---
title: "Action camera brands in New Zealand: Which brands are most popular in search?"
description: "Compare the action camera brands New Zealand adventurers film with. Share of Search among DJI, GoPro, Insta360 and AKASO, the action camera brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-action-camera-brands"
publisher: "Brandwave"
---

# Action camera brands in New Zealand: Which brands are most popular in search?

Compare the action camera brands New Zealand adventurers film with. Share of Search among DJI, GoPro, Insta360 and AKASO, the action camera brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Action camera brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: DJI, 49.1%

## Which brand is most popular in search among action camera brands in New Zealand?

- In August 2026, DJI was the most searched among action camera brands in New Zealand, with an estimated 27.6K branded searches and 49.1% estimated Share of Search within this set.
- GoPro is in 2nd place, 20.9 percentage points behind at 28.2% Share of Search.
- Across the 11 months ending August 2026, DJI’s estimated Share of Search among action camera brands in New Zealand increased from 46.4% to 49.1%.
- Across the 11 months ending August 2026, GoPro’s estimated Share of Search among action camera brands in New Zealand decreased from 36% to 28.2%.
- Across the 11 months ending August 2026, Insta360’s estimated Share of Search among action camera brands in New Zealand increased from 17.4% to 22.5%.
- Across the 11 months ending August 2026, DJI’s estimated Share of Search among action camera brands in New Zealand peaked at 51.6% in July 2026 and was lowest at 44.9% in November 2025.
- Across the 11 months ending August 2026, GoPro’s estimated Share of Search among action camera brands in New Zealand peaked at 36.4% in November 2025 and was lowest at 28.2% in August 2026.
- Across the 11 months ending August 2026, AKASO held steady: its estimated Share of Search among action camera brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [DJI vs GoPro: compare search popularity](/demand/nz/compare/dji-vs-gopro): 49.1% against 28.2% Share of Search.
- [DJI vs Insta360: compare search popularity](/demand/nz/compare/dji-vs-insta360): 49.1% against 22.5% Share of Search.
- [GoPro vs Insta360: compare search popularity](/demand/nz/compare/gopro-vs-insta360): 28.2% against 22.5% Share of Search.

## How did search popularity change for New Zealand action camera brands in August 2026?

- In August 2026, Insta360 gained estimated Share of Search among action camera brands in New Zealand, from 19.6% to 22.5%.
- In August 2026, DJI lost estimated Share of Search among action camera brands in New Zealand, from 51.6% to 49.1%.
- GoPro’s estimated Share of Search among action camera brands in New Zealand has lost ground for 3 months in a row, from 30.7% to 28.2% in August 2026.
- Estimated monthly branded searches for AKASO in New Zealand rose 62.5% over 11 measured months, from 80 to 130 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DJI | 49.1% | 27.6K | +0.1% | DJI |
| 2 | GoPro | 28.2% | 15.9K | +3.8% | GoPro |
| 3 | Insta360 | 22.5% | 12.6K | +20.7% | Insta360 |
| 4 | AKASO | 0.23% | 130 | +8.3% | AKASO |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DJI | 23.8K | 46.4% | 1 |
| Oct 2025 | GoPro | 18.5K | 36% | 2 |
| Oct 2025 | Insta360 | 8.9K | 17.4% | 3 |
| Oct 2025 | AKASO | 80 | 0.16% | 4 |
| Nov 2025 | DJI | 28K | 44.9% | 1 |
| Nov 2025 | GoPro | 22.6K | 36.4% | 2 |
| Nov 2025 | Insta360 | 11.5K | 18.5% | 3 |
| Nov 2025 | AKASO | 130 | 0.21% | 4 |
| Dec 2025 | DJI | 30.1K | 46.4% | 1 |
| Dec 2025 | GoPro | 23.2K | 35.7% | 2 |
| Dec 2025 | Insta360 | 11.4K | 17.6% | 3 |
| Dec 2025 | AKASO | 150 | 0.23% | 4 |
| Jan 2026 | DJI | 26.5K | 46.5% | 1 |
| Jan 2026 | GoPro | 19.4K | 34% | 2 |
| Jan 2026 | Insta360 | 10.9K | 19.2% | 3 |
| Jan 2026 | AKASO | 160 | 0.28% | 4 |
| Feb 2026 | DJI | 22.1K | 47.3% | 1 |
| Feb 2026 | GoPro | 15.7K | 33.5% | 2 |
| Feb 2026 | Insta360 | 8.8K | 18.9% | 3 |
| Feb 2026 | AKASO | 120 | 0.26% | 4 |
| Mar 2026 | DJI | 22.6K | 47.9% | 1 |
| Mar 2026 | GoPro | 15.5K | 33% | 2 |
| Mar 2026 | Insta360 | 8.9K | 18.9% | 3 |
| Mar 2026 | AKASO | 120 | 0.26% | 4 |
| Apr 2026 | DJI | 25.4K | 49.7% | 1 |
| Apr 2026 | GoPro | 14.9K | 29.1% | 2 |
| Apr 2026 | Insta360 | 10.8K | 21% | 3 |
| Apr 2026 | AKASO | 100 | 0.2% | 4 |
| May 2026 | DJI | 23.2K | 47.5% | 1 |
| May 2026 | GoPro | 15K | 30.7% | 2 |
| May 2026 | Insta360 | 10.5K | 21.5% | 3 |
| May 2026 | AKASO | 120 | 0.25% | 4 |
| Jun 2026 | DJI | 25.5K | 49.5% | 1 |
| Jun 2026 | GoPro | 15.2K | 29.6% | 2 |
| Jun 2026 | Insta360 | 10.6K | 20.7% | 3 |
| Jun 2026 | AKASO | 110 | 0.21% | 4 |
| Jul 2026 | DJI | 27.6K | 51.6% | 1 |
| Jul 2026 | GoPro | 15.3K | 28.6% | 2 |
| Jul 2026 | Insta360 | 10.5K | 19.6% | 3 |
| Jul 2026 | AKASO | 120 | 0.22% | 4 |
| Aug 2026 | DJI | 27.6K | 49.1% | 1 |
| Aug 2026 | GoPro | 15.9K | 28.2% | 2 |
| Aug 2026 | Insta360 | 12.6K | 22.5% | 3 |
| Aug 2026 | AKASO | 130 | 0.23% | 4 |
| Sep 2026 | AKASO | — | — | — |
| Sep 2026 | DJI | — | — | — |
| Sep 2026 | GoPro | — | — | — |
| Sep 2026 | Insta360 | — | — | — |

