--- title: "Menswear retailers in New Zealand: Which brands are most popular in search?" description: "Clothing retailers with a substantial men's range sold to New Zealand shoppers. Share of Search among Hallensteins, AS Colour, I Love Ugly, Rodd & Gunn, Barkers, Tarocash, Working Style and Industrie, the menswear retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/menswear-retailers" publisher: "Brandwave" --- # Menswear retailers in New Zealand: Which brands are most popular in search? Clothing retailers with a substantial men's range sold to New Zealand shoppers. Share of Search among Hallensteins, AS Colour, I Love Ugly, Rodd & Gunn, Barkers, Tarocash, Working Style and Industrie, the menswear retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Menswear retailers - **Market**: New Zealand - **Brands compared**: 8 - **Month measured**: Aug 2026 - **Highest Share of Search**: Hallensteins, 29% ## Which brand is most popular in search among menswear retailers in New Zealand? - In August 2026, Hallensteins was the most searched among menswear retailers in New Zealand, with an estimated 60.7K branded searches and 29% estimated Share of Search within this set. - AS Colour is in 2nd place, 4.9 percentage points behind at 24.1% Share of Search. - Across the 11 months ending August 2026, AS Colour’s estimated Share of Search among menswear retailers in New Zealand decreased from 28.3% to 24.1%. - Across the 11 months ending August 2026, I Love Ugly’s estimated Share of Search among menswear retailers in New Zealand increased from 12.9% to 19.4%. - Across the 11 months ending August 2026, Barkers’ estimated Share of Search among menswear retailers in New Zealand decreased from 12.1% to 10.7%. - Across the 11 months ending August 2026, Tarocash’s estimated Share of Search among menswear retailers in New Zealand decreased from 3.8% to 3.2%. - Across the 11 months ending August 2026, Hallensteins’ estimated Share of Search among menswear retailers in New Zealand peaked at 36.9% in April 2026 and was lowest at 25.5% in November 2025. - Across the 11 months ending August 2026, AS Colour’s estimated Share of Search among menswear retailers in New Zealand peaked at 28.3% in October 2025 and was lowest at 23.3% in December 2025. - Across the 11 months ending August 2026, I Love Ugly’s estimated Share of Search among menswear retailers in New Zealand peaked at 20.8% in November 2025 and was lowest at 10.6% in January 2026. - Across the 11 months ending August 2026, Rodd & Gunn’s estimated Share of Search among menswear retailers in New Zealand peaked at 12.8% in December 2025 and was lowest at 9.8% in March 2026. - Across the 11 months ending August 2026, Barkers’ estimated Share of Search among menswear retailers in New Zealand peaked at 13.7% in June 2026 and was lowest at 10.6% in April 2026. - Across the 11 months ending August 2026, Tarocash’s estimated Share of Search among menswear retailers in New Zealand peaked at 3.8% in October 2025 and was lowest at 2.5% in December 2025. - Across the 11 months ending August 2026, Rodd & Gunn rose from 5th to 4th among menswear retailers in New Zealand. - Across the 11 months ending August 2026, Barkers fell from 4th to 5th among menswear retailers in New Zealand. - Across the 11 months ending August 2026, Hallensteins, Working Style and Industrie held steady: their estimated Share of Search among menswear retailers in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Hallensteins vs AS Colour: compare search popularity](/demand/nz/compare/as-colour-vs-hallensteins): 29% against 24.1% Share of Search. - [Hallensteins vs I Love Ugly: compare search popularity](/demand/nz/compare/hallensteins-vs-i-love-ugly): 29% against 19.4% Share of Search. - [Hallensteins vs Rodd & Gunn: compare search popularity](/demand/nz/compare/hallensteins-vs-rodd-and-gunn): 29% against 11% Share of Search. - [Hallensteins vs Barkers: compare search popularity](/demand/nz/compare/barkers-vs-hallensteins): 29% against 