---
title: "Marketing reporting platforms for agencies in New Zealand: Which are most popular?"
description: "Compare reporting and dashboard platforms that combine client marketing data across channels. Share of Search among Looker Studio, AgencyAnalytics, Databox, Swydo, DashThis and Whatagraph, the marketing reporting platforms for agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-agency-reporting-platforms"
publisher: "Brandwave"
---

# Marketing reporting platforms for agencies in New Zealand: Which are most popular?

Compare reporting and dashboard platforms that combine client marketing data across channels. Share of Search among Looker Studio, AgencyAnalytics, Databox, Swydo, DashThis and Whatagraph, the marketing reporting platforms for agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Marketing reporting platforms for agencies
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Oct 2026
- **Highest Share of Search**: Looker Studio, 82.2%

## Which brand is most popular in search among marketing reporting platforms for agencies in New Zealand?

- In October 2026, Looker Studio was the most searched among marketing reporting platforms for agencies in New Zealand, with an estimated 1.8K branded searches, 82.2% of all searches for the six tracked by the Brandwave Brand Demand Index.
- AgencyAnalytics is in 2nd place, 74.3 percentage points behind at 7.9%.
- Across the 12 months ending October 2026, Looker Studio’s share of searches among marketing reporting platforms for agencies in New Zealand decreased from 87.2% to 82.2%.
- Across the 12 months ending October 2026, AgencyAnalytics’ share of searches among marketing reporting platforms for agencies in New Zealand increased from 5.7% to 7.9%.
- Across the 12 months ending October 2026, Databox’s share of searches among marketing reporting platforms for agencies in New Zealand increased from 2.3% to 5.1%.
- Across the 12 months ending October 2026, Looker Studio’s share of searches among marketing reporting platforms for agencies in New Zealand peaked at 87.8% in May 2026 and was lowest at 82.2% in August 2026.
- Across the 12 months ending October 2026, AgencyAnalytics’ share of searches among marketing reporting platforms for agencies in New Zealand peaked at 7.9% in October 2026 and was lowest at 4.8% in July 2026.
- Across the 12 months ending October 2026, Swydo’s share of searches among marketing reporting platforms for agencies in New Zealand peaked at 5.1% in August 2026 and was lowest at 2% in December 2025.
- Across the 12 months ending October 2026, Databox rose from 4th to 3rd among marketing reporting platforms for agencies in New Zealand.
- Across the 12 months ending October 2026, Swydo fell from 3rd to 4th among marketing reporting platforms for agencies in New Zealand.
- Across the 12 months ending October 2026, DashThis and Whatagraph held steady: their share of searches among marketing reporting platforms for agencies in New Zealand each moved less than 0.5 percentage points.

## Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Looker Studio, AgencyAnalytics and DashThis appeared every time. AgencyAnalytics was recommended most often, coming first in every answer. Looker Studio was second, and DashThis was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| AgencyAnalytics | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Looker Studio | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| DashThis | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Swydo | 4th | 3 of 3 | 0 of 1 | 3 of 4 |
| Whatagraph | 5th | 2 of 3 | 1 of 1 | 3 of 4 |
| Databox | 6th | 1 of 3 | 1 of 1 | 2 of 4 |

## Every AI answer about marketing reporting platforms for agencies

- Asked ChatGPT "Which marketing agency reporting platform should I use in New Zealand?": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Swydo, 5. Whatagraph
- Asked ChatGPT "What are the best marketing agency reporting platforms in New Zealand?": 1. AgencyAnalytics, 2. Swydo, 3. Looker Studio, 4. DashThis, 5. Databox, 6. Whatagraph
- Asked ChatGPT "What's the best marketing agency reporting platform in New Zealand for a small agency?": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Swydo
- Searched Google, AI Overview "marketing dashboard software": 1. AgencyAnalytics, 2. DashThis, 3. Whatagraph, 4. Databox, 5. Looker Studio

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Looker Studio vs AgencyAnalytics: compare search popularity](/demand/nz/compare/agencyanalytics-vs-looker-studio): 82.2% against 7.9% Share of Search.
- [Looker Studio vs Databox: compare search popularity](/demand/nz/compare/databox-vs-looker-studio): 82.2% against 5.1% Share of Search.
- [Looker Studio vs Swydo: compare search popularity](/demand/nz/compare/looker-studio-vs-swydo): 82.2% against 3.3% Share of Search.
- [AgencyAnalytics vs Databox: compare search popularity](/demand/nz/compare/agencyanalytics-vs-databox): 7.9% against 5.1% Share of Search.
- [AgencyAnalytics vs Swydo: compare search popularity](/demand/nz/compare/agencyanalytics-vs-swydo): 7.9% against 3.3% Share of Search.
- [Databox vs Swydo: compare search popularity](/demand/nz/compare/databox-vs-swydo): 5.1% against 3.3% Share of Search.

