---
title: "3D texture and asset libraries in New Zealand: Which are most popular?"
description: "Compare libraries of PBR textures, HDRIs, and scanned 3D assets for artists and game developers, measured through worldwide English-language branded search demand. Share of Search among Poly Haven, Poliigon, ambientCG, Synty Studios, Fab, Textures.com, Quixel Megascans and CGAxis, the 3D texture and asset libraries Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-3d-texture-libraries"
publisher: "Brandwave"
---

# 3D texture and asset libraries in New Zealand: Which are most popular?

Compare libraries of PBR textures, HDRIs, and scanned 3D assets for artists and game developers, measured through worldwide English-language branded search demand. Share of Search among Poly Haven, Poliigon, ambientCG, Synty Studios, Fab, Textures.com, Quixel Megascans and CGAxis, the 3D texture and asset libraries Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: 3D texture and asset libraries
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Oct 2026
- **Highest Share of Search**: Poly Haven, 52.9%

## Which brand is most popular in search among 3D texture and asset libraries in New Zealand?

- In October 2026, Poly Haven was the most searched among 3D texture and asset libraries in New Zealand, with an estimated 640 branded searches, 52.9% of all searches for the eight tracked by the Brandwave Brand Demand Index.
- Poliigon is in 2nd place, 38.8 percentage points behind at 14%.
- Across the 12 months ending October 2026, Poly Haven’s share of searches among 3D texture and asset libraries in New Zealand increased from 45.5% to 52.9%.
- Across the 12 months ending October 2026, Poliigon’s share of searches among 3D texture and asset libraries in New Zealand decreased from 22.1% to 14%.
- Across the 12 months ending October 2026, ambientCG’s share of searches among 3D texture and asset libraries in New Zealand increased from 6.5% to 11.6%.
- Across the 12 months ending October 2026, Synty Studios’ share of searches among 3D texture and asset libraries in New Zealand decreased from 14.3% to 10.7%.
- Across the 12 months ending October 2026, Textures.com’s share of searches among 3D texture and asset libraries in New Zealand increased from 2.6% to 3.3%.
- Across the 12 months ending October 2026, Quixel Megascans’ share of searches among 3D texture and asset libraries in New Zealand decreased from 3.9% to 2.5%.
- Across the 12 months ending October 2026, Poly Haven’s share of searches among 3D texture and asset libraries in New Zealand peaked at 59.1% in July 2026 and was lowest at 43.8% in January 2026.
- Across the 12 months ending October 2026, Poliigon’s share of searches among 3D texture and asset libraries in New Zealand peaked at 22.1% in November 2025 and was lowest at 10% in July 2026.
- Across the 12 months ending October 2026, ambientCG’s share of searches among 3D texture and asset libraries in New Zealand peaked at 13.5% in September 2026 and was lowest at 4.7% in January 2026.
- Across the 12 months ending October 2026, Synty Studios’ share of searches among 3D texture and asset libraries in New Zealand peaked at 14.8% in April 2026 and was lowest at 8.3% in May 2026.
- Across the 12 months ending October 2026, Fab’s share of searches among 3D texture and asset libraries in New Zealand peaked at 6.3% in January 2026 and was lowest at 2.5% in May 2026.
- Across the 12 months ending October 2026, Textures.com’s share of searches among 3D texture and asset libraries in New Zealand peaked at 4.1% in February 2026 and was lowest at 1.8% in June 2026.
- Across the 12 months ending October 2026, Quixel Megascans’ share of searches among 3D texture and asset libraries in New Zealand peaked at 7.7% in December 2025 and was lowest at 1.8% in June 2026.
- Across the 12 months ending October 2026, CGAxis’ share of searches among 3D texture and asset libraries in New Zealand peaked at 1.9% in December 2025 and was lowest at 0.83% in May 2026.
- Across the 12 months ending October 2026, ambientCG rose from 4th to 3rd among 3D texture and asset libraries in New Zealand.
- Across the 12 months ending October 2026, Synty Studios fell from 3rd to 4th among 3D texture and asset libraries in New Zealand.
- Across the 12 months ending October 2026, Textures.com rose from 7th to 6th among 3D texture and asset libraries in New Zealand.
- Across the 12 months ending October 2026, Quixel Megascans fell from 6th to 7th among 3D texture and asset libraries in New Zealand.
- Across the 12 months ending October 2026, Fab and CGAxis held steady: their share of searches among 3D texture and asset libraries in New Zealand each moved less than 0.5 percentage points.

