---
title: "Air mattress brands in New Zealand: Which are searched most?"
description: "Compare the air mattress brands people buy. Share of Search among Bestway, Intex, Sealy and Coleman, the air mattress brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-air-mattress-brands"
publisher: "Brandwave"
---

# Air mattress brands in New Zealand: Which are searched most?

Compare the air mattress brands people buy. Share of Search among Bestway, Intex, Sealy and Coleman, the air mattress brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Air mattress brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bestway, 61.9%

## Which brand is most popular in search among air mattress brands in New Zealand?

- In September 2026, Bestway was the most searched among air mattress brands in New Zealand, with an estimated 2.3K branded searches, 61.9% of all searches for the four we track.
- Intex is in 2nd place, 42.7 percentage points behind at 19.2%.
- Across the 12 months ending September 2026, Bestway’s share of searches among air mattress brands in New Zealand decreased from 70.6% to 61.9%.
- Across the 12 months ending September 2026, Intex’s share of searches among air mattress brands in New Zealand increased from 15.6% to 19.2%.
- Across the 12 months ending September 2026, Sealy’s share of searches among air mattress brands in New Zealand increased from 13.1% to 17.8%.
- Across the 12 months ending September 2026, Bestway’s share of searches among air mattress brands in New Zealand peaked at 84% in December 2025 and was lowest at 35% in May 2026.
- Across the 12 months ending September 2026, Intex’s share of searches among air mattress brands in New Zealand peaked at 20.8% in June 2026 and was lowest at 10.4% in December 2025.
- Across the 12 months ending September 2026, Sealy’s share of searches among air mattress brands in New Zealand peaked at 45.8% in May 2026 and was lowest at 4.5% in December 2025.
- Across the 12 months ending September 2026, Coleman’s share of searches among air mattress brands in New Zealand peaked at 1.7% in April 2026 and was lowest at 0.5% in November 2025.
- Across the 12 months ending September 2026, Coleman held steady: its share of searches among air mattress brands in New Zealand moved less than 0.5 percentage points.

## Top air mattress brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bestway, Intex and Coleman were mentioned most often, in four of the five answers. Bestway was recommended most often, coming first in two out of three answers that gave a list. Intex was second, and Coleman was third. Sealy, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bestway | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Intex | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Coleman | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Sealy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about air mattress brands

- Asked ChatGPT "Which air mattress brand should I buy in New Zealand?": 1. Intex, 2. Bestway, 3. Coleman
- Asked ChatGPT "What are the best air mattress brands in New Zealand?": 1. Bestway, 2. Intex, 3. Coleman
- Asked ChatGPT "What's the best air mattress brand in New Zealand for camping trips?": 1. Coleman
- Searched Google, AI Overview "air mattress nz": 1. Bestway, 2. Intex
- Searched Google, AI Overview "inflatable bed nz": 1. Bestway, 2. Intex, 3. Coleman

Not named in any answer: Sealy.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Bestway vs Intex: compare search popularity](/demand/nz/compare/bestway-vs-intex): 61.9% against 19.2% Share of Search.
- [Bestway vs Sealy: compare search popularity](/demand/nz/compare/bestway-vs-sealy): 61.9% against 17.8% Share of Search.
- [Intex vs Sealy: compare search popularity](/demand/nz/compare/intex-vs-sealy): 19.2% against 17.8% Share of Search.

