---
title: "AI music generators in New Zealand: Which brands are most popular in search?"
description: "Compare the AI music and audio generators New Zealand creators use. Share of Search among ElevenLabs, Suno, Udio, Soundraw and AIVA, the AI music generators Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ai-music-generators"
publisher: "Brandwave"
---

# AI music generators in New Zealand: Which brands are most popular in search?

Compare the AI music and audio generators New Zealand creators use. Share of Search among ElevenLabs, Suno, Udio, Soundraw and AIVA, the AI music generators Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: AI music generators
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: ElevenLabs, 57.7%

## Which brand is most popular in search among AI music generators in New Zealand?

- In August 2026, ElevenLabs was the most searched among AI music generators in New Zealand, with an estimated 9.1K branded searches and 57.7% estimated Share of Search within this set.
- Suno is in 2nd place, 20.3 percentage points behind at 37.4% Share of Search.
- Across the 11 months ending August 2026, ElevenLabs’ estimated Share of Search among AI music generators in New Zealand increased from 47.2% to 57.7%.
- Across the 11 months ending August 2026, Suno’s estimated Share of Search among AI music generators in New Zealand decreased from 46% to 37.4%.
- Across the 11 months ending August 2026, Udio’s estimated Share of Search among AI music generators in New Zealand decreased from 5.6% to 4.3%.
- Across the 11 months ending August 2026, ElevenLabs’ estimated Share of Search among AI music generators in New Zealand peaked at 61.5% in July 2026 and was lowest at 45.6% in November 2025.
- Across the 11 months ending August 2026, Suno’s estimated Share of Search among AI music generators in New Zealand peaked at 48.3% in December 2025 and was lowest at 34.1% in July 2026.
- Across the 11 months ending August 2026, Udio’s estimated Share of Search among AI music generators in New Zealand peaked at 5.6% in October 2025 and was lowest at 3.6% in January 2026.
- Across the 11 months ending August 2026, Soundraw and AIVA held steady: their estimated Share of Search among AI music generators in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [ElevenLabs vs Suno: compare search popularity](/demand/nz/compare/elevenlabs-vs-suno): 57.7% against 37.4% Share of Search.
- [ElevenLabs vs Udio: compare search popularity](/demand/nz/compare/elevenlabs-vs-udio): 57.7% against 4.3% Share of Search.
- [Suno vs Udio: compare search popularity](/demand/nz/compare/suno-vs-udio): 37.4% against 4.3% Share of Search.

