--- title: "Gym and fitness club brands in New Zealand: Which brands are most popular in search?" description: "Membership-based gyms and fitness studio chains operating in New Zealand. Share of Search among CityFitness, Anytime Fitness, Les Mills, Flex Fitness, Snap Fitness, Jetts, Body Fit Training, F45 Training, JustWorkout and Plus Fitness, the gym and fitness club brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/gym-and-fitness-clubs" publisher: "Brandwave" --- # Gym and fitness club brands in New Zealand: Which brands are most popular in search? Membership-based gyms and fitness studio chains operating in New Zealand. Share of Search among CityFitness, Anytime Fitness, Les Mills, Flex Fitness, Snap Fitness, Jetts, Body Fit Training, F45 Training, JustWorkout and Plus Fitness, the gym and fitness club brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Gym and fitness club brands - **Market**: New Zealand - **Brands compared**: 10 - **Month measured**: Aug 2026 - **Highest Share of Search**: CityFitness, 45.6% ## Which brand is most popular in search among gym and fitness club brands in New Zealand? - In August 2026, CityFitness was the most searched among gym and fitness club brands in New Zealand, with an estimated 91.5K branded searches and 45.6% estimated Share of Search within this set. - Anytime Fitness is in 2nd place, 31.9 percentage points behind at 13.7% Share of Search. - Across the 11 months ending August 2026, CityFitness’ estimated Share of Search among gym and fitness club brands in New Zealand increased from 36.9% to 45.6%. - Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among gym and fitness club brands in New Zealand decreased from 17.4% to 12.7%. - Across the 11 months ending August 2026, Snap Fitness’ estimated Share of Search among gym and fitness club brands in New Zealand decreased from 9% to 7.4%. - Across the 11 months ending August 2026, Jetts’ estimated Share of Search among gym and fitness club brands in New Zealand decreased from 8.6% to 7.4%. - Across the 11 months ending August 2026, F45 Training’s estimated Share of Search among gym and fitness club brands in New Zealand decreased from 2.9% to 1.9%. - Across the 11 months ending August 2026, Anytime Fitness’ estimated Share of Search among gym and fitness club brands in New Zealand peaked at 16.7% in November 2025 and was lowest at 12.8% in July 2026. - Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among gym and fitness club brands in New Zealand peaked at 20.7% in June 2026 and was lowest at 12.1% in December 2025. - Across the 11 months ending August 2026, Flex Fitness’ estimated Share of Search among gym and fitness club brands in New Zealand peaked at 9.1% in August 2026 and was lowest at 7.7% in June 2026. - Across the 11 months ending August 2026, Snap Fitness’ estimated Share of Search among gym and fitness club brands in New Zealand peaked at 9% in November 2025 and was lowest at 7.1% in April 2026. - Across the 11 months ending August 2026, Jetts’ estimated Share of Search among gym and fitness club brands in New Zealand peaked at 8.6% in October 2025 and was lowest at 6.8% in June 2026. - Across the 11 months ending August 2026, Anytime Fitness rose from 3rd to 2nd among gym and fitness club brands in New Zealand. - Across the 11 months ending August 2026, Les Mills fell from 2nd to 3rd among gym and fitness club brands in New Zealand. - Across the 11 months ending August 2026, Body Fit Training rose from 8th to 7th among gym and fitness club brands in New Zealand. - Across the 11 months ending August 2026, F45 Training fell from 7th to 8th among gym and fitness club brands in New Zealand. - Across the 11 months ending August 2026, Flex Fitness, JustWorkout and Plus Fitness held steady: their estimated Share of Search among gym and fitness club brands