---
title: "Adventure activity operators in New Zealand: Which brands are most popular in search?"
description: "Compare the bungy, jet boat, skydive and adventure operators visitors book in New Zealand. Share of Search among Shotover Jet, AJ Hackett Bungy, NZONE Skydive, Skydive Wanaka, Huka Falls Jet and Skydive Taupō, the adventure activity operators Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-adventure-activity-operators"
publisher: "Brandwave"
---

# Adventure activity operators in New Zealand: Which brands are most popular in search?

Compare the bungy, jet boat, skydive and adventure operators visitors book in New Zealand. Share of Search among Shotover Jet, AJ Hackett Bungy, NZONE Skydive, Skydive Wanaka, Huka Falls Jet and Skydive Taupō, the adventure activity operators Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Adventure activity operators
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Shotover Jet, 37.3%

## Which brand is most popular in search among adventure activity operators in New Zealand?

- In August 2026, Shotover Jet was the most searched among adventure activity operators in New Zealand, with an estimated 18.6K branded searches and 37.3% estimated Share of Search within this set.
- AJ Hackett Bungy is in 2nd place, 12.9 percentage points behind at 24.4% Share of Search.
- Across the 11 months ending August 2026, Shotover Jet’s estimated Share of Search among adventure activity operators in New Zealand decreased from 40.6% to 37.3%.
- Across the 11 months ending August 2026, AJ Hackett Bungy’s estimated Share of Search among adventure activity operators in New Zealand increased from 21.3% to 24.4%.
- Across the 11 months ending August 2026, NZONE Skydive’s estimated Share of Search among adventure activity operators in New Zealand increased from 20.7% to 21.4%.
- Across the 11 months ending August 2026, Shotover Jet’s estimated Share of Search among adventure activity operators in New Zealand peaked at 47.4% in July 2026 and was lowest at 33% in May 2026.
- Across the 11 months ending August 2026, AJ Hackett Bungy’s estimated Share of Search among adventure activity operators in New Zealand peaked at 24.6% in June 2026 and was lowest at 20.4% in April 2026.
- Across the 11 months ending August 2026, NZONE Skydive’s estimated Share of Search among adventure activity operators in New Zealand peaked at 25.4% in May 2026 and was lowest at 13.7% in July 2026.
- Across the 11 months ending August 2026, Skydive Wanaka’s estimated Share of Search among adventure activity operators in New Zealand peaked at 11.1% in February 2026 and was lowest at 3.8% in November 2025.
- Across the 11 months ending August 2026, Huka Falls Jet’s estimated Share of Search among adventure activity operators in New Zealand peaked at 10.2% in January 2026 and was lowest at 5.1% in June 2026.
- Across the 11 months ending August 2026, Skydive Taupō’s estimated Share of Search among adventure activity operators in New Zealand peaked at 5.1% in January 2026 and was lowest at 3.8% in August 2026.
- Across the 11 months ending August 2026, Skydive Wanaka, Huka Falls Jet and Skydive Taupō held steady: their estimated Share of Search among adventure activity operators in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Shotover Jet vs AJ Hackett Bungy: compare search popularity](/demand/nz/compare/aj-hackett-bungy-vs-shotover-jet): 37.3% against 24.4% Share of Search.
- [Shotover Jet vs NZONE Skydive: compare search popularity](/demand/nz/compare/nzone-skydive-vs-shotover-jet): 37.3% against 21.4% Share of Search.
- [Shotover Jet vs Skydive Wanaka: compare search popularity](/demand/nz/compare/shotover-jet-vs-skydive-wanaka): 37.3% against 7.3% Share of Search.
- [Shotover Jet vs Huka Falls Jet: compare search popularity](/demand/nz/compare/huka-falls-jet-vs-shotover-jet): 37.3% against 5.8% Share of Search.
- [AJ Hackett Bungy vs NZONE Skydive: compare search popularity](/demand/nz/compare/aj-hackett-bungy-vs-nzone-skydive): 24.4% against 21.4% Share of Search.
- [AJ Hackett Bungy vs Skydive Wanaka: compare search popularity](/demand/nz/compare/aj-hackett-bungy-vs-skydive-wanaka): 24.4% against 7.3% Share of Search.
- [AJ Hackett Bungy vs Huka Falls Jet: compare search popularity](/demand/nz/compare/aj-hackett-bungy-vs-huka-falls-jet): 24.4% against 5.8% Share of Search.
- [NZONE Skydive vs Skydive Wanaka: compare search popularity](/demand/nz/compare/nzone-skydive-vs-skydive-wanaka): 21.4% against 7.3% Share of Search.
- [NZONE Skydive vs Huka Falls Jet: compare search popularity](/demand/nz/compare/huka-falls-jet-vs-nzone-skydive): 21.4% against 5.8% Share of Search.
- [Skydive Wanaka vs Huka Falls Jet: compare search popularity](/demand/nz/compare/huka-falls-jet-vs-skydive-wanaka): 7.3% against 5.8% Share of Search.

