--- title: "Meal kit delivery brands in New Zealand: Which brands are most popular in search?" description: "Recipe-led meal kit services delivering ingredients and cooking instructions to New Zealand households. Share of Search among My Food Bag, HelloFresh, Bargain Box, Woop and Green Dinner Table, the meal kit delivery brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/meal-kit-delivery" publisher: "Brandwave" --- # Meal kit delivery brands in New Zealand: Which brands are most popular in search? Recipe-led meal kit services delivering ingredients and cooking instructions to New Zealand households. Share of Search among My Food Bag, HelloFresh, Bargain Box, Woop and Green Dinner Table, the meal kit delivery brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Meal kit delivery brands - **Market**: New Zealand - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: My Food Bag, 38.4% ## Which brand is most popular in search among meal kit delivery brands in New Zealand? - In August 2026, My Food Bag was the most searched among meal kit delivery brands in New Zealand, with an estimated 36.5K branded searches and 38.4% estimated Share of Search within this set. - HelloFresh is in 2nd place, 3.4 percentage points behind at 35% Share of Search. - Across the 11 months ending August 2026, My Food Bag’s estimated Share of Search among meal kit delivery brands in New Zealand decreased from 39.8% to 38.4%. - Across the 11 months ending August 2026, HelloFresh’s estimated Share of Search among meal kit delivery brands in New Zealand decreased from 37.2% to 35%. - Across the 11 months ending August 2026, Bargain Box’s estimated Share of Search among meal kit delivery brands in New Zealand increased from 17.7% to 21.5%. - Across the 11 months ending August 2026, My Food Bag’s estimated Share of Search among meal kit delivery brands in New Zealand peaked at 46.9% in December 2025 and was lowest at 34.5% in January 2026. - Across the 11 months ending August 2026, HelloFresh’s estimated Share of Search among meal kit delivery brands in New Zealand peaked at 40.9% in February 2026 and was lowest at 32.3% in December 2025. - Across the 11 months ending August 2026, Bargain Box’s estimated Share of Search among meal kit delivery brands in New Zealand peaked at 21.7% in July 2026 and was lowest at 14.4% in December 2025. - Across the 11 months ending August 2026, Woop’s estimated Share of Search among meal kit delivery brands in New Zealand peaked at 5.8% in December 2025 and was lowest at 4.7% in February 2026. - Across the 11 months ending August 2026, Woop and Green Dinner Table held steady: their estimated Share of Search among meal kit delivery brands in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [My Food Bag vs HelloFresh: compare search popularity](/demand/nz/compare/hellofresh-vs-my-food-bag): 38.4% against 35% Share of Search. - [My Food Bag vs Bargain Box: compare search popularity](/demand/nz/compare/bargain-box-vs-my-food-bag): 38.4% against 21.5% Share of Search. - [My Food Bag vs Woop: compare search popularity](/demand/nz/compare/my-food-bag-vs-woop): 38.4% against 4.7% Share of Search. - [HelloFresh vs Bargain Box: compare search popularity](/demand/nz/compare/bargain-box-vs-hellofresh): 35% against 21.5% Share of Search. - [HelloFresh vs Woop: compare search popularity](/demand/nz/compare/hellofresh-vs-woop): 35% against 4.7% Share of Search. - [Bargain Box vs Woop: compare search popularity](/demand/nz/compare/bargain-box-vs-woop): 21.5% against 4.7% Share of Search. ## How did search popularity change for New Zealand meal kit delivery brands in August 2026? - My Food Bag’s estimated Share of Search among meal kit delivery brands in New Zealand has lost ground for 3 months in a row, from 40.6% to 38.4% in August 2026. - Estimated monthly branded searches for Green Dinner Table in New Zealand rose 84.6% over 11 measured months, from 260 to 480 in August 2026. - Estimated monthly branded searches for Bargain Box in New Zealand rose 22.4% over 11 measured months, from 16.7K to 20.