---
title: "Air blower brands in New Zealand: Which are searched most?"
description: "Compare the air blower brands people buy. Share of Search among Makita, Ryobi, Stihl, DeWalt, Milwaukee and Bosch, the air blower brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-air-blower-brands"
publisher: "Brandwave"
---

# Air blower brands in New Zealand: Which are searched most?

Compare the air blower brands people buy. Share of Search among Makita, Ryobi, Stihl, DeWalt, Milwaukee and Bosch, the air blower brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Air blower brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 29.8%

## Which brand is most popular in search among air blower brands in New Zealand?

- In September 2026, Makita was the most searched among air blower brands in New Zealand, with an estimated 10.4K branded searches, 29.8% of all searches for the six we track.
- Ryobi is in 2nd place, 5.5 percentage points behind at 24.3%.
- Across the 12 months ending September 2026, Makita’s share of searches among air blower brands in New Zealand decreased from 31.4% to 29.8%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among air blower brands in New Zealand increased from 22.8% to 24.3%.
- Across the 12 months ending September 2026, Stihl’s share of searches among air blower brands in New Zealand decreased from 22.4% to 20.3%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among air blower brands in New Zealand increased from 16.3% to 17.2%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among air blower brands in New Zealand increased from 7.1% to 8.5%.
- Across the 12 months ending September 2026, Makita’s share of searches among air blower brands in New Zealand peaked at 31.4% in October 2025 and was lowest at 25.7% in August 2026.
- Across the 12 months ending September 2026, Ryobi’s share of searches among air blower brands in New Zealand peaked at 29.1% in December 2025 and was lowest at 18.2% in May 2026.
- Across the 12 months ending September 2026, Stihl’s share of searches among air blower brands in New Zealand peaked at 28.5% in May 2026 and was lowest at 20.3% in September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among air blower brands in New Zealand peaked at 20.8% in June 2026 and was lowest at 14.9% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among air blower brands in New Zealand peaked at 11.8% in August 2026 and was lowest at 5.4% in January 2026.
- Across the 12 months ending September 2026, Bosch held steady: its share of searches among air blower brands in New Zealand moved less than 0.5 percentage points.

## Top air blower brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita and Stihl appeared every time. Makita was recommended most often, coming first in two out of five answers. Ryobi was second, and Stihl was third. Bosch, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Ryobi | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Stihl | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Milwaukee | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| DeWalt | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about air blower brands

- Asked ChatGPT "Which air blower brand should I buy in New Zealand?": 1. Ryobi, 2. Makita, 3. Stihl, 4. Milwaukee, 5. DeWalt
- Asked ChatGPT "What are the best air blower brands in New Zealand?": 1. Makita, 2. Stihl, 3. Milwaukee, 4. Ryobi, 5. DeWalt
- Asked ChatGPT "What's the best air blower brand in New Zealand for garden cleanup?": 1. Makita, 2. Stihl
- Searched Google, AI Overview "air blower nz": 1. Ryobi, 2. Stihl, 3. Makita, 4. DeWalt, 5. Milwaukee
- Searched Google, AI Overview "cordless blower nz": 1. Ryobi, 2. Stihl, 3. Makita

Not named in any answer: Bosch.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Makita vs Ryobi: compare search popularity](/demand/nz/compare/makita-vs-ryobi): 29.8% against 24.3% Share of Search.
- [Makita vs Stihl: compare search popularity](/demand/nz/compare/makita-vs-stihl): 29.8% against 20.3% Share of Search.
- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 29.8% against 17.2% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 29.8% against 8.5% Share of Search.
- [Ryobi vs Stihl: compare search popularity](/demand/nz/compare/ryobi-vs-stihl): 24.3% against 20.3% Share of Search.
- [Ryobi vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-ryobi): 24.3% against 17.2% Share of Search.
- [Ryobi vs Milwaukee: compare search popularity](/demand/nz/compare/milwaukee-vs-ryobi): 24.3% against 8.5% Share of Search.
- [Stihl vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-stihl): 20.3% against 17.2% Share of Search.
- [Stihl vs Milwaukee: compare search popularity](/demand/nz/compare/milwaukee-vs-stihl): 20.3% against 8.5% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 17.2% against 8.5% Share of Search.

