---
title: "AI image generators in New Zealand: Which brands are most popular in search?"
description: "Compare the AI image generators New Zealand creators and marketers use. Share of Search among Midjourney, Adobe Firefly, Leonardo AI, Ideogram and Stable Diffusion, the AI image generators Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ai-image-generators"
publisher: "Brandwave"
---

# AI image generators in New Zealand: Which brands are most popular in search?

Compare the AI image generators New Zealand creators and marketers use. Share of Search among Midjourney, Adobe Firefly, Leonardo AI, Ideogram and Stable Diffusion, the AI image generators Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: AI image generators
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Midjourney, 35.9%

## Which brand is most popular in search among AI image generators in New Zealand?

- In August 2026, Midjourney was the most searched among AI image generators in New Zealand, with an estimated 4.5K branded searches and 35.9% estimated Share of Search within this set.
- Adobe Firefly is in 2nd place, 6.6 percentage points behind at 29.2% Share of Search.
- Across the 11 months ending August 2026, Midjourney’s estimated Share of Search among AI image generators in New Zealand decreased from 47.3% to 35.9%.
- Across the 11 months ending August 2026, Adobe Firefly’s estimated Share of Search among AI image generators in New Zealand increased from 13.9% to 29.2%.
- Across the 11 months ending August 2026, Leonardo AI’s estimated Share of Search among AI image generators in New Zealand decreased from 17.4% to 16.2%.
- Across the 11 months ending August 2026, Ideogram’s estimated Share of Search among AI image generators in New Zealand decreased from 11.5% to 10.8%.
- Across the 11 months ending August 2026, Stable Diffusion’s estimated Share of Search among AI image generators in New Zealand decreased from 9.9% to 7.9%.
- Across the 11 months ending August 2026, Leonardo AI’s estimated Share of Search among AI image generators in New Zealand peaked at 19.1% in November 2025 and was lowest at 12.2% in June 2026.
- Across the 11 months ending August 2026, Ideogram’s estimated Share of Search among AI image generators in New Zealand peaked at 11.8% in June 2026 and was lowest at 8.9% in July 2026.
- Across the 11 months ending August 2026, Stable Diffusion’s estimated Share of Search among AI image generators in New Zealand peaked at 14.8% in January 2026 and was lowest at 7.9% in August 2026.
- Across the 11 months ending August 2026, Adobe Firefly rose from 3rd to 2nd among AI image generators in New Zealand.
- Across the 11 months ending August 2026, Leonardo AI fell from 2nd to 3rd among AI image generators in New Zealand.

## Compare search popularity between leading brands

- [Midjourney vs Adobe Firefly: compare search popularity](/demand/nz/compare/adobe-firefly-vs-midjourney): 35.9% against 29.2% Share of Search.
- [Midjourney vs Leonardo AI: compare search popularity](/demand/nz/compare/leonardo-ai-vs-midjourney): 35.9% against 16.2% Share of Search.
- [Midjourney vs Ideogram: compare search popularity](/demand/nz/compare/ideogram-vs-midjourney): 35.9% against 10.8% Share of Search.
- [Midjourney vs Stable Diffusion: compare search popularity](/demand/nz/compare/midjourney-vs-stable-diffusion): 35.9% against 7.9% Share of Search.
- [Adobe Firefly vs Leonardo AI: compare search popularity](/demand/nz/compare/adobe-firefly-vs-leonardo-ai): 29.2% against 16.2% Share of Search.
- [Adobe Firefly vs Ideogram: compare search popularity](/demand/nz/compare/adobe-firefly-vs-ideogram): 29.2% against 10.8% Share of Search.
- [Adobe Firefly vs Stable Diffusion: compare search popularity](/demand/nz/compare/adobe-firefly-vs-stable-diffusion): 29.2% against 7.9% Share of Search.
- [Leonardo AI vs Ideogram: compare search popularity](/demand/nz/compare/ideogram-vs-leonardo-ai): 16.2% against 10.8% Share of Search.
- [Leonardo AI vs Stable Diffusion: compare search popularity](/demand/nz/compare/leonardo-ai-vs-stable-diffusion): 16.2% against 7.9% Share of Search.
- [Ideogram vs Stable Diffusion: compare search popularity](/demand/nz/compare/ideogram-vs-stable-diffusion): 10.8% against 7.9% Share of Search.