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | My Food Bag | 38.4% | 36.5K | +23.4% | My Food Bag Group | | 2 | HelloFresh | 35% | 33.3K | +25.7% | HelloFresh | | 3 | Bargain Box | 21.5% | 20.4K | +22.9% | My Food Bag Group | | 4 | Woop | 4.7% | 4.5K | +25.7% | Woop | | 5 | Green Dinner Table | 0.5% | 480 | +23.1% | Green Dinner Table | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | My Food Bag | 37.4K | 39.8% | 1 | | Oct 2025 | HelloFresh | 35K | 37.2% | 2 | | Oct 2025 | Bargain Box | 16.7K | 17.7% | 3 | | Oct 2025 | Woop | 4.6K | 4.9% | 4 | | Oct 2025 | Green Dinner Table | 260 | 0.28% | 5 | | Nov 2025 | My Food Bag | 36K | 44.8% | 1 | | Nov 2025 | HelloFresh | 26.3K | 32.7% | 2 | | Nov 2025 | Bargain Box | 13.7K | 17% | 3 | | Nov 2025 | Woop | 4K | 5% | 4 | | Nov 2025 | Green Dinner Table | 390 | 0.49% | 5 | | Dec 2025 | My Food Bag | 24.1K | 46.9% | 1 | | Dec 2025 | HelloFresh | 16.6K | 32.3% | 2 | | Dec 2025 | Bargain Box | 7.4K | 14.4% | 3 | | Dec 2025 | Woop | 3K | 5.8% | 4 | | Dec 2025 | Green Dinner Table | 260 | 0.51% | 5 | | Jan 2026 | HelloFresh | 35.9K | 40.8% | 1 | | Jan 2026 | My Food Bag | 30.4K | 34.5% | 2 | | Jan 2026 | Bargain Box | 16.7K | 18.9% | 3 | | Jan 2026 | Woop | 4.7K | 5.4% | 4 | | Jan 2026 | Green Dinner Table | 260 | 0.3% | 5 | | Feb 2026 | HelloFresh | 33.4K | 40.9% | 1 | | Feb 2026 | My Food Bag | 29.9K | 36.5% | 2 | | Feb 2026 | Bargain Box | 14.4K | 17.6% | 3 | | Feb 2026 | Woop | 3.8K | 4.7% | 4 | | Feb 2026 | Green Dinner Table | 260 | 0.32% | 5 | | Mar 2026 | HelloFresh | 33.2K | 39.2% | 1 | | Mar 2026 | My Food Bag | 30.5K | 36% | 2 | | Mar 2026 | Bargain Box | 16.7K | 19.7% | 3 | | Mar 2026 | Woop | 4.1K | 4.8% | 4 | | Mar 2026 | Green Dinner Table | 260 | 0.31% | 5 | | Apr 2026 | My Food Bag | 30.5K | 40% | 1 | | Apr 2026 | HelloFresh | 28K | 36.8% | 2 | | Apr 2026 | Bargain Box | 13.6K | 17.9% | 3 | | Apr 2026 | Woop | 3.8K | 5% | 4 | | Apr 2026 | Green Dinner Table | 210 | 0.28% | 5 | | May 2026 | My Food Bag | 36.7K | 40.6% | 1 | | May 2026 | HelloFresh | 32.5K | 35.9% | 2 | | May 2026 | Bargain Box | 16.6K | 18.4% | 3 | | May 2026 | Woop | 4.4K | 4.8% | 4 | | May 2026 | Green Dinner Table | 260 | 0.29% | 5 | | Jun 2026 | My Food Bag | 30.1K | 40% | 1 | | Jun 2026 | HelloFresh | 27.1K | 36% | 2 | | Jun 2026 | Bargain Box | 13.6K | 18.1% | 3 | | Jun 2026 | Woop | 4.1K | 5.4% | 4 | | Jun 2026 | Green Dinner Table | 320 | 0.43% | 5 | | Jul 2026 | My Food Bag | 29.6K | 38.6% | 1 | | Jul 2026 | HelloFresh | 26.5K | 34.5% | 2 | | Jul 2026 | Bargain Box | 16.6K | 21.7% | 3 | | Jul 2026 | Woop | 3.6K | 4.7% | 4 | | Jul 2026 | Green Dinner Table | 390 | 0.51% | 5 | | Aug 2026 | My Food Bag | 36.5K | 38.4% | 1 | | Aug 2026 | HelloFresh | 33.3K | 35% | 2 | | Aug 2026 | Bargain Box | 20.4K | 21.5% | 3 | | Aug 2026 | Woop | 4.5K | 4.7% | 4 | | Aug 2026 | Green Dinner Table | 480 | 0.5% | 5 | | Sep 2026 | Bargain Box | — | — | — | | Sep 2026 | Green Dinner Table | — | — | — | | Sep 2026 | HelloFresh | — | — | — | | Sep 2026 | My Food Bag | — | — | — | | Sep 2026 | Woop | — | — | — | ## What is being compared - **Bargain Box**: Measured on the search terms “bargain box”, “bargain box nz”, “bargainbox” and “my bargain box”, summed into one figure. - **Green Dinner Table**: Measured on the search term “green dinner table”. - **HelloFresh**: Measured on the search terms “hello fresh”, “hello fresh meals”, “hello fresh nz”, “hellofresh”, “hellofresh meal kits” and “hellofresh nz”, summed into one figure. - **My Food Bag**: Measured on the search terms “my food bag”, “my food bag meals”, “my food bag nz”, “myfoodbag” and “myfoodbag nz”, summed into one figure. - **Woop**: Measured on the search terms “woop”, “woop food box”, “woop meals” and “woop nz”, summed into one figure. - [Bargain Box](/demand/nz/brands/bargain-box) - [Green Dinner Table](/demand/nz/brands/green-dinner-table) - [HelloFresh](/demand/nz/brands/hellofresh) - [My Food Bag](/demand/nz/brands/my-food-bag) - [Woop](/demand/nz/brands/woop) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among meal kit delivery brands in New Zealand? In August 2026, My Food Bag was the most searched among meal kit delivery brands in New Zealand, with an estimated 36.5K branded searches and 38.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Meal kit delivery brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/meal-kit-delivery This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/meal-kit-delivery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.