---
title: "Air fryer brands in New Zealand: Which brands are most popular in search?"
description: "Compare the air fryer brands New Zealand kitchens cook with. Share of Search among Ninja, Breville, Philips, Russell Hobbs, Tefal and COSORI, the air fryer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-air-fryer-brands"
publisher: "Brandwave"
---

# Air fryer brands in New Zealand: Which brands are most popular in search?

Compare the air fryer brands New Zealand kitchens cook with. Share of Search among Ninja, Breville, Philips, Russell Hobbs, Tefal and COSORI, the air fryer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Air fryer brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ninja, 34.3%

## Which brand is most popular in search among air fryer brands in New Zealand?

- In August 2026, Ninja was the most searched among air fryer brands in New Zealand, with an estimated 30.7K branded searches and 34.3% estimated Share of Search within this set.
- Breville is in 2nd place, 1.8 percentage points behind at 32.5% Share of Search.
- Across the 11 months ending August 2026, Ninja’s estimated Share of Search among air fryer brands in New Zealand decreased from 36.8% to 34.3%.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among air fryer brands in New Zealand decreased from 33.1% to 32.5%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among air fryer brands in New Zealand increased from 19.1% to 21.5%.
- Across the 11 months ending August 2026, Ninja’s estimated Share of Search among air fryer brands in New Zealand peaked at 39.2% in November 2025 and was lowest at 30.7% in March 2026.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among air fryer brands in New Zealand peaked at 35.9% in July 2026 and was lowest at 31.2% in November 2025.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among air fryer brands in New Zealand peaked at 22.2% in April 2026 and was lowest at 18.6% in November 2025.
- Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among air fryer brands in New Zealand peaked at 8.9% in March 2026 and was lowest at 7.8% in June 2026.
- Across the 11 months ending August 2026, Tefal’s estimated Share of Search among air fryer brands in New Zealand peaked at 3.1% in March 2026 and was lowest at 2.1% in December 2025.
- Across the 11 months ending August 2026, Russell Hobbs, Tefal and COSORI held steady: their estimated Share of Search among air fryer brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ninja vs Breville: compare search popularity](/demand/nz/compare/breville-vs-ninja-kitchen): 34.3% against 32.5% Share of Search.
- [Ninja vs Philips: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-philips): 34.3% against 21.5% Share of Search.
- [Ninja vs Russell Hobbs: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-russell-hobbs): 34.3% against 8.5% Share of Search.
- [Ninja vs Tefal: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-tefal): 34.3% against 2.9% Share of Search.
- [Breville vs Philips: compare search popularity](/demand/nz/compare/breville-vs-philips): 32.5% against 21.5% Share of Search.
- [Breville vs Russell Hobbs: compare search popularity](/demand/nz/compare/breville-vs-russell-hobbs): 32.5% against 8.5% Share of Search.
- [Breville vs Tefal: compare search popularity](/demand/nz/compare/breville-vs-tefal): 32.5% against 2.9% Share of Search.
- [Philips vs Russell Hobbs: compare search popularity](/demand/nz/compare/philips-vs-russell-hobbs): 21.5% against 8.5% Share of Search.
- [Philips vs Tefal: compare search popularity](/demand/nz/compare/philips-vs-tefal): 21.5% against 2.9% Share of Search.
- [Russell Hobbs vs Tefal: compare search popularity](/demand/nz/compare/russell-hobbs-vs-tefal): 8.5% against 2.9% Share of Search.

