---
title: "AI model companies in New Zealand: Which brands are most popular in search?"
description: "Compare the AI labs and model providers New Zealand developers and businesses build on. Share of Search among OpenAI, Anthropic, Mistral AI, Google DeepMind and xAI, the AI model companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ai-model-companies"
publisher: "Brandwave"
---

# AI model companies in New Zealand: Which brands are most popular in search?

Compare the AI labs and model providers New Zealand developers and businesses build on. Share of Search among OpenAI, Anthropic, Mistral AI, Google DeepMind and xAI, the AI model companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: AI model companies
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: OpenAI, 61.2%

## Which brand is most popular in search among AI model companies in New Zealand?

- In August 2026, OpenAI was the most searched among AI model companies in New Zealand, with an estimated 20.7K branded searches and 61.2% estimated Share of Search within this set.
- Anthropic is in 2nd place, 28.7 percentage points behind at 32.5% Share of Search.
- Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among AI model companies in New Zealand decreased from 84.4% to 61.2%.
- Across the 11 months ending August 2026, Anthropic’s estimated Share of Search among AI model companies in New Zealand increased from 10% to 32.5%.
- Across the 11 months ending August 2026, Google DeepMind’s estimated Share of Search among AI model companies in New Zealand increased from 1% to 2.3%.
- Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among AI model companies in New Zealand peaked at 84.4% in October 2025 and was lowest at 42.1% in June 2026.
- Across the 11 months ending August 2026, Anthropic’s estimated Share of Search among AI model companies in New Zealand peaked at 52.2% in June 2026 and was lowest at 10% in October 2025.
- Across the 11 months ending August 2026, Mistral AI’s estimated Share of Search among AI model companies in New Zealand peaked at 5.2% in January 2026 and was lowest at 2.7% in February 2026.
- Across the 11 months ending August 2026, Google DeepMind’s estimated Share of Search among AI model companies in New Zealand peaked at 3% in December 2025 and was lowest at 0.97% in March 2026.
- Across the 11 months ending August 2026, Mistral AI and xAI held steady: their estimated Share of Search among AI model companies in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [OpenAI vs Anthropic: compare search popularity](/demand/nz/compare/anthropic-vs-openai): 61.2% against 32.5% Share of Search.
- [OpenAI vs Mistral AI: compare search popularity](/demand/nz/compare/mistral-ai-vs-openai): 61.2% against 3.3% Share of Search.
- [OpenAI vs Google DeepMind: compare search popularity](/demand/nz/compare/google-deepmind-vs-openai): 61.2% against 2.3% Share of Search.
- [Anthropic vs Mistral AI: compare search popularity](/demand/nz/compare/anthropic-vs-mistral-ai): 32.5% against 3.3% Share of Search.
- [Anthropic vs Google DeepMind: compare search popularity](/demand/nz/compare/anthropic-vs-google-deepmind): 32.5% against 2.3% Share of Search.
- [Mistral AI vs Google DeepMind: compare search popularity](/demand/nz/compare/google-deepmind-vs-mistral-ai): 3.3% against 2.3% Share of Search.

