---
title: "AI voice generators in New Zealand: Which brands are most popular in search?"
description: "Compare the AI voice, voiceover and text-to-speech tools New Zealand creators and marketers use. Share of Search among ElevenLabs, Speechify, Murf AI and WellSaid, the AI voice generators Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ai-voice-generators"
publisher: "Brandwave"
---

# AI voice generators in New Zealand: Which brands are most popular in search?

Compare the AI voice, voiceover and text-to-speech tools New Zealand creators and marketers use. Share of Search among ElevenLabs, Speechify, Murf AI and WellSaid, the AI voice generators Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: AI voice generators
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: ElevenLabs, 87.9%

## Which brand is most popular in search among AI voice generators in New Zealand?

- In August 2026, ElevenLabs was the most searched among AI voice generators in New Zealand, with an estimated 9.1K branded searches and 87.9% estimated Share of Search within this set.
- Speechify is in 2nd place, 77.1 percentage points behind at 10.8% Share of Search.
- Across the 11 months ending August 2026, ElevenLabs’ estimated Share of Search among AI voice generators in New Zealand increased from 83.7% to 87.9%.
- Across the 11 months ending August 2026, Speechify’s estimated Share of Search among AI voice generators in New Zealand decreased from 12.9% to 10.8%.
- Across the 11 months ending August 2026, Murf AI’s estimated Share of Search among AI voice generators in New Zealand decreased from 3.1% to 1.2%.
- Across the 11 months ending August 2026, ElevenLabs’ estimated Share of Search among AI voice generators in New Zealand peaked at 89.2% in July 2026 and was lowest at 78.8% in March 2026.
- Across the 11 months ending August 2026, Speechify’s estimated Share of Search among AI voice generators in New Zealand peaked at 19.2% in March 2026 and was lowest at 9.6% in July 2026.
- Across the 11 months ending August 2026, Murf AI’s estimated Share of Search among AI voice generators in New Zealand peaked at 3.3% in November 2025 and was lowest at 1.1% in July 2026.
- Across the 11 months ending August 2026, WellSaid held steady: its estimated Share of Search among AI voice generators in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [ElevenLabs vs Speechify: compare search popularity](/demand/nz/compare/elevenlabs-vs-speechify): 87.9% against 10.8% Share of Search.

