--- title: "HeyGen vs Synthesia: Which is searched more in New Zealand?" description: "Is HeyGen or Synthesia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI avatar video platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-ai-avatar-video-platforms/compare/heygen-vs-synthesia" publisher: "Brandwave" --- # HeyGen vs Synthesia: Which is searched more in New Zealand? Is HeyGen or Synthesia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI avatar video platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HeyGen and Synthesia - **Competitive set**: AI avatar video platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **HeyGen Share of Search**: 53% - **Synthesia Share of Search**: 11.3% ## Is HeyGen or Synthesia more popular in search? - In September 2026, HeyGen had more branded searches than Synthesia among AI avatar video platforms in New Zealand. HeyGen had about 3,600 branded searches, while Synthesia had 770. HeyGen made up 53% of all AI avatar video platform searches we track, and Synthesia accounted for 11.3%. - HeyGen was ahead of Synthesia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HeyGen’s share of searches among AI avatar video platforms in New Zealand moved from 47.7% to 53%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Synthesia’s share of searches among AI avatar video platforms in New Zealand moved from 19.6% to 11.3%, and its estimated monthly branded searches moved from 1.5K to 770. ## Top AI avatar video platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HeyGen appeared in all five answers. Synthesia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HeyGen was listed before Synthesia in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HeyGen | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Synthesia | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | D-ID | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Colossyan | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Elai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI avatar video platforms - Asked ChatGPT "Which AI avatar video platform should I use in New Zealand?": 1. HeyGen, 2. Synthesia, 3. D-ID - Asked ChatGPT "What are the best AI avatar video platforms in New Zealand?": 1. HeyGen, 2. Synthesia, 3. Colossyan, 4. D-ID - Asked ChatGPT "What's the best AI avatar video platform in New Zealand for marketing videos?": 1. HeyGen, 2. Synthesia, 3. Colossyan - Searched Google, AI Overview "best ai video avatar": 1. HeyGen, 2. Synthesia, 3. D-ID - Searched Google, AI Overview "avatar video maker": 1. HeyGen Not named in any answer: Elai. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand AI avatar video platforms in September 2026? - In September 2026, HeyGen lost share of searches among AI avatar video platforms in New Zealand, from 60.4% to 53%. - In September 2026, Synthesia lost share of searches among AI avatar video platforms in New Zealand, from 12.9% to 11.3%. ## Month by month | Month | HeyGen estimated searches | HeyGen Share of Search | HeyGen rank | Synthesia estimated searches | Synthesia Share of Search | Synthesia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 47.7% | 1 | 1.5K | 19.6% | 3 | | Nov 2025 | 3.6K | 48% | 1 | 1.4K | 19.3% | 3 | | Dec 2025 | 2.9K | 48.8% | 1 | 1.1K | 18.5% | 3 | | Jan 2026 | 3.6K | 54.1% | 1 | 1.1K | 16.8% | 3 | | Feb 2026 | 3.6K | 54.1% | 1 | 1.1K | 16.5% | 3 | | Mar 2026 | 4.4K | 53.3% | 1 | 1.4K | 17.2% | 3 | | Apr 2026 | 4.4K | 59.1% | 1 | 1.1K | 14.9% | 3 | | May 2026 | 4.4K | 55.6% | 1 | 1.1K | 13.7% | 3 | | Jun 2026 | 4.4K | 59.3% | 1 | 1.1K | 14.6% | 3 | | Jul 2026 | 3.6K | 56.8% | 1 | 800 | 12.6% | 3 | | Aug 2026 | 4.4K | 60.4% | 1 | 940 | 12.9% | 3 | | Sep 2026 | 3.6K | 53% | 1 | 770 | 11.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using HeyGen’s and Synthesia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HeyGen**: Measured on the search term “heygen”. - **Synthesia**: Measured on the search terms “synthesia”, “synthesia ai” and “synthesia io”, summed into one figure. - [HeyGen profile](/demand/nz/brands/heygen) - [Synthesia profile](/demand/nz/brands/synthesia) - [All AI avatar video platforms in New Zealand](/demand/nz/categories/nz-ai-avatar-video-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HeyGen or Synthesia more popular in search? In September 2026, HeyGen had more branded searches than Synthesia among AI avatar video platforms in New Zealand. HeyGen had about 3,600 branded searches, while Synthesia had 770. HeyGen made up 53% of all AI avatar video platform searches we track, and Synthesia accounted for 11.3%. ## Cite this page Brandwave. "HeyGen vs Synthesia: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-ai-avatar-video-platforms/compare/heygen-vs-synthesia This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ai-avatar-video-platforms/compare/heygen-vs-synthesia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.