---
title: "Mobile and broadband providers in New Zealand: Share of Search"
description: "Share of Search among One NZ, Spark, 2degrees and Skinny, the mobile and broadband providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/nz/categories/mobile-and-broadband"
publisher: "Brandwave"
---

# Mobile and broadband providers in New Zealand: Share of Search

Share of Search among One NZ, Spark, 2degrees and Skinny, the mobile and broadband providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: Mobile and broadband providers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: One NZ, 45.1%

## Which brand has the highest Share of Search among mobile and broadband providers in New Zealand?

- One NZ holds the highest estimated Share of Search among mobile and broadband providers in New Zealand, at 45.1% in August 2026.
- Spark is in 2nd place, 21.8 percentage points behind at 23.4% Share of Search.
- Across the 12 months ending August 2026, One NZ’s estimated Share of Search among mobile and broadband providers in New Zealand increased from 43.4% to 45.1%.
- Across the 12 months ending August 2026, Spark’s estimated Share of Search among mobile and broadband providers in New Zealand decreased from 24.5% to 23.4%.
- Across the 12 months ending August 2026, 2degrees’ estimated Share of Search among mobile and broadband providers in New Zealand decreased from 22.3% to 20.4%.
- Across the 12 months ending August 2026, Skinny’s estimated Share of Search among mobile and broadband providers in New Zealand increased from 9.7% to 11.1%.
- Across the 12 months ending August 2026, One NZ’s estimated Share of Search among mobile and broadband providers in New Zealand peaked at 45.1% in August 2026 and was lowest at 39.3% in October 2025.
- Across the 12 months ending August 2026, Spark’s estimated Share of Search among mobile and broadband providers in New Zealand peaked at 26.4% in March 2026 and was lowest at 23.4% in August 2026.
- Across the 12 months ending August 2026, 2degrees’ estimated Share of Search among mobile and broadband providers in New Zealand peaked at 23.9% in October 2025 and was lowest at 20.2% in May 2026.
- Across the 12 months ending August 2026, Skinny’s estimated Share of Search among mobile and broadband providers in New Zealand peaked at 12.5% in December 2025 and was lowest at 9.7% in September 2025.

## What changed among mobile and broadband providers in New Zealand?

- In August 2026, One NZ gained estimated Share of Search among mobile and broadband providers in New Zealand, from 40.8% to 45.1%.
- In August 2026, 2degrees lost estimated Share of Search among mobile and broadband providers in New Zealand, from 22.4% to 20.4%.
- In August 2026, Spark lost estimated Share of Search among mobile and broadband providers in New Zealand, from 24.7% to 23.4%.
- In August 2026, Skinny lost estimated Share of Search among mobile and broadband providers in New Zealand, from 12.1% to 11.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | One NZ | 45.1% | 156K | +21.0% | One New Zealand |
| 2 | Spark | 23.4% | 80.7K | +3.6% | Spark New Zealand |
| 3 | 2degrees | 20.4% | 70.5K | -0.1% | 2degrees |
| 4 | Skinny | 11.1% | 38.4K | +0.3% | Spark New Zealand |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | One NZ | 180K | 43.4% | 1 |
| Sep 2025 | Spark | 102K | 24.5% | 2 |
| Sep 2025 | 2degrees | 92.6K | 22.3% | 3 |
| Sep 2025 | Skinny | 40.4K | 9.7% | 4 |
| Oct 2025 | One NZ | 150K | 39.3% | 1 |
| Oct 2025 | Spark | 99.6K | 26% | 2 |
| Oct 2025 | 2degrees | 91.6K | 23.9% | 3 |
| Oct 2025 | Skinny | 41.3K | 10.8% | 4 |
| Nov 2025 | One NZ | 180K | 43.3% | 1 |
| Nov 2025 | Spark | 98.5K | 23.7% | 2 |
| Nov 2025 | 2degrees | 88.7K | 21.4% | 3 |
| Nov 2025 | Skinny | 47.9K | 11.5% | 4 |
| Dec 2025 | One NZ | 148K | 42% | 1 |
| Dec 2025 | Spark | 82.6K | 23.5% | 2 |
| Dec 2025 | 2degrees | 77.3K | 22% | 3 |
| Dec 2025 | Skinny | 44K | 12.5% | 4 |
| Jan 2026 | One NZ | 149K | 42.2% | 1 |
| Jan 2026 | Spark | 85.4K | 24.2% | 2 |
| Jan 2026 | 2degrees | 77.7K | 22.1% | 3 |
| Jan 2026 | Skinny | 40.3K | 11.4% | 4 |
| Feb 2026 | One NZ | 150K | 42.4% | 1 |
| Feb 2026 | Spark | 84.2K | 23.9% | 2 |
| Feb 2026 | 2degrees | 78.6K | 22.3% | 3 |
| Feb 2026 | Skinny | 40.3K | 11.4% | 4 |
| Mar 2026 | One NZ | 151K | 39.7% | 1 |
| Mar 2026 | Spark | 100K | 26.4% | 2 |
| Mar 2026 | 2degrees | 83K | 21.9% | 3 |
| Mar 2026 | Skinny | 45.5K | 12% | 4 |
| Apr 2026 | One NZ | 151K | 43.6% | 1 |
| Apr 2026 | Spark | 83.5K | 24.2% | 2 |
| Apr 2026 | 2degrees | 71.5K | 20.7% | 3 |
| Apr 2026 | Skinny | 40K | 11.6% | 4 |
| May 2026 | One NZ | 150K | 42.6% | 1 |
| May 2026 | Spark | 89.4K | 25.5% | 2 |
| May 2026 | 2degrees | 71K | 20.2% | 3 |
| May 2026 | Skinny | 41.1K | 11.7% | 4 |
| Jun 2026 | One NZ | 149K | 41.4% | 1 |
| Jun 2026 | Spark | 94.1K | 26.1% | 2 |
| Jun 2026 | 2degrees | 75.7K | 21% | 3 |
| Jun 2026 | Skinny | 41.5K | 11.5% | 4 |
| Jul 2026 | One NZ | 129K | 40.8% | 1 |
| Jul 2026 | Spark | 77.9K | 24.7% | 2 |
| Jul 2026 | 2degrees | 70.6K | 22.4% | 3 |
| Jul 2026 | Skinny | 38.2K | 12.1% | 4 |
| Aug 2026 | One NZ | 156K | 45.1% | 1 |
| Aug 2026 | Spark | 80.7K | 23.4% | 2 |
| Aug 2026 | 2degrees | 70.5K | 20.4% | 3 |
| Aug 2026 | Skinny | 38.4K | 11.1% | 4 |