## How did search popularity change for New Zealand AI image generators in August 2026?

- In August 2026, Ideogram overtook Stable Diffusion to rank 4th among AI image generators in New Zealand, at 10.8%.
- In August 2026, Leonardo AI gained estimated Share of Search among AI image generators in New Zealand, from 15.5% to 16.2%.
- In August 2026, Midjourney lost estimated Share of Search among AI image generators in New Zealand, from 37.5% to 35.9%.
- In August 2026, Stable Diffusion lost estimated Share of Search among AI image generators in New Zealand, from 9% to 7.9%.
- Estimated monthly branded searches for Adobe Firefly in New Zealand rose 84.3% over 11 measured months, from 2K to 3.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Midjourney | 35.9% | 4.5K | -3.7% | Midjourney |
| 2 | Adobe Firefly | 29.2% | 3.6K | +0.8% | Adobe |
| 3 | Leonardo AI | 16.2% | 2K | +5.2% | Leonardo AI |
| 4 | Ideogram | 10.8% | 1.4K | +22.7% | Ideogram |
| 5 | Stable Diffusion | 7.9% | 990 | -10.8% | Stable Diffusion |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Midjourney | 6.7K | 47.3% | 1 |
| Oct 2025 | Leonardo AI | 2.5K | 17.4% | 2 |
| Oct 2025 | Adobe Firefly | 2K | 13.9% | 3 |
| Oct 2025 | Ideogram | 1.6K | 11.5% | 4 |
| Oct 2025 | Stable Diffusion | 1.4K | 9.9% | 5 |
| Nov 2025 | Midjourney | 5.7K | 44% | 1 |
| Nov 2025 | Leonardo AI | 2.5K | 19.1% | 2 |
| Nov 2025 | Adobe Firefly | 2K | 15.5% | 3 |
| Nov 2025 | Stable Diffusion | 1.4K | 10.7% | 4 |
| Nov 2025 | Ideogram | 1.4K | 10.6% | 5 |
| Dec 2025 | Midjourney | 4.5K | 43.3% | 1 |
| Dec 2025 | Leonardo AI | 2K | 18.9% | 2 |
| Dec 2025 | Adobe Firefly | 1.6K | 15.7% | 3 |
| Dec 2025 | Stable Diffusion | 1.4K | 12.9% | 4 |
| Dec 2025 | Ideogram | 960 | 9.2% | 5 |
| Jan 2026 | Midjourney | 4.8K | 43.3% | 1 |
| Jan 2026 | Leonardo AI | 2K | 17.7% | 2 |
| Jan 2026 | Adobe Firefly | 1.7K | 15.3% | 3 |
| Jan 2026 | Stable Diffusion | 1.6K | 14.8% | 4 |
| Jan 2026 | Ideogram | 990 | 8.9% | 5 |
| Feb 2026 | Midjourney | 4.9K | 43.6% | 1 |
| Feb 2026 | Adobe Firefly | 2.2K | 19.5% | 2 |
| Feb 2026 | Leonardo AI | 1.7K | 15.2% | 3 |
| Feb 2026 | Stable Diffusion | 1.4K | 12.1% | 4 |
| Feb 2026 | Ideogram | 1.1K | 9.6% | 5 |
| Mar 2026 | Midjourney | 6.7K | 44.6% | 1 |
| Mar 2026 | Adobe Firefly | 3.2K | 21.3% | 2 |
| Mar 2026 | Leonardo AI | 2K | 13.5% | 3 |
| Mar 2026 | Stable Diffusion | 1.8K | 11.7% | 4 |
| Mar 2026 | Ideogram | 1.4K | 9% | 5 |
| Apr 2026 | Midjourney | 5.6K | 40% | 1 |
| Apr 2026 | Adobe Firefly | 3.7K | 26.2% | 2 |
| Apr 2026 | Leonardo AI | 2K | 14.3% | 3 |
| Apr 2026 | Ideogram | 1.4K | 9.9% | 4 |
| Apr 2026 | Stable Diffusion | 1.3K | 9.5% | 5 |
| May 2026 | Midjourney | 5.6K | 39.7% | 1 |
| May 2026 | Adobe Firefly | 3.9K | 27.2% | 2 |
| May 2026 | Leonardo AI | 2.1K | 14.5% | 3 |
| May 2026 | Stable Diffusion | 1.3K | 9.3% | 4 |
| May 2026 | Ideogram | 1.3K | 9.2% | 5 |
| Jun 2026 | Midjourney | 5.7K | 41.2% | 1 |
| Jun 2026 | Adobe Firefly | 3.5K | 25.3% | 2 |
| Jun 2026 | Leonardo AI | 1.7K | 12.2% | 3 |
| Jun 2026 | Ideogram | 1.6K | 11.8% | 4 |
| Jun 2026 | Stable Diffusion | 1.3K | 9.5% | 5 |
| Jul 2026 | Midjourney | 4.7K | 37.5% | 1 |
| Jul 2026 | Adobe Firefly | 3.6K | 29.2% | 2 |
| Jul 2026 | Leonardo AI | 1.9K | 15.5% | 3 |
| Jul 2026 | Stable Diffusion | 1.1K | 9% | 4 |
| Jul 2026 | Ideogram | 1.1K | 8.9% | 5 |
| Aug 2026 | Midjourney | 4.5K | 35.9% | 1 |
| Aug 2026 | Adobe Firefly | 3.6K | 29.2% | 2 |
| Aug 2026 | Leonardo AI | 2K | 16.2% | 3 |
| Aug 2026 | Ideogram | 1.4K | 10.8% | 4 |
| Aug 2026 | Stable Diffusion | 990 | 7.9% | 5 |
| Sep 2026 | Adobe Firefly | — | — | — |
| Sep 2026 | Ideogram | — | — | — |
| Sep 2026 | Leonardo AI | — | — | — |
| Sep 2026 | Midjourney | — | — | — |
| Sep 2026 | Stable Diffusion | — | — | — |

