--- title: "Lululemon vs Under Armour: Which is searched more in New Zealand?" description: "Is Lululemon or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-activewear-brands/compare/lululemon-vs-under-armour" publisher: "Brandwave" --- # Lululemon vs Under Armour: Which is searched more in New Zealand? Is Lululemon or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lululemon and Under Armour - **Competitive set**: Activewear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lululemon Share of Search**: 47.4% - **Under Armour Share of Search**: 5% ## Is Lululemon or Under Armour more popular in search? - In September 2026, Lululemon had more branded searches than Under Armour among activewear brands in New Zealand. Lululemon had about 80,600 branded searches, while Under Armour had 8,430. Lululemon made up 47.4% of all activewear brand searches we track, and Under Armour accounted for 5%. - Lululemon was ahead of Under Armour in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lululemon’s share of searches among activewear brands in New Zealand moved from 52.3% to 47.4%, and its estimated monthly branded searches moved from 98K to 80.6K. - Across the 12 months ending September 2026, Under Armour’s share of searches among activewear brands in New Zealand moved from 4.7% to 5%, and its estimated monthly branded searches moved from 8.9K to 8.4K. ## Top activewear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lululemon appeared in all five answers. Under Armour was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Lululemon was listed before Under Armour in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lululemon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lorna Jane | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Nimble | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | LSKD | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Under Armour | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Gymshark | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Alo Yoga | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Stax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about activewear brands - Asked ChatGPT "Which activewear brand should I buy in New Zealand?": 1. Lululemon, 2. LSKD, 3. Gymshark - Asked ChatGPT "What are the best activewear brands in New Zealand?": 1. Nimble, 2. Lululemon, 3. LSKD, 4. Lorna Jane, 5. Gymshark, 6. Alo Yoga, 7. Under Armour - Asked ChatGPT "What's the best activewear brand in New Zealand for everyday workouts?": 1. Lululemon, 2. Nimble, 3. Gymshark - Searched Google, AI Overview "activewear nz": 1. Lululemon, 2. Lorna Jane, 3. Under Armour - Searched Google, AI Overview "gym clothes nz": 1. Lorna Jane, 2. Under Armour, 3. Lululemon Not named in any answer: Stax. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand activewear brands in September 2026? - In September 2026, Lululemon lost share of searches among activewear brands in New Zealand, from 49.7% to 47.4%. ## Month by month | Month | Lululemon estimated searches | Lululemon Share of Search | Lululemon rank | Under Armour estimated searches | Under Armour Share of Search | Under Armour rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 98K | 52.3% | 1 | 8.9K | 4.7% | 5 | | Nov 2025 | 144K | 46.8% | 1 | 11K | 3.6% | 5 | | Dec 2025 | 142K | 59.4% | 1 | 11.1K | 4.6% | 5 | | Jan 2026 | 97.4K | 50.1% | 1 | 9K | 4.6% | 6 | | Feb 2026 | 117K | 59.5% | 1 | 7.1K | 3.6% | 6 | | Mar 2026 | 98K | 50.2% | 1 | 7.1K | 3.7% | 6 | | Apr 2026 | 98.5K | 48.7% | 1 | 8.5K | 4.2% | 6 | | May 2026 | 99.1K | 43.3% | 1 | 8.5K | 3.7% | 6 | | Jun 2026 | 99.2K | 49% | 1 | 8.4K | 4.2% | 6 | | Jul 2026 | 80.8K | 44.3% | 1 | 10K | 5.5% | 5 | | Aug 2026 | 97.5K | 49.7% | 1 | 9.5K | 4.8% | 6 | | Sep 2026 | 80.6K | 47.4% | 1 | 8.4K | 5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Lululemon’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lululemon**: Measured on the search terms “lululemon”, “lululemon activewear”, “lululemon align”, “lululemon america”, “lululemon flared leggings”, “lululemon gym”, “lululemon leggings”, “lululemon mat”, “lululemon outlet”, “lululemon pants”, “lululemon running shorts”, “lululemon sale”, “lululemon scuba”, “lululemon shorts”, “lululemon tights”, “lululemon tops” and “lululemon yoga pants”, summed into one figure. - **Under Armour**: Measured on the search terms “pants under armour”, “under armour”, “under armour apparel”, “under armour caps”, “under armour gym”, “under armour heatgear”, “under armour leggings”, “under armour outlet”, “under armour sale”, “under armour shorts”, “under armour slides”, “under armour tights”, “under armour underwear”, “under armour westgate”, “underarmour”, “underarmour compression”, “underarmour gym”, “underarmour hovr”, “underarmour leggings” and “underarmour tights”, summed into one figure. - [Lululemon profile](/demand/nz/brands/lululemon) - [Under Armour profile](/demand/nz/brands/under-armour) - [All activewear brands in New Zealand](/demand/nz/categories/nz-activewear-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lululemon or Under Armour more popular in search? In September 2026, Lululemon had more branded searches than Under Armour among activewear brands in New Zealand. Lululemon had about 80,600 branded searches, while Under Armour had 8,430. Lululemon made up 47.4% of all activewear brand searches we track, and Under Armour accounted for 5%. ## Cite this page Brandwave. "Lululemon vs Under Armour: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-activewear-brands/compare/lululemon-vs-under-armour This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-activewear-brands/compare/lululemon-vs-under-armour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.