---
title: "Agricultural co-operatives in New Zealand: Which brands are most popular in search?"
description: "Compare the farmer-owned co-operatives that supply and process New Zealand agriculture. Share of Search among Fonterra, Ravensdown, Ballance Agri-Nutrients, Silver Fern Farms, LIC and Alliance Group, the agricultural co-operatives Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-agricultural-cooperatives"
publisher: "Brandwave"
---

# Agricultural co-operatives in New Zealand: Which brands are most popular in search?

Compare the farmer-owned co-operatives that supply and process New Zealand agriculture. Share of Search among Fonterra, Ravensdown, Ballance Agri-Nutrients, Silver Fern Farms, LIC and Alliance Group, the agricultural co-operatives Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Agricultural co-operatives
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fonterra, 46.3%

## Which brand is most popular in search among agricultural co-operatives in New Zealand?

- In August 2026, Fonterra was the most searched among agricultural co-operatives in New Zealand, with an estimated 21.1K branded searches and 46.3% estimated Share of Search within this set.
- Ravensdown is in 2nd place, 28.3 percentage points behind at 18% Share of Search.
- Across the 11 months ending August 2026, Fonterra’s estimated Share of Search among agricultural co-operatives in New Zealand decreased from 49.7% to 46.3%.
- Across the 11 months ending August 2026, Ravensdown’s estimated Share of Search among agricultural co-operatives in New Zealand increased from 11.1% to 18%.
- Across the 11 months ending August 2026, Ballance Agri-Nutrients’ estimated Share of Search among agricultural co-operatives in New Zealand increased from 12.1% to 15.8%.
- Across the 11 months ending August 2026, Silver Fern Farms’ estimated Share of Search among agricultural co-operatives in New Zealand increased from 10.3% to 11.9%.
- Across the 11 months ending August 2026, LIC’s estimated Share of Search among agricultural co-operatives in New Zealand increased from 4.1% to 4.9%.
- Across the 11 months ending August 2026, Alliance Group’s estimated Share of Search among agricultural co-operatives in New Zealand decreased from 12.7% to 3%.
- Across the 11 months ending August 2026, Fonterra’s estimated Share of Search among agricultural co-operatives in New Zealand peaked at 53.6% in December 2025 and was lowest at 46.3% in August 2026.
- Across the 11 months ending August 2026, Ravensdown’s estimated Share of Search among agricultural co-operatives in New Zealand peaked at 18% in August 2026 and was lowest at 11% in December 2025.
- Across the 11 months ending August 2026, Ballance Agri-Nutrients’ estimated Share of Search among agricultural co-operatives in New Zealand peaked at 15.8% in August 2026 and was lowest at 10.3% in January 2026.
- Across the 11 months ending August 2026, Silver Fern Farms’ estimated Share of Search among agricultural co-operatives in New Zealand peaked at 16.8% in January 2026 and was lowest at 10.3% in October 2025.
- Across the 11 months ending August 2026, LIC’s estimated Share of Search among agricultural co-operatives in New Zealand peaked at 7% in February 2026 and was lowest at 4.1% in October 2025.
- Across the 11 months ending August 2026, Ravensdown rose from 4th to 2nd among agricultural co-operatives in New Zealand.
- Across the 11 months ending August 2026, Silver Fern Farms rose from 5th to 4th among agricultural co-operatives in New Zealand.
- Across the 11 months ending August 2026, LIC rose from 6th to 5th among agricultural co-operatives in New Zealand.
- Across the 11 months ending August 2026, Alliance Group fell from 2nd to 6th among agricultural co-operatives in New Zealand.

