---
title: "Advertising platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the ad platforms New Zealand marketers buy media on. Share of Search among Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads and Microsoft Advertising, the advertising platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-advertising-platforms"
publisher: "Brandwave"
---

# Advertising platforms in New Zealand: Which brands are most popular in search?

Compare the ad platforms New Zealand marketers buy media on. Share of Search among Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads and Microsoft Advertising, the advertising platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Advertising platforms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Google Ads, 74.7%

## Which brand is most popular in search among advertising platforms in New Zealand?

- In August 2026, Google Ads was the most searched among advertising platforms in New Zealand, with an estimated 19.7K branded searches and 74.7% estimated Share of Search within this set.
- Meta Ads is in 2nd place, 57.2 percentage points behind at 17.5% Share of Search.
- Across the 11 months ending August 2026, Google Ads’ estimated Share of Search among advertising platforms in New Zealand decreased from 79.5% to 74.7%.
- Across the 11 months ending August 2026, Meta Ads’ estimated Share of Search among advertising platforms in New Zealand increased from 12.7% to 17.5%.
- Across the 11 months ending August 2026, TikTok Ads’ estimated Share of Search among advertising platforms in New Zealand increased from 4.7% to 5.2%.
- Across the 11 months ending August 2026, Google Ads’ estimated Share of Search among advertising platforms in New Zealand peaked at 79.9% in November 2025 and was lowest at 67.2% in July 2026.
- Across the 11 months ending August 2026, Meta Ads’ estimated Share of Search among advertising platforms in New Zealand peaked at 23.7% in June 2026 and was lowest at 12.7% in October 2025.
- Across the 11 months ending August 2026, TikTok Ads’ estimated Share of Search among advertising platforms in New Zealand peaked at 6.7% in July 2026 and was lowest at 3.3% in April 2026.
- Across the 11 months ending August 2026, LinkedIn Ads and Microsoft Advertising held steady: their estimated Share of Search among advertising platforms in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Google Ads vs Meta Ads: compare search popularity](/demand/nz/compare/google-ads-vs-meta-ads): 74.7% against 17.5% Share of Search.
- [Google Ads vs TikTok Ads: compare search popularity](/demand/nz/compare/google-ads-vs-tiktok-ads): 74.7% against 5.2% Share of Search.
- [Meta Ads vs TikTok Ads: compare search popularity](/demand/nz/compare/meta-ads-vs-tiktok-ads): 17.5% against 5.2% Share of Search.