## Top 3D texture and asset libraries in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Poly Haven and Quixel Megascans appeared every time. Poly Haven was recommended most often, coming first in three out of four answers. Fab was second, and ambientCG was third. CGAxis, which ranked eighth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Poly Haven | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Fab | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| ambientCG | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Quixel Megascans | 4th | 3 of 3 | 1 of 1 | 4 of 4 |
| Synty Studios | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Poliigon | 6th | 1 of 3 | 1 of 1 | 2 of 4 |
| Textures.com | 7th | 1 of 3 | 1 of 1 | 2 of 4 |
| CGAxis | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about 3D texture and asset libraries

- Asked ChatGPT "Which 3D texture and asset library should I use in New Zealand?": 1. Poly Haven, 2. Fab, 3. Quixel Megascans
- Asked ChatGPT "What are the best 3D texture and asset libraries in New Zealand?": 1. Poly Haven, 2. Fab, 3. Quixel Megascans, 4. ambientCG, 5. Poliigon, 6. Synty Studios, 7. Textures.com
- Asked ChatGPT "What's the best 3D texture and asset library in New Zealand for game art assets?": 1. Fab, 2. Poly Haven, 3. Synty Studios, 4. ambientCG, 5. Quixel Megascans
- Searched Google, AI Overview "3d texture library": 1. Poly Haven, 2. ambientCG, 3. Textures.com, 4. Poliigon, 5. Quixel Megascans

Not named in any answer: CGAxis.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Poly Haven vs Poliigon: compare search popularity](/demand/nz/compare/poliigon-vs-poly-haven): 52.9% against 14% Share of Search.
- [Poly Haven vs ambientCG: compare search popularity](/demand/nz/compare/ambientcg-vs-poly-haven): 52.9% against 11.6% Share of Search.
- [Poly Haven vs Synty Studios: compare search popularity](/demand/nz/compare/poly-haven-vs-synty-studios): 52.9% against 10.7% Share of Search.
- [Poly Haven vs Fab: compare search popularity](/demand/nz/compare/fab-epic-vs-poly-haven): 52.9% against 4.1% Share of Search.
- [Poliigon vs ambientCG: compare search popularity](/demand/nz/compare/ambientcg-vs-poliigon): 14% against 11.6% Share of Search.
- [Poliigon vs Synty Studios: compare search popularity](/demand/nz/compare/poliigon-vs-synty-studios): 14% against 10.7% Share of Search.
- [Poliigon vs Fab: compare search popularity](/demand/nz/compare/fab-epic-vs-poliigon): 14% against 4.1% Share of Search.
- [ambientCG vs Synty Studios: compare search popularity](/demand/nz/compare/ambientcg-vs-synty-studios): 11.6% against 10.7% Share of Search.
- [ambientCG vs Fab: compare search popularity](/demand/nz/compare/ambientcg-vs-fab-epic): 11.6% against 4.1% Share of Search.
- [Synty Studios vs Fab: compare search popularity](/demand/nz/compare/fab-epic-vs-synty-studios): 10.7% against 4.1% Share of Search.

## How did search popularity change for New Zealand 3D texture and asset libraries in October 2026?

- In October 2026, Poliigon overtook ambientCG and Synty Studios to rank 2nd among 3D texture and asset libraries in New Zealand, with 14% of the searches.
- In October 2026, Fab gained share of searches among 3D texture and asset libraries in New Zealand, from 2.9% to 4.1%.
- In October 2026, Quixel Megascans gained share of searches among 3D texture and asset libraries in New Zealand, from 1.9% to 2.5%.
- In October 2026, Poly Haven lost share of searches among 3D texture and asset libraries in New Zealand, from 55.8% to 52.9%.
- In October 2026, ambientCG lost share of searches among 3D texture and asset libraries in New Zealand, from 13.5% to 11.6%.
- In October 2026, Synty Studios lost share of searches among 3D texture and asset libraries in New Zealand, from 11.5% to 10.7%.
- Textures.com’s share of searches among 3D texture and asset libraries in New Zealand has gained ground for 3 months in a row, from 1.8% to 3.3% in October 2026.

