---
title: "Aged care providers in New Zealand: Which brands are most popular in search?"
description: "Compare the rest home and aged care providers New Zealand families choose. Share of Search among Bupa NZ, Oceania Healthcare, Radius Care, Arvida and Heritage Lifecare, the aged care providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-aged-care-providers"
publisher: "Brandwave"
---

# Aged care providers in New Zealand: Which brands are most popular in search?

Compare the rest home and aged care providers New Zealand families choose. Share of Search among Bupa NZ, Oceania Healthcare, Radius Care, Arvida and Heritage Lifecare, the aged care providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Aged care providers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bupa NZ, 40%

## Which brand is most popular in search among aged care providers in New Zealand?

- In August 2026, Bupa NZ was the most searched among aged care providers in New Zealand, with an estimated 5.4K branded searches and 40% estimated Share of Search within this set.
- Oceania Healthcare is in 2nd place, 16.8 percentage points behind at 23.2% Share of Search.
- Across the 11 months ending August 2026, Bupa NZ’s estimated Share of Search among aged care providers in New Zealand increased from 38.3% to 40%.
- Across the 11 months ending August 2026, Oceania Healthcare’s estimated Share of Search among aged care providers in New Zealand decreased from 23.8% to 23.2%.
- Across the 11 months ending August 2026, Bupa NZ’s estimated Share of Search among aged care providers in New Zealand peaked at 41.8% in July 2026 and was lowest at 36% in June 2026.
- Across the 11 months ending August 2026, Oceania Healthcare’s estimated Share of Search among aged care providers in New Zealand peaked at 26% in November 2025 and was lowest at 20.5% in July 2026.
- Across the 11 months ending August 2026, Radius Care’s estimated Share of Search among aged care providers in New Zealand peaked at 16.9% in May 2026 and was lowest at 13.7% in March 2026.
- Across the 11 months ending August 2026, Arvida’s estimated Share of Search among aged care providers in New Zealand peaked at 13.5% in February 2026 and was lowest at 10.6% in May 2026.
- Across the 11 months ending August 2026, Heritage Lifecare’s estimated Share of Search among aged care providers in New Zealand peaked at 11.7% in March 2026 and was lowest at 9% in December 2025.
- Across the 11 months ending August 2026, Radius Care, Arvida and Heritage Lifecare held steady: their estimated Share of Search among aged care providers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bupa NZ vs Oceania Healthcare: compare search popularity](/demand/nz/compare/bupa-nz-vs-oceania-healthcare): 40% against 23.2% Share of Search.
- [Bupa NZ vs Radius Care: compare search popularity](/demand/nz/compare/bupa-nz-vs-radius-care): 40% against 14.4% Share of Search.
- [Bupa NZ vs Arvida: compare search popularity](/demand/nz/compare/arvida-vs-bupa-nz): 40% against 12.9% Share of Search.
- [Bupa NZ vs Heritage Lifecare: compare search popularity](/demand/nz/compare/bupa-nz-vs-heritage-lifecare): 40% against 9.4% Share of Search.
- [Oceania Healthcare vs Radius Care: compare search popularity](/demand/nz/compare/oceania-healthcare-vs-radius-care): 23.2% against 14.4% Share of Search.
- [Oceania Healthcare vs Arvida: compare search popularity](/demand/nz/compare/arvida-vs-oceania-healthcare): 23.2% against 12.9% Share of Search.
- [Oceania Healthcare vs Heritage Lifecare: compare search popularity](/demand/nz/compare/heritage-lifecare-vs-oceania-healthcare): 23.2% against 9.4% Share of Search.
- [Radius Care vs Arvida: compare search popularity](/demand/nz/compare/arvida-vs-radius-care): 14.4% against 12.9% Share of Search.
- [Radius Care vs Heritage Lifecare: compare search popularity](/demand/nz/compare/heritage-lifecare-vs-radius-care): 14.4% against 9.4% Share of Search.
- [Arvida vs Heritage Lifecare: compare search popularity](/demand/nz/compare/arvida-vs-heritage-lifecare): 12.9% against 9.4% Share of Search.