## How did search popularity change for New Zealand advertising platforms in August 2026?

- In August 2026, Google Ads gained estimated Share of Search among advertising platforms in New Zealand, from 67.2% to 74.7%.
- In August 2026, Meta Ads lost estimated Share of Search among advertising platforms in New Zealand, from 23.7% to 17.5%.
- In August 2026, TikTok Ads lost estimated Share of Search among advertising platforms in New Zealand, from 6.7% to 5.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Ads | 74.7% | 19.7K | +14.2% | Google |
| 2 | Meta Ads | 17.5% | 4.6K | -24.2% | Meta |
| 3 | TikTok Ads | 5.2% | 1.4K | -19.8% | TikTok Ads |
| 4 | LinkedIn Ads | 1.3% | 350 | 0.0% | Microsoft |
| 5 | Microsoft Advertising | 1.2% | 320 | +18.5% | Microsoft |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Google Ads | 16.9K | 79.5% | 1 |
| Oct 2025 | Meta Ads | 2.7K | 12.7% | 2 |
| Oct 2025 | TikTok Ads | 990 | 4.7% | 3 |
| Oct 2025 | LinkedIn Ads | 340 | 1.6% | 4 |
| Oct 2025 | Microsoft Advertising | 330 | 1.6% | 5 |
| Nov 2025 | Google Ads | 16.7K | 79.9% | 1 |
| Nov 2025 | Meta Ads | 2.7K | 12.8% | 2 |
| Nov 2025 | TikTok Ads | 910 | 4.4% | 3 |
| Nov 2025 | Microsoft Advertising | 330 | 1.6% | 4 |
| Nov 2025 | LinkedIn Ads | 270 | 1.3% | 5 |
| Dec 2025 | Google Ads | 11.3K | 76.9% | 1 |
| Dec 2025 | Meta Ads | 2K | 13.9% | 2 |
| Dec 2025 | TikTok Ads | 900 | 6.1% | 3 |
| Dec 2025 | LinkedIn Ads | 240 | 1.6% | 4 |
| Dec 2025 | Microsoft Advertising | 210 | 1.4% | 5 |
| Jan 2026 | Google Ads | 14.1K | 75.6% | 1 |
| Jan 2026 | Meta Ads | 3K | 16.2% | 2 |
| Jan 2026 | TikTok Ads | 1K | 5.4% | 3 |
| Jan 2026 | LinkedIn Ads | 320 | 1.7% | 4 |
| Jan 2026 | Microsoft Advertising | 210 | 1.1% | 5 |
| Feb 2026 | Google Ads | 14.3K | 76.3% | 1 |
| Feb 2026 | Meta Ads | 3K | 16% | 2 |
| Feb 2026 | TikTok Ads | 800 | 4.3% | 3 |
| Feb 2026 | LinkedIn Ads | 360 | 1.9% | 4 |
| Feb 2026 | Microsoft Advertising | 270 | 1.4% | 5 |
| Mar 2026 | Google Ads | 18K | 78.1% | 1 |
| Mar 2026 | Meta Ads | 3.3K | 14.4% | 2 |
| Mar 2026 | TikTok Ads | 890 | 3.9% | 3 |
| Mar 2026 | LinkedIn Ads | 440 | 1.9% | 4 |
| Mar 2026 | Microsoft Advertising | 390 | 1.7% | 5 |
| Apr 2026 | Google Ads | 17.4K | 77.8% | 1 |
| Apr 2026 | Meta Ads | 3.6K | 16.1% | 2 |
| Apr 2026 | TikTok Ads | 730 | 3.3% | 3 |
| Apr 2026 | Microsoft Advertising | 320 | 1.4% | 4 |
| Apr 2026 | LinkedIn Ads | 310 | 1.4% | 5 |
| May 2026 | Google Ads | 17.5K | 74.2% | 1 |
| May 2026 | Meta Ads | 4.4K | 18.7% | 2 |
| May 2026 | TikTok Ads | 1.1K | 4.6% | 3 |
| May 2026 | LinkedIn Ads | 320 | 1.4% | 4 |
| May 2026 | Microsoft Advertising | 260 | 1.1% | 5 |
| Jun 2026 | Google Ads | 17.7K | 69.1% | 1 |
| Jun 2026 | Meta Ads | 6.1K | 23.7% | 2 |
| Jun 2026 | TikTok Ads | 1.1K | 4.4% | 3 |
| Jun 2026 | LinkedIn Ads | 380 | 1.5% | 4 |
| Jun 2026 | Microsoft Advertising | 320 | 1.3% | 5 |
| Jul 2026 | Google Ads | 17.2K | 67.2% | 1 |
| Jul 2026 | Meta Ads | 6.1K | 23.7% | 2 |
| Jul 2026 | TikTok Ads | 1.7K | 6.7% | 3 |
| Jul 2026 | LinkedIn Ads | 350 | 1.4% | 4 |
| Jul 2026 | Microsoft Advertising | 270 | 1.1% | 5 |
| Aug 2026 | Google Ads | 19.7K | 74.7% | 1 |
| Aug 2026 | Meta Ads | 4.6K | 17.5% | 2 |
| Aug 2026 | TikTok Ads | 1.4K | 5.2% | 3 |
| Aug 2026 | LinkedIn Ads | 350 | 1.3% | 4 |
| Aug 2026 | Microsoft Advertising | 320 | 1.2% | 5 |
| Sep 2026 | Google Ads | — | — | — |
| Sep 2026 | LinkedIn Ads | — | — | — |
| Sep 2026 | Meta Ads | — | — | — |
| Sep 2026 | Microsoft Advertising | — | — | — |
| Sep 2026 | TikTok Ads | — | — | — |

## What is being compared

- **Google Ads**: Measured on the search terms “ads google com”, “adwords google ads”, “google ads”, “google ads ads”, “google ads advertising”, “google ads agency”, “google ads campaign”, “google ads certified”, “google ads company”, “google ads consultant”, “google ads cost”, “google ads editor”, “google ads expert”, “google ads for business”, “google ads for small business”, “google ads help”, “google ads keyword planner”, “google ads management services”, “google ads manager”, “google ads marketing agency”, “google ads near me”, “google ads new zealand”, “google ads nz”, “google ads online”, “google ads signup”, “google ads specialist”, “googleads”, “googleads ads” and “googleads g doubleclick net”, summed into one figure.
- **LinkedIn Ads**: Measured on the search terms “business linkedin com”, “linkedin ads”, “linkedin ads library”, “linkedin ads management”, “linkedin ads nz” and “linkedinads”, summed into one figure.
- **Meta Ads**: Measured on the search terms “fb meta ads”, “meta ads”, “meta ads ads manager”, “meta ads advertising”, “meta ads near me”, “meta ads online”, “metaads” and “metaads manager”, summed into one figure.
- **Microsoft Advertising**: Measured on the search terms “ads microsoft com”, “microsoft advertising”, “microsoft advertising online” and “microsoftadvertising”, summed into one figure.
- **TikTok Ads**: Measured on the search terms “ads tiktok com”, “tiktok ads”, “tiktok ads manager”, “tiktok ads new zealand” and “tiktokads”, summed into one figure.

- [Google Ads](/demand/nz/brands/google-ads)
- [LinkedIn Ads](/demand/nz/brands/linkedin-ads)
- [Meta Ads](/demand/nz/brands/meta-ads)
- [Microsoft Advertising](/demand/nz/brands/microsoft-advertising)
- [TikTok Ads](/demand/nz/brands/tiktok-ads)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among advertising platforms in New Zealand?

In August 2026, Google Ads was the most searched among advertising platforms in New Zealand, with an estimated 19.7K branded searches and 74.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Advertising platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-advertising-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-advertising-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.