## How did search popularity change for New Zealand adventure activity operators in August 2026?

- In August 2026, Skydive Wanaka overtook Huka Falls Jet to rank 4th among adventure activity operators in New Zealand, at 7.3%.
- In August 2026, NZONE Skydive gained estimated Share of Search among adventure activity operators in New Zealand, from 13.7% to 21.4%.
- In August 2026, AJ Hackett Bungy gained estimated Share of Search among adventure activity operators in New Zealand, from 22.4% to 24.4%.
- In August 2026, Shotover Jet lost estimated Share of Search among adventure activity operators in New Zealand, from 47.4% to 37.3%.
- In August 2026, Huka Falls Jet lost estimated Share of Search among adventure activity operators in New Zealand, from 7.6% to 5.8%.
- Skydive Taupō’s estimated Share of Search among adventure activity operators in New Zealand has lost ground for 3 months in a row, from 4.6% to 3.8% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Shotover Jet | 37.3% | 18.6K | -23.9% | Shotover Jet |
| 2 | AJ Hackett Bungy | 24.4% | 12.2K | +5.4% | AJ Hackett Bungy |
| 3 | NZONE Skydive | 21.4% | 10.7K | +50.8% | NZONE Skydive |
| 4 | Skydive Wanaka | 7.3% | 3.6K | +49.0% | Skydive Wanaka |
| 5 | Huka Falls Jet | 5.8% | 2.9K | -26.5% | Huka Falls Jet |
| 6 | Skydive Taupō | 3.8% | 1.9K | -13.8% | Skydive Taupō |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Shotover Jet | 21.1K | 40.6% | 1 |
| Oct 2025 | AJ Hackett Bungy | 11.1K | 21.3% | 2 |
| Oct 2025 | NZONE Skydive | 10.8K | 20.7% | 3 |
| Oct 2025 | Skydive Wanaka | 3.6K | 7% | 4 |
| Oct 2025 | Huka Falls Jet | 3.2K | 6.2% | 5 |
| Oct 2025 | Skydive Taupō | 2.2K | 4.2% | 6 |
| Nov 2025 | Shotover Jet | 27.8K | 43% | 1 |
| Nov 2025 | AJ Hackett Bungy | 14.7K | 22.8% | 2 |
| Nov 2025 | NZONE Skydive | 12.9K | 20% | 3 |
| Nov 2025 | Huka Falls Jet | 3.9K | 6% | 4 |
| Nov 2025 | Skydive Taupō | 2.9K | 4.5% | 5 |
| Nov 2025 | Skydive Wanaka | 2.4K | 3.8% | 6 |
| Dec 2025 | Shotover Jet | 34.3K | 38.9% | 1 |
| Dec 2025 | AJ Hackett Bungy | 19.2K | 21.7% | 2 |
| Dec 2025 | NZONE Skydive | 18.6K | 21.1% | 3 |
| Dec 2025 | Huka Falls Jet | 7.4K | 8.3% | 4 |
| Dec 2025 | Skydive Wanaka | 4.4K | 5% | 5 |
| Dec 2025 | Skydive Taupō | 4.3K | 4.9% | 6 |
| Jan 2026 | Shotover Jet | 34K | 40.6% | 1 |
| Jan 2026 | AJ Hackett Bungy | 17.4K | 20.8% | 2 |
| Jan 2026 | NZONE Skydive | 12.9K | 15.4% | 3 |