## How did search popularity change for New Zealand aged care providers in August 2026?

- In August 2026, Oceania Healthcare gained estimated Share of Search among aged care providers in New Zealand, from 20.5% to 23.2%.
- In August 2026, Bupa NZ lost estimated Share of Search among aged care providers in New Zealand, from 41.8% to 40%.
- In August 2026, Heritage Lifecare lost estimated Share of Search among aged care providers in New Zealand, from 10% to 9.4%.
- Radius Care’s estimated Share of Search among aged care providers in New Zealand has lost ground for 3 months in a row, from 16.9% to 14.4% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bupa NZ | 40% | 5.4K | +1.1% | Bupa New Zealand |
| 2 | Oceania Healthcare | 23.2% | 3.1K | +19.5% | Oceania Healthcare |
| 3 | Radius Care | 14.4% | 1.9K | +3.7% | Radius Care |
| 4 | Arvida | 12.9% | 1.7K | +5.5% | Arvida Group |
| 5 | Heritage Lifecare | 9.4% | 1.3K | 0.0% | Heritage Lifecare |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bupa NZ | 5K | 38.3% | 1 |
| Oct 2025 | Oceania Healthcare | 3.1K | 23.8% | 2 |
| Oct 2025 | Radius Care | 1.9K | 14.7% | 3 |
| Oct 2025 | Arvida | 1.7K | 13.2% | 4 |
| Oct 2025 | Heritage Lifecare | 1.3K | 9.9% | 5 |
| Nov 2025 | Bupa NZ | 4.3K | 36.3% | 1 |
| Nov 2025 | Oceania Healthcare | 3.1K | 26% | 2 |
| Nov 2025 | Radius Care | 1.9K | 15.9% | 3 |
| Nov 2025 | Arvida | 1.4K | 11.9% | 4 |
| Nov 2025 | Heritage Lifecare | 1.2K | 9.9% | 5 |
| Dec 2025 | Bupa NZ | 4.1K | 38.2% | 1 |
| Dec 2025 | Oceania Healthcare | 2.6K | 24.5% | 2 |
| Dec 2025 | Radius Care | 1.6K | 15.2% | 3 |
| Dec 2025 | Arvida | 1.4K | 13.1% | 4 |
| Dec 2025 | Heritage Lifecare | 960 | 9% | 5 |
| Jan 2026 | Bupa NZ | 4.6K | 39.4% | 1 |
| Jan 2026 | Oceania Healthcare | 2.6K | 22% | 2 |
| Jan 2026 | Radius Care | 1.9K | 15.9% | 3 |
| Jan 2026 | Arvida | 1.4K | 12.1% | 4 |
| Jan 2026 | Heritage Lifecare | 1.2K | 10.5% | 5 |
| Feb 2026 | Bupa NZ | 4.8K | 37.5% | 1 |
| Feb 2026 | Oceania Healthcare | 3.1K | 24.6% | 2 |
| Feb 2026 | Radius Care | 1.9K | 14.7% | 3 |
| Feb 2026 | Arvida | 1.7K | 13.5% | 4 |
| Feb 2026 | Heritage Lifecare | 1.2K | 9.7% | 5 |
| Mar 2026 | Bupa NZ | 5.8K | 40.3% | 1 |
| Mar 2026 | Oceania Healthcare | 3.1K | 21.8% | 2 |
| Mar 2026 | Radius Care | 2K | 13.7% | 3 |
| Mar 2026 | Arvida | 1.8K | 12.6% | 4 |
| Mar 2026 | Heritage Lifecare | 1.7K | 11.7% | 5 |
| Apr 2026 | Bupa NZ | 4.7K | 40% | 1 |
| Apr 2026 | Oceania Healthcare | 2.5K | 21.9% | 2 |
| Apr 2026 | Radius Care | 1.9K | 16.3% | 3 |
| Apr 2026 | Arvida | 1.3K | 11.5% | 4 |
| Apr 2026 | Heritage Lifecare | 1.2K | 10.2% | 5 |
| May 2026 | Bupa NZ | 4.8K | 37.7% | 1 |
| May 2026 | Oceania Healthcare | 3.2K | 24.6% | 2 |
| May 2026 | Radius Care | 2.2K | 16.9% | 3 |
| May 2026 | Arvida | 1.4K | 10.6% | 4 |
| May 2026 | Heritage Lifecare | 1.3K | 10.2% | 5 |
| Jun 2026 | Bupa NZ | 4.6K | 36% | 1 |
| Jun 2026 | Oceania Healthcare | 3.3K | 25.5% | 2 |
| Jun 2026 | Radius Care | 1.9K | 14.7% | 3 |
| Jun 2026 | Arvida | 1.7K | 13.2% | 4 |
| Jun 2026 | Heritage Lifecare | 1.4K | 10.6% | 5 |
| Jul 2026 | Bupa NZ | 5.3K | 41.8% | 1 |
| Jul 2026 | Oceania Healthcare | 2.6K | 20.5% | 2 |
| Jul 2026 | Radius Care | 1.9K | 14.7% | 3 |
| Jul 2026 | Arvida | 1.6K | 13% | 4 |
| Jul 2026 | Heritage Lifecare | 1.3K | 10% | 5 |
| Aug 2026 | Bupa NZ | 5.4K | 40% | 1 |
| Aug 2026 | Oceania Healthcare | 3.1K | 23.2% | 2 |
| Aug 2026 | Radius Care | 1.9K | 14.4% | 3 |
| Aug 2026 | Arvida | 1.7K | 12.9% | 4 |
| Aug 2026 | Heritage Lifecare | 1.3K | 9.4% | 5 |
| Sep 2026 | Arvida | — | — | — |
| Sep 2026 | Bupa NZ | — | — | — |
| Sep 2026 | Heritage Lifecare | — | — | — |
| Sep 2026 | Oceania Healthcare | — | — | — |
| Sep 2026 | Radius Care | — | — | — |