## What is being compared

- **Adobe Firefly**: Measured on the search terms “adobe firefly”, “adobe firefly ai art”, “adobe firefly ai image”, “adobe firefly image generator”, “adobe firefly online” and “adobefirefly”, summed into one figure.
- **Ideogram**: Measured on the search terms “chinese ideogram”, “ideogram”, “ideogram ai”, “ideogram ai art” and “ideogram image generator”, summed into one figure.
- **Leonardo AI**: Measured on the search terms “leonardo ai”, “leonardo ai ai art”, “leonardo ai image generator”, “leonardo ai near me” and “leonardoai”, summed into one figure.
- **Midjourney**: Measured on the search terms “midjourney”, “midjourney ai”, “midjourney ai art”, “midjourney ai free”, “midjourney ai image”, “midjourney com”, “midjourney free”, “midjourney image generator” and “midjourney online”, summed into one figure.
- **Stable Diffusion**: Measured on the search terms “stability ai”, “stable diffusion”, “stable diffusion ai”, “stable diffusion ai art”, “stable diffusion ai image”, “stable diffusion image generator”, “stable diffusion model”, “stable diffusion online” and “stablediffusion”, summed into one figure.

- [Adobe Firefly](/demand/nz/brands/adobe-firefly)
- [Ideogram](/demand/nz/brands/ideogram)
- [Leonardo AI](/demand/nz/brands/leonardo-ai)
- [Midjourney](/demand/nz/brands/midjourney)
- [Stable Diffusion](/demand/nz/brands/stable-diffusion)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among AI image generators in New Zealand?

In August 2026, Midjourney was the most searched among AI image generators in New Zealand, with an estimated 4.5K branded searches and 35.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "AI image generators in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ai-image-generators

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ai-image-generators. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.