10.7% Share of Search. - [AS Colour vs I Love Ugly: compare search popularity](/demand/nz/compare/as-colour-vs-i-love-ugly): 24.1% against 19.4% Share of Search. - [AS Colour vs Rodd & Gunn: compare search popularity](/demand/nz/compare/as-colour-vs-rodd-and-gunn): 24.1% against 11% Share of Search. - [AS Colour vs Barkers: compare search popularity](/demand/nz/compare/as-colour-vs-barkers): 24.1% against 10.7% Share of Search. - [I Love Ugly vs Rodd & Gunn: compare search popularity](/demand/nz/compare/i-love-ugly-vs-rodd-and-gunn): 19.4% against 11% Share of Search. - [I Love Ugly vs Barkers: compare search popularity](/demand/nz/compare/barkers-vs-i-love-ugly): 19.4% against 10.7% Share of Search. - [Rodd & Gunn vs Barkers: compare search popularity](/demand/nz/compare/barkers-vs-rodd-and-gunn): 11% against 10.7% Share of Search. ## How did search popularity change for New Zealand menswear retailers in August 2026? - In August 2026, I Love Ugly overtook Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, at 19.4%. - In August 2026, Hallensteins lost estimated Share of Search among menswear retailers in New Zealand, from 33.6% to 29%. - In August 2026, Rodd & Gunn lost estimated Share of Search among menswear retailers in New Zealand, from 12.6% to 11%. - In August 2026, Barkers lost estimated Share of Search among menswear retailers in New Zealand, from 12% to 10.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Hallensteins | 29% | 60.7K | -0.1% | Hallensteins | | 2 | AS Colour | 24.1% | 50.4K | +17.2% | AS Colour | | 3 | I Love Ugly | 19.4% | 40.6K | +82.4% | I Love Ugly | | 4 | Rodd & Gunn | 11% | 22.9K | +0.6% | Rodd & Gunn | | 5 | Barkers | 10.7% | 22.4K | +2.9% | Barkers | | 6 | Tarocash | 3.2% | 6.6K | +22.2% | Tarocash | | 7 | Working Style | 1.5% | 3.1K | +25.3% | Working Style | | 8 | Industrie | 1.2% | 2.4K | +1.3% | Industrie | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hallensteins | 49.7K | 28.9% | 1 | | Oct 2025 | AS Colour | 48.6K | 28.3% | 2 | | Oct 2025 | I Love Ugly | 22.3K | 12.9% | 3 | | Oct 2025 | Barkers | 20.9K | 12.1% | 4 | | Oct 2025 | Rodd & Gunn | 18.6K | 10.8% | 5 | | Oct 2025 | Tarocash | 6.6K | 3.8% | 6 | | Oct 2025 | Working Style | 3K | 1.7% | 7 | | Oct 2025 | Industrie | 2.4K | 1.4% | 8 | | Nov 2025 | AS Colour | 75.3K | 25.9% | 1 | | Nov 2025 | Hallensteins | 74.3K | 25.5% | 2 | | Nov 2025 | I Love Ugly | 60.6K | 20.8% | 3 | | Nov 2025 | Rodd & Gunn | 34K | 11.7% | 4 | | Nov 2025 | Barkers | 32.5K | 11.2% | 5 | | Nov 2025 | Tarocash | 8.1K | 2.8% | 6 | | Nov 2025 | Working Style | 3.6K | 1.2% | 7 | | Nov 2025 | Industrie | 2.8K | 0.97% | 8 | | Dec 2025 | Hallensteins | 90.8K | 34.4% | 1 | | Dec 2025 | AS Colour | 61.6K | 23.3% | 2 | | Dec 2025 | Rodd & Gunn | 33.8K | 12.8% | 3 | | Dec 2025 | I Love Ugly | 33.2K | 12.6% | 4 | | Dec 2025 | Barkers | 32.7K | 12.4% | 5 | | Dec 2025 | Tarocash | 6.6K | 2.5% | 6 | | Dec 2025 | Working Style | 3K | 1.1% | 7 | | Dec 2025 | Industrie | 2.5K | 0.93% | 8 | | Jan 2026 | Hallensteins | 60.7K | 35.4% | 1 | | Jan 2026 | AS Colour | 41.2K | 24.1% | 2 | | Jan 2026 | Barkers | 21.8K | 12.7% | 3 | | Jan 2026 | Rodd & Gunn | 18.6K | 10.9% | 4 | | Jan 2026 | I Love Ugly | 18.2K | 10.6% | 5 | | Jan 2026 | Tarocash | 5.4K | 3.2% | 6 | | Jan 2026 | Working Style | 3.1K | 1.8% | 7 | | Jan 2026 | Industrie | 2.3K | 1.3% | 8 | | Feb 2026 | Hallensteins | 49.7K | 32.5% | 1 | | Feb 2026 | AS Colour | 39.7K | 26% | 2 | | Feb 2026 | Rodd & Gunn | 18.5K | 12.1% | 3 | | Feb 2026 | I Love Ugly | 18.1K | 11.9% | 4 | | Feb 2026 | Barkers | 17.8K | 11.7% | 5 | | Feb 2026 | Tarocash | 4.4K | 2.9% | 6 | | Feb 2026 | Working Style | 2.5K | 1.6% | 7 | | Feb 2026 | Industrie | 2K | 1.3% | 8 | | Mar 2026 | Hallensteins | 60.7K | 32% | 1 | | Mar 2026 | AS Colour | 50.4K | 26.6% | 2 | | Mar 2026 | I Love Ugly | 27.2K | 14.3% | 3 | | Mar 2026 | Barkers | 22.5K | 11.8% | 4 | | Mar 2026 | Rodd & Gunn | 18.6K | 9.8% | 5 | | Mar 2026 | Tarocash | 5.4K | 2.8% | 6 | | Mar 2026 | Working