---
title: "AI content detectors in New Zealand: Which brands are most popular in search?"
description: "Compare the AI writing detectors and plagiarism checkers New Zealand students, teachers and editors use. Share of Search among ZeroGPT, Turnitin, GPTZero, Copyleaks, Originality.ai and Winston AI, the AI content detectors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ai-content-detectors"
publisher: "Brandwave"
---

# AI content detectors in New Zealand: Which brands are most popular in search?

Compare the AI writing detectors and plagiarism checkers New Zealand students, teachers and editors use. Share of Search among ZeroGPT, Turnitin, GPTZero, Copyleaks, Originality.ai and Winston AI, the AI content detectors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: AI content detectors
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: ZeroGPT, 37.3%

## Which brand is most popular in search among AI content detectors in New Zealand?

- In August 2026, ZeroGPT was the most searched among AI content detectors in New Zealand, with an estimated 23.3K branded searches and 37.3% estimated Share of Search within this set.
- Turnitin is in 2nd place, 7.9 percentage points behind at 29.4% Share of Search.
- Across the 11 months ending August 2026, ZeroGPT’s estimated Share of Search among AI content detectors in New Zealand decreased from 41.1% to 37.3%.
- Across the 11 months ending August 2026, Turnitin’s estimated Share of Search among AI content detectors in New Zealand increased from 26.2% to 29.4%.
- Across the 11 months ending August 2026, GPTZero’s estimated Share of Search among AI content detectors in New Zealand increased from 23.2% to 27.1%.
- Across the 11 months ending August 2026, Originality.ai’s estimated Share of Search among AI content detectors in New Zealand decreased from 2.9% to 1.7%.
- Across the 11 months ending August 2026, Winston AI’s estimated Share of Search among AI content detectors in New Zealand decreased from 3.2% to 1.3%.
- Across the 11 months ending August 2026, ZeroGPT’s estimated Share of Search among AI content detectors in New Zealand peaked at 42.8% in November 2025 and was lowest at 21.4% in July 2026.
- Across the 11 months ending August 2026, Turnitin’s estimated Share of Search among AI content detectors in New Zealand peaked at 32% in March 2026 and was lowest at 13.2% in June 2026.
- Across the 11 months ending August 2026, GPTZero’s estimated Share of Search among AI content detectors in New Zealand peaked at 57.9% in July 2026 and was lowest at 18.5% in December 2025.
- Across the 11 months ending August 2026, Copyleaks’ estimated Share of Search among AI content detectors in New Zealand peaked at 7.8% in January 2026 and was lowest at 2.1% in April 2026.
- Across the 11 months ending August 2026, Originality.ai’s estimated Share of Search among AI content detectors in New Zealand peaked at 4.7% in December 2025 and was lowest at 1.1% in July 2026.
- Across the 11 months ending August 2026, Winston AI’s estimated Share of Search among AI content detectors in New Zealand peaked at 3.2% in October 2025 and was lowest at 0.91% in July 2026.
- Across the 11 months ending August 2026, Originality.ai rose from 6th to 5th among AI content detectors in New Zealand.
- Across the 11 months ending August 2026, Winston AI fell from 5th to 6th among AI content detectors in New Zealand.
- Across the 11 months ending August 2026, Copyleaks held steady: its estimated Share of Search among AI content detectors in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [ZeroGPT vs Turnitin: compare search popularity](/demand/nz/compare/turnitin-vs-zerogpt): 37.3% against 29.4% Share of Search.
- [ZeroGPT vs GPTZero: compare search popularity](/demand/nz/compare/gptzero-vs-zerogpt): 37.3% against 27.1% Share of Search.
- [ZeroGPT vs Copyleaks: compare search popularity](/demand/nz/compare/copyleaks-vs-zerogpt): 37.3% against 3.2% Share of Search.
- [Turnitin vs GPTZero: compare search popularity](/demand/nz/compare/gptzero-vs-turnitin): 29.4% against 27.1% Share of Search.
- [Turnitin vs Copyleaks: compare search popularity](/demand/nz/compare/copyleaks-vs-turnitin): 29.4% against 3.2% Share of Search.
- [GPTZero vs Copyleaks: compare search popularity](/demand/nz/compare/copyleaks-vs-gptzero): 27.1% against 3.2% Share of Search.