## How did search popularity change for New Zealand AI model companies in August 2026?

- In August 2026, Anthropic gained estimated Share of Search among AI model companies in New Zealand, from 28.5% to 32.5%.
- In August 2026, Google DeepMind gained estimated Share of Search among AI model companies in New Zealand, from 1.7% to 2.3%.
- In August 2026, OpenAI lost estimated Share of Search among AI model companies in New Zealand, from 65.6% to 61.2%.
- Mistral AI’s estimated Share of Search among AI model companies in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in August 2026.
- Estimated monthly branded searches for xAI in New Zealand fell 16% over 11 measured months, from 250 to 210 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | OpenAI | 61.2% | 20.7K | -3.5% | OpenAI |
| 2 | Anthropic | 32.5% | 11K | +18.2% | Anthropic |
| 3 | Mistral AI | 3.3% | 1.1K | -0.9% | Mistral AI |
| 4 | Google DeepMind | 2.3% | 780 | +39.3% | Google |
| 5 | xAI | 0.62% | 210 | -12.5% | xAI |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OpenAI | 29.1K | 84.4% | 1 |
| Oct 2025 | Anthropic | 3.4K | 10% | 2 |
| Oct 2025 | Mistral AI | 1.3K | 3.8% | 3 |
| Oct 2025 | Google DeepMind | 360 | 1% | 4 |
| Oct 2025 | xAI | 250 | 0.73% | 5 |
| Nov 2025 | OpenAI | 23.8K | 81.5% | 1 |
| Nov 2025 | Anthropic | 3.2K | 11% | 2 |
| Nov 2025 | Mistral AI | 1.4K | 4.6% | 3 |
| Nov 2025 | Google DeepMind | 640 | 2.2% | 4 |
| Nov 2025 | xAI | 190 | 0.65% | 5 |
| Dec 2025 | OpenAI | 19.5K | 79.2% | 1 |
| Dec 2025 | Anthropic | 3.2K | 13.1% | 2 |
| Dec 2025 | Mistral AI | 960 | 3.9% | 3 |
| Dec 2025 | Google DeepMind | 750 | 3% | 4 |
| Dec 2025 | xAI | 180 | 0.73% | 5 |
| Jan 2026 | OpenAI | 16.4K | 72.9% | 1 |
| Jan 2026 | Anthropic | 4K | 17.7% | 2 |
| Jan 2026 | Mistral AI | 1.2K | 5.2% | 3 |
| Jan 2026 | Google DeepMind | 660 | 2.9% | 4 |
| Jan 2026 | xAI | 280 | 1.2% | 5 |
| Feb 2026 | OpenAI | 20.2K | 47.9% | 1 |
| Feb 2026 | Anthropic | 19.9K | 47.2% | 2 |
| Feb 2026 | Mistral AI | 1.1K | 2.7% | 3 |
| Feb 2026 | Google DeepMind | 550 | 1.3% | 4 |
| Feb 2026 | xAI | 340 | 0.81% | 5 |
| Mar 2026 | OpenAI | 24.4K | 52.3% | 1 |
| Mar 2026 | Anthropic | 20K | 42.9% | 2 |
| Mar 2026 | Mistral AI | 1.5K | 3.3% | 3 |
| Mar 2026 | Google DeepMind | 450 | 0.97% | 4 |
| Mar 2026 | xAI | 300 | 0.64% | 5 |
| Apr 2026 | OpenAI | 20.6K | 52.8% | 1 |
| Apr 2026 | Anthropic | 16.5K | 42.2% | 2 |
| Apr 2026 | Mistral AI | 1.1K | 2.9% | 3 |
| Apr 2026 | Google DeepMind | 560 | 1.4% | 4 |
| Apr 2026 | xAI | 240 | 0.61% | 5 |
| May 2026 | OpenAI | 20.7K | 56.6% | 1 |
| May 2026 | Anthropic | 13.5K | 36.9% | 2 |
| May 2026 | Mistral AI | 1.4K | 3.9% | 3 |
| May 2026 | Google DeepMind | 640 | 1.8% | 4 |
| May 2026 | xAI | 320 | 0.88% | 5 |
| Jun 2026 | Anthropic | 22.3K | 52.2% | 1 |
| Jun 2026 | OpenAI | 18K | 42.1% | 2 |
| Jun 2026 | Mistral AI | 1.6K | 3.8% | 3 |
| Jun 2026 | Google DeepMind | 550 | 1.3% | 4 |
| Jun 2026 | xAI | 280 | 0.65% | 5 |
| Jul 2026 | OpenAI | 21.5K | 65.6% | 1 |
| Jul 2026 | Anthropic | 9.3K | 28.5% | 2 |
| Jul 2026 | Mistral AI | 1.1K | 3.5% | 3 |
| Jul 2026 | Google DeepMind | 560 | 1.7% | 4 |
| Jul 2026 | xAI | 240 | 0.73% | 5 |
| Aug 2026 | OpenAI | 20.7K | 61.2% | 1 |
| Aug 2026 | Anthropic | 11K | 32.5% | 2 |
| Aug 2026 | Mistral AI | 1.1K | 3.3% | 3 |
| Aug 2026 | Google DeepMind | 780 | 2.3% | 4 |
| Aug 2026 | xAI | 210 | 0.62% | 5 |
| Sep 2026 | Anthropic | — | — | — |
| Sep 2026 | Google DeepMind | — | — | — |
| Sep 2026 | Mistral AI | — | — | — |
| Sep 2026 | OpenAI | — | — | — |
| Sep 2026 | xAI | — | — | — |

## What is being compared

- **Anthropic**: Measured on the search terms “anthropic”, “anthropic ai”, “anthropic ai model”, “anthropic api”, “anthropic com”, “anthropic company”, “anthropic llm”, “anthropic near me”, “anthropic new zealand”, “anthropic nz” and “anthropic online”, summed into one figure.
- **Google DeepMind**: Measured on the search terms “deepmind”, “deepmind google”, “google deepmind ai”, “google deepmind ai model”, “google deepmind api” and “google deepmind llm”, summed into one figure.
- **Mistral AI**: Measured on the search terms “mistral”, “mistral ai”, “mistral ai ai”, “mistral ai api”, “mistral ai llm”, “mistral ai near me”, “mistral ai online”, “mistralai” and “mistralai api”, summed into one figure.
- **OpenAI**: Measured on the search terms “codex openai”, “openai”, “openai ai”, “openai ai model”, “openai api”, “openai blog”, “openai chatbot”, “openai chatbot gpt”, “openai com”, “openai founder”, “openai image generator”, “openai llm”, “openai model”, “openai near me”, “openai news”, “openai online”, “openai platform”, “openai playgrounds”, “openai revenue”, “openai value”, “openai whisper” and “whisper openai”, summed into one figure.
- **xAI**: Measured on the search terms “x ai”, “xai ai”, “xai ai model”, “xai api” and “xai llm”, summed into one figure.

- [Anthropic](/demand/nz/brands/anthropic)
- [Google DeepMind](/demand/nz/brands/google-deepmind)
- [Mistral AI](/demand/nz/brands/mistral-ai)
- [OpenAI](/demand/nz/brands/openai)
- [xAI](/demand/nz/brands/xai)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among AI model companies in New Zealand?

In August 2026, OpenAI was the most searched among AI model companies in New Zealand, with an estimated 20.7K branded searches and 61.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "AI model companies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ai-model-companies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ai-model-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.