## Compare search popularity between leading brands

- [Fonterra vs Ravensdown: compare search popularity](/demand/nz/compare/fonterra-vs-ravensdown): 46.3% against 18% Share of Search.
- [Fonterra vs Ballance Agri-Nutrients: compare search popularity](/demand/nz/compare/ballance-agri-nutrients-vs-fonterra): 46.3% against 15.8% Share of Search.
- [Fonterra vs Silver Fern Farms: compare search popularity](/demand/nz/compare/fonterra-vs-silver-fern-farms): 46.3% against 11.9% Share of Search.
- [Fonterra vs LIC: compare search popularity](/demand/nz/compare/fonterra-vs-lic): 46.3% against 4.9% Share of Search.
- [Ravensdown vs Ballance Agri-Nutrients: compare search popularity](/demand/nz/compare/ballance-agri-nutrients-vs-ravensdown): 18% against 15.8% Share of Search.
- [Ravensdown vs Silver Fern Farms: compare search popularity](/demand/nz/compare/ravensdown-vs-silver-fern-farms): 18% against 11.9% Share of Search.
- [Ravensdown vs LIC: compare search popularity](/demand/nz/compare/lic-vs-ravensdown): 18% against 4.9% Share of Search.
- [Ballance Agri-Nutrients vs Silver Fern Farms: compare search popularity](/demand/nz/compare/ballance-agri-nutrients-vs-silver-fern-farms): 15.8% against 11.9% Share of Search.
- [Ballance Agri-Nutrients vs LIC: compare search popularity](/demand/nz/compare/ballance-agri-nutrients-vs-lic): 15.8% against 4.9% Share of Search.
- [Silver Fern Farms vs LIC: compare search popularity](/demand/nz/compare/lic-vs-silver-fern-farms): 11.9% against 4.9% Share of Search.