## How did search popularity change for New Zealand air fryer brands in August 2026?

- In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among air fryer brands in New Zealand, at 34.3%.
- In August 2026, Philips gained estimated Share of Search among air fryer brands in New Zealand, from 19.5% to 21.5%.
- In August 2026, Breville lost estimated Share of Search among air fryer brands in New Zealand, from 35.9% to 32.5%.
- Tefal’s estimated Share of Search among air fryer brands in New Zealand has gained ground for 3 months in a row, from 2.4% to 2.9% in August 2026.
- Estimated monthly branded searches for COSORI in New Zealand rose 118.2% over 11 measured months, from 110 to 240 in August 2026.
- Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.1% over 11 measured months, from 6.4K to 7.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ninja | 34.3% | 30.7K | -1.6% | SharkNinja |
| 2 | Breville | 32.5% | 29.1K | -14.3% | Breville |
| 3 | Philips | 21.5% | 19.3K | +4.8% | Philips |
| 4 | Russell Hobbs | 8.5% | 7.7K | -3.5% | Russell Hobbs |
| 5 | Tefal | 2.9% | 2.6K | +2.3% | Tefal |
| 6 | COSORI | 0.27% | 240 | -51.0% | COSORI |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ninja | 28.3K | 36.8% | 1 |
| Oct 2025 | Breville | 25.4K | 33.1% | 2 |
| Oct 2025 | Philips | 14.7K | 19.1% | 3 |
| Oct 2025 | Russell Hobbs | 6.4K | 8.3% | 4 |
| Oct 2025 | Tefal | 2K | 2.6% | 5 |
| Oct 2025 | COSORI | 110 | 0.14% | 6 |
| Nov 2025 | Ninja | 39.3K | 39.2% | 1 |
| Nov 2025 | Breville | 31.3K | 31.2% | 2 |
| Nov 2025 | Philips | 18.7K | 18.6% | 3 |
| Nov 2025 | Russell Hobbs | 8.5K | 8.5% | 4 |
| Nov 2025 | Tefal | 2.3K | 2.3% | 5 |
| Nov 2025 | COSORI | 170 | 0.17% | 6 |
| Dec 2025 | Ninja | 38.1K | 38.6% | 1 |
| Dec 2025 | Breville | 31.1K | 31.5% | 2 |
| Dec 2025 | Philips | 19.3K | 19.6% | 3 |
| Dec 2025 | Russell Hobbs | 8K | 8.1% | 4 |
| Dec 2025 | Tefal | 2K | 2.1% | 5 |
| Dec 2025 | COSORI | 210 | 0.21% | 6 |
| Jan 2026 | Ninja | 27.9K | 35.5% | 1 |
| Jan 2026 | Breville | 26.4K | 33.6% | 2 |
| Jan 2026 | Philips | 15.7K | 20% | 3 |
| Jan 2026 | Russell Hobbs | 6.4K | 8.2% | 4 |
| Jan 2026 | Tefal | 1.9K | 2.4% | 5 |
| Jan 2026 | COSORI | 220 | 0.28% | 6 |
| Feb 2026 | Breville | 21K | 34.8% | 1 |
| Feb 2026 | Ninja | 19.3K | 32% | 2 |
| Feb 2026 | Philips | 13.1K | 21.7% | 3 |
| Feb 2026 | Russell Hobbs | 5.2K | 8.6% | 4 |
| Feb 2026 | Tefal | 1.5K | 2.5% | 5 |
| Feb 2026 | COSORI | 200 | 0.33% | 6 |
| Mar 2026 | Breville | 22.7K | 35.6% | 1 |
| Mar 2026 | Ninja | 19.6K | 30.7% | 2 |
| Mar 2026 | Philips | 13.2K | 20.7% | 3 |
| Mar 2026 | Russell Hobbs | 5.6K | 8.9% | 4 |
| Mar 2026 | Tefal | 2K | 3.1% | 5 |
| Mar 2026 | COSORI | 670 | 1.1% | 6 |
| Apr 2026 | Breville | 27.4K | 35.3% | 1 |
| Apr 2026 | Ninja | 24.2K | 31.2% | 2 |
| Apr 2026 | Philips | 17.3K | 22.2% | 3 |
| Apr 2026 | Russell Hobbs | 6.5K | 8.4% | 4 |
| Apr 2026 | Tefal | 2K | 2.5% | 5 |
| Apr 2026 | COSORI | 250 | 0.32% | 6 |
| May 2026 | Breville | 29.8K | 35% | 1 |
| May 2026 | Ninja | 27.1K | 31.7% | 2 |
| May 2026 | Philips | 18.9K | 22.2% | 3 |
| May 2026 | Russell Hobbs | 7.2K | 8.4% | 4 |
| May 2026 | Tefal | 2K | 2.4% | 5 |
| May 2026 | COSORI | 190 | 0.22% | 6 |
| Jun 2026 | Breville | 29.8K | 35.3% | 1 |
| Jun 2026 | Ninja | 27.3K | 32.3% | 2 |
| Jun 2026 | Philips | 18.4K | 21.8% | 3 |
| Jun 2026 | Russell Hobbs | 6.6K | 7.8% | 4 |
| Jun 2026 | Tefal | 2.3K | 2.7% | 5 |
| Jun 2026 | COSORI | 170 | 0.2% | 6 |
| Jul 2026 | Breville | 34K | 35.9% | 1 |
| Jul 2026 | Ninja | 31.2K | 33% | 2 |
| Jul 2026 | Philips | 18.4K | 19.5% | 3 |
| Jul 2026 | Russell Hobbs | 7.9K | 8.4% | 4 |
| Jul 2026 | Tefal | 2.6K | 2.7% | 5 |
| Jul 2026 | COSORI | 490 | 0.52% | 6 |
| Aug 2026 | Ninja | 30.7K | 34.3% | 1 |
| Aug 2026 | Breville | 29.1K | 32.5% | 2 |
| Aug 2026 | Philips | 19.3K | 21.5% | 3 |
| Aug 2026 | Russell Hobbs | 7.7K | 8.5% | 4 |
| Aug 2026 | Tefal | 2.6K | 2.9% | 5 |
| Aug 2026 | COSORI | 240 | 0.27% | 6 |
| Sep 2026 | Breville | — | — | — |
| Sep 2026 | COSORI | — | — | — |
| Sep 2026 | Ninja | — | — | — |
| Sep 2026 | Philips | — | — | — |
| Sep 2026 | Russell Hobbs | — | — | — |
| Sep 2026 | Tefal | — | — | — |

