---
title: "Activewear brands in New Zealand: Which brands are most popular in search?"
description: "Compare the activewear brands New Zealanders train and lounge in. Share of Search among Lululemon, Lorna Jane, Gymshark, Under Armour, Alo Yoga and Stax, the activewear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-activewear-brands"
publisher: "Brandwave"
---

# Activewear brands in New Zealand: Which brands are most popular in search?

Compare the activewear brands New Zealanders train and lounge in. Share of Search among Lululemon, Lorna Jane, Gymshark, Under Armour, Alo Yoga and Stax, the activewear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Activewear brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Lululemon, 63.6%

## Which brand is most popular in search among activewear brands in New Zealand?

- In August 2026, Lululemon was the most searched among activewear brands in New Zealand, with an estimated 153K branded searches and 63.6% estimated Share of Search within this set.
- Lorna Jane is in 2nd place, 46.6 percentage points behind at 17.1% Share of Search.
- Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among activewear brands in New Zealand decreased from 65.8% to 63.6%.
- Across the 11 months ending August 2026, Lorna Jane’s estimated Share of Search among activewear brands in New Zealand increased from 15.2% to 17.1%.
- Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among activewear brands in New Zealand decreased from 9.1% to 8.5%.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among activewear brands in New Zealand decreased from 6.4% to 5.8%.
- Across the 11 months ending August 2026, Alo Yoga’s estimated Share of Search among activewear brands in New Zealand increased from 3.5% to 5%.
- Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among activewear brands in New Zealand peaked at 69.5% in December 2025 and was lowest at 55.9% in July 2026.
- Across the 11 months ending August 2026, Lorna Jane’s estimated Share of Search among activewear brands in New Zealand peaked at 21.6% in July 2026 and was lowest at 13.9% in December 2025.
- Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among activewear brands in New Zealand peaked at 12.4% in November 2025 and was lowest at 7.9% in December 2025.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among activewear brands in New Zealand peaked at 6.7% in July 2026 and was lowest at 5% in March 2026.
- Across the 11 months ending August 2026, Alo Yoga’s estimated Share of Search among activewear brands in New Zealand peaked at 5% in August 2026 and was lowest at 2.7% in December 2025.
- Across the 11 months ending August 2026, Stax held steady: its estimated Share of Search among activewear brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Lululemon vs Lorna Jane: compare search popularity](/demand/nz/compare/lorna-jane-vs-lululemon): 63.6% against 17.1% Share of Search.
- [Lululemon vs Gymshark: compare search popularity](/demand/nz/compare/gymshark-vs-lululemon): 63.6% against 8.5% Share of Search.
- [Lululemon vs Under Armour: compare search popularity](/demand/nz/compare/lululemon-vs-under-armour): 63.6% against 5.8% Share of Search.
- [Lululemon vs Alo Yoga: compare search popularity](/demand/nz/compare/alo-yoga-vs-lululemon): 63.6% against 5% Share of Search.
- [Lorna Jane vs Gymshark: compare search popularity](/demand/nz/compare/gymshark-vs-lorna-jane): 17.1% against 8.5% Share of Search.
- [Lorna Jane vs Under Armour: compare search popularity](/demand/nz/compare/lorna-jane-vs-under-armour): 17.1% against 5.8% Share of Search.
- [Lorna Jane vs Alo Yoga: compare search popularity](/demand/nz/compare/alo-yoga-vs-lorna-jane): 17.1% against 5% Share of Search.
- [Gymshark vs Under Armour: compare search popularity](/demand/nz/compare/gymshark-vs-under-armour): 8.5% against 5.8% Share of Search.
- [Gymshark vs Alo Yoga: compare search popularity](/demand/nz/compare/alo-yoga-vs-gymshark): 8.5% against 5% Share of Search.
- [Under Armour vs Alo Yoga: compare search popularity](/demand/nz/compare/alo-yoga-vs-under-armour): 5.8% against 5% Share of Search.