in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [CityFitness vs Anytime Fitness: compare search popularity](/demand/nz/compare/anytime-fitness-vs-cityfitness): 45.6% against 13.7% Share of Search. - [CityFitness vs Les Mills: compare search popularity](/demand/nz/compare/cityfitness-vs-les-mills): 45.6% against 12.7% Share of Search. - [CityFitness vs Flex Fitness: compare search popularity](/demand/nz/compare/cityfitness-vs-flex-fitness): 45.6% against 9.1% Share of Search. - [CityFitness vs Snap Fitness: compare search popularity](/demand/nz/compare/cityfitness-vs-snap-fitness): 45.6% against 7.4% Share of Search. - [Anytime Fitness vs Les Mills: compare search popularity](/demand/nz/compare/anytime-fitness-vs-les-mills): 13.7% against 12.7% Share of Search. - [Anytime Fitness vs Flex Fitness: compare search popularity](/demand/nz/compare/anytime-fitness-vs-flex-fitness): 13.7% against 9.1% Share of Search. - [Anytime Fitness vs Snap Fitness: compare search popularity](/demand/nz/compare/anytime-fitness-vs-snap-fitness): 13.7% against 7.4% Share of Search. - [Les Mills vs Flex Fitness: compare search popularity](/demand/nz/compare/flex-fitness-vs-les-mills): 12.7% against 9.1% Share of Search. - [Les Mills vs Snap Fitness: compare search popularity](/demand/nz/compare/les-mills-vs-snap-fitness): 12.7% against 7.4% Share of Search. - [Flex Fitness vs Snap Fitness: compare search popularity](/demand/nz/compare/flex-fitness-vs-snap-fitness): 9.1% against 7.4% Share of Search. ## How did search popularity change for New Zealand gym and fitness club brands in August 2026? - In August 2026, Anytime Fitness overtook Les Mills to rank 2nd among gym and fitness club brands in New Zealand, at 13.7%. - In August 2026, CityFitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 42.6% to 45.6%. - In August 2026, Flex Fitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 8.5% to 9.1%. - In August 2026, Les Mills lost estimated Share of Search among gym and fitness club brands in New Zealand, from 14.6% to 12.7%. - In August 2026, Snap Fitness lost estimated Share of Search among gym and fitness club brands in New Zealand, from 8.4% to 7.4%. - In August 2026, Jetts lost estimated Share of Search among gym and fitness club brands in New Zealand, from 8.3% to 7.4%. - In August 2026, F45 Training lost estimated Share of Search among gym and fitness club brands in New Zealand, from 2.4% to 1.9%. - In August 2026, Body Fit Training rose from 8th to 7th among gym and fitness club brands in New Zealand. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | CityFitness | 45.6% | 91.5K | +22.2% | CityFitness | | 2 | Anytime Fitness | 13.7% | 27.4K | +22.1% | Anytime Fitness | | 3 | Les Mills | 12.7% | 25.4K | -0.9% | Les Mills | | 4 | Flex Fitness | 9.1% | 18.3K | +22.0% | Flex Fitness | | 5 | Snap Fitness | 7.4% | 14.8K | -0.1% | Snap Fitness | | 6 | Jetts | 7.4% | 14.8K | +0.8% | Jetts | | 7 | Body Fit Training | 2% | 4K | +23.4% | Body Fit Training | | 8 | F45 Training | 1.9% | 3.8K | -9.9% | F45 Training | | 9 | JustWorkout | 0.19% | 390 | -18.8% | JustWorkout | | 10 | Plus Fitness | 0.13% | 260 | -18.8% | Plus Fitness | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | CityFitness | 74.8K | 36.9% | 1 | | Oct 2025 | Les Mills | 35.1K | 17.4% | 2 | | Oct 2025 | Anytime Fitness | 27.5K | 13.6% | 3 | | Oct 2025 | Flex Fitness | 18.3K | 9% | 4 | | Oct 2025 | Snap Fitness | 18.1K | 9% | 5 | | Oct 2025 | Jetts | 17.4K | 8.6% | 6 | | Oct 2025 | F45 Training | 5.8K | 2.9% | 7 | | Oct 2025 | Body Fit Training | 4.7K | 2.3% | 8 | | Oct 2025 | JustWorkout | 480 | 0.24% | 9 | | Oct 2025 | Plus Fitness | 260 | 0.13% | 10 | | Nov 2025 | CityFitness | 74.8K | 37.1% | 1 | | Nov 2025 | Anytime Fitness | 33.6K | 16.7% | 2 | | Nov 2025 | Les Mills | 29.8K | 14.8% | 3 | | Nov 2025 | Flex Fitness | 18.3K | 