## How did search popularity change for New Zealand agricultural co-operatives in August 2026?

- In August 2026, Ravensdown overtook Silver Fern Farms to rank 2nd among agricultural co-operatives in New Zealand, at 18%.
- In August 2026, Ballance Agri-Nutrients overtook Silver Fern Farms to rank 3rd among agricultural co-operatives in New Zealand, at 15.8%.
- In August 2026, Fonterra lost estimated Share of Search among agricultural co-operatives in New Zealand, from 51.8% to 46.3%.
- In August 2026, Alliance Group lost estimated Share of Search among agricultural co-operatives in New Zealand, from 4.2% to 3%.
- In August 2026, Silver Fern Farms lost estimated Share of Search among agricultural co-operatives in New Zealand, from 13% to 11.9%.
- In August 2026, LIC lost estimated Share of Search among agricultural co-operatives in New Zealand, from 5.5% to 4.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fonterra | 46.3% | 21.1K | +0.9% | Fonterra |
| 2 | Ravensdown | 18% | 8.2K | +57.5% | Ravensdown |
| 3 | Ballance Agri-Nutrients | 15.8% | 7.2K | +41.5% | Ballance Agri-Nutrients |
| 4 | Silver Fern Farms | 11.9% | 5.4K | +3.6% | Silver Fern Farms |
| 5 | LIC | 4.9% | 2.2K | +1.4% | LIC |
| 6 | Alliance Group | 3% | 1.4K | -17.9% | Alliance Group |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fonterra | 29.1K | 49.7% | 1 |
| Oct 2025 | Alliance Group | 7.5K | 12.7% | 2 |
| Oct 2025 | Ballance Agri-Nutrients | 7.1K | 12.1% | 3 |
| Oct 2025 | Ravensdown | 6.5K | 11.1% | 4 |
| Oct 2025 | Silver Fern Farms | 6K | 10.3% | 5 |
| Oct 2025 | LIC | 2.4K | 4.1% | 6 |
| Nov 2025 | Fonterra | 25K | 49.3% | 1 |
| Nov 2025 | Ballance Agri-Nutrients | 7.2K | 14.2% | 2 |
| Nov 2025 | Ravensdown | 6.2K | 12.2% | 3 |
| Nov 2025 | Silver Fern Farms | 6.1K | 12% | 4 |
| Nov 2025 | Alliance Group | 4K | 7.9% | 5 |
| Nov 2025 | LIC | 2.2K | 4.4% | 6 |
| Dec 2025 | Fonterra | 20.3K | 53.6% | 1 |
| Dec 2025 | Silver Fern Farms | 5K | 13.1% | 2 |
| Dec 2025 | Ballance Agri-Nutrients | 4.4K | 11.7% | 3 |
| Dec 2025 | Ravensdown | 4.2K | 11% | 4 |
| Dec 2025 | Alliance Group | 2.2K | 5.8% | 5 |
| Dec 2025 | LIC | 1.8K | 4.7% | 6 |
| Jan 2026 | Fonterra | 17.4K | 47.4% | 1 |
| Jan 2026 | Silver Fern Farms | 6.1K | 16.8% | 2 |
| Jan 2026 | Ravensdown | 4.3K | 11.6% | 3 |
| Jan 2026 | Ballance Agri-Nutrients | 3.8K | 10.3% | 4 |
| Jan 2026 | Alliance Group | 2.7K | 7.5% | 5 |
| Jan 2026 | LIC | 2.4K | 6.5% | 6 |
| Feb 2026 | Fonterra | 20.2K | 48.6% | 1 |
| Feb 2026 | Silver Fern Farms | 6.1K | 14.7% | 2 |
| Feb 2026 | Ravensdown | 5.1K | 12.3% | 3 |
| Feb 2026 | Ballance Agri-Nutrients | 5K | 12% | 4 |
| Feb 2026 | LIC | 2.9K | 7% | 5 |
| Feb 2026 | Alliance Group | 2.2K | 5.4% | 6 |
| Mar 2026 | Fonterra | 24.6K | 48% | 1 |
| Mar 2026 | Silver Fern Farms | 7.5K | 14.6% | 2 |
| Mar 2026 | Ravensdown | 7.4K | 14.5% | 3 |
| Mar 2026 | Ballance Agri-Nutrients | 7.2K | 14% | 4 |
| Mar 2026 | Alliance Group | 2.4K | 4.6% | 5 |
| Mar 2026 | LIC | 2.2K | 4.3% | 6 |
| Apr 2026 | Fonterra | 19.8K | 48.7% | 1 |
| Apr 2026 | Silver Fern Farms | 6.2K | 15.3% | 2 |
| Apr 2026 | Ravensdown | 5.5K | 13.6% | 3 |
| Apr 2026 | Ballance Agri-Nutrients | 4.9K | 12.1% | 4 |
| Apr 2026 | LIC | 2.2K | 5.4% | 5 |
| Apr 2026 | Alliance Group | 2K | 4.9% | 6 |
| May 2026 | Fonterra | 20.1K | 49.5% | 1 |
| May 2026 | Silver Fern Farms | 6.4K | 15.7% | 2 |
| May 2026 | Ballance Agri-Nutrients | 5.4K | 13.4% | 3 |
| May 2026 | Ravensdown | 4.6K | 11.3% | 4 |
| May 2026 | LIC | 2.2K | 5.4% | 5 |
| May 2026 | Alliance Group | 1.9K | 4.6% | 6 |
| Jun 2026 | Fonterra | 20.4K | 49.5% | 1 |
| Jun 2026 | Silver Fern Farms | 6.3K | 15.3% | 2 |
| Jun 2026 | Ravensdown | 5.3K | 12.9% | 3 |
| Jun 2026 | Ballance Agri-Nutrients | 5.3K | 12.8% | 4 |
| Jun 2026 | LIC | 2.3K | 5.6% | 5 |
| Jun 2026 | Alliance Group | 1.6K | 3.9% | 6 |
| Jul 2026 | Fonterra | 20.9K | 51.8% | 1 |
| Jul 2026 | Silver Fern Farms | 5.3K | 13% | 2 |
| Jul 2026 | Ravensdown | 5.2K | 12.9% | 3 |
| Jul 2026 | Ballance Agri-Nutrients | 5.1K | 12.6% | 4 |
| Jul 2026 | LIC | 2.2K | 5.5% | 5 |
| Jul 2026 | Alliance Group | 1.7K | 4.2% | 6 |
| Aug 2026 | Fonterra | 21.1K | 46.3% | 1 |
| Aug 2026 | Ravensdown | 8.2K | 18% | 2 |
| Aug 2026 | Ballance Agri-Nutrients | 7.2K | 15.8% | 3 |
| Aug 2026 | Silver Fern Farms | 5.4K | 11.9% | 4 |
| Aug 2026 | LIC | 2.2K | 4.9% | 5 |
| Aug 2026 | Alliance Group | 1.4K | 3% | 6 |
| Sep 2026 | Alliance Group | — | — | — |
| Sep 2026 | Ballance Agri-Nutrients | — | — | — |
| Sep 2026 | Fonterra | — | — | — |
| Sep 2026 | LIC | — | — | — |
| Sep 2026 | Ravensdown | — | — | — |
| Sep 2026 | Silver Fern Farms | — | — | — |