## How did search popularity change for New Zealand marketing reporting platforms for agencies in October 2026?

- In October 2026, Databox gained share of searches among marketing reporting platforms for agencies in New Zealand, from 3.3% to 5.1%.
- In October 2026, AgencyAnalytics gained share of searches among marketing reporting platforms for agencies in New Zealand, from 6.7% to 7.9%.
- In October 2026, Looker Studio lost share of searches among marketing reporting platforms for agencies in New Zealand, from 84.2% to 82.2%.
- In October 2026, DashThis lost share of searches among marketing reporting platforms for agencies in New Zealand, from 1.4% to 0.93%.
- Estimated monthly branded searches for Whatagraph in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.
- Estimated monthly branded searches for Swydo in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in October 2026.

## Which marketing reporting platforms for agencies do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Looker Studio | 82.2% | 1.8K | 0.0% | Google |
| 2 | AgencyAnalytics | 7.9% | 170 | +21.4% | AgencyAnalytics |
| 3 | Databox | 5.1% | 110 | +57.1% | Databox |
| 4 | Swydo | 3.3% | 70 | 0.0% | Swydo |
| 5 | DashThis | 0.93% | 20 | -33.3% | DashThis |
| 6 | Whatagraph | 0.47% | 10 | -50.0% | Whatagraph |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Looker Studio | 2.6K | 87.2% | 1 |
| Nov 2025 | AgencyAnalytics | 170 | 5.7% | 2 |
| Nov 2025 | Swydo | 90 | 3% | 3 |
| Nov 2025 | Databox | 70 | 2.3% | 4 |
| Nov 2025 | DashThis | 30 | 1% | 5 |
| Nov 2025 | Whatagraph | 20 | 0.67% | 6 |
| Dec 2025 | Looker Studio | 1.8K | 87.1% | 1 |
| Dec 2025 | AgencyAnalytics | 110 | 5.4% | 2 |
| Dec 2025 | Databox | 70 | 3.5% | 3 |
| Dec 2025 | Swydo | 40 | 2% | 4 |
| Dec 2025 | DashThis | 20 | 0.99% | 5 |
| Dec 2025 | Whatagraph | 20 | 0.99% | 6 |
| Jan 2026 | Looker Studio | 2K | 82.6% | 1 |
| Jan 2026 | AgencyAnalytics | 170 | 7% | 2 |
| Jan 2026 | Databox | 90 | 3.7% | 3 |
| Jan 2026 | Swydo | 90 | 3.7% | 4 |
| Jan 2026 | DashThis | 40 | 1.7% | 5 |
| Jan 2026 | Whatagraph | 30 | 1.2% | 6 |
| Feb 2026 | Looker Studio | 2K | 84% | 1 |
| Feb 2026 | AgencyAnalytics | 140 | 5.9% | 2 |
| Feb 2026 | Databox | 110 | 4.6% | 3 |
| Feb 2026 | Swydo | 90 | 3.8% | 4 |
| Feb 2026 | DashThis | 20 | 0.84% | 5 |
| Feb 2026 | Whatagraph | 20 | 0.84% | 6 |
| Mar 2026 | Looker Studio | 2.6K | 85.2% | 1 |
| Mar 2026 | AgencyAnalytics | 170 | 5.6% | 2 |
| Mar 2026 | Databox | 140 | 4.6% | 3 |
| Mar 2026 | Swydo | 90 | 3% | 4 |
| Mar 2026 | DashThis | 30 | 0.98% | 5 |
| Mar 2026 | Whatagraph | 20 | 0.66% | 6 |
| Apr 2026 | Looker Studio | 2.6K | 85% | 1 |
| Apr 2026 | AgencyAnalytics | 210 | 6.9% | 2 |
| Apr 2026 | Databox | 110 | 3.6% | 3 |
| Apr 2026 | Swydo | 70 | 2.3% | 4 |
| Apr 2026 | DashThis | 40 | 1.3% | 5 |
| Apr 2026 | Whatagraph | 30 | 0.98% | 6 |
