--- title: "Topaz Labs vs Upscayl: Which is searched more in New Zealand?" description: "Is Topaz Labs or Upscayl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI photo enhancers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-ai-photo-enhancers/compare/topaz-labs-vs-upscayl" publisher: "Brandwave" --- # Topaz Labs vs Upscayl: Which is searched more in New Zealand? Is Topaz Labs or Upscayl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI photo enhancers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Topaz Labs and Upscayl - **Competitive set**: AI photo enhancers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Topaz Labs Share of Search**: 6.3% - **Upscayl Share of Search**: 9.4% ## Is Topaz Labs or Upscayl more popular in search? - In September 2026, Upscayl had more branded searches than Topaz Labs among AI photo enhancers in New Zealand. Upscayl had about 480 branded searches, while Topaz Labs had 320. Upscayl made up 9.4% of all AI photo enhancer searches we track, and Topaz Labs accounted for 6.3%. - The lead changed hands 3 times in the 12 months ending September 2026: Upscayl took it in December 2025, Topaz Labs took it in February 2026, Upscayl took it in March 2026. - Across the 12 months ending September 2026, Topaz Labs’ share of searches among AI photo enhancers in New Zealand moved from 5.3% to 6.3%, and its estimated monthly branded searches held steady at 320. - Across the 12 months ending September 2026, Upscayl’s share of searches among AI photo enhancers in New Zealand moved from 3.5% to 9.4%, and its estimated monthly branded searches moved from 210 to 480. ## Top AI photo enhancers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Topaz Labs and Upscayl were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Topaz Labs and Upscayl were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adobe Lightroom | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Remini | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Upscayl | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Topaz Labs | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Picsart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Let's Enhance | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about AI photo enhancers - Asked ChatGPT "Which AI photo enhancer should I use in New Zealand?": 1. Adobe Lightroom, 2. Remini, 3. Topaz Labs, 4. Upscayl - Asked ChatGPT "What are the best AI photo enhancers in New Zealand?": 1. Adobe Lightroom, 2. Remini, 3. Upscayl, 4. Topaz Labs - Asked ChatGPT "What's the best AI photo enhancer in New Zealand for old photos?": 1. Remini - Searched Google, AI Overview "image upscaler": 1. Adobe Lightroom - Searched Google, AI Overview "enhance photo quality": 1. Let's Enhance Not named in any answer: Picsart. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand AI photo enhancers in September 2026? - In September 2026, Upscayl gained share of searches among AI photo enhancers in New Zealand, from 8.3% to 9.4%. - In September 2026, Topaz Labs gained share of searches among AI photo enhancers in New Zealand, from 5.3% to 6.3%. ## Month by month | Month | Topaz Labs estimated searches | Topaz Labs Share of Search | Topaz Labs rank | Upscayl estimated searches | Upscayl Share of Search | Upscayl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 5.3% | 4 | 210 | 3.5% | 5 | | Nov 2025 | 290 | 5.4% | 4 | 210 | 3.9% | 5 | | Dec 2025 | 290 | 5.2% | 5 | 330 | 6% | 4 | | Jan 2026 | 320 | 6.5% | 4 | 320 | 6.5% | 5 | | Feb 2026 | 290 | 5.5% | 4 | 260 | 5% | 5 | | Mar 2026 | 320 | 4.9% | 5 | 390 | 5.9% | 4 | | Apr 2026 | 380 | 6.4% | 5 | 390 | 6.5% | 4 | | May 2026 | 430 | 6.5% | 5 | 480 | 7.3% | 4 | | Jun 2026 | 360 | 6.7% | 5 | 590 | 10.9% | 3 | | Jul 2026 | 440 | 8.3% | 4 | 600 | 11.4% | 3 | | Aug 2026 | 310 | 5.3% | 5 | 490 | 8.3% | 3 | | Sep 2026 | 320 | 6.3% | 5 | 480 | 9.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Topaz Labs’ and Upscayl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Topaz Labs**: Measured on the search terms “topaz labs”, “topaz photo ai”, “topazlabs” and “topazlabs upscale”, summed into one figure. - **Upscayl**: Measured on the search terms “upscayl” and “upscayl photo enhancer”, summed into one figure. - [Topaz Labs profile](/demand/nz/brands/topaz-labs) - [Upscayl profile](/demand/nz/brands/upscayl) - [All AI photo enhancers in New Zealand](/demand/nz/categories/nz-ai-photo-enhancers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Topaz Labs or Upscayl more popular in search? In September 2026, Upscayl had more branded searches than Topaz Labs among AI photo enhancers in New Zealand. Upscayl had about 480 branded searches, while Topaz Labs had 320. Upscayl made up 9.4% of all AI photo enhancer searches we track, and Topaz Labs accounted for 6.3%. ## Cite this page Brandwave. "Topaz Labs vs Upscayl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-ai-photo-enhancers/compare/topaz-labs-vs-upscayl This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ai-photo-enhancers/compare/topaz-labs-vs-upscayl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.