## Which 3D texture and asset libraries do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Poly Haven | 52.9% | 640 | +10.3% | Poly Haven |
| 2 | Poliigon | 14% | 170 | +54.5% | Poliigon |
| 3 | ambientCG | 11.6% | 140 | 0.0% | ambientCG |
| 4 | Synty Studios | 10.7% | 130 | +8.3% | Synty Studios |
| 5 | Fab | 4.1% | 50 | +66.7% | Epic Games |
| 6 | Textures.com | 3.3% | 40 | +33.3% | Textures.com |
| 7 | Quixel Megascans | 2.5% | 30 | +50.0% | Epic Games |
| 8 | CGAxis | 0.83% | 10 | 0.0% | CGAxis |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Poly Haven | 350 | 45.5% | 1 |
| Nov 2025 | Poliigon | 170 | 22.1% | 2 |
| Nov 2025 | Synty Studios | 110 | 14.3% | 3 |
| Nov 2025 | ambientCG | 50 | 6.5% | 4 |
| Nov 2025 | Fab | 30 | 3.9% | 5 |
| Nov 2025 | Quixel Megascans | 30 | 3.9% | 6 |
| Nov 2025 | Textures.com | 20 | 2.6% | 7 |
| Nov 2025 | CGAxis | 10 | 1.3% | 8 |
| Dec 2025 | Poly Haven | 230 | 44.2% | 1 |
| Dec 2025 | Poliigon | 110 | 21.2% | 2 |
| Dec 2025 | Synty Studios | 60 | 11.5% | 3 |
| Dec 2025 | Quixel Megascans | 40 | 7.7% | 4 |
| Dec 2025 | ambientCG | 30 | 5.8% | 5 |
| Dec 2025 | Fab | 30 | 5.8% | 6 |
| Dec 2025 | CGAxis | 10 | 1.9% | 7 |
| Dec 2025 | Textures.com | 10 | 1.9% | 8 |
| Jan 2026 | Poly Haven | 280 | 43.8% | 1 |
| Jan 2026 | Poliigon | 140 | 21.9% | 2 |
| Jan 2026 | Synty Studios | 80 | 12.5% | 3 |
| Jan 2026 | Fab | 40 | 6.3% | 4 |
| Jan 2026 | Quixel Megascans | 40 | 6.3% | 5 |
| Jan 2026 | ambientCG | 30 | 4.7% | 6 |
| Jan 2026 | Textures.com | 20 | 3.1% | 7 |
| Jan 2026 | CGAxis | 10 | 1.6% | 8 |
| Feb 2026 | Poly Haven | 430 | 58.1% | 1 |
| Feb 2026 | Poliigon | 90 | 12.2% | 2 |
| Feb 2026 | ambientCG | 70 | 9.5% | 3 |
| Feb 2026 | Synty Studios | 70 | 9.5% | 4 |
| Feb 2026 | Textures.com | 30 | 4.1% | 5 |
| Feb 2026 | Fab | 20 | 2.7% | 6 |
| Feb 2026 | Quixel Megascans | 20 | 2.7% | 7 |
| Feb 2026 | CGAxis | 10 | 1.4% | 8 |
| Mar 2026 | Poly Haven | 650 | 58.6% | 1 |
| Mar 2026 | Poliigon | 140 | 12.6% | 2 |
| Mar 2026 | Synty Studios | 120 | 10.8% | 3 |
| Mar 2026 | ambientCG | 90 | 8.1% | 4 |
| Mar 2026 | Fab | 40 | 3.6% | 5 |
| Mar 2026 | Quixel Megascans | 30 | 2.7% | 6 |
| Mar 2026 | Textures.com | 30 | 2.7% | 7 |
| Mar 2026 | CGAxis | 10 | 0.9% | 8 |
| Apr 2026 | Poly Haven | 470 | 53.4% | 1 |
| Apr 2026 | Synty Studios | 130 | 14.8% | 2 |
| Apr 2026 | Poliigon | 110 | 12.5% | 3 |
| Apr 2026 | ambientCG | 70 | 8% | 4 |
| Apr 2026 | Quixel Megascans | 40 | 4.5% | 5 |
| Apr 2026 | Fab | 30 | 3.4% | 6 |
| Apr 2026 | Textures.com | 20 | 2.3% | 7 |
| Apr 2026 | CGAxis | 10 | 1.1% | 8 |
| May 2026 | Poly Haven | 710 | 58.7% | 1 |
| May 2026 | Poliigon | 210 | 17.4% | 2 |
| May 2026 | Synty Studios | 100 | 8.3% | 3 |
| May 2026 | ambientCG | 90 | 7.4% | 4 |
| May 2026 | Fab | 30 | 2.5% | 5 |
| May 2026 | Quixel Megascans | 30 | 2.5% | 6 |
| May 2026 | Textures.com | 30 | 2.5% | 7 |
| May 2026 | CGAxis | 10 | 0.83% | 8 |
| Jun 2026 | Poly Haven | 640 | 57.1% | 1 |
| Jun 2026 | Poliigon | 170 | 15.2% | 2 |
| Jun 2026 | Synty Studios | 130 | 11.6% | 3 |
| Jun 2026 | ambientCG | 90 | 8% | 4 |
| Jun 2026 | Fab | 40 | 3.6% | 5 |
| Jun 2026 | Quixel Megascans | 20 | 1.8% | 6 |
| Jun 2026 | Textures.com | 20 | 1.8% | 7 |
| Jun 2026 | CGAxis | 10 | 0.89% | 8 |
| Jul 2026 | Poly Haven | 650 | 59.1% | 1 |
| Jul 2026 | Synty Studios | 140 | 12.7% | 2 |
| Jul 2026 | Poliigon | 110 | 10% | 3 |
| Jul 2026 | ambientCG | 90 | 8.2% | 4 |
| Jul 2026 | Fab | 50 | 4.5% | 5 |
| Jul 2026 | Quixel Megascans | 30 | 2.7% | 6 |
| Jul 2026 | Textures.com | 20 | 1.8% | 7 |
| Jul 2026 | CGAxis | 10 | 0.91% | 8 |
| Aug 2026 | Poly Haven | 640 | 57.7% | 1 |
| Aug 2026 | Poliigon | 140 | 12.6% | 2 |
| Aug 2026 | ambientCG | 110 | 9.9% | 3 |
| Aug 2026 | Synty Studios | 100 | 9% | 4 |
| Aug 2026 | Fab | 40 | 3.6% | 5 |
| Aug 2026 | Quixel Megascans | 40 | 3.6% | 6 |
| Aug 2026 | Textures.com | 30 | 2.7% | 7 |
| Aug 2026 | CGAxis | 10 | 0.9% | 8 |
| Sep 2026 | Poly Haven | 580 | 55.8% | 1 |
| Sep 2026 | ambientCG | 140 | 13.5% | 2 |
| Sep 2026 | Synty Studios | 120 | 11.5% | 3 |
| Sep 2026 | Poliigon | 110 | 10.6% | 4 |
| Sep 2026 | Fab | 30 | 2.9% | 5 |
| Sep 2026 | Textures.com | 30 | 2.9% | 6 |
| Sep 2026 | Quixel Megascans | 20 | 1.9% | 7 |
| Sep 2026 | CGAxis | 10 | 0.96% | 8 |
| Oct 2026 | Poly Haven | 640 | 52.9% | 1 |
| Oct 2026 | Poliigon | 170 | 14% | 2 |
| Oct 2026 | ambientCG | 140 | 11.6% | 3 |
| Oct 2026 | Synty Studios | 130 | 10.7% | 4 |
| Oct 2026 | Fab | 50 | 4.1% | 5 |
| Oct 2026 | Textures.com | 40 | 3.3% | 6 |
| Oct 2026 | Quixel Megascans | 30 | 2.5% | 7 |
| Oct 2026 | CGAxis | 10 | 0.83% | 8 |