## How did search popularity change for New Zealand AI music generators in August 2026?

- In August 2026, Suno gained estimated Share of Search among AI music generators in New Zealand, from 34.1% to 37.4%.
- In August 2026, ElevenLabs lost estimated Share of Search among AI music generators in New Zealand, from 61.5% to 57.7%.
- Estimated monthly branded searches for Soundraw in New Zealand fell 38.5% over 11 measured months, from 130 to 80 in August 2026.
- Estimated monthly branded searches for AIVA in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
- Estimated monthly branded searches for Udio in New Zealand fell 11.7% over 11 measured months, from 770 to 680 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ElevenLabs | 57.7% | 9.1K | -9.9% | ElevenLabs |
| 2 | Suno | 37.4% | 5.9K | +5.5% | Suno |
| 3 | Udio | 4.3% | 680 | +3.0% | Udio |
| 4 | Soundraw | 0.51% | 80 | +60.0% | Soundraw |
| 5 | AIVA | 0.13% | 20 | 0.0% | AIVA |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ElevenLabs | 6.5K | 47.2% | 1 |
| Oct 2025 | Suno | 6.3K | 46% | 2 |
| Oct 2025 | Udio | 770 | 5.6% | 3 |
| Oct 2025 | Soundraw | 130 | 0.95% | 4 |
| Oct 2025 | AIVA | 30 | 0.22% | 5 |
| Nov 2025 | Suno | 6.9K | 48% | 1 |
| Nov 2025 | ElevenLabs | 6.6K | 45.6% | 2 |
| Nov 2025 | Udio | 790 | 5.5% | 3 |
| Nov 2025 | Soundraw | 110 | 0.76% | 4 |
| Nov 2025 | AIVA | 30 | 0.21% | 5 |
| Dec 2025 | Suno | 6.6K | 48.3% | 1 |
| Dec 2025 | ElevenLabs | 6.4K | 46.9% | 2 |
| Dec 2025 | Udio | 540 | 3.9% | 3 |
| Dec 2025 | Soundraw | 100 | 0.73% | 4 |
| Dec 2025 | AIVA | 20 | 0.15% | 5 |
| Jan 2026 | ElevenLabs | 7.5K | 51.1% | 1 |
| Jan 2026 | Suno | 6.5K | 44.3% | 2 |
| Jan 2026 | Udio | 530 | 3.6% | 3 |
| Jan 2026 | Soundraw | 120 | 0.82% | 4 |
| Jan 2026 | AIVA | 20 | 0.14% | 5 |
| Feb 2026 | ElevenLabs | 7.9K | 54.7% | 1 |
| Feb 2026 | Suno | 5.9K | 40.8% | 2 |
| Feb 2026 | Udio | 540 | 3.7% | 3 |
| Feb 2026 | Soundraw | 90 | 0.62% | 4 |
| Feb 2026 | AIVA | 30 | 0.21% | 5 |
| Mar 2026 | ElevenLabs | 8.3K | 49.1% | 1 |
| Mar 2026 | Suno | 7.8K | 46.2% | 2 |
| Mar 2026 | Udio | 660 | 3.9% | 3 |
| Mar 2026 | Soundraw | 130 | 0.77% | 4 |
| Mar 2026 | AIVA | 10 | 0.06% | 5 |
| Apr 2026 | ElevenLabs | 8.6K | 52.8% | 1 |
| Apr 2026 | Suno | 6.8K | 41.6% | 2 |
| Apr 2026 | Udio | 800 | 4.9% | 3 |
| Apr 2026 | Soundraw | 80 | 0.49% | 4 |
| Apr 2026 | AIVA | 30 | 0.18% | 5 |
| May 2026 | ElevenLabs | 9.3K | 50.8% | 1 |
| May 2026 | Suno | 8.1K | 44.2% | 2 |
| May 2026 | Udio | 810 | 4.4% | 3 |
| May 2026 | Soundraw | 80 | 0.44% | 4 |
| May 2026 | AIVA | 20 | 0.11% | 5 |
| Jun 2026 | ElevenLabs | 9.4K | 55.6% | 1 |
| Jun 2026 | Suno | 6.7K | 39.4% | 2 |
| Jun 2026 | Udio | 800 | 4.7% | 3 |
| Jun 2026 | Soundraw | 40 | 0.24% | 4 |
| Jun 2026 | AIVA | 10 | 0.06% | 5 |
| Jul 2026 | ElevenLabs | 10.1K | 61.5% | 1 |
| Jul 2026 | Suno | 5.6K | 34.1% | 2 |
| Jul 2026 | Udio | 660 | 4% | 3 |
| Jul 2026 | Soundraw | 50 | 0.3% | 4 |
| Jul 2026 | AIVA | 20 | 0.12% | 5 |
| Aug 2026 | ElevenLabs | 9.1K | 57.7% | 1 |
| Aug 2026 | Suno | 5.9K | 37.4% | 2 |
| Aug 2026 | Udio | 680 | 4.3% | 3 |
| Aug 2026 | Soundraw | 80 | 0.51% | 4 |
| Aug 2026 | AIVA | 20 | 0.13% | 5 |
| Sep 2026 | AIVA | — | — | — |
| Sep 2026 | ElevenLabs | — | — | — |
| Sep 2026 | Soundraw | — | — | — |
| Sep 2026 | Suno | — | — | — |
| Sep 2026 | Udio | — | — | — |

## What is being compared

- **AIVA**: Measured on the search terms “aiva ai”, “aiva ai music” and “aiva music”, summed into one figure.
- **ElevenLabs**: Measured on the search terms “eleven labs”, “elevenlabs”, “elevenlabs ai music”, “elevenlabs ai voice”, “elevenlabs io”, “elevenlabs near me”, “elevenlabs online”, “elevenlabs song generator”, “elevenlabs text to speech”, “elevenlabs voice generator” and “elevenlabs voiceover”, summed into one figure.
- **Soundraw**: Measured on the search terms “soundraw”, “soundraw ai music” and “soundraw io”, summed into one figure.
- **Suno**: Measured on the search terms “suno ai”, “suno ai music”, “suno ai song”, “suno app”, “suno music” and “suno song generator”, summed into one figure.
- **Udio**: Measured on the search terms “udio”, “udio ai music”, “udio ai song”, “udio com”, “udio online”, “udio song generator” and “udio systems”, summed into one figure.

- [AIVA](/demand/nz/brands/aiva)
- [ElevenLabs](/demand/nz/brands/elevenlabs)
- [Soundraw](/demand/nz/brands/soundraw)
- [Suno](/demand/nz/brands/suno)
- [Udio](/demand/nz/brands/udio)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among AI music generators in New Zealand?

In August 2026, ElevenLabs was the most searched among AI music generators in New Zealand, with an estimated 9.1K branded searches and 57.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "AI music generators in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ai-music-generators

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ai-music-generators. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.