## How did search popularity change for New Zealand AI content detectors in August 2026?

- In August 2026, ZeroGPT overtook GPTZero to take the highest estimated Share of Search among AI content detectors in New Zealand, at 37.3%.
- In August 2026, Turnitin overtook GPTZero to rank 2nd among AI content detectors in New Zealand, at 29.4%.
- In August 2026, Originality.ai gained estimated Share of Search among AI content detectors in New Zealand, from 1.1% to 1.7%.
- In August 2026, GPTZero lost estimated Share of Search among AI content detectors in New Zealand, from 57.9% to 27.1%.
- In August 2026, Copyleaks lost estimated Share of Search among AI content detectors in New Zealand, from 4.2% to 3.2%.
- Estimated monthly branded searches for Winston AI in New Zealand fell 42% over 11 measured months, from 1.4K to 830 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ZeroGPT | 37.3% | 23.3K | +105.7% | ZeroGPT |
| 2 | Turnitin | 29.4% | 18.4K | +139.6% | Turnitin |
| 3 | GPTZero | 27.1% | 16.9K | -44.8% | GPTZero |
| 4 | Copyleaks | 3.2% | 2K | -10.0% | Copyleaks |
| 5 | Originality.ai | 1.7% | 1.1K | +78.3% | Originality.ai |
| 6 | Winston AI | 1.3% | 830 | +72.9% | Winston AI |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ZeroGPT | 18.6K | 41.1% | 1 |
| Oct 2025 | Turnitin | 11.9K | 26.2% | 2 |
| Oct 2025 | GPTZero | 10.5K | 23.2% | 3 |
| Oct 2025 | Copyleaks | 1.5K | 3.4% | 4 |
| Oct 2025 | Winston AI | 1.4K | 3.2% | 5 |
| Oct 2025 | Originality.ai | 1.3K | 2.9% | 6 |
| Nov 2025 | ZeroGPT | 10.3K | 42.8% | 1 |
| Nov 2025 | Turnitin | 6.4K | 26.8% | 2 |
| Nov 2025 | GPTZero | 4.6K | 19.3% | 3 |
| Nov 2025 | Copyleaks | 1.1K | 4.5% | 4 |
| Nov 2025 | Originality.ai | 870 | 3.6% | 5 |
| Nov 2025 | Winston AI | 720 | 3% | 6 |
| Dec 2025 | ZeroGPT | 3.8K | 41.3% | 1 |
| Dec 2025 | Turnitin | 2.5K | 27.2% | 2 |
| Dec 2025 | GPTZero | 1.7K | 18.5% | 3 |
| Dec 2025 | Copyleaks | 560 | 6.1% | 4 |
| Dec 2025 | Originality.ai | 430 | 4.7% | 5 |
| Dec 2025 | Winston AI | 200 | 2.2% | 6 |
| Jan 2026 | ZeroGPT | 3.8K | 39% | 1 |
| Jan 2026 | Turnitin | 2.6K | 26.4% | 2 |
| Jan 2026 | GPTZero | 2K | 20.5% | 3 |
| Jan 2026 | Copyleaks | 760 | 7.8% | 4 |
| Jan 2026 | Originality.ai | 360 | 3.7% | 5 |
| Jan 2026 | Winston AI | 260 | 2.7% | 6 |
| Feb 2026 | ZeroGPT | 8.6K | 34.5% | 1 |
| Feb 2026 | GPTZero | 8.1K | 32.7% | 2 |
| Feb 2026 | Turnitin | 5.9K | 23.7% | 3 |
| Feb 2026 | Copyleaks | 1K | 4.1% | 4 |
| Feb 2026 | Originality.ai | 810 | 3.3% | 5 |
| Feb 2026 | Winston AI | 440 | 1.8% | 6 |
| Mar 2026 | ZeroGPT | 34.5K | 34.5% | 1 |
| Mar 2026 | Turnitin | 31.9K | 32% | 2 |
| Mar 2026 | GPTZero | 23.4K | 23.5% | 3 |
| Mar 2026 | Copyleaks | 5.9K | 5.9% | 4 |
| Mar 2026 | Originality.ai | 2.3K | 2.3% | 5 |
| Mar 2026 | Winston AI | 1.8K | 1.8% | 6 |
| Apr 2026 | GPTZero | 27.8K | 40.3% | 1 |
| Apr 2026 | ZeroGPT | 18.6K | 26.9% | 2 |
| Apr 2026 | Turnitin | 18.5K | 26.9% | 3 |
| Apr 2026 | Originality.ai | 1.5K | 2.2% | 4 |
| Apr 2026 | Copyleaks | 1.5K | 2.1% | 5 |
| Apr 2026 | Winston AI | 1.1K | 1.6% | 6 |
| May 2026 | GPTZero | 56.6K | 50.2% | 1 |
| May 2026 | ZeroGPT | 29.9K | 26.6% | 2 |
| May 2026 | Turnitin | 19.2K | 17% | 3 |
| May 2026 | Copyleaks | 2.8K | 2.5% | 4 |
| May 2026 | Winston AI | 2.4K | 2.1% | 5 |
| May 2026 | Originality.ai | 1.8K | 1.6% | 6 |
| Jun 2026 | GPTZero | 57.8K | 54.9% | 1 |
| Jun 2026 | ZeroGPT | 28.3K | 26.9% | 2 |
| Jun 2026 | Turnitin | 13.9K | 13.2% | 3 |
| Jun 2026 | Copyleaks | 2.4K | 2.2% | 4 |
| Jun 2026 | Originality.ai | 1.8K | 1.7% | 5 |
| Jun 2026 | Winston AI | 1K | 0.96% | 6 |
| Jul 2026 | GPTZero | 30.7K | 57.9% | 1 |
| Jul 2026 | ZeroGPT | 11.3K | 21.4% | 2 |
| Jul 2026 | Turnitin | 7.7K | 14.5% | 3 |
| Jul 2026 | Copyleaks | 2.2K | 4.2% | 4 |
| Jul 2026 | Originality.ai | 600 | 1.1% | 5 |
| Jul 2026 | Winston AI | 480 | 0.91% | 6 |
| Aug 2026 | ZeroGPT | 23.3K | 37.3% | 1 |
| Aug 2026 | Turnitin | 18.4K | 29.4% | 2 |
| Aug 2026 | GPTZero | 16.9K | 27.1% | 3 |
| Aug 2026 | Copyleaks | 2K | 3.2% | 4 |
| Aug 2026 | Originality.ai | 1.1K | 1.7% | 5 |
| Aug 2026 | Winston AI | 830 | 1.3% | 6 |
| Sep 2026 | Copyleaks | — | — | — |
| Sep 2026 | GPTZero | — | — | — |
| Sep 2026 | Originality.ai | — | — | — |
| Sep 2026 | Turnitin | — | — | — |
| Sep 2026 | Winston AI | — | — | — |
| Sep 2026 | ZeroGPT | — | — | — |