## How did search popularity change for New Zealand AI voice generators in August 2026?

- In August 2026, Speechify gained estimated Share of Search among AI voice generators in New Zealand, from 9.6% to 10.8%.
- In August 2026, ElevenLabs lost estimated Share of Search among AI voice generators in New Zealand, from 89.2% to 87.9%.
- Estimated monthly branded searches for Murf AI in New Zealand fell 50% over 11 measured months, from 240 to 120 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ElevenLabs | 87.9% | 9.1K | -9.9% | ElevenLabs |
| 2 | Speechify | 10.8% | 1.1K | +2.8% | Speechify |
| 3 | Murf AI | 1.2% | 120 | 0.0% | Murf AI |
| 4 | WellSaid | 0.19% | 20 | 0.0% | WellSaid Labs |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ElevenLabs | 6.5K | 83.7% | 1 |
| Oct 2025 | Speechify | 1K | 12.9% | 2 |
| Oct 2025 | Murf AI | 240 | 3.1% | 3 |
| Oct 2025 | WellSaid | 20 | 0.26% | 4 |
| Nov 2025 | ElevenLabs | 6.6K | 82.8% | 1 |
| Nov 2025 | Speechify | 1.1K | 13.4% | 2 |
| Nov 2025 | Murf AI | 260 | 3.3% | 3 |
| Nov 2025 | WellSaid | 40 | 0.51% | 4 |
| Dec 2025 | ElevenLabs | 6.4K | 85.1% | 1 |
| Dec 2025 | Speechify | 870 | 11.5% | 2 |
| Dec 2025 | Murf AI | 230 | 3% | 3 |
| Dec 2025 | WellSaid | 30 | 0.4% | 4 |
| Jan 2026 | ElevenLabs | 7.5K | 85.2% | 1 |
| Jan 2026 | Speechify | 1.1K | 12.3% | 2 |
| Jan 2026 | Murf AI | 200 | 2.3% | 3 |
| Jan 2026 | WellSaid | 20 | 0.23% | 4 |
| Feb 2026 | ElevenLabs | 7.9K | 83.4% | 1 |
| Feb 2026 | Speechify | 1.3K | 13.7% | 2 |
| Feb 2026 | Murf AI | 250 | 2.6% | 3 |
| Feb 2026 | WellSaid | 20 | 0.21% | 4 |
| Mar 2026 | ElevenLabs | 8.3K | 78.8% | 1 |
| Mar 2026 | Speechify | 2K | 19.2% | 2 |
| Mar 2026 | Murf AI | 190 | 1.8% | 3 |
| Mar 2026 | WellSaid | 20 | 0.19% | 4 |
| Apr 2026 | ElevenLabs | 8.6K | 85.2% | 1 |
| Apr 2026 | Speechify | 1.3K | 12.7% | 2 |
| Apr 2026 | Murf AI | 190 | 1.9% | 3 |
| Apr 2026 | WellSaid | 20 | 0.2% | 4 |
| May 2026 | ElevenLabs | 9.3K | 81.3% | 1 |
| May 2026 | Speechify | 1.9K | 16.7% | 2 |
| May 2026 | Murf AI | 190 | 1.7% | 3 |
| May 2026 | WellSaid | 30 | 0.26% | 4 |
| Jun 2026 | ElevenLabs | 9.4K | 87% | 1 |
| Jun 2026 | Speechify | 1.2K | 11.3% | 2 |
| Jun 2026 | Murf AI | 160 | 1.5% | 3 |
| Jun 2026 | WellSaid | 30 | 0.28% | 4 |
| Jul 2026 | ElevenLabs | 10.1K | 89.2% | 1 |
| Jul 2026 | Speechify | 1.1K | 9.6% | 2 |
| Jul 2026 | Murf AI | 120 | 1.1% | 3 |
| Jul 2026 | WellSaid | 20 | 0.18% | 4 |
| Aug 2026 | ElevenLabs | 9.1K | 87.9% | 1 |
| Aug 2026 | Speechify | 1.1K | 10.8% | 2 |
| Aug 2026 | Murf AI | 120 | 1.2% | 3 |
| Aug 2026 | WellSaid | 20 | 0.19% | 4 |
| Sep 2026 | ElevenLabs | — | — | — |
| Sep 2026 | Murf AI | — | — | — |
| Sep 2026 | Speechify | — | — | — |
| Sep 2026 | WellSaid | — | — | — |

## What is being compared

- **ElevenLabs**: Measured on the search terms “eleven labs”, “elevenlabs”, “elevenlabs ai music”, “elevenlabs ai voice”, “elevenlabs io”, “elevenlabs near me”, “elevenlabs online”, “elevenlabs song generator”, “elevenlabs text to speech”, “elevenlabs voice generator” and “elevenlabs voiceover”, summed into one figure.
- **Murf AI**: Measured on the search terms “murf”, “murf ai text to speech”, “murf ai voice generator”, “murf ai voiceover”, “murfai” and “murfai ai voice”, summed into one figure.
- **Speechify**: Measured on the search terms “speechify”, “speechify ai voice”, “speechify app”, “speechify com”, “speechify cost”, “speechify online”, “speechify text to speech”, “speechify voice generator” and “speechify voiceover”, summed into one figure.
- **WellSaid**: Measured on the search terms “wellsaid”, “wellsaid ai voice”, “wellsaid labs”, “wellsaid text to speech” and “wellsaid voiceover”, summed into one figure.

- [ElevenLabs](/demand/nz/brands/elevenlabs)
- [Murf AI](/demand/nz/brands/murf-ai)
- [Speechify](/demand/nz/brands/speechify)
- [WellSaid](/demand/nz/brands/wellsaid)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among AI voice generators in New Zealand?

In August 2026, ElevenLabs was the most searched among AI voice generators in New Zealand, with an estimated 9.1K branded searches and 87.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "AI voice generators in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ai-voice-generators

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ai-voice-generators. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