## What is being compared

- **Breville**: Measured on the search terms “breville”, “breville air fry”, “breville air fryer chef”, “breville air fryer oven”, “breville all in one air fryer”, “breville barista express”, “breville barista express espresso machine”, “breville barista express impress”, “breville barista pro”, “breville barista touch”, “breville blender”, “breville bread maker”, “breville coffee machine”, “breville com”, “breville descaler”, “breville double boiler”, “breville espresso machine”, “breville espresso machine descaler”, “breville juicer”, “breville kettle”, “breville milk frother”, “breville mixer”, “breville mixer stand”, “breville near me”, “breville nz”, “breville online”, “breville oracle”, “breville pods”, “breville stand mixer nz”, “breville the air fryer chef” and “breville toaster”, summed into one figure.
- **COSORI**: Measured on the search terms “cosori”, “cosori air fryer” and “cosori airfryer”, summed into one figure.
- **Ninja**: Measured on the search terms “air fryer ninja”, “airfryer ninja”, “ninja af101 4 quart air fryer”, “ninja af101 air fryer”, “ninja air fryer”, “ninja air fryer dual”, “ninja air fryer pro”, “ninja blast”, “ninja blender”, “ninja creami”, “ninja double air fryer”, “ninja dual air fryer”, “ninja dual zone air fryer”, “ninja foodi”, “ninja foodi air fryer”, “ninja foodi dual zone”, “ninja foodi dualzone air fryer”, “ninja foodi multi cooker”, “ninja foodi smartlid multi cooker”, “ninja kettle”, “ninja mixer”, “ninja pro air fryer”, “ninja toaster”, “ninja xl air fryer” and “ninja xxl airfryer”, summed into one figure.
- **Philips**: Measured on the search terms “china philips”, “philips”, “philips 55 inch tv”, “philips 65 inch tv”, “philips 75 inch tv”, “philips air filter”, “philips air fryer”, “philips air fryer briscoes”, “philips air fryer white”, “philips air fryer xl”, “philips air fryer xxl”, “philips air purifier”, “philips airfryer”, “philips airfryer philips”, “philips airfryer rapid air technology”, “philips ambilight tv”, “philips avent bottles”, “philips avent soothie pacifier”, “philips avent sterilizer”, “philips blender”, “philips hue”, “philips hue bridge”, “philips hue bulbs”, “philips hue lights”, “philips hue tv”, “philips kettle”, “philips light bulbs”, “philips lumea”, “philips mixer”, “philips near me”, “philips new zealand”, “philips nz”, “philips oled tv”, “philips one blade”, “philips one blade replacement”, “philips oneblade”, “philips online”, “philips purifier”, “philips razor”, “philips shaver”, “philips sonic air”, “philips toaster”, “philips toothbrush”, “philips trimmer” and “philips tv”, summed into one figure.
- **Russell Hobbs**: Measured on the search terms “briscoes russell hobbs air fryer”, “kettle russell hobbs glass”, “multicooker russell hobbs”, “russell hobbs”, “russell hobbs 11 in 1 digital multicooker rhpc3000”, “russell hobbs 2 slice toasters”, “russell hobbs 4 slice toasters”, “russell hobbs 8l air fryer”, “russell hobbs air fry”, “russell hobbs air fryer 8l”, “russell hobbs air fryer briscoes”, “russell hobbs air fryers”, “russell hobbs blender”, “russell hobbs brooklyn air fryer”, “russell hobbs brooklyn kettle”, “russell hobbs chopper”, “russell hobbs food processors”, “russell hobbs irons”, “russell hobbs jug”, “russell hobbs kettle”, “russell hobbs luna kettle”, “russell hobbs mixer”, “russell hobbs montana kettle”, “russell hobbs near me”, “russell hobbs nz”, “russell hobbs online”, “russell hobbs salt & pepper mills”, “russell hobbs silent kettle”, “russell hobbs steam”, “russell hobbs steam irons”, “russell hobbs toaster”, “russellhobbs”, “russellhobbs blender”, “russellhobbs kettle”, “russellhobbs mixer”, “russellhobbs nz” and “russellhobbs toaster”, summed into one figure.
- **Tefal**: Measured on the search terms “briscoes tefal”, “jamie oliver tefal cookware”, “multicooker tefal”, “tefal”, “tefal actifry”, “tefal air fryer”, “tefal blender”, “tefal co nz”, “tefal cook set”, “tefal cookware”, “tefal easy fry”, “tefal ingenio”, “tefal jamie oliver”, “tefal kettle”, “tefal mixer”, “tefal near me”, “tefal nz”, “tefal saucepans”, “tefal set”, “tefal steam”, “tefal thermosignal”, “tefal toaster”, “tefal ultimate”, “tefal unlimited” and “tefal vok”, summed into one figure.

- [Breville](/demand/nz/brands/breville)
- [COSORI](/demand/nz/brands/cosori)
- [Ninja](/demand/nz/brands/ninja-kitchen)
- [Philips](/demand/nz/brands/philips)
- [Russell Hobbs](/demand/nz/brands/russell-hobbs)
- [Tefal](/demand/nz/brands/tefal)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among air fryer brands in New Zealand?

In August 2026, Ninja was the most searched among air fryer brands in New Zealand, with an estimated 30.7K branded searches and 34.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Air fryer brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-air-fryer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-air-fryer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.