---
title: "Hospitality Recruitment Agencies in New Zealand: Share of Search"
description: "Share of Search among The Recruitment Network, Buzz Recruitment and Hospoworld Resourcing, the hospitality recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/nz/categories/hospitality-recruitment-agencies"
publisher: "Brandwave"
---

# Hospitality Recruitment Agencies in New Zealand: Share of Search

Share of Search among The Recruitment Network, Buzz Recruitment and Hospoworld Resourcing, the hospitality recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: Hospitality Recruitment Agencies
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Aug 2026
- **Highest Share of Search**: The Recruitment Network, 93.1%

## Which brand has the highest Share of Search among hospitality recruitment agencies in New Zealand?

- The Recruitment Network holds the highest estimated Share of Search among hospitality recruitment agencies in New Zealand, at 93.1% in August 2026.
- Buzz Recruitment is in 2nd place, 89 percentage points behind at 4% Share of Search.
- Across the 12 months ending August 2026, The Recruitment Network’s estimated Share of Search among hospitality recruitment agencies in New Zealand increased from 92.3% to 93.1%.
- Across the 12 months ending August 2026, Buzz Recruitment’s estimated Share of Search among hospitality recruitment agencies in New Zealand decreased from 4.9% to 4%.
- Across the 12 months ending August 2026, The Recruitment Network’s estimated Share of Search among hospitality recruitment agencies in New Zealand peaked at 95.3% in July 2026 and was lowest at 69.7% in October 2025.
- Across the 12 months ending August 2026, Buzz Recruitment’s estimated Share of Search among hospitality recruitment agencies in New Zealand peaked at 22.8% in October 2025 and was lowest at 3% in July 2026.
- Across the 12 months ending August 2026, Hospoworld Resourcing’s estimated Share of Search among hospitality recruitment agencies in New Zealand peaked at 13.3% in December 2025 and was lowest at 1.8% in July 2026.
- Across the 12 months ending August 2026, Hospoworld Resourcing held steady: its estimated Share of Search among hospitality recruitment agencies in New Zealand moved less than 0.5 percentage points.

## What changed among hospitality recruitment agencies in New Zealand?

- In August 2026, Hospoworld Resourcing gained estimated Share of Search among hospitality recruitment agencies in New Zealand, from 1.8% to 2.9%.
- In August 2026, Buzz Recruitment gained estimated Share of Search among hospitality recruitment agencies in New Zealand, from 3% to 4%.
- In August 2026, The Recruitment Network lost estimated Share of Search among hospitality recruitment agencies in New Zealand, from 95.3% to 93.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | The Recruitment Network | 93.1% | 1.6K | 0.0% | The Recruitment Network Limited |
| 2 | Buzz Recruitment | 4% | 70 | +40.0% | Brc Solutions Limited |
| 3 | Hospoworld Resourcing | 2.9% | 50 | +66.7% | Hospoworld Resourcing Limited |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | The Recruitment Network | 1.3K | 92.3% | 1 |
| Sep 2025 | Buzz Recruitment | 70 | 4.9% | 2 |
| Sep 2025 | Hospoworld Resourcing | 40 | 2.8% | 3 |
| Oct 2025 | The Recruitment Network | 1K | 69.7% | 1 |
| Oct 2025 | Buzz Recruitment | 330 | 22.8% | 2 |
| Oct 2025 | Hospoworld Resourcing | 110 | 7.6% | 3 |
| Nov 2025 | The Recruitment Network | 1.6K | 83.9% | 1 |
| Nov 2025 | Buzz Recruitment | 220 | 11.4% | 2 |
| Nov 2025 | Hospoworld Resourcing | 90 | 4.7% | 3 |
| Dec 2025 | The Recruitment Network | 1K | 78.9% | 1 |
| Dec 2025 | Hospoworld Resourcing | 170 | 13.3% | 2 |
| Dec 2025 | Buzz Recruitment | 100 | 7.8% | 3 |
| Jan 2026 | The Recruitment Network | 1K | 87.1% | 1 |
| Jan 2026 | Buzz Recruitment | 80 | 6.9% | 2 |
| Jan 2026 | Hospoworld Resourcing | 70 | 6% | 3 |
| Feb 2026 | The Recruitment Network | 1.9K | 91% | 1 |
| Feb 2026 | Buzz Recruitment | 100 | 4.8% | 2 |
| Feb 2026 | Hospoworld Resourcing | 90 | 4.3% | 3 |
| Mar 2026 | The Recruitment Network | 1.9K | 92.3% | 1 |
| Mar 2026 | Buzz Recruitment | 120 | 5.8% | 2 |
| Mar 2026 | Hospoworld Resourcing | 40 | 1.9% | 3 |
| Apr 2026 | The Recruitment Network | 1.6K | 91.5% | 1 |
| Apr 2026 | Buzz Recruitment | 100 | 5.7% | 2 |
| Apr 2026 | Hospoworld Resourcing | 50 | 2.8% | 3 |
| May 2026 | The Recruitment Network | 2.4K | 92.7% | 1 |
| May 2026 | Buzz Recruitment | 100 | 3.8% | 2 |
| May 2026 | Hospoworld Resourcing | 90 | 3.4% | 3 |
| Jun 2026 | The Recruitment Network | 1.9K | 94.6% | 1 |
| Jun 2026 | Buzz Recruitment | 70 | 3.5% | 2 |
| Jun 2026 | Hospoworld Resourcing | 40 | 2% | 3 |
| Jul 2026 | The Recruitment Network | 1.6K | 95.3% | 1 |
| Jul 2026 | Buzz Recruitment | 50 | 3% | 2 |
| Jul 2026 | Hospoworld Resourcing | 30 | 1.8% | 3 |
| Aug 2026 | The Recruitment Network | 1.6K | 93.1% | 1 |
| Aug 2026 | Buzz Recruitment | 70 | 4% | 2 |
| Aug 2026 | Hospoworld Resourcing | 50 | 2.9% | 3 |

## Compare two brands head-to-head

- [The Recruitment Network vs Buzz Recruitment](/demand/nz/compare/buzz-recruitment-vs-the-recruitment-network): 93.1% against 4% Share of Search.
- [The Recruitment Network vs Hospoworld Resourcing](/demand/nz/compare/hospoworld-resourcing-vs-the-recruitment-network): 93.1% against 2.9% Share of Search.
- [Buzz Recruitment vs Hospoworld Resourcing](/demand/nz/compare/buzz-recruitment-vs-hospoworld-resourcing): 4% against 2.9% Share of Search.

## What is being compared

- **Buzz Recruitment**: Measured on the search terms “Buzz Recruitment” and “buzz recruitment jobs”, summed into one figure.
- **Hospoworld Resourcing**: Measured on the search term “Hospoworld Resourcing”.
- **The Recruitment Network**: Measured on the search terms “The Recruitment Network”, “the recruitment network jobs” and “the recruitment network vacancies”, summed into one figure.

- [Buzz Recruitment](/demand/nz/brands/buzz-recruitment)
- [Hospoworld Resourcing](/demand/nz/brands/hospoworld-resourcing)
- [The Recruitment Network](/demand/nz/brands/the-recruitment-network)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for Buzz Recruitment, Hospoworld Resourcing and The Recruitment Network using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Hospitality Recruitment Agencies in New Zealand: Share of Search". https://gobrandwave.com/demand/nz/categories/hospitality-recruitment-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/hospitality-recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.