---
title: "AI photo enhancers in New Zealand: Which brands are most popular in search?"
description: "Compare the AI photo upscaling and restoration tools New Zealanders fix photos with. Share of Search among Picsart, Upscayl, Remini, Topaz Labs and Let's Enhance, the AI photo enhancers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ai-photo-enhancers"
publisher: "Brandwave"
---

# AI photo enhancers in New Zealand: Which brands are most popular in search?

Compare the AI photo upscaling and restoration tools New Zealanders fix photos with. Share of Search among Picsart, Upscayl, Remini, Topaz Labs and Let's Enhance, the AI photo enhancers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: AI photo enhancers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Picsart, 74.9%

## Which brand is most popular in search among AI photo enhancers in New Zealand?

- In August 2026, Picsart was the most searched among AI photo enhancers in New Zealand, with an estimated 4.1K branded searches and 74.9% estimated Share of Search within this set.
- Upscayl is in 2nd place, 65.6 percentage points behind at 9.3% Share of Search.
- Across the 11 months ending August 2026, Picsart’s estimated Share of Search among AI photo enhancers in New Zealand increased from 58.9% to 74.9%.
- Across the 11 months ending August 2026, Upscayl’s estimated Share of Search among AI photo enhancers in New Zealand increased from 4.2% to 9.3%.
- Across the 11 months ending August 2026, Remini’s estimated Share of Search among AI photo enhancers in New Zealand decreased from 26.9% to 8.2%.
- Across the 11 months ending August 2026, Let's Enhance’s estimated Share of Search among AI photo enhancers in New Zealand decreased from 3.8% to 1.8%.
- Across the 11 months ending August 2026, Upscayl’s estimated Share of Search among AI photo enhancers in New Zealand peaked at 12.8% in July 2026 and was lowest at 4.2% in October 2025.
- Across the 11 months ending August 2026, Topaz Labs’ estimated Share of Search among AI photo enhancers in New Zealand peaked at 9.3% in July 2026 and was lowest at 5.6% in March 2026.
- Across the 11 months ending August 2026, Let's Enhance’s estimated Share of Search among AI photo enhancers in New Zealand peaked at 5.4% in January 2026 and was lowest at 1.8% in August 2026.
- Across the 11 months ending August 2026, Upscayl rose from 4th to 2nd among AI photo enhancers in New Zealand.
- Across the 11 months ending August 2026, Remini fell from 2nd to 3rd among AI photo enhancers in New Zealand.
- Across the 11 months ending August 2026, Topaz Labs fell from 3rd to 4th among AI photo enhancers in New Zealand.

## Compare search popularity between leading brands

- [Picsart vs Upscayl: compare search popularity](/demand/nz/compare/picsart-vs-upscayl): 74.9% against 9.3% Share of Search.
- [Picsart vs Remini: compare search popularity](/demand/nz/compare/picsart-vs-remini): 74.9% against 8.2% Share of Search.
- [Picsart vs Topaz Labs: compare search popularity](/demand/nz/compare/picsart-vs-topaz-labs): 74.9% against 5.8% Share of Search.
- [Upscayl vs Remini: compare search popularity](/demand/nz/compare/remini-vs-upscayl): 9.3% against 8.2% Share of Search.
- [Upscayl vs Topaz Labs: compare search popularity](/demand/nz/compare/topaz-labs-vs-upscayl): 9.3% against 5.8% Share of Search.
- [Remini vs Topaz Labs: compare search popularity](/demand/nz/compare/remini-vs-topaz-labs): 8.2% against 5.8% Share of Search.

