---
title: "AI chatbots in New Zealand: Which brands are most popular in search?"
description: "Compare the AI chatbots and assistants New Zealanders use for work and everyday questions. Share of Search among ChatGPT, Google Gemini, Microsoft Copilot, Claude and Perplexity, the AI chatbots Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ai-chatbots"
publisher: "Brandwave"
---

# AI chatbots in New Zealand: Which brands are most popular in search?

Compare the AI chatbots and assistants New Zealanders use for work and everyday questions. Share of Search among ChatGPT, Google Gemini, Microsoft Copilot, Claude and Perplexity, the AI chatbots Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: AI chatbots
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: ChatGPT, 90.6%

## Which brand is most popular in search among AI chatbots in New Zealand?

- In August 2026, ChatGPT was the most searched among AI chatbots in New Zealand, with an estimated 4.9M branded searches and 90.6% estimated Share of Search within this set.
- Google Gemini is in 2nd place, 86.5 percentage points behind at 4.1% Share of Search.
- Across the 11 months ending August 2026, Google Gemini’s estimated Share of Search among AI chatbots in New Zealand decreased from 4.6% to 4.1%.
- Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among AI chatbots in New Zealand decreased from 3.3% to 2.8%.
- Across the 11 months ending August 2026, Claude’s estimated Share of Search among AI chatbots in New Zealand increased from 0.62% to 2.1%.
- Across the 11 months ending August 2026, Perplexity’s estimated Share of Search among AI chatbots in New Zealand decreased from 1.3% to 0.52%.
- Across the 11 months ending August 2026, ChatGPT’s estimated Share of Search among AI chatbots in New Zealand peaked at 93.1% in January 2026 and was lowest at 89% in June 2026.
- Across the 11 months ending August 2026, Google Gemini’s estimated Share of Search among AI chatbots in New Zealand peaked at 4.6% in October 2025 and was lowest at 3.1% in November 2025.
- Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among AI chatbots in New Zealand peaked at 3.5% in June 2026 and was lowest at 2.4% in January 2026.
- Across the 11 months ending August 2026, Claude’s estimated Share of Search among AI chatbots in New Zealand peaked at 2.5% in April 2026 and was lowest at 0.46% in December 2025.
- Across the 11 months ending August 2026, Claude rose from 5th to 4th among AI chatbots in New Zealand.
- Across the 11 months ending August 2026, Perplexity fell from 4th to 5th among AI chatbots in New Zealand.
- Across the 11 months ending August 2026, ChatGPT held steady: its estimated Share of Search among AI chatbots in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [ChatGPT vs Google Gemini: compare search popularity](/demand/nz/compare/chatgpt-vs-google-gemini): 90.6% against 4.1% Share of Search.
- [ChatGPT vs Microsoft Copilot: compare search popularity](/demand/nz/compare/chatgpt-vs-microsoft-copilot): 90.6% against 2.8% Share of Search.
- [ChatGPT vs Claude: compare search popularity](/demand/nz/compare/chatgpt-vs-claude): 90.6% against 2.1% Share of Search.
- [Google Gemini vs Microsoft Copilot: compare search popularity](/demand/nz/compare/google-gemini-vs-microsoft-copilot): 4.1% against 2.8% Share of Search.
- [Google Gemini vs Claude: compare search popularity](/demand/nz/compare/claude-vs-google-gemini): 4.1% against 2.1% Share of Search.
- [Microsoft Copilot vs Claude: compare search popularity](/demand/nz/compare/claude-vs-microsoft-copilot): 2.8% against 2.1% Share of Search.

