---
title: "Abel tasman water taxi and kayak operators in New Zealand: Which brands are most popular in search?"
description: "Compare the water taxi, kayak and guided walk operators visitors book in Abel Tasman National Park. Share of Search among Wilsons Abel Tasman, Abel Tasman AquaTaxi, Abel Tasman Kayaks, Marahau Water Taxis and Kaiteriteri Kayaks, the abel tasman water taxi and kayak operators Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-abel-tasman-operators"
publisher: "Brandwave"
---

# Abel tasman water taxi and kayak operators in New Zealand: Which brands are most popular in search?

Compare the water taxi, kayak and guided walk operators visitors book in Abel Tasman National Park. Share of Search among Wilsons Abel Tasman, Abel Tasman AquaTaxi, Abel Tasman Kayaks, Marahau Water Taxis and Kaiteriteri Kayaks, the abel tasman water taxi and kayak operators Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Abel Tasman water taxi and kayak operators
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Wilsons Abel Tasman, 38.4%

## Which brand is most popular in search among abel tasman water taxi and kayak operators in New Zealand?

- In August 2026, Wilsons Abel Tasman was the most searched among abel tasman water taxi and kayak operators in New Zealand, with an estimated 610 branded searches and 38.4% estimated Share of Search within this set.
- Abel Tasman AquaTaxi is in 2nd place, 8.8 percentage points behind at 29.6% Share of Search.
- Across the 11 months ending August 2026, Wilsons Abel Tasman’s estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand increased from 30.2% to 38.4%.
- Across the 11 months ending August 2026, Abel Tasman AquaTaxi’s estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand increased from 24.3% to 29.6%.
- Across the 11 months ending August 2026, Abel Tasman Kayaks’ estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand decreased from 30.2% to 17.6%.
- Across the 11 months ending August 2026, Kaiteriteri Kayaks’ estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand decreased from 6.4% to 5.7%.
- Across the 11 months ending August 2026, Wilsons Abel Tasman’s estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand peaked at 39.6% in July 2026 and was lowest at 15.9% in April 2026.
- Across the 11 months ending August 2026, Abel Tasman AquaTaxi’s estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand peaked at 47.2% in April 2026 and was lowest at 24.3% in October 2025.
- Across the 11 months ending August 2026, Abel Tasman Kayaks’ estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand peaked at 31.1% in January 2026 and was lowest at 14.3% in July 2026.
- Across the 11 months ending August 2026, Marahau Water Taxis’ estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand peaked at 9.1% in July 2026 and was lowest at 5.8% in February 2026.
- Across the 11 months ending August 2026, Kaiteriteri Kayaks’ estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand peaked at 7.3% in March 2026 and was lowest at 4.5% in June 2026.
- Across the 11 months ending August 2026, Wilsons Abel Tasman rose from 2nd to 1st among abel tasman water taxi and kayak operators in New Zealand.
- Across the 11 months ending August 2026, Abel Tasman AquaTaxi rose from 3rd to 2nd among abel tasman water taxi and kayak operators in New Zealand.
- Across the 11 months ending August 2026, Abel Tasman Kayaks fell from 1st to 3rd among abel tasman water taxi and kayak operators in New Zealand.
- Across the 11 months ending August 2026, Marahau Water Taxis held steady: its estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Wilsons Abel Tasman vs Abel Tasman AquaTaxi: compare search popularity](/demand/nz/compare/abel-tasman-aquataxi-vs-wilsons-abel-tasman): 38.4% against 29.6% Share of Search.
- [Wilsons Abel Tasman vs Abel Tasman Kayaks: compare search popularity](/demand/nz/compare/abel-tasman-kayaks-vs-wilsons-abel-tasman): 38.4% against 17.6% Share of Search.
- [Wilsons Abel Tasman vs Marahau Water Taxis: compare search popularity](/demand/nz/compare/marahau-water-taxis-vs-wilsons-abel-tasman): 38.4% against 8.8% Share of Search.
- [Wilsons Abel Tasman vs Kaiteriteri Kayaks: compare search popularity](/demand/nz/compare/kaiteriteri-kayaks-vs-wilsons-abel-tasman): 38.4% against 5.7% Share of Search.
- [Abel Tasman AquaTaxi vs Abel Tasman Kayaks: compare search popularity](/demand/nz/compare/abel-tasman-aquataxi-vs-abel-tasman-kayaks): 29.6% against 17.6% Share of Search.
- [Abel Tasman AquaTaxi vs Marahau Water Taxis: compare search popularity](/demand/nz/compare/abel-tasman-aquataxi-vs-marahau-water-taxis): 29.6% against 8.8% Share of Search.
- [Abel Tasman AquaTaxi vs Kaiteriteri Kayaks: compare search popularity](/demand/nz/compare/abel-tasman-aquataxi-vs-kaiteriteri-kayaks): 29.6% against 5.7% Share of Search.
- [Abel Tasman Kayaks vs Marahau Water Taxis: compare search popularity](/demand/nz/compare/abel-tasman-kayaks-vs-marahau-water-taxis): 17.6% against 8.8% Share of Search.
- [Abel Tasman Kayaks vs Kaiteriteri Kayaks: compare search popularity](/demand/nz/compare/abel-tasman-kayaks-vs-kaiteriteri-kayaks): 17.6% against 5.7% Share of Search.
- [Marahau Water Taxis vs Kaiteriteri Kayaks: compare search popularity](/demand/nz/compare/kaiteriteri-kayaks-vs-marahau-water-taxis): 8.8% against 5.7% Share of Search.