## How did search popularity change for New Zealand activewear brands in August 2026?

- In August 2026, Lululemon gained estimated Share of Search among activewear brands in New Zealand, from 55.9% to 63.6%.
- In August 2026, Lorna Jane lost estimated Share of Search among activewear brands in New Zealand, from 21.6% to 17.1%.
- In August 2026, Gymshark lost estimated Share of Search among activewear brands in New Zealand, from 10.9% to 8.5%.
- In August 2026, Under Armour lost estimated Share of Search among activewear brands in New Zealand, from 6.7% to 5.8%.
- Estimated monthly branded searches for Stax in New Zealand rose 116.7% over 11 measured months, from 120 to 260 in August 2026.
- Estimated monthly branded searches for Alo Yoga in New Zealand rose 49% over 11 measured months, from 8K to 11.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lululemon | 63.6% | 153K | +21.1% | Lululemon |
| 2 | Lorna Jane | 17.1% | 41K | -15.9% | Lorna Jane |
| 3 | Gymshark | 8.5% | 20.3K | -17.1% | Gymshark |
| 4 | Under Armour | 5.8% | 13.8K | -8.6% | Under Armour |
| 5 | Alo Yoga | 5% | 11.9K | +15.9% | Alo Yoga |
| 6 | Stax | 0.11% | 260 | -72.9% | Stax |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lululemon | 152K | 65.8% | 1 |
| Oct 2025 | Lorna Jane | 35.1K | 15.2% | 2 |
| Oct 2025 | Gymshark | 21.1K | 9.1% | 3 |
| Oct 2025 | Under Armour | 14.8K | 6.4% | 4 |
| Oct 2025 | Alo Yoga | 8K | 3.5% | 5 |
| Oct 2025 | Stax | 120 | 0.05% | 6 |
| Nov 2025 | Lululemon | 230K | 64.5% | 1 |
| Nov 2025 | Lorna Jane | 51.7K | 14.5% | 2 |
| Nov 2025 | Gymshark | 44.3K | 12.4% | 3 |
| Nov 2025 | Under Armour | 19.6K | 5.5% | 4 |
| Nov 2025 | Alo Yoga | 11K | 3.1% | 5 |
| Nov 2025 | Stax | 210 | 0.06% | 6 |
| Dec 2025 | Lululemon | 210K | 69.5% | 1 |
| Dec 2025 | Lorna Jane | 41.9K | 13.9% | 2 |
| Dec 2025 | Gymshark | 23.8K | 7.9% | 3 |
| Dec 2025 | Under Armour | 18.3K | 6.1% | 4 |
| Dec 2025 | Alo Yoga | 8K | 2.7% | 5 |
| Dec 2025 | Stax | 130 | 0.04% | 6 |
| Jan 2026 | Lululemon | 143K | 62% | 1 |
| Jan 2026 | Lorna Jane | 34.9K | 15.1% | 2 |
| Jan 2026 | Gymshark | 28K | 12.1% | 3 |
| Jan 2026 | Under Armour | 14.9K | 6.5% | 4 |
| Jan 2026 | Alo Yoga | 9.8K | 4.2% | 5 |
| Jan 2026 | Stax | 130 | 0.06% | 6 |
| Feb 2026 | Lululemon | 163K | 68.9% | 1 |
| Feb 2026 | Lorna Jane | 34.4K | 14.6% | 2 |
| Feb 2026 | Gymshark | 19.2K | 8.1% | 3 |
| Feb 2026 | Under Armour | 11.9K | 5% | 4 |
| Feb 2026 | Alo Yoga | 8K | 3.4% | 5 |
| Feb 2026 | Stax | 140 | 0.06% | 6 |
| Mar 2026 | Lululemon | 154K | 63.5% | 1 |
| Mar 2026 | Lorna Jane | 42.6K | 17.6% | 2 |
| Mar 2026 | Gymshark | 23.9K | 9.8% | 3 |
| Mar 2026 | Under Armour | 12.1K | 5% | 4 |
| Mar 2026 | Alo Yoga | 9.7K | 4% | 5 |
| Mar 2026 | Stax | 200 | 0.08% | 6 |
| Apr 2026 | Lululemon | 146K | 60.5% | 1 |
| Apr 2026 | Lorna Jane | 47.6K | 19.8% | 2 |
| Apr 2026 | Gymshark | 24K | 10% | 3 |
| Apr 2026 | Under Armour | 13.7K | 5.7% | 4 |
| Apr 2026 | Alo Yoga | 9.6K | 4% | 5 |
| Apr 2026 | Stax | 240 | 0.1% | 6 |
| May 2026 | Lululemon | 155K | 62.3% | 1 |
| May 2026 | Lorna Jane | 48K | 19.2% | 2 |
| May 2026 | Gymshark | 20.6K | 8.3% | 3 |
| May 2026 | Under Armour | 13.7K | 5.5% | 4 |
| May 2026 | Alo Yoga | 11.5K | 4.6% | 5 |
| May 2026 | Stax | 190 | 0.08% | 6 |
| Jun 2026 | Lululemon | 156K | 62.2% | 1 |
| Jun 2026 | Lorna Jane | 46.3K | 18.5% | 2 |
| Jun 2026 | Gymshark | 24.4K | 9.8% | 3 |
| Jun 2026 | Under Armour | 12.7K | 5.1% | 4 |
| Jun 2026 | Alo Yoga | 10K | 4% | 5 |
| Jun 2026 | Stax | 1.1K | 0.43% | 6 |
| Jul 2026 | Lululemon | 126K | 55.9% | 1 |
| Jul 2026 | Lorna Jane | 48.7K | 21.6% | 2 |
| Jul 2026 | Gymshark | 24.5K | 10.9% | 3 |
| Jul 2026 | Under Armour | 15.1K | 6.7% | 4 |
| Jul 2026 | Alo Yoga | 10.3K | 4.5% | 5 |
| Jul 2026 | Stax | 960 | 0.43% | 6 |
| Aug 2026 | Lululemon | 153K | 63.6% | 1 |
| Aug 2026 | Lorna Jane | 41K | 17.1% | 2 |
| Aug 2026 | Gymshark | 20.3K | 8.5% | 3 |
| Aug 2026 | Under Armour | 13.8K | 5.8% | 4 |
| Aug 2026 | Alo Yoga | 11.9K | 5% | 5 |
| Aug 2026 | Stax | 260 | 0.11% | 6 |
| Sep 2026 | Alo Yoga | — | — | — |
| Sep 2026 | Gymshark | — | — | — |
| Sep 2026 | Lorna Jane | — | — | — |
| Sep 2026 | Lululemon | — | — | — |
| Sep 2026 | Stax | — | — | — |
| Sep 2026 | Under Armour | — | — | — |

