--- title: "Air freshener brands in New Zealand: Which brands are most popular in search?" description: "Compare the air freshener and room spray brands New Zealand homes use. Share of Search among Air Wick, Febreze and Glade, the air freshener brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-air-freshener-brands" publisher: "Brandwave" --- # Air freshener brands in New Zealand: Which brands are most popular in search? Compare the air freshener and room spray brands New Zealand homes use. Share of Search among Air Wick, Febreze and Glade, the air freshener brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Air freshener brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Air Wick, 45.6% ## Which brand is most popular in search among air freshener brands in New Zealand? - In August 2026, Air Wick was the most searched among air freshener brands in New Zealand, with an estimated 2.7K branded searches and 45.6% estimated Share of Search within this set. - Febreze is in 2nd place, 12.8 percentage points behind at 32.8% Share of Search. - Across the 11 months ending August 2026, Air Wick’s estimated Share of Search among air freshener brands in New Zealand decreased from 46.6% to 45.6%. - Across the 11 months ending August 2026, Febreze’s estimated Share of Search among air freshener brands in New Zealand increased from 31.9% to 32.8%. - Across the 11 months ending August 2026, Air Wick’s estimated Share of Search among air freshener brands in New Zealand peaked at 48.4% in December 2025 and was lowest at 42.6% in February 2026. - Across the 11 months ending August 2026, Febreze’s estimated Share of Search among air freshener brands in New Zealand peaked at 40.7% in May 2026 and was lowest at 29.4% in December 2025. - Across the 11 months ending August 2026, Glade’s estimated Share of Search among air freshener brands in New Zealand peaked at 22.1% in December 2025 and was lowest at 16.2% in May 2026. - Across the 11 months ending August 2026, Glade held steady: its estimated Share of Search among air freshener brands in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Air Wick vs Febreze: compare search popularity](/demand/nz/compare/air-wick-vs-febreze): 45.6% against 32.8% Share of Search. - [Air Wick vs Glade: compare search popularity](/demand/nz/compare/air-wick-vs-glade): 45.6% against 21.7% Share of Search. - [Febreze vs Glade: compare search popularity](/demand/nz/compare/febreze-vs-glade): 32.8% against 21.7% Share of Search. ## How did search popularity change for New Zealand air freshener brands in August 2026? - In August 2026, Glade gained estimated Share of Search among air freshener brands in New Zealand, from 17.4% to 21.7%. - In August 2026, Febreze lost estimated Share of Search among air freshener brands in New Zealand, from 36.1% to 32.8%. - In August 2026, Air Wick lost estimated Share of Search among air freshener brands in New Zealand, from 46.5% to 45.6%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Air Wick | 45.6% | 2.7K | -6.6% | Air Wick | | 2 | Febreze | 32.8% | 1.9K | -13.5% | Febreze | | 3 | Glade | 21.7% | 1.3K | +18.7% | Glade | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Air Wick | 2.1K | 46.6% | 1 | | Oct 2025 | Febreze | 1.4K | 31.9% | 2 | | Oct 2025 | Glade | 970 | 21.5% | 3 | | Nov 2025 | Air Wick | 1.9K | 45.9% | 1 | | Nov 2025 | Febreze | 1.3K | 32.3% | 2 | | Nov 2025 | Glade | 900 | 21.8% | 3 | | Dec 2025 | Air Wick | 2K | 48.4% | 1 | | Dec 2025 | Febreze | 1.2K | 29.4% | 2 | | Dec 2025 | Glade | 910 | 22.1% | 3 | | Jan 2026 | Air Wick | 2.4K | 46.5% | 1 | | Jan 2026 | Febreze | 1.7K | 33.1% | 2 | | Jan 2026 | Glade | 1.1K | 20.4% | 3 | | Feb 2026 | Air Wick | 1.9K | 42.6% | 1 | | Feb 2026 | Febreze | 1.7K | 37.3% | 2 | | Feb 2026 | Glade | 920 | 20.1% | 3 | | Mar 2026 | Air Wick | 2.3K | 45.3% | 1 | | Mar 2026 | Febreze | 1.8K | 35.8% | 2 | | Mar 2026 | Glade | 970 | 18.9% | 3 | | Apr 2026 | Air Wick | 2K | 42.7% | 1 | | Apr 2026 | Febreze | 1.8K | 36.9% | 2 | | Apr 2026 | Glade | 980 | 20.4% | 3 | | May 2026 | Air Wick | 2.3K | 43.1% | 1 | | May 2026 | Febreze | 2.2K | 40.7% | 2 | | May 2026 | Glade | 860 | 16.2% | 3 | | Jun 2026 | Air Wick | 2.3K | 43.1% | 1 | | Jun 2026 | Febreze | 2K | 38% | 2 | | Jun 2026 | Glade | 990 | 18.9% | 3 | | Jul 2026 | Air Wick | 2.9K | 46.5% | 1 | | Jul 2026 | Febreze | 2.2K | 36.1% | 2 | | Jul 2026 | Glade | 1.1K | 17.4% | 3 | | Aug 2026 | Air Wick | 2.7K | 45.6% | 1 | | Aug 2026 | Febreze | 1.9K | 32.8% | 2 | | Aug 2026 | Glade | 1.3K | 21.7% | 3 | | Sep 2026 | Air Wick | — | — | — | | Sep 2026 | Febreze | — | — | — | | Sep 2026 | Glade | — | — | — | ## What is being compared - **Air Wick**: Measured on the search terms “air wick”, “air wick air freshener”, “air wick air freshener refill”, “air wick automatic spray refill”, “air wick botanica”, “air wick diffuser”, “air wick freshener plug in”, “air wick near me”, “air wick nz”, “air wick plug in”, “air wick plug in diffuser”, “air wick pure air freshener”, “air wick room spray”, “air wick spray”, “airwick”, “airwick air freshener”, “airwick automatic spray”, “airwick co nz”, “airwick diffuser”, “airwick nz”, “airwick refill”, “airwick room spray”, “botanica air wick” and “refill air wick plug in”, summed into one figure. - **Febreze**: Measured on the search terms “fabric febreze spray”, “febreze”, “febreze air fresh”, “febreze automatic air freshener”, “febreze com”, “febreze diffuser”, “febreze fabric refresher”, “febreze near me”, “febreze nz”, “febreze room spray” and “febreze spray”, summed into one figure. - **Glade**: Measured on the search terms “air freshener glade refill”, “automatic glade spray”, “gel air freshener glade”, “glade air freshener”, “glade car air freshener”, “glade diffuser”, “glade plug in”, “glade room spray”, “glade spray”, “glade spray and sense refills”, “glade spray refill” and “refill glade plug in”, summed into one figure. - [Air Wick](/demand/nz/brands/air-wick) - [Febreze](/demand/nz/brands/febreze) - [Glade](/demand/nz/brands/glade) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among air freshener brands in New Zealand? In August 2026, Air Wick was the most searched among air freshener brands in New Zealand, with an estimated 2.7K branded searches and 45.6% estimated Share of Search within this set. ## Cite this page Brandwave. "Air freshener brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-air-freshener-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-air-freshener-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.