--- title: "DeWalt vs Paslode: Which is searched more in New Zealand?" description: "Is DeWalt or Paslode more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air nailer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-air-nailer-brands/compare/dewalt-vs-paslode" publisher: "Brandwave" --- # DeWalt vs Paslode: Which is searched more in New Zealand? Is DeWalt or Paslode more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air nailer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Paslode - **Competitive set**: Air nailer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 24.2% - **Paslode Share of Search**: 3.5% ## Is DeWalt or Paslode more popular in search? - In September 2026, DeWalt had more branded searches than Paslode among air nailer brands in New Zealand. DeWalt had about 4,990 branded searches, while Paslode had 720. DeWalt made up 24.2% of all air nailer brand searches we track, and Paslode accounted for 3.5%. - DeWalt was ahead of Paslode in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among air nailer brands in New Zealand moved from 24.1% to 24.2%, and its estimated monthly branded searches moved from 4.2K to 5K. - Across the 12 months ending September 2026, Paslode’s share of searches among air nailer brands in New Zealand moved from 5.7% to 3.5%, and its estimated monthly branded searches moved from 1K to 720. ## Top air nailer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Paslode was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Paslode was listed before DeWalt in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Paslode | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HiKOKI | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Senco | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Bostitch | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Makita | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Hitachi | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | DeWalt | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air nailer brands - Asked ChatGPT "Which air nailer brand should I buy in New Zealand?": 1. Senco, 2. HiKOKI, 3. Paslode - Asked ChatGPT "What are the best air nailer brands in New Zealand?": 1. Paslode, 2. HiKOKI, 3. Bostitch, 4. Senco, 5. Makita - Asked ChatGPT "What's the best air nailer brand in New Zealand for a workshop?": 1. Paslode, 2. Senco, 3. Bostitch - Searched Google, AI Overview "air nailer brands": 1. HiKOKI, 2. Hitachi, 3. Makita, 4. Bostitch, 5. DeWalt, 6. Paslode - Searched Google, AI Overview "best air nailer": 1. Bostitch, 2. Makita Not named in any answer: Milwaukee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand air nailer brands in September 2026? - In September 2026, DeWalt lost share of searches among air nailer brands in New Zealand, from 25.3% to 24.2%. - Estimated monthly branded searches for Paslode in New Zealand fell 28% over 12 measured months, from 1K to 720 in September 2026. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Paslode estimated searches | Paslode Share of Search | Paslode rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 24.1% | 2 | 1K | 5.7% | 5 | | Nov 2025 | 6K | 31.2% | 2 | 720 | 3.7% | 6 | | Dec 2025 | 4.3K | 26.6% | 2 | 480 | 3% | 6 | | Jan 2026 | 4.2K | 26.7% | 2 | 480 | 3.1% | 6 | | Feb 2026 | 4.3K | 25.9% | 2 | 590 | 3.5% | 6 | | Mar 2026 | 4.5K | 25.8% | 2 | 720 | 4.1% | 6 | | Apr 2026 | 4.2K | 25.8% | 2 | 590 | 3.6% | 6 | | May 2026 | 4.3K | 24.9% | 2 | 590 | 3.4% | 6 | | Jun 2026 | 5.3K | 28.2% | 2 | 720 | 3.8% | 6 | | Jul 2026 | 4.3K | 25.1% | 2 | 590 | 3.4% | 5 | | Aug 2026 | 5K | 25.3% | 2 | 590 | 3% | 6 | | Sep 2026 | 5K | 24.2% | 2 | 720 | 3.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Paslode’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure. - **Paslode**: Measured on the search term “paslode”. - [DeWalt profile](/demand/nz/brands/dewalt) - [Paslode profile](/demand/nz/brands/paslode) - [All air nailer brands in New Zealand](/demand/nz/categories/nz-air-nailer-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Paslode more popular in search? In September 2026, DeWalt had more branded searches than Paslode among air nailer brands in New Zealand. DeWalt had about 4,990 branded searches, while Paslode had 720. DeWalt made up 24.2% of all air nailer brand searches we track, and Paslode accounted for 3.5%. ## Cite this page Brandwave. "DeWalt vs Paslode: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-air-nailer-brands/compare/dewalt-vs-paslode This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-air-nailer-brands/compare/dewalt-vs-paslode. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.