## How did search popularity change for New Zealand air blower brands in September 2026?

- In September 2026, Ryobi overtook Stihl to rank 2nd among air blower brands in New Zealand, with 24.3% of the searches.
- In September 2026, Makita gained share of searches among air blower brands in New Zealand, from 25.7% to 29.8%.
- In September 2026, Milwaukee lost share of searches among air blower brands in New Zealand, from 11.8% to 8.5%.
- In September 2026, Stihl lost share of searches among air blower brands in New Zealand, from 22.5% to 20.3%.
- In September 2026, DeWalt lost share of searches among air blower brands in New Zealand, from 18.4% to 17.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 29.8% | 10.4K | +26.8% | Makita |
| 2 | Ryobi | 24.3% | 8.5K | +23.4% | Ryobi |
| 3 | Stihl | 20.3% | 7.1K | -1.5% | Stihl |
| 4 | DeWalt | 17.2% | 6K | +2.0% | DeWalt |
| 5 | Milwaukee | 8.5% | 3K | -21.3% | Milwaukee |
| 6 | Bosch | 0.03% | 10 | 0.0% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 9.8K | 31.4% | 1 |
| Oct 2025 | Ryobi | 7.1K | 22.8% | 2 |
| Oct 2025 | Stihl | 7K | 22.4% | 3 |
| Oct 2025 | DeWalt | 5.1K | 16.3% | 4 |
| Oct 2025 | Milwaukee | 2.2K | 7.1% | 5 |
| Oct 2025 | Bosch | 10 | 0.03% | 6 |
| Nov 2025 | Ryobi | 10.7K | 27.4% | 1 |
| Nov 2025 | Makita | 10.1K | 25.9% | 2 |
| Nov 2025 | Stihl | 8.4K | 21.6% | 3 |
| Nov 2025 | DeWalt | 7.3K | 18.7% | 4 |
| Nov 2025 | Milwaukee | 2.5K | 6.3% | 5 |
| Nov 2025 | Bosch | 10 | 0.03% | 6 |
| Dec 2025 | Ryobi | 10.4K | 29.1% | 1 |
| Dec 2025 | Makita | 9.5K | 26.6% | 2 |
| Dec 2025 | Stihl | 8.4K | 23.4% | 3 |
| Dec 2025 | DeWalt | 5.3K | 14.9% | 4 |
| Dec 2025 | Milwaukee | 2.1K | 6% | 5 |
| Dec 2025 | Bosch | 10 | 0.03% | 6 |
| Jan 2026 | Makita | 9.2K | 28.1% | 1 |
| Jan 2026 | Stihl | 8.4K | 25.7% | 2 |
| Jan 2026 | Ryobi | 8.3K | 25.4% | 3 |
| Jan 2026 | DeWalt | 5.1K | 15.5% | 4 |
| Jan 2026 | Milwaukee | 1.8K | 5.4% | 5 |
| Jan 2026 | Bosch | 10 | 0.03% | 6 |
| Feb 2026 | Makita | 8.9K | 28.1% | 1 |
| Feb 2026 | Stihl | 8.5K | 26.9% | 2 |
| Feb 2026 | Ryobi | 6.9K | 21.7% | 3 |
| Feb 2026 | DeWalt | 5.2K | 16.4% | 4 |
| Feb 2026 | Milwaukee | 2.1K | 6.8% | 5 |
| Feb 2026 | Bosch | 10 | 0.03% | 6 |
| Mar 2026 | Makita | 8.6K | 27.7% | 1 |
| Mar 2026 | Ryobi | 7.8K | 25.1% | 2 |
| Mar 2026 | Stihl | 7K | 22.5% | 3 |
| Mar 2026 | DeWalt | 5.4K | 17.3% | 4 |
| Mar 2026 | Milwaukee | 2.3K | 7.3% | 5 |
| Mar 2026 | Bosch | 10 | 0.03% | 6 |
| Apr 2026 | Makita | 8.5K | 28.7% | 1 |
| Apr 2026 | Stihl | 7.1K | 23.9% | 2 |
| Apr 2026 | Ryobi | 6.7K | 22.7% | 3 |