## What is being compared

- **Arvida**: Measured on the search terms “arvida”, “arvida aged care”, “arvida co nz”, “arvida near me”, “arvida new zealand”, “arvida nz”, “arvida rest home”, “arvida retirement”, “arvida retirement villages” and “arvida villages”, summed into one figure.
- **Bupa NZ**: Measured on the search terms “bupa”, “bupa auckland”, “bupa ballarat rangiora”, “bupa blockhouse bay”, “bupa care services nz limited”, “bupa co nz”, “bupa eventhorpe care home firth street hamilton east hamilton”, “bupa hamilton nz”, “bupa new lynn”, “bupa new zealand”, “bupa palmerston north”, “bupa papanui”, “bupa porirua”, “bupa rangiora”, “bupa rotorua”, “bupa tauranga”, “bupa upper hutt”, “bupa waikanae” and “bupa whangarei”, summed into one figure.
- **Heritage Lifecare**: Measured on the search terms “heritage lifecare”, “heritage lifecare ltd”, “heritage lifecare near me”, “heritage lifecare new zealand”, “heritage lifecare nz”, “heritagelifecare” and “heritagelifecare co nz”, summed into one figure.
- **Oceania Healthcare**: Measured on the search terms “oceania healthcare”, “oceania healthcare hamilton”, “oceania healthcare locations”, “oceania healthcare ltd”, “oceania healthcare near me”, “oceania healthcare nelson”, “oceaniahealthcare” and “oceaniahealthcare co nz”, summed into one figure.
- **Radius Care**: Measured on the search terms “radius care”, “radius care ashburton”, “radius care hawthorne”, “radius care locations”, “radius care near me”, “radius care new zealand”, “radius care nz”, “radius care online”, “radius care waipuna”, “radiuscare” and “radiuscare co nz”, summed into one figure.

- [Arvida](/demand/nz/brands/arvida)
- [Bupa NZ](/demand/nz/brands/bupa-nz)
- [Heritage Lifecare](/demand/nz/brands/heritage-lifecare)
- [Oceania Healthcare](/demand/nz/brands/oceania-healthcare)
- [Radius Care](/demand/nz/brands/radius-care)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among aged care providers in New Zealand?

In August 2026, Bupa NZ was the most searched among aged care providers in New Zealand, with an estimated 5.4K branded searches and 40% estimated Share of Search within this set.

## Cite this page

Brandwave. "Aged care providers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-aged-care-providers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-aged-care-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.