## How did search popularity change for New Zealand abel tasman water taxi and kayak operators in August 2026?

- In August 2026, Abel Tasman Kayaks gained estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand, from 14.3% to 17.6%.
- In August 2026, Abel Tasman AquaTaxi lost estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand, from 31.2% to 29.6%.
- In August 2026, Wilsons Abel Tasman lost estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand, from 39.6% to 38.4%.
- Estimated monthly branded searches for Kaiteriteri Kayaks in New Zealand fell 67.9% over 11 measured months, from 280 to 90 in August 2026.
- Estimated monthly branded searches for Marahau Water Taxis in New Zealand fell 64.1% over 11 measured months, from 390 to 140 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Wilsons Abel Tasman | 38.4% | 610 | 0.0% | Wilsons Abel Tasman |
| 2 | Abel Tasman AquaTaxi | 29.6% | 470 | -2.1% | Abel Tasman AquaTaxi |
| 3 | Abel Tasman Kayaks | 17.6% | 280 | +27.3% | Abel Tasman Kayaks |
| 4 | Marahau Water Taxis | 8.8% | 140 | 0.0% | Marahau Water Taxis |
| 5 | Kaiteriteri Kayaks | 5.7% | 90 | 0.0% | Kaiteriteri Kayaks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Abel Tasman Kayaks | 1.3K | 30.2% | 1 |
| Oct 2025 | Wilsons Abel Tasman | 1.3K | 30.2% | 2 |
| Oct 2025 | Abel Tasman AquaTaxi | 1.1K | 24.3% | 3 |
| Oct 2025 | Marahau Water Taxis | 390 | 8.9% | 4 |
| Oct 2025 | Kaiteriteri Kayaks | 280 | 6.4% | 5 |
| Nov 2025 | Abel Tasman Kayaks | 2.9K | 31.1% | 1 |
| Nov 2025 | Abel Tasman AquaTaxi | 2.8K | 29.9% | 2 |
| Nov 2025 | Wilsons Abel Tasman | 2.5K | 26.2% | 3 |
| Nov 2025 | Kaiteriteri Kayaks | 610 | 6.5% | 4 |
| Nov 2025 | Marahau Water Taxis | 590 | 6.3% | 5 |
| Dec 2025 | Abel Tasman Kayaks | 3.6K | 30.8% | 1 |
| Dec 2025 | Abel Tasman AquaTaxi | 3.5K | 30% | 2 |
| Dec 2025 | Wilsons Abel Tasman | 3K | 25.4% | 3 |
| Dec 2025 | Marahau Water Taxis | 880 | 7.5% | 4 |
| Dec 2025 | Kaiteriteri Kayaks | 740 | 6.3% | 5 |
| Jan 2026 | Abel Tasman Kayaks | 4.4K | 31.1% | 1 |
| Jan 2026 | Abel Tasman AquaTaxi | 4.3K | 30.4% | 2 |
| Jan 2026 | Wilsons Abel Tasman | 3.7K | 25.9% | 3 |
| Jan 2026 | Kaiteriteri Kayaks | 910 | 6.4% | 4 |
| Jan 2026 | Marahau Water Taxis | 880 | 6.2% | 5 |
| Feb 2026 | Abel Tasman AquaTaxi | 4.2K | 34.2% | 1 |
| Feb 2026 | Abel Tasman Kayaks | 3.6K | 29.7% | 2 |
| Feb 2026 | Wilsons Abel Tasman | 3K | 24.3% | 3 |
| Feb 2026 | Kaiteriteri Kayaks | 740 | 6% | 4 |
| Feb 2026 | Marahau Water Taxis | 720 | 5.8% | 5 |
| Mar 2026 | Abel Tasman AquaTaxi | 4.1K | 40.4% | 1 |
| Mar 2026 | Abel Tasman Kayaks | 2.9K | 28.9% | 2 |
| Mar 2026 | Wilsons Abel Tasman | 1.7K | 16.3% | 3 |
| Mar 2026 | Kaiteriteri Kayaks | 740 | 7.3% | 4 |
| Mar 2026 | Marahau Water Taxis | 720 | 7.1% | 5 |
| Apr 2026 | Abel Tasman AquaTaxi | 2.7K | 47.2% | 1 |
| Apr 2026 | Abel Tasman Kayaks | 1.3K | 23.1% | 2 |
| Apr 2026 | Wilsons Abel Tasman | 920 | 15.9% | 3 |
| Apr 2026 | Kaiteriteri Kayaks | 410 | 7.1% | 4 |
| Apr 2026 | Marahau Water Taxis | 390 | 6.7% | 5 |
| May 2026 | Abel Tasman AquaTaxi | 870 | 35.5% | 1 |
| May 2026 | Abel Tasman Kayaks | 610 | 24.9% | 2 |
| May 2026 | Wilsons Abel Tasman | 610 | 24.9% | 3 |
| May 2026 | Marahau Water Taxis | 210 | 8.6% | 4 |
| May 2026 | Kaiteriteri Kayaks | 150 | 6.1% | 5 |
| Jun 2026 | Wilsons Abel Tasman | 500 | 37.3% | 1 |
| Jun 2026 | Abel Tasman AquaTaxi | 460 | 34.3% | 2 |
| Jun 2026 | Abel Tasman Kayaks | 210 | 15.7% | 3 |
| Jun 2026 | Marahau Water Taxis | 110 | 8.2% | 4 |
| Jun 2026 | Kaiteriteri Kayaks | 60 | 4.5% | 5 |
| Jul 2026 | Wilsons Abel Tasman | 610 | 39.6% | 1 |
| Jul 2026 | Abel Tasman AquaTaxi | 480 | 31.2% | 2 |
| Jul 2026 | Abel Tasman Kayaks | 220 | 14.3% | 3 |
| Jul 2026 | Marahau Water Taxis | 140 | 9.1% | 4 |
| Jul 2026 | Kaiteriteri Kayaks | 90 | 5.8% | 5 |
| Aug 2026 | Wilsons Abel Tasman | 610 | 38.4% | 1 |
| Aug 2026 | Abel Tasman AquaTaxi | 470 | 29.6% | 2 |
| Aug 2026 | Abel Tasman Kayaks | 280 | 17.6% | 3 |
| Aug 2026 | Marahau Water Taxis | 140 | 8.8% | 4 |
| Aug 2026 | Kaiteriteri Kayaks | 90 | 5.7% | 5 |
| Sep 2026 | Abel Tasman AquaTaxi | — | — | — |
| Sep 2026 | Abel Tasman Kayaks | — | — | — |
| Sep 2026 | Kaiteriteri Kayaks | — | — | — |
| Sep 2026 | Marahau Water Taxis | — | — | — |
| Sep 2026 | Wilsons Abel Tasman | — | — | — |