Style | 3K | 1.6% | 7 | | Mar 2026 | Industrie | 2.1K | 1.1% | 8 | | Apr 2026 | Hallensteins | 74.2K | 36.9% | 1 | | Apr 2026 | AS Colour | 50.4K | 25.1% | 2 | | Apr 2026 | Rodd & Gunn | 22.8K | 11.3% | 3 | | Apr 2026 | I Love Ugly | 22.3K | 11.1% | 4 | | Apr 2026 | Barkers | 21.3K | 10.6% | 5 | | Apr 2026 | Tarocash | 5.4K | 2.7% | 6 | | Apr 2026 | Working Style | 2.6K | 1.3% | 7 | | Apr 2026 | Industrie | 2.2K | 1.1% | 8 | | May 2026 | Hallensteins | 74.2K | 34.9% | 1 | | May 2026 | AS Colour | 50.4K | 23.7% | 2 | | May 2026 | I Love Ugly | 27.2K | 12.8% | 3 | | May 2026 | Barkers | 26.1K | 12.3% | 4 | | May 2026 | Rodd & Gunn | 22.9K | 10.8% | 5 | | May 2026 | Tarocash | 6.6K | 3.1% | 6 | | May 2026 | Working Style | 3.1K | 1.5% | 7 | | May 2026 | Industrie | 2.2K | 1% | 8 | | Jun 2026 | Hallensteins | 60.7K | 30.2% | 1 | | Jun 2026 | AS Colour | 50.4K | 25.1% | 2 | | Jun 2026 | Barkers | 27.5K | 13.7% | 3 | | Jun 2026 | I Love Ugly | 27.1K | 13.5% | 4 | | Jun 2026 | Rodd & Gunn | 22.8K | 11.4% | 5 | | Jun 2026 | Tarocash | 6.6K | 3.3% | 6 | | Jun 2026 | Working Style | 3K | 1.5% | 7 | | Jun 2026 | Industrie | 2.6K | 1.3% | 8 | | Jul 2026 | Hallensteins | 60.8K | 33.6% | 1 | | Jul 2026 | AS Colour | 43K | 23.8% | 2 | | Jul 2026 | Rodd & Gunn | 22.8K | 12.6% | 3 | | Jul 2026 | I Love Ugly | 22.3K | 12.3% | 4 | | Jul 2026 | Barkers | 21.8K | 12% | 5 | | Jul 2026 | Tarocash | 5.4K | 3% | 6 | | Jul 2026 | Working Style | 2.5K | 1.4% | 7 | | Jul 2026 | Industrie | 2.4K | 1.3% | 8 | | Aug 2026 | Hallensteins | 60.7K | 29% | 1 | | Aug 2026 | AS Colour | 50.4K | 24.1% | 2 | | Aug 2026 | I Love Ugly | 40.6K | 19.4% | 3 | | Aug 2026 | Rodd & Gunn | 22.9K | 11% | 4 | | Aug 2026 | Barkers | 22.4K | 10.7% | 5 | | Aug 2026 | Tarocash | 6.6K | 3.2% | 6 | | Aug 2026 | Working Style | 3.1K | 1.5% | 7 | | Aug 2026 | Industrie | 2.4K | 1.2% | 8 | | Sep 2026 | AS Colour | — | — | — | | Sep 2026 | Barkers | — | — | — | | Sep 2026 | Hallensteins | — | — | — | | Sep 2026 | I Love Ugly | — | — | — | | Sep 2026 | Industrie | — | — | — | | Sep 2026 | Rodd & Gunn | — | — | — | | Sep 2026 | Tarocash | — | — | — | | Sep 2026 | Working Style | — | — | — | ## What is being compared - **AS Colour**: Measured on the search terms “as colour”, “as colour nz” and “ascolour”, summed into one figure. - **Barkers**: Measured on the search terms “barkers”, “barkers clothing”, “barkers clothing nz” and “barkers menswear”, summed into one figure. - **Hallensteins**: Measured on the search terms “hallensteins” and “hallesteins”, summed into one figure. - **I Love Ugly**: Measured on the search terms “i love ugly”, “i love ugly clothing” and “iloveugly”, summed into one figure. - **Industrie**: Measured on the search terms “industrie”, “industrie clothing” and “industrie nz”, summed into one figure. - **Rodd & Gunn**: Measured on the search terms “rodd & gunn”, “rodd and gunn”, “rodd gunn”, “roddandgunn” and “roddgunn”, summed into one figure. - **Tarocash**: Measured on the search term “tarocash”. - **Working Style**: Measured on the search terms “working style” and “working style nz”, summed into one figure. - [AS Colour](/demand/nz/brands/as-colour) - [Barkers](/demand/nz/brands/barkers) - [Hallensteins](/demand/nz/brands/hallensteins) - [I Love Ugly](/demand/nz/brands/i-love-ugly) - [Industrie](/demand/nz/brands/industrie) - [Rodd & Gunn](/demand/nz/brands/rodd-and-gunn) - [Tarocash](/demand/nz/brands/tarocash) - [Working Style](/demand/nz/brands/working-style) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among menswear retailers in New Zealand? In August 2026, Hallensteins was the most searched among menswear retailers in New Zealand, with an estimated 60.7K branded searches and 29% estimated Share of Search within this set. ## Cite this page Brandwave. "Menswear retailers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/menswear-retailers This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/menswear-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.