## How are branded searches counted for 3D texture and asset libraries?

- **ambientCG**: Measured on the search term “ambientcg”.
- **CGAxis**: Measured on the search term “cgaxis”.
- **Fab**: Measured on the search terms “fab epic”, “fab marketplace” and “fab.com”, summed into one figure.
- **Poliigon**: Measured on the search term “poliigon”.
- **Poly Haven**: Measured on the search terms “poly haven” and “polyhaven”, summed into one figure.
- **Quixel Megascans**: Measured on the search term “quixel megascans”.
- **Synty Studios**: Measured on the search terms “synty” and “synty studios”, summed into one figure.
- **Textures.com**: Measured on the search terms “textures.com” and “texturescom”, summed into one figure.

- [ambientCG](/demand/nz/brands/ambientcg)
- [CGAxis](/demand/nz/brands/cgaxis)
- [Fab](/demand/nz/brands/fab-epic)
- [Poliigon](/demand/nz/brands/poliigon)
- [Poly Haven](/demand/nz/brands/poly-haven)
- [Quixel Megascans](/demand/nz/brands/megascans)
- [Synty Studios](/demand/nz/brands/synty-studios)
- [Textures.com](/demand/nz/brands/textures-com)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among 3D texture and asset libraries in New Zealand?

In October 2026, Poly Haven was the most searched among 3D texture and asset libraries in New Zealand, with an estimated 640 branded searches, 52.9% of all searches for the eight tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "3D texture and asset libraries in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-3d-texture-libraries

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-3d-texture-libraries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.