## How did search popularity change for New Zealand AI chatbots in August 2026?

- Estimated monthly branded searches for Claude in New Zealand rose 304% over 11 measured months, from 27.8K to 112K in August 2026.
- Estimated monthly branded searches for ChatGPT in New Zealand rose 22.4% over 11 measured months, from 4M to 4.9M in August 2026.
- Estimated monthly branded searches for Perplexity in New Zealand fell 52.8% over 11 measured months, from 59.5K to 28.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ChatGPT | 90.6% | 4.9M | +22.4% | OpenAI |
| 2 | Google Gemini | 4.1% | 221K | +24.8% | Google |
| 3 | Microsoft Copilot | 2.8% | 153K | +13.0% | Microsoft |
| 4 | Claude | 2.1% | 112K | +20.8% | Anthropic |
| 5 | Perplexity | 0.52% | 28.1K | +13.3% | Perplexity |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ChatGPT | 4M | 90.1% | 1 |
| Oct 2025 | Google Gemini | 205K | 4.6% | 2 |
| Oct 2025 | Microsoft Copilot | 150K | 3.3% | 3 |
| Oct 2025 | Perplexity | 59.5K | 1.3% | 4 |
| Oct 2025 | Claude | 27.8K | 0.62% | 5 |
| Nov 2025 | ChatGPT | 4M | 92.4% | 1 |
| Nov 2025 | Google Gemini | 136K | 3.1% | 2 |
| Nov 2025 | Microsoft Copilot | 122K | 2.8% | 3 |
| Nov 2025 | Perplexity | 48.7K | 1.1% | 4 |
| Nov 2025 | Claude | 22.8K | 0.52% | 5 |
| Dec 2025 | ChatGPT | 3.1M | 92.7% | 1 |
| Dec 2025 | Google Gemini | 120K | 3.6% | 2 |
| Dec 2025 | Microsoft Copilot | 82.2K | 2.4% | 3 |
| Dec 2025 | Perplexity | 28.9K | 0.86% | 4 |
| Dec 2025 | Claude | 15.3K | 0.46% | 5 |
| Jan 2026 | ChatGPT | 3.8M | 93.1% | 1 |
| Jan 2026 | Google Gemini | 129K | 3.2% | 2 |
| Jan 2026 | Microsoft Copilot | 98.9K | 2.4% | 3 |
| Jan 2026 | Perplexity | 30.3K | 0.74% | 4 |
| Jan 2026 | Claude | 23.1K | 0.57% | 5 |
| Feb 2026 | ChatGPT | 4M | 92% | 1 |
| Feb 2026 | Google Gemini | 145K | 3.3% | 2 |
| Feb 2026 | Microsoft Copilot | 122K | 2.8% | 3 |
| Feb 2026 | Claude | 42.5K | 0.97% | 4 |
| Feb 2026 | Perplexity | 40.4K | 0.92% | 5 |
| Mar 2026 | ChatGPT | 4.9M | 90% | 1 |
| Mar 2026 | Google Gemini | 190K | 3.5% | 2 |
| Mar 2026 | Microsoft Copilot | 183K | 3.3% | 3 |
| Mar 2026 | Claude | 114K | 2.1% | 4 |
| Mar 2026 | Perplexity | 60.3K | 1.1% | 5 |
| Apr 2026 | ChatGPT | 4M | 89.7% | 1 |
| Apr 2026 | Google Gemini | 157K | 3.5% | 2 |
| Apr 2026 | Microsoft Copilot | 150K | 3.3% | 3 |
| Apr 2026 | Claude | 113K | 2.5% | 4 |
| Apr 2026 | Perplexity | 40.4K | 0.9% | 5 |
| May 2026 | ChatGPT | 4.9M | 89.9% | 1 |
| May 2026 | Google Gemini | 194K | 3.5% | 2 |
| May 2026 | Microsoft Copilot | 183K | 3.3% | 3 |
| May 2026 | Claude | 138K | 2.5% | 4 |
| May 2026 | Perplexity | 42K | 0.76% | 5 |
| Jun 2026 | ChatGPT | 5M | 89% | 1 |
| Jun 2026 | Google Gemini | 251K | 4.5% | 2 |
| Jun 2026 | Microsoft Copilot | 193K | 3.5% | 3 |
| Jun 2026 | Claude | 138K | 2.5% | 4 |
| Jun 2026 | Perplexity | 34.4K | 0.62% | 5 |
| Jul 2026 | ChatGPT | 4M | 90.4% | 1 |
| Jul 2026 | Google Gemini | 177K | 4% | 2 |
| Jul 2026 | Microsoft Copilot | 135K | 3% | 3 |
| Jul 2026 | Claude | 92.8K | 2.1% | 4 |
| Jul 2026 | Perplexity | 24.8K | 0.56% | 5 |
| Aug 2026 | ChatGPT | 4.9M | 90.6% | 1 |
| Aug 2026 | Google Gemini | 221K | 4.1% | 2 |
| Aug 2026 | Microsoft Copilot | 153K | 2.8% | 3 |
| Aug 2026 | Claude | 112K | 2.1% | 4 |
| Aug 2026 | Perplexity | 28.1K | 0.52% | 5 |
| Sep 2026 | ChatGPT | — | — | — |
| Sep 2026 | Claude | — | — | — |
| Sep 2026 | Google Gemini | — | — | — |
| Sep 2026 | Microsoft Copilot | — | — | — |
| Sep 2026 | Perplexity | — | — | — |

## What is being compared

- **ChatGPT**: Measured on the search terms “ai chat gpt”, “ai chatgpt”, “chat gpt”, “chat gpt app”, “chat gpt artificial intelligence”, “chat gpt com”, “chat gpt free”, “chat gpt free online”, “chat gpt online”, “chat gpt website”, “chatgpt”, “chatgpt 5”, “chatgpt ai”, “chatgpt ai chat”, “chatgpt app”, “chatgpt chat”, “chatgpt chatbot”, “chatgpt com”, “chatgpt near me”, “chatgpt new zealand”, “chatgpt nz”, “chatgpt online”, “chatgpt openai”, “chatgpt website”, “free chat gpt”, “free chatgpt” and “online chatgpt”, summed into one figure.
- **Claude**: Measured on the search terms “ai claude”, “anthropic claude”, “claude ai”, “claude anthropic”, “claude app” and “claude chat”, summed into one figure.
- **Google Gemini**: Measured on the search terms “gemini ai”, “gemini app”, “gemini chat”, “gemini google com”, “google gemini”, “google gemini ai”, “google gemini app”, “google gemini chat”, “google gemini near me”, “google gemini nz”, “google gemini online”, “googlegemini”, “googlegemini ai” and “googlegemini app”, summed into one figure.
- **Microsoft Copilot**: Measured on the search terms “copilot”, “copilot microsoft”, “copilot microsoft com”, “microsoft copilot ai”, “microsoft copilot app”, “microsoft copilot chat”, “microsoft copilot nz”, “microsoft copilot online”, “microsoftcopilot” and “ms copilot”, summed into one figure.
- **Perplexity**: Measured on the search terms “perplexity”, “perplexity ai”, “perplexity app”, “perplexity chat”, “perplexity near me” and “perplexity online”, summed into one figure.

- [ChatGPT](/demand/nz/brands/chatgpt)
- [Claude](/demand/nz/brands/claude)
- [Google Gemini](/demand/nz/brands/google-gemini)
- [Microsoft Copilot](/demand/nz/brands/microsoft-copilot)
- [Perplexity](/demand/nz/brands/perplexity)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among AI chatbots in New Zealand?

In August 2026, ChatGPT was the most searched among AI chatbots in New Zealand, with an estimated 4.9M branded searches and 90.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "AI chatbots in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ai-chatbots

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ai-chatbots. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.