## What is being compared

- **Abel Tasman AquaTaxi**: Measured on the search terms “abel tasman aquataxi”, “aqua taxi abel tasman” and “aquataxi co nz”, summed into one figure.
- **Abel Tasman Kayaks**: Measured on the search terms “abel tasman kayaks”, “abel tasman kayaks nz”, “abel tasman kayaks water taxi”, “abeltasmankayaks” and “abeltasmankayaks co nz”, summed into one figure.
- **Kaiteriteri Kayaks**: Measured on the search terms “kaiteriteri kayaks”, “kaiteriteri kayaks abel tasman” and “seakayak co nz”, summed into one figure.
- **Marahau Water Taxis**: Measured on the search term “marahau water taxis”.
- **Wilsons Abel Tasman**: Measured on the search terms “abeltasman co nz”, “wilsons abel tasman” and “wilsons abel tasman water taxi”, summed into one figure.

- [Abel Tasman AquaTaxi](/demand/nz/brands/abel-tasman-aquataxi)
- [Abel Tasman Kayaks](/demand/nz/brands/abel-tasman-kayaks)
- [Kaiteriteri Kayaks](/demand/nz/brands/kaiteriteri-kayaks)
- [Marahau Water Taxis](/demand/nz/brands/marahau-water-taxis)
- [Wilsons Abel Tasman](/demand/nz/brands/wilsons-abel-tasman)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among abel tasman water taxi and kayak operators in New Zealand?

In August 2026, Wilsons Abel Tasman was the most searched among abel tasman water taxi and kayak operators in New Zealand, with an estimated 610 branded searches and 38.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Abel tasman water taxi and kayak operators in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-abel-tasman-operators

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-abel-tasman-operators. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.