---
title: "A/B testing tools in New Zealand: Which brands are most popular in search?"
description: "Compare the A/B testing and experimentation tools New Zealand marketers optimise sites with. Share of Search among Optimizely, Statsig, AB Tasty, VWO and Convert Experiences, the A/B testing tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ab-testing-tools"
publisher: "Brandwave"
---

# A/B testing tools in New Zealand: Which brands are most popular in search?

Compare the A/B testing and experimentation tools New Zealand marketers optimise sites with. Share of Search among Optimizely, Statsig, AB Tasty, VWO and Convert Experiences, the A/B testing tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: A/B testing tools
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Optimizely, 86.1%

## Which brand is most popular in search among A/B testing tools in New Zealand?

- In August 2026, Optimizely was the most searched among A/B testing tools in New Zealand, with an estimated 620 branded searches and 86.1% estimated Share of Search within this set.
- Statsig is in 2nd place, 79.2 percentage points behind at 6.9% Share of Search.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing tools in New Zealand increased from 79.2% to 86.1%.
- Across the 11 months ending August 2026, Statsig’s estimated Share of Search among A/B testing tools in New Zealand decreased from 14.3% to 6.9%.
- Across the 11 months ending August 2026, AB Tasty’s estimated Share of Search among A/B testing tools in New Zealand decreased from 3.9% to 2.8%.
- Across the 11 months ending August 2026, VWO’s estimated Share of Search among A/B testing tools in New Zealand increased from 1.3% to 2.8%.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing tools in New Zealand peaked at 86.1% in August 2026 and was lowest at 75.4% in April 2026.
- Across the 11 months ending August 2026, Statsig’s estimated Share of Search among A/B testing tools in New Zealand peaked at 15.6% in March 2026 and was lowest at 6.9% in August 2026.
- Across the 11 months ending August 2026, AB Tasty’s estimated Share of Search among A/B testing tools in New Zealand peaked at 6.3% in January 2026 and was lowest at 1.3% in June 2026.
- Across the 11 months ending August 2026, VWO’s estimated Share of Search among A/B testing tools in New Zealand peaked at 4.7% in February 2026 and was lowest at 1.3% in October 2025.
- Across the 11 months ending August 2026, Convert Experiences’ estimated Share of Search among A/B testing tools in New Zealand peaked at 1.7% in November 2025 and was lowest at 0% in December 2025.
- Across the 11 months ending August 2026, VWO rose from 5th to 4th among A/B testing tools in New Zealand.
- Across the 11 months ending August 2026, Convert Experiences fell from 4th to 5th among A/B testing tools in New Zealand.

## Compare search popularity between leading brands

- [Optimizely vs Statsig: compare search popularity](/demand/nz/compare/optimizely-vs-statsig): 86.1% against 6.9% Share of Search.
- [Optimizely vs AB Tasty: compare search popularity](/demand/nz/compare/ab-tasty-vs-optimizely): 86.1% against 2.8% Share of Search.
- [Optimizely vs VWO: compare search popularity](/demand/nz/compare/optimizely-vs-vwo): 86.1% against 2.8% Share of Search.
- [Statsig vs AB Tasty: compare search popularity](/demand/nz/compare/ab-tasty-vs-statsig): 6.9% against 2.8% Share of Search.
- [Statsig vs VWO: compare search popularity](/demand/nz/compare/statsig-vs-vwo): 6.9% against 2.8% Share of Search.
- [AB Tasty vs VWO: compare search popularity](/demand/nz/compare/ab-tasty-vs-vwo): 2.8% Share of Search each.

