--- title: "Ninja vs Philips: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Ninja or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-air-fryer-brands/compare/ninja-kitchen-vs-philips" publisher: "Brandwave" --- # Ninja vs Philips: Which is more popular by branded search in New Zealand? Which is more popular in search, Ninja or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ninja and Philips - **Competitive set**: Air fryer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Ninja Share of Search**: 34.3% - **Philips Share of Search**: 21.5% ## Which is more popular in search, Ninja or Philips? - In August 2026, Ninja had more branded searches than Philips among air fryer brands in New Zealand. Ninja was estimated to have 30.7K branded searches compared to Philips’ 19.3K, and held a 34.3% Share of Search versus Philips’ 21.5%. - Ninja was ahead of Philips in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Ninja’s estimated Share of Search among air fryer brands in New Zealand moved from 36.8% to 34.3%, and its estimated monthly branded searches moved from 28.3K to 30.7K. - Across the 11 months ending August 2026, Philips’ estimated Share of Search among air fryer brands in New Zealand moved from 19.1% to 21.5%, and its estimated monthly branded searches moved from 14.7K to 19.3K. ## How did search popularity change for New Zealand air fryer brands in August 2026? - In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among air fryer brands in New Zealand, at 34.3%. - In August 2026, Philips gained estimated Share of Search among air fryer brands in New Zealand, from 19.5% to 21.5%. ## Month by month | Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | Philips estimated searches | Philips Share of Search | Philips rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 28.3K | 36.8% | 1 | 14.7K | 19.1% | 3 | | Nov 2025 | 39.3K | 39.2% | 1 | 18.7K | 18.6% | 3 | | Dec 2025 | 38.1K | 38.6% | 1 | 19.3K | 19.6% | 3 | | Jan 2026 | 27.9K | 35.5% | 1 | 15.7K | 20% | 3 | | Feb 2026 | 19.3K | 32% | 2 | 13.1K | 21.7% | 3 | | Mar 2026 | 19.6K | 30.7% | 2 | 13.2K | 20.7% | 3 | | Apr 2026 | 24.2K | 31.2% | 2 | 17.3K | 22.2% | 3 | | May 2026 | 27.1K | 31.7% | 2 | 18.9K | 22.2% | 3 | | Jun 2026 | 27.3K | 32.3% | 2 | 18.4K | 21.8% | 3 | | Jul 2026 | 31.2K | 33% | 2 | 18.4K | 19.5% | 3 | | Aug 2026 | 30.7K | 34.3% | 1 | 19.3K | 21.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ninja’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ninja**: Measured on the search terms “air fryer ninja”, “airfryer ninja”, “ninja af101 4 quart air fryer”, “ninja af101 air fryer”, “ninja air fryer”, “ninja air fryer dual”, “ninja air fryer pro”, “ninja blast”, “ninja blender”, “ninja creami”, “ninja double air fryer”, “ninja dual air fryer”, “ninja dual zone air fryer”, “ninja foodi”, “ninja foodi air fryer”, “ninja foodi dual zone”, “ninja foodi dualzone air fryer”, “ninja foodi multi cooker”, “ninja foodi smartlid multi cooker”, “ninja kettle”, “ninja mixer”, “ninja pro air fryer”, “ninja toaster”, “ninja xl air fryer” and “ninja xxl airfryer”, summed into one figure. - **Philips**: Measured on the search terms “china philips”, “philips”, “philips 55 inch tv”, “philips 65 inch tv”, “philips 75 inch tv”, “philips air filter”, “philips air fryer”, “philips air fryer briscoes”, “philips air fryer white”, “philips air fryer xl”, “philips air fryer xxl”, “philips air purifier”, “philips airfryer”, “philips airfryer philips”, “philips airfryer rapid air technology”, “philips ambilight tv”, “philips avent bottles”, “philips avent soothie pacifier”, “philips avent sterilizer”, “philips blender”, “philips hue”, “philips hue bridge”, “philips hue bulbs”, “philips hue lights”, “philips hue tv”, “philips kettle”, “philips light bulbs”, “philips lumea”, “philips mixer”, “philips near me”, “philips new zealand”, “philips nz”, “philips oled tv”, “philips one blade”, “philips one blade replacement”, “philips oneblade”, “philips online”, “philips purifier”, “philips razor”, “philips shaver”, “philips sonic air”, “philips toaster”, “philips toothbrush”, “philips trimmer” and “philips tv”, summed into one figure. - [Ninja profile](/demand/nz/brands/ninja-kitchen) - [Philips profile](/demand/nz/brands/philips) - [All air fryer brands in New Zealand](/demand/nz/categories/nz-air-fryer-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ninja or Philips? In August 2026, Ninja had more branded searches than Philips among air fryer brands in New Zealand. Ninja was estimated to have 30.7K branded searches compared to Philips’ 19.3K, and held a 34.3% Share of Search versus Philips’ 21.5%. ## Cite this page Brandwave. "Ninja vs Philips: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-air-fryer-brands/compare/ninja-kitchen-vs-philips This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-air-fryer-brands/compare/ninja-kitchen-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.