---
title: "4x4 accessory brands in New Zealand: Which brands are most popular in search?"
description: "Compare the 4x4, ute and roof rack brands New Zealand drivers fit out their vehicles with. Share of Search among Thule, Yakima, Rhino-Rack, Ironman 4x4, ARB and TJM, the 4x4 accessory brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-4x4-accessory-brands"
publisher: "Brandwave"
---

# 4x4 accessory brands in New Zealand: Which brands are most popular in search?

Compare the 4x4, ute and roof rack brands New Zealand drivers fit out their vehicles with. Share of Search among Thule, Yakima, Rhino-Rack, Ironman 4x4, ARB and TJM, the 4x4 accessory brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: 4x4 accessory brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Thule, 42.6%

## Which brand is most popular in search among 4x4 accessory brands in New Zealand?

- In August 2026, Thule was the most searched among 4x4 accessory brands in New Zealand, with an estimated 5.7K branded searches and 42.6% estimated Share of Search within this set.
- Yakima is in 2nd place, 28 percentage points behind at 14.6% Share of Search.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among 4x4 accessory brands in New Zealand increased from 41.2% to 42.6%.
- Across the 11 months ending August 2026, Yakima’s estimated Share of Search among 4x4 accessory brands in New Zealand increased from 14.1% to 14.6%.
- Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among 4x4 accessory brands in New Zealand decreased from 17.4% to 14.3%.
- Across the 11 months ending August 2026, Ironman 4x4’s estimated Share of Search among 4x4 accessory brands in New Zealand increased from 12.6% to 13.8%.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among 4x4 accessory brands in New Zealand peaked at 47% in March 2026 and was lowest at 41.1% in February 2026.
- Across the 11 months ending August 2026, Yakima’s estimated Share of Search among 4x4 accessory brands in New Zealand peaked at 17.4% in December 2025 and was lowest at 13.6% in March 2026.
- Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among 4x4 accessory brands in New Zealand peaked at 20.4% in December 2025 and was lowest at 14.3% in August 2026.
- Across the 11 months ending August 2026, Ironman 4x4’s estimated Share of Search among 4x4 accessory brands in New Zealand peaked at 14% in June 2026 and was lowest at 10.3% in December 2025.
- Across the 11 months ending August 2026, ARB’s estimated Share of Search among 4x4 accessory brands in New Zealand peaked at 13.8% in August 2026 and was lowest at 9.2% in December 2025.
- Across the 11 months ending August 2026, Yakima rose from 3rd to 2nd among 4x4 accessory brands in New Zealand.
- Across the 11 months ending August 2026, Rhino-Rack fell from 2nd to 3rd among 4x4 accessory brands in New Zealand.
- Across the 11 months ending August 2026, Ironman 4x4 rose from 5th to 4th among 4x4 accessory brands in New Zealand.
- Across the 11 months ending August 2026, ARB fell from 4th to 5th among 4x4 accessory brands in New Zealand.
- Across the 11 months ending August 2026, TJM held steady: its estimated Share of Search among 4x4 accessory brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Thule vs Yakima: compare search popularity](/demand/nz/compare/thule-vs-yakima): 42.6% against 14.6% Share of Search.
- [Thule vs Rhino-Rack: compare search popularity](/demand/nz/compare/rhino-rack-vs-thule): 42.6% against 14.3% Share of Search.
- [Thule vs Ironman 4x4: compare search popularity](/demand/nz/compare/ironman-4x4-vs-thule): 42.6% against 13.8% Share of Search.
- [Thule vs ARB: compare search popularity](/demand/nz/compare/arb-vs-thule): 42.6% against 13.8% Share of Search.
- [Yakima vs Rhino-Rack: compare search popularity](/demand/nz/compare/rhino-rack-vs-yakima): 14.6% against 14.3% Share of Search.
- [Yakima vs Ironman 4x4: compare search popularity](/demand/nz/compare/ironman-4x4-vs-yakima): 14.6% against 13.8% Share of Search.
- [Yakima vs ARB: compare search popularity](/demand/nz/compare/arb-vs-yakima): 14.6% against 13.8% Share of Search.
- [Rhino-Rack vs Ironman 4x4: compare search popularity](/demand/nz/compare/ironman-4x4-vs-rhino-rack): 14.3% against 13.8% Share of Search.
- [Rhino-Rack vs ARB: compare search popularity](/demand/nz/compare/arb-vs-rhino-rack): 14.3% against 13.8% Share of Search.
- [Ironman 4x4 vs ARB: compare search popularity](/demand/nz/compare/arb-vs-ironman-4x4): 13.8% Share of Search each.