## What is being compared

- **Copyleaks**: Measured on the search terms “copyleaks”, “copyleaks ai checker”, “copyleaks ai detector”, “copyleaks com” and “copyleaks plagiarism checker”, summed into one figure.
- **GPTZero**: Measured on the search terms “gptzero”, “gptzero ai checker”, “gptzero ai detector”, “gptzero me” and “gptzero plagiarism checker”, summed into one figure.
- **Originality.ai**: Measured on the search terms “originality ai”, “originality ai ai checker”, “originality ai ai detector”, “originality ai detector”, “originality ai plagiarism checker” and “originalityai”, summed into one figure.
- **Turnitin**: Measured on the search terms “cek plagiarisme turnitin”, “cek turnitin online free”, “feedback studio turnitin”, “turnitin”, “turnitin ai checker”, “turnitin ai detector”, “turnitin cek”, “turnitin com”, “turnitin detector”, “turnitin free”, “turnitin nz” and “turnitin online”, summed into one figure.
- **Winston AI**: Measured on the search terms “gowinston ai”, “winston ai”, “winston ai ai checker”, “winston ai ai detector”, “winston ai plagiarism checker” and “winstonai”, summed into one figure.
- **ZeroGPT**: Measured on the search terms “zerogpt”, “zerogpt ai checker”, “zerogpt ai detector”, “zerogpt com” and “zerogpt plagiarism checker”, summed into one figure.

- [Copyleaks](/demand/nz/brands/copyleaks)
- [GPTZero](/demand/nz/brands/gptzero)
- [Originality.ai](/demand/nz/brands/originality-ai)
- [Turnitin](/demand/nz/brands/turnitin)
- [Winston AI](/demand/nz/brands/winston-ai)
- [ZeroGPT](/demand/nz/brands/zerogpt)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among AI content detectors in New Zealand?

In August 2026, ZeroGPT was the most searched among AI content detectors in New Zealand, with an estimated 23.3K branded searches and 37.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "AI content detectors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ai-content-detectors

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ai-content-detectors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.