## What is being compared

- **Alliance Group**: Measured on the search terms “alliance group”, “alliance group ltd” and “alliance meat”, summed into one figure.
- **Ballance Agri-Nutrients**: Measured on the search terms “ballance”, “ballance agri”, “ballance agri nutrients”, “ballance agri nutrients ltd”, “ballance agri nutrients near me”, “ballance agri nutrients new zealand”, “ballance agri nutrients nz”, “ballance agri nutrients price list”, “ballance co nz” and “ballance fertiliser”, summed into one figure.
- **Fonterra**: Measured on the search terms “fonterra”, “fonterra au”, “fonterra brand”, “fonterra cambridge”, “fonterra canpac”, “fonterra cheese”, “fonterra co-op”, “fonterra com”, “fonterra company”, “fonterra contact”, “fonterra dairy”, “fonterra milk”, “fonterra milk price”, “fonterra milky way”, “fonterra near me”, “fonterra new zealand”, “fonterra nz”, “fonterra sites”, “fonterra te rapa”, “fonterra whareroa”, “miles hurrell fonterra”, “my fonterra”, “my fonterra milkyway” and “peter mcbride fonterra”, summed into one figure.
- **LIC**: Measured on the search terms “lic bulls”, “lic co nz”, “lic dairy”, “lic genetics”, “lic livestock”, “lic nz” and “livestock improvement corporation”, summed into one figure.
- **Ravensdown**: Measured on the search terms “hawkeye ravensdown”, “ravensdown”, “ravensdown co nz”, “ravensdown fertiliser”, “ravensdown fertiliser price list”, “ravensdown fertiliser prices”, “ravensdown fertiliser products”, “ravensdown hawkeye”, “ravensdown lawn fertiliser”, “ravensdown lawn fertilizer”, “ravensdown lime”, “ravensdown near me”, “ravensdown price list”, “ravensdown price list 2020”, “ravensdown price list 2021”, “ravensdown prices” and “ravensdown products”, summed into one figure.
- **Silver Fern Farms**: Measured on the search terms “silver fern farms”, “silver fern farms application form”, “silver fern farms beef”, “silver fern farms lamb”, “silver fern farms limited”, “silver fern farms near me”, “silver fern farms new zealand”, “silver fern farms nz”, “silver fern farms online shop”, “silver fern farms venison”, “silver fern farms waitane”, “silverfernfarms” and “silverfernfarms com”, summed into one figure.

- [Alliance Group](/demand/nz/brands/alliance-group)
- [Ballance Agri-Nutrients](/demand/nz/brands/ballance-agri-nutrients)
- [Fonterra](/demand/nz/brands/fonterra)
- [LIC](/demand/nz/brands/lic)
- [Ravensdown](/demand/nz/brands/ravensdown)
- [Silver Fern Farms](/demand/nz/brands/silver-fern-farms)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among agricultural co-operatives in New Zealand?

In August 2026, Fonterra was the most searched among agricultural co-operatives in New Zealand, with an estimated 21.1K branded searches and 46.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Agricultural co-operatives in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-agricultural-cooperatives

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-agricultural-cooperatives. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.