| May 2026 | Looker Studio | 2.6K | 87.8% | 1 |
| May 2026 | AgencyAnalytics | 170 | 5.7% | 2 |
| May 2026 | Databox | 70 | 2.4% | 3 |
| May 2026 | Swydo | 70 | 2.4% | 4 |
| May 2026 | DashThis | 30 | 1% | 5 |
| May 2026 | Whatagraph | 20 | 0.68% | 6 |
| Jun 2026 | Looker Studio | 2.6K | 86.4% | 1 |
| Jun 2026 | AgencyAnalytics | 170 | 5.6% | 2 |
| Jun 2026 | Databox | 90 | 3% | 3 |
| Jun 2026 | Swydo | 90 | 3% | 4 |
| Jun 2026 | DashThis | 30 | 1% | 5 |
| Jun 2026 | Whatagraph | 30 | 1% | 6 |
| Jul 2026 | Looker Studio | 2K | 87% | 1 |
| Jul 2026 | AgencyAnalytics | 110 | 4.8% | 2 |
| Jul 2026 | Databox | 70 | 3% | 3 |
| Jul 2026 | Swydo | 70 | 3% | 4 |
| Jul 2026 | DashThis | 30 | 1.3% | 5 |
| Jul 2026 | Whatagraph | 20 | 0.87% | 6 |
| Aug 2026 | Looker Studio | 1.8K | 82.2% | 1 |
| Aug 2026 | AgencyAnalytics | 140 | 6.5% | 2 |
| Aug 2026 | Swydo | 110 | 5.1% | 3 |
| Aug 2026 | Databox | 90 | 4.2% | 4 |
| Aug 2026 | DashThis | 30 | 1.4% | 5 |
| Aug 2026 | Whatagraph | 10 | 0.47% | 6 |
| Sep 2026 | Looker Studio | 1.8K | 84.2% | 1 |
| Sep 2026 | AgencyAnalytics | 140 | 6.7% | 2 |
| Sep 2026 | Databox | 70 | 3.3% | 3 |
| Sep 2026 | Swydo | 70 | 3.3% | 4 |
| Sep 2026 | DashThis | 30 | 1.4% | 5 |
| Sep 2026 | Whatagraph | 20 | 0.96% | 6 |
| Oct 2026 | Looker Studio | 1.8K | 82.2% | 1 |
| Oct 2026 | AgencyAnalytics | 170 | 7.9% | 2 |
| Oct 2026 | Databox | 110 | 5.1% | 3 |
| Oct 2026 | Swydo | 70 | 3.3% | 4 |
| Oct 2026 | DashThis | 20 | 0.93% | 5 |
| Oct 2026 | Whatagraph | 10 | 0.47% | 6 |

## How are branded searches counted for marketing reporting platforms for agencies?

- **AgencyAnalytics**: Measured on the search term “agencyanalytics”.
- **DashThis**: Measured on the search term “dashthis”.
- **Databox**: Measured on the search term “databox”.
- **Looker Studio**: Measured on the search terms “looker studio” and “lookerstudio”, summed into one figure.
- **Swydo**: Measured on the search term “swydo”.
- **Whatagraph**: Measured on the search term “whatagraph”.

- [AgencyAnalytics](/demand/nz/brands/agencyanalytics)
- [DashThis](/demand/nz/brands/dashthis)
- [Databox](/demand/nz/brands/databox)
- [Looker Studio](/demand/nz/brands/looker-studio)
- [Swydo](/demand/nz/brands/swydo)
- [Whatagraph](/demand/nz/brands/whatagraph)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among marketing reporting platforms for agencies in New Zealand?

In October 2026, Looker Studio was the most searched among marketing reporting platforms for agencies in New Zealand, with an estimated 1.8K branded searches, 82.2% of all searches for the six tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Marketing reporting platforms for agencies in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-agency-reporting-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-agency-reporting-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.