## How did search popularity change for New Zealand A/B testing tools in August 2026?

- In August 2026, Optimizely gained estimated Share of Search among A/B testing tools in New Zealand, from 81.3% to 86.1%.
- In August 2026, Statsig lost estimated Share of Search among A/B testing tools in New Zealand, from 9.4% to 6.9%.
- In August 2026, AB Tasty lost estimated Share of Search among A/B testing tools in New Zealand, from 4.7% to 2.8%.
- Estimated monthly branded searches for VWO in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Optimizely | 86.1% | 620 | +19.2% | Optimizely |
| 2 | Statsig | 6.9% | 50 | -16.7% | Statsig |
| 3 | AB Tasty | 2.8% | 20 | -33.3% | AB Tasty |
| 4 | VWO | 2.8% | 20 | 0.0% | VWO |
| 5 | Convert Experiences | 1.4% | 10 | 0.0% | Convert Experiences |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Optimizely | 610 | 79.2% | 1 |
| Oct 2025 | Statsig | 110 | 14.3% | 2 |
| Oct 2025 | AB Tasty | 30 | 3.9% | 3 |
| Oct 2025 | Convert Experiences | 10 | 1.3% | 4 |
| Oct 2025 | VWO | 10 | 1.3% | 5 |
| Nov 2025 | Optimizely | 500 | 83.3% | 1 |
| Nov 2025 | Statsig | 60 | 10% | 2 |
| Nov 2025 | AB Tasty | 20 | 3.3% | 3 |
| Nov 2025 | Convert Experiences | 10 | 1.7% | 4 |
| Nov 2025 | VWO | 10 | 1.7% | 5 |
| Dec 2025 | Optimizely | 410 | 82% | 1 |
| Dec 2025 | Statsig | 70 | 14% | 2 |
| Dec 2025 | AB Tasty | 10 | 2% | 3 |
| Dec 2025 | VWO | 10 | 2% | 4 |
| Dec 2025 | Convert Experiences | 0 | 0% | 5 |
| Jan 2026 | Optimizely | 490 | 77.8% | 1 |
| Jan 2026 | Statsig | 70 | 11.1% | 2 |
| Jan 2026 | AB Tasty | 40 | 6.3% | 3 |
| Jan 2026 | VWO | 20 | 3.2% | 4 |
| Jan 2026 | Convert Experiences | 10 | 1.6% | 5 |
| Feb 2026 | Optimizely | 490 | 76.6% | 1 |
| Feb 2026 | Statsig | 90 | 14.1% | 2 |
| Feb 2026 | VWO | 30 | 4.7% | 3 |
| Feb 2026 | AB Tasty | 20 | 3.1% | 4 |
| Feb 2026 | Convert Experiences | 10 | 1.6% | 5 |
| Mar 2026 | Optimizely | 620 | 80.5% | 1 |
| Mar 2026 | Statsig | 120 | 15.6% | 2 |
| Mar 2026 | AB Tasty | 20 | 2.6% | 3 |
| Mar 2026 | VWO | 10 | 1.3% | 4 |
| Mar 2026 | Convert Experiences | 0 | 0% | 5 |
| Apr 2026 | Optimizely | 490 | 75.4% | 1 |
| Apr 2026 | Statsig | 90 | 13.8% | 2 |
| Apr 2026 | AB Tasty | 40 | 6.2% | 3 |
| Apr 2026 | VWO | 20 | 3.1% | 4 |
| Apr 2026 | Convert Experiences | 10 | 1.5% | 5 |
| May 2026 | Optimizely | 620 | 81.6% | 1 |
| May 2026 | Statsig | 90 | 11.8% | 2 |
| May 2026 | AB Tasty | 30 | 3.9% | 3 |
| May 2026 | VWO | 20 | 2.6% | 4 |
| May 2026 | Convert Experiences | 0 | 0% | 5 |
| Jun 2026 | Optimizely | 630 | 84% | 1 |
| Jun 2026 | Statsig | 80 | 10.7% | 2 |
| Jun 2026 | VWO | 20 | 2.7% | 3 |
| Jun 2026 | AB Tasty | 10 | 1.3% | 4 |
| Jun 2026 | Convert Experiences | 10 | 1.3% | 5 |
| Jul 2026 | Optimizely | 520 | 81.3% | 1 |
| Jul 2026 | Statsig | 60 | 9.4% | 2 |
| Jul 2026 | AB Tasty | 30 | 4.7% | 3 |
| Jul 2026 | VWO | 20 | 3.1% | 4 |
| Jul 2026 | Convert Experiences | 10 | 1.6% | 5 |
| Aug 2026 | Optimizely | 620 | 86.1% | 1 |
| Aug 2026 | Statsig | 50 | 6.9% | 2 |
| Aug 2026 | AB Tasty | 20 | 2.8% | 3 |
| Aug 2026 | VWO | 20 | 2.8% | 4 |
| Aug 2026 | Convert Experiences | 10 | 1.4% | 5 |
| Sep 2026 | AB Tasty | — | — | — |
| Sep 2026 | Convert Experiences | — | — | — |
| Sep 2026 | Optimizely | — | — | — |
| Sep 2026 | Statsig | — | — | — |
| Sep 2026 | VWO | — | — | — |

## What is being compared

- **AB Tasty**: Measured on the search terms “ab tasty”, “abtasty” and “abtasty com”, summed into one figure.
- **Convert Experiences**: Measured on the search term “convert ab testing”.
- **Optimizely**: Measured on the search terms “optimizely”, “optimizely ab testing”, “optimizely com”, “optimizely experimentation” and “optimizely split testing”, summed into one figure.
- **Statsig**: Measured on the search terms “statsig”, “statsig ab testing”, “statsig experimentation” and “statsig feature flags”, summed into one figure.
- **VWO**: Measured on the search terms “vwo ab testing”, “vwo com” and “vwo split testing”, summed into one figure.

- [AB Tasty](/demand/nz/brands/ab-tasty)
- [Convert Experiences](/demand/nz/brands/convert-experiences)
- [Optimizely](/demand/nz/brands/optimizely)
- [Statsig](/demand/nz/brands/statsig)
- [VWO](/demand/nz/brands/vwo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among A/B testing tools in New Zealand?

In August 2026, Optimizely was the most searched among A/B testing tools in New Zealand, with an estimated 620 branded searches and 86.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "A/B testing tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ab-testing-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ab-testing-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.