## What is being compared

- **AKASO**: Measured on the search terms “akaso”, “akaso 360”, “akaso action camera”, “akaso camera”, “akaso ek7000” and “akaso near me”, summed into one figure.
- **DJI**: Measured on the search terms “dji”, “dji action camera”, “dji air 3s”, “dji camera”, “dji camera drone”, “dji com”, “dji drone”, “dji fly”, “dji fpv”, “dji gimbal”, “dji mavic 4”, “dji mic”, “dji mic 2”, “dji mini3 pro”, “dji near me”, “dji nz”, “dji online”, “dji osmo”, “dji osmo pocket”, “dji osmo pocket 3” and “dji pocket 3”, summed into one figure.
- **GoPro**: Measured on the search terms “gopro”, “gopro 13”, “gopro 360”, “gopro 4”, “gopro action camera”, “gopro camera”, “gopro chest harness”, “gopro com”, “gopro hero”, “gopro hero 10”, “gopro hero 11”, “gopro hero 13”, “gopro hero 3”, “gopro hero 7”, “gopro hero 9”, “gopro hero12”, “gopro hero5”, “gopro lens”, “gopro max 2”, “gopro mirrorless”, “gopro mounts”, “gopro near me”, “gopro new zealand”, “gopro nz”, “gopro online” and “gopro quik”, summed into one figure.
- **Insta360**: Measured on the search terms “insta360”, “insta360 360 camera”, “insta360 action camera”, “insta360 camera”, “insta360 com”, “insta360 go 2”, “insta360 go 3”, “insta360 lens”, “insta360 link”, “insta360 microphone”, “insta360 mirrorless”, “insta360 nano”, “insta360 near me”, “insta360 new zealand”, “insta360 nz”, “insta360 one rs”, “insta360 one x”, “insta360 one x2”, “insta360 online”, “insta360 price”, “insta360 pro”, “insta360 pro 2”, “insta360 tripod”, “insta360 web cam”, “insta360 x2”, “insta360 x3”, “insta360 x3 action camera” and “insta360 x4”, summed into one figure.

- [AKASO](/demand/nz/brands/akaso)
- [DJI](/demand/nz/brands/dji)
- [GoPro](/demand/nz/brands/gopro)
- [Insta360](/demand/nz/brands/insta360)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among action camera brands in New Zealand?

In August 2026, DJI was the most searched among action camera brands in New Zealand, with an estimated 27.6K branded searches and 49.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Action camera brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-action-camera-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-action-camera-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.