| Jan 2026 | Huka Falls Jet | 8.6K | 10.2% | 4 |
| Jan 2026 | Skydive Wanaka | 6.6K | 7.9% | 5 |
| Jan 2026 | Skydive Taupō | 4.3K | 5.1% | 6 |
| Feb 2026 | Shotover Jet | 26.3K | 36% | 1 |
| Feb 2026 | AJ Hackett Bungy | 15.2K | 20.8% | 2 |
| Feb 2026 | NZONE Skydive | 15.1K | 20.6% | 3 |
| Feb 2026 | Skydive Wanaka | 8.1K | 11.1% | 4 |
| Feb 2026 | Huka Falls Jet | 5.1K | 7% | 5 |
| Feb 2026 | Skydive Taupō | 3.2K | 4.4% | 6 |
| Mar 2026 | Shotover Jet | 26.2K | 40.5% | 1 |
| Mar 2026 | AJ Hackett Bungy | 13.7K | 21.1% | 2 |
| Mar 2026 | NZONE Skydive | 12.8K | 19.7% | 3 |
| Mar 2026 | Skydive Wanaka | 5.4K | 8.4% | 4 |
| Mar 2026 | Huka Falls Jet | 3.8K | 5.9% | 5 |
| Mar 2026 | Skydive Taupō | 2.9K | 4.5% | 6 |
| Apr 2026 | Shotover Jet | 26.3K | 38.8% | 1 |
| Apr 2026 | NZONE Skydive | 15.1K | 22.3% | 2 |
| Apr 2026 | AJ Hackett Bungy | 13.8K | 20.4% | 3 |
| Apr 2026 | Skydive Wanaka | 5.4K | 8% | 4 |
| Apr 2026 | Huka Falls Jet | 4.2K | 6.2% | 5 |
| Apr 2026 | Skydive Taupō | 2.9K | 4.3% | 6 |
| May 2026 | Shotover Jet | 16.6K | 33% | 1 |
| May 2026 | NZONE Skydive | 12.8K | 25.4% | 2 |
| May 2026 | AJ Hackett Bungy | 11.6K | 23% | 3 |
| May 2026 | Skydive Wanaka | 4.4K | 8.8% | 4 |
| May 2026 | Huka Falls Jet | 2.6K | 5.1% | 5 |
| May 2026 | Skydive Taupō | 2.3K | 4.6% | 6 |
| Jun 2026 | Shotover Jet | 18K | 40.5% | 1 |
| Jun 2026 | AJ Hackett Bungy | 10.9K | 24.6% | 2 |
| Jun 2026 | NZONE Skydive | 8.4K | 18.9% | 3 |
| Jun 2026 | Skydive Wanaka | 2.9K | 6.6% | 4 |
| Jun 2026 | Huka Falls Jet | 2.3K | 5.1% | 5 |
| Jun 2026 | Skydive Taupō | 1.9K | 4.2% | 6 |
| Jul 2026 | Shotover Jet | 24.4K | 47.4% | 1 |
| Jul 2026 | AJ Hackett Bungy | 11.5K | 22.4% | 2 |
| Jul 2026 | NZONE Skydive | 7.1K | 13.7% | 3 |
| Jul 2026 | Huka Falls Jet | 3.9K | 7.6% | 4 |
| Jul 2026 | Skydive Wanaka | 2.4K | 4.7% | 5 |
| Jul 2026 | Skydive Taupō | 2.2K | 4.2% | 6 |
| Aug 2026 | Shotover Jet | 18.6K | 37.3% | 1 |
| Aug 2026 | AJ Hackett Bungy | 12.2K | 24.4% | 2 |
| Aug 2026 | NZONE Skydive | 10.7K | 21.4% | 3 |
| Aug 2026 | Skydive Wanaka | 3.6K | 7.3% | 4 |
| Aug 2026 | Huka Falls Jet | 2.9K | 5.8% | 5 |
| Aug 2026 | Skydive Taupō | 1.9K | 3.8% | 6 |
| Sep 2026 | AJ Hackett Bungy | — | — | — |
| Sep 2026 | Huka Falls Jet | — | — | — |
| Sep 2026 | NZONE Skydive | — | — | — |
| Sep 2026 | Shotover Jet | — | — | — |
| Sep 2026 | Skydive Taupō | — | — | — |
| Sep 2026 | Skydive Wanaka | — | — | — |