## How did search popularity change for New Zealand 4x4 accessory brands in August 2026?

- In August 2026, Ironman 4x4 overtook ARB to rank 4th among 4x4 accessory brands in New Zealand, at 13.8%.
- In August 2026, Yakima lost estimated Share of Search among 4x4 accessory brands in New Zealand, from 15.8% to 14.6%.
- In August 2026, Rhino-Rack lost estimated Share of Search among 4x4 accessory brands in New Zealand, from 14.9% to 14.3%.
- Estimated monthly branded searches for TJM in New Zealand fell 29.4% over 11 measured months, from 170 to 120 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Thule | 42.6% | 5.7K | +2.0% | Thule |
| 2 | Yakima | 14.6% | 1.9K | -5.3% | Yakima |
| 3 | Rhino-Rack | 14.3% | 1.9K | -2.1% | Rhino-Rack |
| 4 | Ironman 4x4 | 13.8% | 1.9K | +15.6% | Ironman 4x4 |
| 5 | ARB | 13.8% | 1.8K | +4.5% | ARB |
| 6 | TJM | 0.9% | 120 | 0.0% | TJM |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Thule | 6K | 41.2% | 1 |
| Oct 2025 | Rhino-Rack | 2.5K | 17.4% | 2 |
| Oct 2025 | Yakima | 2.1K | 14.1% | 3 |
| Oct 2025 | ARB | 2K | 13.6% | 4 |
| Oct 2025 | Ironman 4x4 | 1.9K | 12.6% | 5 |
| Oct 2025 | TJM | 170 | 1.2% | 6 |
| Nov 2025 | Thule | 7K | 43.3% | 1 |
| Nov 2025 | Rhino-Rack | 3.1K | 18.9% | 2 |
| Nov 2025 | Yakima | 2.6K | 16.1% | 3 |
| Nov 2025 | Ironman 4x4 | 1.8K | 10.9% | 4 |
| Nov 2025 | ARB | 1.6K | 10% | 5 |
| Nov 2025 | TJM | 130 | 0.8% | 6 |
| Dec 2025 | Thule | 7.2K | 42.1% | 1 |
| Dec 2025 | Rhino-Rack | 3.5K | 20.4% | 2 |
| Dec 2025 | Yakima | 3K | 17.4% | 3 |
| Dec 2025 | Ironman 4x4 | 1.8K | 10.3% | 4 |
| Dec 2025 | ARB | 1.6K | 9.2% | 5 |
| Dec 2025 | TJM | 110 | 0.64% | 6 |
| Jan 2026 | Thule | 7.6K | 43.7% | 1 |
| Jan 2026 | Rhino-Rack | 3.1K | 17.7% | 2 |
| Jan 2026 | Yakima | 2.8K | 16% | 3 |
| Jan 2026 | ARB | 1.9K | 11.1% | 4 |
| Jan 2026 | Ironman 4x4 | 1.8K | 10.4% | 5 |
| Jan 2026 | TJM | 170 | 0.98% | 6 |
| Feb 2026 | Thule | 5.7K | 41.1% | 1 |
| Feb 2026 | Rhino-Rack | 2.4K | 17.2% | 2 |
| Feb 2026 | Yakima | 2.1K | 15.1% | 3 |
| Feb 2026 | Ironman 4x4 | 1.9K | 13.6% | 4 |
| Feb 2026 | ARB | 1.7K | 12% | 5 |
| Feb 2026 | TJM | 120 | 0.87% | 6 |
| Mar 2026 | Thule | 7K | 47% | 1 |
| Mar 2026 | Rhino-Rack | 2.4K | 16.4% | 2 |
| Mar 2026 | Yakima | 2K | 13.6% | 3 |
| Mar 2026 | ARB | 1.7K | 11.6% | 4 |
| Mar 2026 | Ironman 4x4 | 1.6K | 10.6% | 5 |
| Mar 2026 | TJM | 130 | 0.88% | 6 |
| Apr 2026 | Thule | 5.5K | 43.5% | 1 |
| Apr 2026 | Yakima | 2K | 15.7% | 2 |
| Apr 2026 | Rhino-Rack | 1.9K | 15.4% | 3 |
| Apr 2026 | ARB | 1.6K | 12.6% | 4 |
| Apr 2026 | Ironman 4x4 | 1.5K | 11.7% | 5 |
| Apr 2026 | TJM | 130 | 1% | 6 |
| May 2026 | Thule | 5.6K | 44% | 1 |
| May 2026 | Yakima | 1.9K | 15.1% | 2 |
| May 2026 | Rhino-Rack | 1.9K | 14.9% | 3 |
| May 2026 | ARB | 1.7K | 13.3% | 4 |
| May 2026 | Ironman 4x4 | 1.5K | 11.5% | 5 |
| May 2026 | TJM | 140 | 1.1% | 6 |
| Jun 2026 | Thule | 5.7K | 42.3% | 1 |
| Jun 2026 | Rhino-Rack | 2K | 14.7% | 2 |
| Jun 2026 | Ironman 4x4 | 1.9K | 14% | 3 |
| Jun 2026 | Yakima | 1.9K | 14% | 4 |
| Jun 2026 | ARB | 1.8K | 13.7% | 5 |
| Jun 2026 | TJM | 170 | 1.3% | 6 |
| Jul 2026 | Thule | 5.6K | 42.7% | 1 |
| Jul 2026 | Yakima | 2.1K | 15.8% | 2 |
| Jul 2026 | Rhino-Rack | 1.9K | 14.9% | 3 |
| Jul 2026 | ARB | 1.8K | 13.5% | 4 |
| Jul 2026 | Ironman 4x4 | 1.6K | 12.2% | 5 |
| Jul 2026 | TJM | 120 | 0.92% | 6 |
| Aug 2026 | Thule | 5.7K | 42.6% | 1 |
| Aug 2026 | Yakima | 1.9K | 14.6% | 2 |
| Aug 2026 | Rhino-Rack | 1.9K | 14.3% | 3 |
| Aug 2026 | Ironman 4x4 | 1.9K | 13.8% | 4 |
| Aug 2026 | ARB | 1.8K | 13.8% | 5 |
| Aug 2026 | TJM | 120 | 0.9% | 6 |
| Sep 2026 | ARB | — | — | — |
| Sep 2026 | Ironman 4x4 | — | — | — |
| Sep 2026 | Rhino-Rack | — | — | — |
| Sep 2026 | Thule | — | — | — |
| Sep 2026 | TJM | — | — | — |
| Sep 2026 | Yakima | — | — | — |

