2025.
- Across the 11 months ending August 2026, Levoit, Blueair and Coway held steady: their estimated Share of Search among air purifier brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Dyson vs Philips: compare search popularity](/demand/nz/compare/dyson-vs-philips): 73.5% against 25.5% Share of Search.

## How did search popularity change for New Zealand air purifier brands in August 2026?

- In August 2026, Philips gained estimated Share of Search among air purifier brands in New Zealand, from 23.2% to 25.5%.
- In August 2026, Dyson lost estimated Share of Search among air purifier brands in New Zealand, from 75.2% to 73.5%.
- In August 2026, Levoit lost estimated Share of Search among air purifier brands in New Zealand, from 1.2% to 0.7%.
- Estimated monthly branded searches for Coway in New Zealand rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dyson | 73.5% | 55.6K | -7.0% | Dyson |
| 2 | Philips | 25.5% | 19.3K | +4.8% | Philips |
| 3 | Levoit | 0.7% | 530 | -46.5% | Levoit |
| 4 | Blueair | 0.16% | 120 | -25.0% | Blueair |
| 5 | Coway | 0.12% | 90 | 0.0% | Coway |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dyson | 57K | 79.1% | 1 |
| Oct 2025 | Philips | 14.7K | 20.4% | 2 |
| Oct 2025 | Levoit | 170 | 0.24% | 3 |
| Oct 2025 | Blueair | 110 | 0.15% | 4 |
| Oct 2025 | Coway | 70 | 0.1% | 5 |
| Nov 2025 | Dyson | 100K | 84% | 1 |
| Nov 2025 | Philips | 18.7K | 15.6% | 2 |
| Nov 2025 | Levoit | 190 | 0.16% | 3 |
| Nov 2025 | Blueair | 140 | 0.12% | 4 |
| Nov 2025 | Coway | 90 | 0.08% | 5 |
| Dec 2025 | Dyson | 80.4K | 80.2% | 1 |
| Dec 2025 | Philips | 19.3K | 19.3% | 2 |
| Dec 2025 | Levoit | 250 | 0.25% | 3 |
| Dec 2025 | Blueair | 110 | 0.11% | 4 |
| Dec 2025 | Coway | 100 | 0.1% | 5 |
| Jan 2026 | Dyson | 54.4K | 77.2% | 1 |
| Jan 2026 | Philips | 15.7K | 22.2% | 2 |
| Jan 2026 | Levoit | 260 | 0.37% | 3 |
| Jan 2026 | Blueair | 90 | 0.13% | 4 |
| Jan 2026 | Coway | 90 | 0.13% | 5 |
| Feb 2026 | Dyson | 47K | 77.2% | 1 |
| Feb 2026 | Philips | 13.1K | 21.5% | 2 |
| Feb 2026 | Levoit | 410 | 0.67% | 3 |
| Feb 2026 | Blueair | 240 | 0.39% | 4 |
| Feb 2026 | Coway | 120 | 0.2% | 5 |
| Mar 2026 | Dyson | 52.2K | 79.2% | 1 |
| Mar 2026 | Philips | 13.2K | 20% | 2 |
| Mar 2026 | Levoit | 360 | 0.55% | 3 |
| Mar 2026 | Blueair | 110 | 0.17% | 4 |
| Mar 2026 | Coway | 60 | 0.09% | 5 |
| Apr 2026 | Dyson | 54.6K | 75% | 1 |
| Apr 2026 | Philips | 17.3K | 23.7% | 2 |
| Apr 2026 | Levoit | 700 | 0.96% | 3 |
| Apr 2026 | Blueair | 120 | 0.17% | 4 |
| Apr 2026 | Coway | 70 | 0.1% | 5 |
| May 2026 | Dyson | 57.8K | 74.3% | 1 |
| May 2026 | Philips | 18.9K | 24.4% | 2 |
| May 2026 | Levoit | 880 | 1.1% | 3 |
| May 2026 | Blueair | 100 | 0.13% | 4 |
| May 2026 | Coway | 90 | 0.12% | 5 |
| Jun 2026 | Dyson | 54.3K | 72.9% | 1 |
| Jun 2026 | Philips | 18.4K | 24.7% | 2 |
| Jun 2026 | Levoit | 1.6K | 2.1% | 3 |
| Jun 2026 | Blueair | 150 | 0.2% | 4 |
| Jun 2026 | Coway | 70 | 0.09% | 5 |
| Jul 2026 | Dyson | 59.7K | 75.2% | 1 |
| Jul 2026 | Philips | 18.4K | 23.2% | 2 |
| Jul 2026 | Levoit | 990 | 1.2% | 3 |
| Jul 2026 | Blueair | 160 | 0.2% | 4 |
| Jul 2026 | Coway | 90 | 0.11% | 5 |
| Aug 2026 | Dyson | 55.6K | 73.5% | 1 |
| Aug 2026 | Philips | 19.3K | 25.5% | 2 |
| Aug 2026 | Levoit | 530 | 0.7% | 3 |
| Aug 2026 | Blueair | 120 | 0.16% | 4 |
| Aug 2026 | Coway | 90 | 0.12% | 5 |
| Sep 2026 | Blueair | — | — | — |
| Sep 2026 | Coway | — | — | — |
| Sep 2026 | Dyson | — | — | — |
| Sep 2026 | Levoit | — | — | — |
| Sep 2026 | Philips | — | — | — |