## What is being compared

- **Alo Yoga**: Measured on the search terms “alo”, “alo activewear”, “alo brand”, “alo cap”, “alo hoodie”, “alo moves”, “alo near me”, “alo pants”, “alo quarter zip”, “alo rs”, “alo sale”, “alo set”, “alo sock”, “alo t shirt”, “alo wear”, “alo y”, “alo yoga”, “alo yoga activewear”, “alo yoga gym”, “alo yoga leggings”, “alo yoga near me”, “alo yoga new zealand”, “alo yoga nz”, “alo yoga online”, “alo yoga tights”, “aloyoga”, “aloyoga activewear”, “aloyoga com”, “aloyoga leggings”, “aloyoga nz” and “aloyoga tights”, summed into one figure.
- **Gymshark**: Measured on the search terms “gym clothes gymshark”, “gymshark”, “gymshark activewear”, “gymshark black friday”, “gymshark com”, “gymshark flare leggings”, “gymshark gym”, “gymshark hoodie”, “gymshark leggings”, “gymshark near me”, “gymshark new zealand”, “gymshark nz”, “gymshark onyx”, “gymshark outlet”, “gymshark oversized t shirt”, “gymshark sale”, “gymshark shirts”, “gymshark shorts”, “gymshark t shirt”, “gymshark tights”, “gymshark wear”, “gymshark women” and “gymshark workout clothes”, summed into one figure.
- **Lorna Jane**: Measured on the search terms “lorna jane”, “lorna jane activewear”, “lorna jane albany”, “lorna jane clarkson”, “lorna jane flare leggings”, “lorna jane flashdance pants”, “lorna jane gym”, “lorna jane hamilton”, “lorna jane leggings”, “lorna jane near me”, “lorna jane nz”, “lorna jane online”, “lorna jane outlet”, “lorna jane pants”, “lorna jane run short”, “lorna jane sale”, “lorna jane short”, “lorna jane tights”, “lorna jane track pants”, “lornajane”, “lornajane activewear”, “lornajane au”, “lornajane leggings”, “lornajane nz” and “lornajane tights”, summed into one figure.
- **Lululemon**: Measured on the search terms “lululemon”, “lululemon activewear”, “lululemon align”, “lululemon america”, “lululemon black friday”, “lululemon co nz”, “lululemon flared leggings”, “lululemon gym”, “lululemon leggings”, “lululemon mat”, “lululemon near me”, “lululemon nz”, “lululemon nz sale”, “lululemon online”, “lululemon outlet”, “lululemon pants”, “lululemon running shorts”, “lululemon sale”, “lululemon scuba”, “lululemon shorts”, “lululemon tights”, “lululemon tops”, “lululemon we made too much” and “lululemon yoga pants”, summed into one figure.
- **Stax**: Measured on the search terms “stax activewear”, “stax gym”, “stax leggings” and “stax tights”, summed into one figure.
- **Under Armour**: Measured on the search terms “pants under armour”, “under armour”, “under armour apparel”, “under armour caps”, “under armour compression shorts”, “under armour gym”, “under armour heatgear”, “under armour leggings”, “under armour near me”, “under armour nz”, “under armour online”, “under armour outlet”, “under armour sale”, “under armour shorts”, “under armour slides”, “under armour tights”, “under armour track pants”, “under armour underwear”, “under armour westgate”, “underarmour”, “underarmour compression”, “underarmour gym”, “underarmour hovr”, “underarmour leggings”, “underarmour nz” and “underarmour tights”, summed into one figure.

- [Alo Yoga](/demand/nz/brands/alo-yoga)
- [Gymshark](/demand/nz/brands/gymshark)
- [Lorna Jane](/demand/nz/brands/lorna-jane)
- [Lululemon](/demand/nz/brands/lululemon)
- [Stax](/demand/nz/brands/stax)
- [Under Armour](/demand/nz/brands/under-armour)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among activewear brands in New Zealand?

In August 2026, Lululemon was the most searched among activewear brands in New Zealand, with an estimated 153K branded searches and 63.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Activewear brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-activewear-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-activewear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.