## How did search popularity change for New Zealand air mattress brands in September 2026?

- In September 2026, Intex overtook Sealy to rank 2nd among air mattress brands in New Zealand, with 19.2% of the searches.
- In September 2026, Bestway gained share of searches among air mattress brands in New Zealand, from 52.4% to 61.9%.
- In September 2026, Sealy lost share of searches among air mattress brands in New Zealand, from 30.6% to 17.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bestway | 61.9% | 2.3K | +73.5% | Bestway |
| 2 | Intex | 19.2% | 710 | +77.5% | Intex |
| 3 | Sealy | 17.8% | 660 | -14.3% | Sealy |
| 4 | Coleman | 1.1% | 40 | +33.3% | Coleman |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bestway | 3.6K | 70.6% | 1 |
| Oct 2025 | Intex | 800 | 15.6% | 2 |
| Oct 2025 | Sealy | 670 | 13.1% | 3 |
| Oct 2025 | Coleman | 40 | 0.78% | 4 |
| Nov 2025 | Bestway | 11.5K | 81.4% | 1 |
| Nov 2025 | Intex | 1.8K | 12.6% | 2 |
| Nov 2025 | Sealy | 780 | 5.5% | 3 |
| Nov 2025 | Coleman | 70 | 0.5% | 4 |
| Dec 2025 | Bestway | 13.7K | 84% | 1 |
| Dec 2025 | Intex | 1.7K | 10.4% | 2 |
| Dec 2025 | Sealy | 740 | 4.5% | 3 |
| Dec 2025 | Coleman | 170 | 1% | 4 |
| Jan 2026 | Bestway | 6.3K | 75.8% | 1 |
| Jan 2026 | Sealy | 980 | 11.8% | 2 |
| Jan 2026 | Intex | 910 | 11% | 3 |
| Jan 2026 | Coleman | 110 | 1.3% | 4 |
| Feb 2026 | Bestway | 2.1K | 60.6% | 1 |
| Feb 2026 | Sealy | 840 | 24.5% | 2 |
| Feb 2026 | Intex | 470 | 13.7% | 3 |
| Feb 2026 | Coleman | 40 | 1.2% | 4 |
| Mar 2026 | Bestway | 1.2K | 48.6% | 1 |
| Mar 2026 | Sealy | 770 | 31.2% | 2 |
| Mar 2026 | Intex | 460 | 18.6% | 3 |
| Mar 2026 | Coleman | 40 | 1.6% | 4 |
| Apr 2026 | Sealy | 730 | 40.8% | 1 |
| Apr 2026 | Bestway | 710 | 39.7% | 2 |
| Apr 2026 | Intex | 320 | 17.9% | 3 |
| Apr 2026 | Coleman | 30 | 1.7% | 4 |
| May 2026 | Sealy | 930 | 45.8% | 1 |
| May 2026 | Bestway | 710 | 35% | 2 |
| May 2026 | Intex | 370 | 18.2% | 3 |
| May 2026 | Coleman | 20 | 0.99% | 4 |
| Jun 2026 | Bestway | 800 | 41.7% | 1 |
| Jun 2026 | Sealy | 700 | 36.5% | 2 |
| Jun 2026 | Intex | 400 | 20.8% | 3 |
| Jun 2026 | Coleman | 20 | 1% | 4 |
| Jul 2026 | Bestway | 850 | 42.7% | 1 |
| Jul 2026 | Sealy | 710 | 35.7% | 2 |
| Jul 2026 | Intex | 400 | 20.1% | 3 |
| Jul 2026 | Coleman | 30 | 1.5% | 4 |
| Aug 2026 | Bestway | 1.3K | 52.4% | 1 |
| Aug 2026 | Sealy | 770 | 30.6% | 2 |
| Aug 2026 | Intex | 400 | 15.9% | 3 |
| Aug 2026 | Coleman | 30 | 1.2% | 4 |
| Sep 2026 | Bestway | 2.3K | 61.9% | 1 |
| Sep 2026 | Intex | 710 | 19.2% | 2 |
| Sep 2026 | Sealy | 660 | 17.8% | 3 |
| Sep 2026 | Coleman | 40 | 1.1% | 4 |

## What is being compared

- **Bestway**: Measured on the search terms “bestway” and “bestway pool”, summed into one figure.
- **Coleman**: Measured on the search term “coleman air mattress”.
- **Intex**: Measured on the search terms “intex” and “intex pool”, summed into one figure.
- **Sealy**: Measured on the search terms “sealy”, “sealy posturepedic” and “sealy posturepremier”, summed into one figure.

- [Bestway](/demand/nz/brands/bestway)
- [Coleman](/demand/nz/brands/coleman)
- [Intex](/demand/nz/brands/intex)
- [Sealy](/demand/nz/brands/sealy)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among air mattress brands in New Zealand?

In September 2026, Bestway was the most searched among air mattress brands in New Zealand, with an estimated 2.3K branded searches, 61.9% of all searches for the four we track.

## Cite this page

Brandwave. "Air mattress brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-air-mattress-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-air-mattress-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.