## How did search popularity change for New Zealand AI photo enhancers in August 2026?

- In August 2026, Picsart gained estimated Share of Search among AI photo enhancers in New Zealand, from 66.9% to 74.9%.
- In August 2026, Upscayl lost estimated Share of Search among AI photo enhancers in New Zealand, from 12.8% to 9.3%.
- In August 2026, Topaz Labs lost estimated Share of Search among AI photo enhancers in New Zealand, from 9.3% to 5.8%.
- In August 2026, Let's Enhance lost estimated Share of Search among AI photo enhancers in New Zealand, from 2.7% to 1.8%.
- Remini’s estimated Share of Search among AI photo enhancers in New Zealand has lost ground for 3 months in a row, from 16.1% to 8.2% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Picsart | 74.9% | 4.1K | +26.5% | Picsart |
| 2 | Upscayl | 9.3% | 510 | -17.7% | Upscayl |
| 3 | Remini | 8.2% | 450 | +9.8% | Remini |
| 4 | Topaz Labs | 5.8% | 320 | -28.9% | Topaz Labs |
| 5 | Let's Enhance | 1.8% | 100 | -23.1% | Let's Enhance |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Picsart | 3.1K | 58.9% | 1 |
| Oct 2025 | Remini | 1.4K | 26.9% | 2 |
| Oct 2025 | Topaz Labs | 330 | 6.3% | 3 |
| Oct 2025 | Upscayl | 220 | 4.2% | 4 |
| Oct 2025 | Let's Enhance | 200 | 3.8% | 5 |
| Nov 2025 | Picsart | 3.1K | 65.1% | 1 |
| Nov 2025 | Remini | 990 | 20.8% | 2 |
| Nov 2025 | Topaz Labs | 300 | 6.3% | 3 |
| Nov 2025 | Upscayl | 230 | 4.8% | 4 |
| Nov 2025 | Let's Enhance | 140 | 2.9% | 5 |
| Dec 2025 | Picsart | 3.1K | 63.3% | 1 |
| Dec 2025 | Remini | 960 | 19.6% | 2 |
| Dec 2025 | Upscayl | 350 | 7.1% | 3 |
| Dec 2025 | Topaz Labs | 300 | 6.1% | 4 |
| Dec 2025 | Let's Enhance | 190 | 3.9% | 5 |
| Jan 2026 | Picsart | 2.6K | 61.4% | 1 |
| Jan 2026 | Remini | 750 | 17.6% | 2 |
| Jan 2026 | Topaz Labs | 330 | 7.8% | 3 |
| Jan 2026 | Upscayl | 330 | 7.8% | 4 |
| Jan 2026 | Let's Enhance | 230 | 5.4% | 5 |
| Feb 2026 | Picsart | 3.2K | 68.3% | 1 |
| Feb 2026 | Remini | 680 | 14.4% | 2 |
| Feb 2026 | Topaz Labs | 310 | 6.6% | 3 |
| Feb 2026 | Upscayl | 280 | 5.9% | 4 |
| Feb 2026 | Let's Enhance | 230 | 4.9% | 5 |
| Mar 2026 | Picsart | 3.9K | 66.3% | 1 |
| Mar 2026 | Remini | 970 | 16.4% | 2 |
| Mar 2026 | Upscayl | 410 | 6.9% | 3 |
| Mar 2026 | Topaz Labs | 330 | 5.6% | 4 |
| Mar 2026 | Let's Enhance | 280 | 4.7% | 5 |
| Apr 2026 | Picsart | 3.4K | 59.6% | 1 |
| Apr 2026 | Remini | 1.2K | 21.2% | 2 |
| Apr 2026 | Upscayl | 400 | 7.1% | 3 |
| Apr 2026 | Topaz Labs | 390 | 6.9% | 4 |
| Apr 2026 | Let's Enhance | 290 | 5.2% | 5 |
| May 2026 | Picsart | 4K | 65.7% | 1 |
| May 2026 | Remini | 980 | 16.1% | 2 |
| May 2026 | Upscayl | 500 | 8.2% | 3 |
| May 2026 | Topaz Labs | 430 | 7% | 4 |
| May 2026 | Let's Enhance | 180 | 3% | 5 |
| Jun 2026 | Picsart | 3.2K | 66.7% | 1 |
| Jun 2026 | Upscayl | 600 | 12.6% | 2 |
| Jun 2026 | Remini | 480 | 10.1% | 3 |
| Jun 2026 | Topaz Labs | 360 | 7.5% | 4 |
| Jun 2026 | Let's Enhance | 150 | 3.1% | 5 |
| Jul 2026 | Picsart | 3.3K | 66.9% | 1 |
| Jul 2026 | Upscayl | 620 | 12.8% | 2 |
| Jul 2026 | Topaz Labs | 450 | 9.3% | 3 |
| Jul 2026 | Remini | 410 | 8.4% | 4 |
| Jul 2026 | Let's Enhance | 130 | 2.7% | 5 |
| Aug 2026 | Picsart | 4.1K | 74.9% | 1 |
| Aug 2026 | Upscayl | 510 | 9.3% | 2 |
| Aug 2026 | Remini | 450 | 8.2% | 3 |
| Aug 2026 | Topaz Labs | 320 | 5.8% | 4 |
| Aug 2026 | Let's Enhance | 100 | 1.8% | 5 |
| Sep 2026 | Let's Enhance | — | — | — |
| Sep 2026 | Picsart | — | — | — |
| Sep 2026 | Remini | — | — | — |
| Sep 2026 | Topaz Labs | — | — | — |
| Sep 2026 | Upscayl | — | — | — |

## What is being compared

- **Let's Enhance**: Measured on the search terms “let's enhance”, “lets enhance”, “letsenhance” and “letsenhance io”, summed into one figure.
- **Picsart**: Measured on the search terms “photo editor app picsart”, “picsart”, “picsart ai”, “picsart ai photo”, “picsart ai photo editor”, “picsart com”, “picsart editing”, “picsart filters”, “picsart near me”, “picsart online”, “picsart photo editor”, “picsart photo enhancer” and “picsart upscale”, summed into one figure.
- **Remini**: Measured on the search terms “remini”, “remini ai”, “remini ai photo”, “remini near me”, “remini online”, “remini photo enhancer” and “remini upscale”, summed into one figure.
- **Topaz Labs**: Measured on the search terms “topaz labs”, “topaz labs ai photo”, “topaz labs online”, “topaz labs photo enhancer”, “topaz photo ai”, “topazlabs”, “topazlabs com” and “topazlabs upscale”, summed into one figure.
- **Upscayl**: Measured on the search terms “upscayl”, “upscayl online”, “upscayl org” and “upscayl photo enhancer”, summed into one figure.

- [Let's Enhance](/demand/nz/brands/lets-enhance)
- [Picsart](/demand/nz/brands/picsart)
- [Remini](/demand/nz/brands/remini)
- [Topaz Labs](/demand/nz/brands/topaz-labs)
- [Upscayl](/demand/nz/brands/upscayl)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among AI photo enhancers in New Zealand?

In August 2026, Picsart was the most searched among AI photo enhancers in New Zealand, with an estimated 4.1K branded searches and 74.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "AI photo enhancers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ai-photo-enhancers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ai-photo-enhancers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.