---
title: "Education recruitment agencies in New Zealand: Share of Search"
description: "Share of Search among Talk Recruitment, Aroha Consulting and ANZUK Education, the education recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/nz/categories/education-recruitment-agencies"
publisher: "Brandwave"
---

# Education recruitment agencies in New Zealand: Share of Search

Share of Search among Talk Recruitment, Aroha Consulting and ANZUK Education, the education recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: Education Recruitment Agencies
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Aug 2026
- **Highest Share of Search**: Talk Recruitment, 53.3%

## Which brand has the highest Share of Search among education recruitment agencies in New Zealand?

- Talk Recruitment holds the highest estimated Share of Search among education recruitment agencies in New Zealand, at 53.3% in August 2026.
- Aroha Consulting is in 2nd place, 25 percentage points behind at 28.3% Share of Search.
- Across the 12 months ending August 2026, Talk Recruitment’s estimated Share of Search among education recruitment agencies in New Zealand decreased from 60.6% to 53.3%.
- Across the 12 months ending August 2026, Aroha Consulting’s estimated Share of Search among education recruitment agencies in New Zealand increased from 21.2% to 28.3%.
- Across the 12 months ending August 2026, Talk Recruitment’s estimated Share of Search among education recruitment agencies in New Zealand peaked at 65.3% in February 2026 and was lowest at 47.8% in December 2025.
- Across the 12 months ending August 2026, Aroha Consulting’s estimated Share of Search among education recruitment agencies in New Zealand peaked at 28.3% in August 2026 and was lowest at 14.1% in January 2026.
- Across the 12 months ending August 2026, ANZUK Education’s estimated Share of Search among education recruitment agencies in New Zealand peaked at 32.6% in December 2025 and was lowest at 16% in February 2026.
- Across the 12 months ending August 2026, ANZUK Education held steady: its estimated Share of Search among education recruitment agencies in New Zealand moved less than 0.5 percentage points.

## What changed among education recruitment agencies in New Zealand?

- In August 2026, Aroha Consulting overtook ANZUK Education to rank 2nd among education recruitment agencies in New Zealand, at 28.3%.
- In August 2026, ANZUK Education lost estimated Share of Search among education recruitment agencies in New Zealand, from 25.9% to 18.5%.
- In August 2026, Talk Recruitment lost estimated Share of Search among education recruitment agencies in New Zealand, from 57.6% to 53.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Talk Recruitment | 53.3% | 490 | 0.0% | Talk Recruitment Limited |
| 2 | Aroha Consulting | 28.3% | 260 | +85.7% | Aroha Consulting Limited |
| 3 | ANZUK Education | 18.5% | 170 | -22.7% | Education Personnel Limited |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | Talk Recruitment | 600 | 60.6% | 1 |
| Sep 2025 | Aroha Consulting | 210 | 21.2% | 2 |
| Sep 2025 | ANZUK Education | 180 | 18.2% | 3 |
| Oct 2025 | Talk Recruitment | 490 | 58.3% | 1 |
| Oct 2025 | ANZUK Education | 180 | 21.4% | 2 |
| Oct 2025 | Aroha Consulting | 170 | 20.2% | 3 |
| Nov 2025 | Talk Recruitment | 400 | 58% | 1 |
| Nov 2025 | ANZUK Education | 150 | 21.7% | 2 |
| Nov 2025 | Aroha Consulting | 140 | 20.3% | 3 |
| Dec 2025 | Talk Recruitment | 220 | 47.8% | 1 |
| Dec 2025 | ANZUK Education | 150 | 32.6% | 2 |
| Dec 2025 | Aroha Consulting | 90 | 19.6% | 3 |
| Jan 2026 | Talk Recruitment | 490 | 62.8% | 1 |
| Jan 2026 | ANZUK Education | 180 | 23.1% | 2 |
| Jan 2026 | Aroha Consulting | 110 | 14.1% | 3 |
| Feb 2026 | Talk Recruitment | 490 | 65.3% | 1 |
| Feb 2026 | Aroha Consulting | 140 | 18.7% | 2 |
| Feb 2026 | ANZUK Education | 120 | 16% | 3 |
| Mar 2026 | Talk Recruitment | 600 | 60.6% | 1 |
| Mar 2026 | Aroha Consulting | 210 | 21.2% | 2 |
| Mar 2026 | ANZUK Education | 180 | 18.2% | 3 |
| Apr 2026 | Talk Recruitment | 490 | 60.5% | 1 |
| Apr 2026 | ANZUK Education | 180 | 22.2% | 2 |
| Apr 2026 | Aroha Consulting | 140 | 17.3% | 3 |
| May 2026 | Talk Recruitment | 590 | 57.8% | 1 |
| May 2026 | ANZUK Education | 220 | 21.6% | 2 |
| May 2026 | Aroha Consulting | 210 | 20.6% | 3 |
| Jun 2026 | Talk Recruitment | 600 | 63.8% | 1 |
| Jun 2026 | ANZUK Education | 170 | 18.1% | 2 |
| Jun 2026 | Aroha Consulting | 170 | 18.1% | 3 |
| Jul 2026 | Talk Recruitment | 490 | 57.6% | 1 |
| Jul 2026 | ANZUK Education | 220 | 25.9% | 2 |
| Jul 2026 | Aroha Consulting | 140 | 16.5% | 3 |
| Aug 2026 | Talk Recruitment | 490 | 53.3% | 1 |
| Aug 2026 | Aroha Consulting | 260 | 28.3% | 2 |
| Aug 2026 | ANZUK Education | 170 | 18.5% | 3 |

## Compare two brands head-to-head

- [Talk Recruitment vs Aroha Consulting](/demand/nz/compare/aroha-consulting-vs-talk-recruitment): 53.3% against 28.3% Share of Search.
- [Talk Recruitment vs ANZUK Education](/demand/nz/compare/anzuk-education-vs-talk-recruitment): 53.3% against 18.5% Share of Search.
- [Aroha Consulting vs ANZUK Education](/demand/nz/compare/anzuk-education-vs-aroha-consulting): 28.3% against 18.5% Share of Search.

## What is being compared

- **ANZUK Education**: Measured on the search terms “Anzuk education” and “anzuk education jobs”, summed into one figure.
- **Aroha Consulting**: Measured on the search term “Aroha Consulting”.
- **Talk Recruitment**: Measured on the search terms “Talk Recruitment” and “talk recruitment jobs”, summed into one figure.

- [ANZUK Education](/demand/nz/brands/anzuk-education)
- [Aroha Consulting](/demand/nz/brands/aroha-consulting)
- [Talk Recruitment](/demand/nz/brands/talk-recruitment)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What do geography and language mean?

Brandwave tracks brand demand worldwide and by individual country because brands compete in different ways. For instance, global brands such as SaaS companies are compared worldwide, while retailers and local businesses are usually compared within their own country.

Brands in the same competitor group are always measured using the same geographic area. This ensures that global demand is not compared with demand from only one country.

Brandwave currently tracks branded terms in English. Global indexes include searches for these terms from every country, even if English is not the main language there. In this context, language refers to the terms being measured, not the language spoken by the people searching.

Global and country estimates may overlap, so do not add them together.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for ANZUK Education, Aroha Consulting and Talk Recruitment using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Education recruitment agencies in New Zealand: Share of Search". https://gobrandwave.com/demand/nz/categories/education-recruitment-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/education-recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.