| Apr 2026 | DeWalt | 5.2K | 17.5% | 4 |
| Apr 2026 | Milwaukee | 2.1K | 7.1% | 5 |
| Apr 2026 | Bosch | 10 | 0.03% | 6 |
| May 2026 | Stihl | 8.6K | 28.5% | 1 |
| May 2026 | Makita | 8K | 26.7% | 2 |
| May 2026 | Ryobi | 5.5K | 18.2% | 3 |
| May 2026 | DeWalt | 5.3K | 17.7% | 4 |
| May 2026 | Milwaukee | 2.7K | 9% | 5 |
| May 2026 | Bosch | 10 | 0.03% | 6 |
| Jun 2026 | Makita | 7.9K | 26.7% | 1 |
| Jun 2026 | Stihl | 7.1K | 23.9% | 2 |
| Jun 2026 | DeWalt | 6.2K | 20.8% | 3 |
| Jun 2026 | Ryobi | 5.7K | 19.1% | 4 |
| Jun 2026 | Milwaukee | 2.8K | 9.4% | 5 |
| Jun 2026 | Bosch | 10 | 0.03% | 6 |
| Jul 2026 | Makita | 7.8K | 27.9% | 1 |
| Jul 2026 | Stihl | 7.1K | 25.4% | 2 |
| Jul 2026 | Ryobi | 5.4K | 19.3% | 3 |
| Jul 2026 | DeWalt | 5K | 18.1% | 4 |
| Jul 2026 | Milwaukee | 2.6K | 9.3% | 5 |
| Jul 2026 | Bosch | 10 | 0.04% | 6 |
| Aug 2026 | Makita | 8.2K | 25.7% | 1 |
| Aug 2026 | Stihl | 7.2K | 22.5% | 2 |
| Aug 2026 | Ryobi | 6.9K | 21.5% | 3 |
| Aug 2026 | DeWalt | 5.9K | 18.4% | 4 |
| Aug 2026 | Milwaukee | 3.8K | 11.8% | 5 |
| Aug 2026 | Bosch | 10 | 0.03% | 6 |
| Sep 2026 | Makita | 10.4K | 29.8% | 1 |
| Sep 2026 | Ryobi | 8.5K | 24.3% | 2 |
| Sep 2026 | Stihl | 7.1K | 20.3% | 3 |
| Sep 2026 | DeWalt | 6K | 17.2% | 4 |
| Sep 2026 | Milwaukee | 3K | 8.5% | 5 |
| Sep 2026 | Bosch | 10 | 0.03% | 6 |

## What is being compared

- **Bosch**: Measured on the search term “bosch air blower”.
- **DeWalt**: Measured on the search terms “dewalt”, “dewalt blower” and “dewalt redemption”, summed into one figure.
- **Makita**: Measured on the search terms “makita”, “makita mowers” and “makita trimmers”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **Ryobi**: Measured on the search terms “ryobi”, “ryobi tool” and “ryobi weed eater”, summed into one figure.
- **Stihl**: Measured on the search terms “500i stihl” and “stihl”, summed into one figure.

- [Bosch](/demand/nz/brands/bosch)
- [DeWalt](/demand/nz/brands/dewalt)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Ryobi](/demand/nz/brands/ryobi)
- [Stihl](/demand/nz/brands/stihl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among air blower brands in New Zealand?

In September 2026, Makita was the most searched among air blower brands in New Zealand, with an estimated 10.4K branded searches, 29.8% of all searches for the six we track.

## Cite this page

Brandwave. "Air blower brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-air-blower-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-air-blower-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.