## Compare two brands head-to-head

- [One NZ vs Spark](/demand/nz/compare/one-nz-vs-spark): 45.1% against 23.4% Share of Search.
- [One NZ vs 2degrees](/demand/nz/compare/2degrees-vs-one-nz): 45.1% against 20.4% Share of Search.
- [One NZ vs Skinny](/demand/nz/compare/one-nz-vs-skinny): 45.1% against 11.1% Share of Search.
- [Spark vs 2degrees](/demand/nz/compare/2degrees-vs-spark): 23.4% against 20.4% Share of Search.
- [Spark vs Skinny](/demand/nz/compare/skinny-vs-spark): 23.4% against 11.1% Share of Search.
- [2degrees vs Skinny](/demand/nz/compare/2degrees-vs-skinny): 20.4% against 11.1% Share of Search.

## What is being compared

- **2degrees**: Measured on the search terms “2 degrees 4g broadband”, “2 degrees broadband”, “2 degrees broadband plans”, “2 degrees fibre”, “2 degrees fibre broadband”, “2 degrees internet”, “2 degrees internet plans”, “2 degrees mobile”, “2 degrees mobile plans”, “2 degrees pay monthly”, “2 degrees phone plans”, “2 degrees prepaid”, “2 degrees prepay”, “2 degrees rural broadband”, “2 degrees wireless broadband”, “2degrees”, “2degrees 4g broadband”, “2degrees broadband”, “2degrees broadband plans”, “2degrees fibre”, “2degrees fibre broadband”, “2degrees internet”, “2degrees internet plans”, “2degrees mobile”, “2degrees mobile plans”, “2degrees pay monthly”, “2degrees phone plans”, “2degrees prepaid”, “2degrees prepay”, “2degrees rural broadband” and “2degrees wireless broadband”, summed into one figure.
- **One NZ**: Measured on the search terms “one new zealand”, “one new zealand broadband”, “one new zealand broadband plans”, “one new zealand internet”, “one new zealand mobile plans”, “one new zealand phone plans”, “one nz”, “one nz 5g broadband”, “one nz broadband”, “one nz broadband plans”, “one nz fibre”, “one nz fibre broadband”, “one nz internet”, “one nz internet plans”, “one nz mobile”, “one nz mobile plans”, “one nz pay monthly”, “one nz phone plans”, “one nz prepaid”, “one nz prepay”, “one nz rural broadband” and “one nz wireless broadband”, summed into one figure.
- **Skinny**: Measured on the search terms “skinny 4g broadband”, “skinny broadband”, “skinny broadband plans”, “skinny fibre”, “skinny fibre broadband”, “skinny internet”, “skinny internet plans”, “skinny mobile”, “skinny mobile plans”, “skinny phone plans”, “skinny prepaid”, “skinny prepay” and “skinny wireless broadband”, summed into one figure.
- **Spark**: Measured on the search terms “spark”, “spark 4g broadband”, “spark 5g broadband”, “spark broadband”, “spark broadband plans”, “spark fibre”, “spark fibre broadband”, “spark internet”, “spark internet plans”, “spark mobile”, “spark mobile plans”, “spark pay monthly”, “spark phone plans”, “spark prepaid”, “spark prepay”, “spark rural broadband” and “spark wireless broadband”, summed into one figure.

- [2degrees](/demand/nz/brands/2degrees)
- [One NZ](/demand/nz/brands/one-nz)
- [Skinny](/demand/nz/brands/skinny)
- [Spark](/demand/nz/brands/spark)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for 2degrees, One NZ, Skinny and Spark using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Mobile and broadband providers in New Zealand: Share of Search". https://gobrandwave.com/demand/nz/categories/mobile-and-broadband

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/mobile-and-broadband. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.