## What is being compared

- **ARB**: Measured on the search terms “arb 4x4”, “arb 4x4 compressor”, “arb accessories”, “arb bull bar”, “arb canopy”, “arb nz” and “arb roof rack”, summed into one figure.
- **Ironman 4x4**: Measured on the search terms “ironman 4x4”, “ironman 4x4 bull bar”, “ironman 4x4 canopy”, “ironman 4x4 near me”, “ironman 4x4 nz”, “ironman 4x4 roof rack”, “ironman 4x4 suspension”, “ironman4x4”, “ironman4x4 com” and “ironman4x4 nz”, summed into one figure.
- **Rhino-Rack**: Measured on the search terms “pioneer platform rhino rack”, “rhino rack”, “rhino rack 4x4”, “rhino rack back bone”, “rhino rack bike rack”, “rhino rack bull bar”, “rhino rack canopy”, “rhino rack near me”, “rhino rack new zealand”, “rhino rack nz”, “rhino rack platform”, “rhino rack roof bars”, “rhino rack roof box”, “rhino rack sportz bar”, “rhino rack vortex”, “rhino rack vortex bar”, “rhinorack”, “rhinorack 4x4”, “rhinorack co nz” and “rhinorack nz”, summed into one figure.
- **Thule**: Measured on the search terms “thule”, “thule 4x4”, “thule bike rack”, “thule canopy”, “thule car rack”, “thule com”, “thule near me”, “thule nz”, “thule online”, “thule roof box”, “thule roof racks nz”, “thule tow bar bike rack”, “thule urban”, “thule urban glide” and “thule urban glide 3”, summed into one figure.
- **TJM**: Measured on the search terms “tjm 4x4”, “tjm bull bar”, “tjm canopy” and “tjm roof rack”, summed into one figure.
- **Yakima**: Measured on the search terms “yakima bicycle roof rack”, “yakima canopy”, “yakima highroad bike rack”, “yakima kayak roof rack”, “yakima roof rack”, “yakima roof rack box”, “yakima roof rack system”, “yakima roof racks nz”, “yakima ski roof rack” and “yakima tow bar bike rack”, summed into one figure.

- [ARB](/demand/nz/brands/arb)
- [Ironman 4x4](/demand/nz/brands/ironman-4x4)
- [Rhino-Rack](/demand/nz/brands/rhino-rack)
- [Thule](/demand/nz/brands/thule)
- [TJM](/demand/nz/brands/tjm)
- [Yakima](/demand/nz/brands/yakima)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among 4x4 accessory brands in New Zealand?

In August 2026, Thule was the most searched among 4x4 accessory brands in New Zealand, with an estimated 5.7K branded searches and 42.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "4x4 accessory brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-4x4-accessory-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-4x4-accessory-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.