## What is being compared

- **Blueair**: Measured on the search terms “blueair”, “blueair air filter”, “blueair com”, “blueair near me”, “blueair nz” and “blueair purifier”, summed into one figure.
- **Coway**: Measured on the search terms “coway air filter”, “coway air purifier” and “coway purifier”, summed into one figure.
- **Dyson**: Measured on the search terms “dyson”, “dyson 8”, “dyson air cleaner”, “dyson air filter”, “dyson air wrap”, “dyson airwrap”, “dyson co nz”, “dyson cool fan”, “dyson curling wand”, “dyson fan”, “dyson hair dryer”, “dyson hair styler”, “dyson hot cool fan”, “dyson near me”, “dyson nz”, “dyson online”, “dyson purifier”, “dyson robot vacuum”, “dyson stick vacuum”, “dyson straightener”, “dyson supersonic”, “dyson v10”, “dyson v11”, “dyson v15 detect”, “dyson vacuum” and “dyson vacuum cleaner”, summed into one figure.
- **Levoit**: Measured on the search terms “air purifier levoit”, “levoit air filter”, “levoit core”, “levoit core 200s air purifier”, “levoit core 300”, “levoit core 300 air purifier”, “levoit core 300s”, “levoit core 300s air purifier”, “levoit core 400s air purifier” and “levoit purifier”, summed into one figure.
- **Philips**: Measured on the search terms “china philips”, “philips”, “philips 55 inch tv”, “philips 65 inch tv”, “philips 75 inch tv”, “philips air filter”, “philips air fryer”, “philips air fryer briscoes”, “philips air fryer white”, “philips air fryer xl”, “philips air fryer xxl”, “philips air purifier”, “philips airfryer”, “philips airfryer philips”, “philips airfryer rapid air technology”, “philips ambilight tv”, “philips avent bottles”, “philips avent soothie pacifier”, “philips avent sterilizer”, “philips blender”, “philips hue”, “philips hue bridge”, “philips hue bulbs”, “philips hue lights”, “philips hue tv”, “philips kettle”, “philips light bulbs”, “philips lumea”, “philips mixer”, “philips near me”, “philips new zealand”, “philips nz”, “philips oled tv”, “philips one blade”, “philips one blade replacement”, “philips oneblade”, “philips online”, “philips purifier”, “philips razor”, “philips shaver”, “philips sonic air”, “philips toaster”, “philips toothbrush”, “philips trimmer” and “philips tv”, summed into one figure.

- [Blueair](/demand/nz/brands/blueair)
- [Coway](/demand/nz/brands/coway)
- [Dyson](/demand/nz/brands/dyson)
- [Levoit](/demand/nz/brands/levoit)
- [Philips](/demand/nz/brands/philips)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among air purifier brands in New Zealand?

In August 2026, Dyson was the most searched among air purifier brands in New Zealand, with an estimated 55.6K branded searches and 73.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Air purifier brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-air-purifier-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-air-purifier-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.