## What is being compared

- **AJ Hackett Bungy**: Measured on the search terms “aj hackett”, “aj hackett bridge”, “aj hackett bungy kawarau bungy centre”, “aj hackett bungy near me”, “aj hackett bungy nevis”, “aj hackett bungy nz”, “aj hackett kawarau”, “aj hackett kawarau bridge”, “aj hackett kawarau bungy centre”, “aj hackett nevis” and “bungy co nz”, summed into one figure.
- **Huka Falls Jet**: Measured on the search terms “huka falls jet boat deals”, “huka falls jet boat ride”, “huka falls jet new zealand”, “huka falls jet price”, “huka falls jet ride”, “huka jet”, “huka jet boat”, “huka jet deals”, “hukafallsjet” and “hukafallsjet com”, summed into one figure.
- **NZONE Skydive**: Measured on the search terms “nzone”, “nzone drop zone”, “nzone skydive”, “nzone skydive dropzone”, “nzone skydive near me”, “nzone wanaka”, “nzoneskydive” and “nzoneskydive co nz”, summed into one figure.
- **Shotover Jet**: Measured on the search terms “book me shotover jet”, “shotover jet”, “shotover jet boat”, “shotover jet boat queenstown”, “shotover jet boat ride”, “shotover jet book”, “shotover jet cost”, “shotover jet deals”, “shotover jet discount”, “shotover jet near me”, “shotover jet queenstown”, “shotover jet queenstown arthurs point road arthurs point queenstown”, “shotover jet queenstown price”, “shotover jet tickets”, “shotover jet tour”, “shotoverjet”, “shotoverjet com” and “the shotover jet”, summed into one figure.
- **Skydive Taupō**: Measured on the search terms “skydive taupo”, “skydive taupo new zealand” and “skydivetaupo co nz”, summed into one figure.
- **Skydive Wanaka**: Measured on the search terms “skydive wanaka new zealand”, “skydive wanaka nz”, “skydive wanaka tickets”, “skydivewanaka” and “skydivewanaka com”, summed into one figure.

- [AJ Hackett Bungy](/demand/nz/brands/aj-hackett-bungy)
- [Huka Falls Jet](/demand/nz/brands/huka-falls-jet)
- [NZONE Skydive](/demand/nz/brands/nzone-skydive)
- [Shotover Jet](/demand/nz/brands/shotover-jet)
- [Skydive Taupō](/demand/nz/brands/skydive-taupo)
- [Skydive Wanaka](/demand/nz/brands/skydive-wanaka)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among adventure activity operators in New Zealand?

In August 2026, Shotover Jet was the most searched among adventure activity operators in New Zealand, with an estimated 18.6K branded searches and 37.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Adventure activity operators in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-adventure-activity-operators

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-adventure-activity-operators. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.