9.1% | 4 | | Nov 2025 | Snap Fitness | 18.1K | 9% | 5 | | Nov 2025 | Jetts | 16.8K | 8.3% | 6 | | Nov 2025 | F45 Training | 5.1K | 2.5% | 7 | | Nov 2025 | Body Fit Training | 4.5K | 2.2% | 8 | | Nov 2025 | JustWorkout | 390 | 0.19% | 9 | | Nov 2025 | Plus Fitness | 260 | 0.13% | 10 | | Dec 2025 | CityFitness | 91.5K | 44.8% | 1 | | Dec 2025 | Anytime Fitness | 27.5K | 13.5% | 2 | | Dec 2025 | Les Mills | 24.6K | 12.1% | 3 | | Dec 2025 | Flex Fitness | 18.4K | 9% | 4 | | Dec 2025 | Snap Fitness | 18.1K | 8.9% | 5 | | Dec 2025 | Jetts | 14.8K | 7.3% | 6 | | Dec 2025 | F45 Training | 4.7K | 2.3% | 7 | | Dec 2025 | Body Fit Training | 3.9K | 1.9% | 8 | | Dec 2025 | JustWorkout | 320 | 0.16% | 9 | | Dec 2025 | Plus Fitness | 320 | 0.16% | 10 | | Jan 2026 | CityFitness | 111K | 41.6% | 1 | | Jan 2026 | Anytime Fitness | 40.9K | 15.3% | 2 | | Jan 2026 | Les Mills | 35.7K | 13.3% | 3 | | Jan 2026 | Flex Fitness | 22.5K | 8.4% | 4 | | Jan 2026 | Snap Fitness | 22.2K | 8.3% | 5 | | Jan 2026 | Jetts | 22K | 8.2% | 6 | | Jan 2026 | F45 Training | 6.3K | 2.4% | 7 | | Jan 2026 | Body Fit Training | 5.7K | 2.1% | 8 | | Jan 2026 | JustWorkout | 590 | 0.22% | 9 | | Jan 2026 | Plus Fitness | 480 | 0.18% | 10 | | Feb 2026 | CityFitness | 91.5K | 41.7% | 1 | | Feb 2026 | Anytime Fitness | 33.5K | 15.3% | 2 | | Feb 2026 | Les Mills | 29.9K | 13.7% | 3 | | Feb 2026 | Flex Fitness | 18.3K | 8.4% | 4 | | Feb 2026 | Snap Fitness | 18.1K | 8.3% | 5 | | Feb 2026 | Jetts | 17.9K | 8.2% | 6 | | Feb 2026 | F45 Training | 5.3K | 2.4% | 7 | | Feb 2026 | Body Fit Training | 3.8K | 1.7% | 8 | | Feb 2026 | JustWorkout | 480 | 0.22% | 9 | | Feb 2026 | Plus Fitness | 320 | 0.15% | 10 | | Mar 2026 | CityFitness | 91.5K | 41.4% | 1 | | Mar 2026 | Anytime Fitness | 33.5K | 15.1% | 2 | | Mar 2026 | Les Mills | 30.7K | 13.9% | 3 | | Mar 2026 | Flex Fitness | 18.4K | 8.3% | 4 | | Mar 2026 | Jetts | 18.2K | 8.2% | 5 | | Mar 2026 | Snap Fitness | 18.1K | 8.2% | 6 | | Mar 2026 | F45 Training | 5.2K | 2.3% | 7 | | Mar 2026 | Body Fit Training | 4.8K | 2.2% | 8 | | Mar 2026 | JustWorkout | 480 | 0.22% | 9 | | Mar 2026 | Plus Fitness | 390 | 0.18% | 10 | | Apr 2026 | CityFitness | 91.5K | 44% | 1 | | Apr 2026 | Les Mills | 30.4K | 14.6% | 2 | | Apr 2026 | Anytime Fitness | 27.4K | 13.2% | 3 | | Apr 2026 | Flex Fitness | 18.3K | 8.8% | 4 | | Apr 2026 | Jetts | 16K | 7.7% | 5 | | Apr 2026 | Snap Fitness | 14.8K | 7.1% | 6 | | Apr 2026 | F45 Training | 4.7K | 2.3% | 7 | | Apr 2026 | Body Fit Training | 3.9K | 1.9% | 8 | | Apr 2026 | JustWorkout | 480 | 0.23% | 9 | | Apr 2026 | Plus Fitness | 260 | 0.13% | 10 | | May 2026 | CityFitness | 74.9K | 39.8% | 1 | | May 2026 | Les Mills | 32.2K | 17.1% | 2 | | May 2026 | Anytime Fitness | 27.4K | 14.5% | 3 | | May 2026 | Flex Fitness | 15K | 8% | 4 | | May 2026 | Snap Fitness | 14.8K | 7.9% | 5 | | May 2026 | Jetts | 14.8K | 7.9% | 6 | | May 2026 | F45 Training | 4.3K | 2.3% | 7 | | May 2026 | Body Fit Training | 4.1K | 2.2% | 8 | | May 2026 | JustWorkout | 390 | 0.21% | 9 | | May 2026 | Plus Fitness | 320 | 0.17% | 10 | | Jun 2026 | CityFitness | 75K | 38.5% | 1 | | Jun 2026 | Les Mills | 40.3K | 20.7% | 2 | | Jun 2026 | Anytime Fitness | 27.4K | 14.1% | 3 | | Jun 2026 | Flex Fitness | 15K | 7.7% | 4 | | Jun 2026 | Snap Fitness | 14.8K | 7.6% | 5 | | Jun 2026 | Jetts | 13.3K | 6.8% | 6 | | Jun 2026 | F45 Training | 4.3K | 2.2% | 7 | | Jun 2026 | Body Fit Training | 3.9K | 2% | 8 | | Jun 2026 | JustWorkout | 390 | 0.2% | 9 | | Jun 2026 | Plus Fitness | 320 | 0.16% | 10 | | Jul 2026 | CityFitness | 74.9K | 42.6% | 1 | | Jul 2026 | Les Mills | 25.6K | 14.6% | 2 | | Jul 2026 | Anytime Fitness | 22.5K | 12.8% | 3 | | Jul 2026 | Flex Fitness | 15K | 8.5% | 4 | | Jul 2026 | Snap Fitness | 14.8K | 8.4% | 5 | | Jul 2026 | Jetts | 14.6K | 8.3% | 6 | | Jul 2026 | F45 Training | 4.3K | 2.4% | 7 | | Jul 2026 | Body Fit Training | 3.2K | 1.8% | 8 | | Jul 2026 | JustWorkout | 480 | 0.27% | 9 | | Jul 2026 | Plus Fitness | 320 | 0.18% | 10 | | Aug 2026 | CityFitness | 91.5K | 45.6% | 1 | | Aug 2026 | Anytime Fitness | 27.4K | 13.7% | 2 | | Aug 2026 | Les Mills | 25.4K | 12.7% | 3 | | Aug 2026 | Flex Fitness | 18.3K | 9.1% | 4 | | Aug 2026 | Snap Fitness | 14.8K | 7.4% | 5 | | Aug 2026 | Jetts | 14.8K | 7.4% | 6 | | Aug 2026 | Body Fit Training | 4K | 2% | 7 | | Aug 2026 | F45 Training | 3.8K | 1.9% | 8 | | Aug 2026 | JustWorkout | 390 | 0.19% | 9 | | Aug 2026 | Plus Fitness | 260 | 0.13% | 10 | | Sep 2026 | Anytime Fitness | — | — | — | | Sep 2026 | Body Fit Training | — | — | — | | Sep 2026 | CityFitness | — | — | — | | Sep 2026 | F45 Training | — | — | — | | Sep 2026 | Flex Fitness | — | — | — | | Sep 2026 | Jetts | — | — | — | | Sep 2026 | JustWorkout | — | — | — | | Sep 2026 | Les Mills | — | — | — | | Sep 2026 | Plus Fitness | — | — | — | | Sep 2026 | Snap Fitness | — | — | — | ## What is being compared - **Anytime Fitness**: Measured on the search terms “anytime fitness” and “anytime fitness nz”, summed into one figure. - **Body Fit Training**: Measured on the search terms “bft”, “bft classes”, “bft gym”, “bft near me”, “bft new zealand”, “bft nz”, “bft online”, “bft pilates” and “body fit training”, summed into one figure. - **CityFitness**: Measured on the search terms “city fitness”, “city fitness gym”, “city fitness nz”, “cityfitness” and “cityfitness gym”, summed into one figure. - **F45 Training**: Measured on the search terms “cost for f45”, “f45”, “f45 basin reserve”, “f45 gym”, “f45 hamilton”, “f45 marshlands”, “f45 membership cost”, “f45 near me”, “f45 nz”, “f45 ponsonby”, “f45 pricing”, “f45 richmond”, “f45 rototuna”, “f45 swanson”, “f45 training”, “f45 training classes”, “f45 training gym”, “f45 training near me”, “f45 training new zealand”, “f45 training online” and “f45training com”, summed into one figure. - **Flex Fitness**: Measured on the search terms “flex fitness” and “flex fitness nz”, summed into one figure. - **Jetts**: Measured on the search terms “jetts”, “jetts fitness”, “jetts gym”, “jetts nz” and “jettsfitness”, summed into one figure. - **JustWorkout**: Measured on the search term “just workout”. - **Les Mills**: Measured on the search terms “les mills”, “les mills app”, “les mills fitness”, “les mills gym”, “les mills near me”, “les mills new zealand”, “les mills nz”, “les mills on demand”, “les mills online”, “les mills plus”, “les mills workout”, “lesmills app”, “lesmills co nz”, “lesmills fitness” and “lesmills workout”, summed into one figure. - **Plus Fitness**: Measured on the search term “plus fitness”. - **Snap Fitness**: Measured on the search terms “snap fitness” and “snap fitness gym”, summed into one figure. - [Anytime Fitness](/demand/nz/brands/anytime-fitness) - [Body Fit Training](/demand/nz/brands/body-fit-training) - [CityFitness](/demand/nz/brands/cityfitness) - [F45 Training](/demand/nz/brands/f45-training) - [Flex Fitness](/demand/nz/brands/flex-fitness) - [Jetts](/demand/nz/brands/jetts) - [JustWorkout](/demand/nz/brands/justworkout) - [Les Mills](/demand/nz/brands/les-mills) - [Plus Fitness](/demand/nz/brands/plus-fitness) - [Snap Fitness](/demand/nz/brands/snap-fitness) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among gym and fitness club brands in New Zealand? In August 2026, CityFitness was the most searched among gym and fitness club brands in New Zealand, with an estimated 91.5K branded searches and 45.6% estimated Share of Search within this set. ## Cite this page Brandwave. "Gym and fitness club brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/gym-and-fitness-clubs This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/gym-and-fitness-clubs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.