---
title: "Creative and Integrated Agencies in New Zealand: Share of Search"
description: "Share of Search among Stanley St, Bastion, Colenso BBDO, Chemistry, Pitchblack Partners, Attraction Studio and Werk Agency, the creative and integrated agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/nz/categories/creative-integrated-agencies"
publisher: "Brandwave"
---

# Creative and Integrated Agencies in New Zealand: Share of Search

Share of Search among Stanley St, Bastion, Colenso BBDO, Chemistry, Pitchblack Partners, Attraction Studio and Werk Agency, the creative and integrated agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: Creative and Integrated Agencies
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Stanley St, 52.8%

## Which brand has the highest Share of Search among creative and integrated agencies in New Zealand?

- Stanley St holds the highest estimated Share of Search among creative and integrated agencies in New Zealand, at 52.8% in August 2026.
- Bastion is in 2nd place, 33.7 percentage points behind at 19.1% Share of Search.
- Across the 12 months ending August 2026, Bastion’s estimated Share of Search among creative and integrated agencies in New Zealand increased from 13.1% to 19.1%.
- Across the 12 months ending August 2026, Colenso BBDO’s estimated Share of Search among creative and integrated agencies in New Zealand decreased from 12.9% to 8.7%.
- Across the 12 months ending August 2026, Chemistry’s estimated Share of Search among creative and integrated agencies in New Zealand decreased from 8.7% to 6.9%.
- Across the 12 months ending August 2026, Werk Agency’s estimated Share of Search among creative and integrated agencies in New Zealand decreased from 4.6% to 3.8%.
- Across the 12 months ending August 2026, Stanley St’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 71.1% in January 2026 and was lowest at 46.2% in June 2026.
- Across the 12 months ending August 2026, Bastion’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 23.7% in February 2026 and was lowest at 9.7% in January 2026.
- Across the 12 months ending August 2026, Colenso BBDO’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 12.9% in September 2025 and was lowest at 7.1% in December 2025.
- Across the 12 months ending August 2026, Chemistry’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 13.4% in March 2026 and was lowest at 3.2% in January 2026.
- Across the 12 months ending August 2026, Pitchblack Partners’ estimated Share of Search among creative and integrated agencies in New Zealand peaked at 5.1% in April 2026 and was lowest at 2.7% in January 2026.
- Across the 12 months ending August 2026, Attraction Studio’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 4.1% in April 2026 and was lowest at 2% in December 2025.
- Across the 12 months ending August 2026, Werk Agency’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 5.7% in December 2025 and was lowest at 2.4% in November 2025.
- Across the 12 months ending August 2026, Attraction Studio rose from 7th to 6th among creative and integrated agencies in New Zealand.
- Across the 12 months ending August 2026, Werk Agency fell from 6th to 7th among creative and integrated agencies in New Zealand.
- Across the 12 months ending August 2026, Stanley St and Pitchblack Partners held steady: their estimated Share of Search among creative and integrated agencies in New Zealand each moved less than 0.5 percentage points.

## What changed among creative and integrated agencies in New Zealand?

- In August 2026, Stanley St gained estimated Share of Search among creative and integrated agencies in New Zealand, from 50.7% to 52.8%.
- In August 2026, Bastion gained estimated Share of Search among creative and integrated agencies in New Zealand, from 17.1% to 19.1%.
- In August 2026, Colenso BBDO lost estimated Share of Search among creative and integrated agencies in New Zealand, from 12.5% to 8.7%.
- In August 2026, Werk Agency lost estimated Share of Search among creative and integrated agencies in New Zealand, from 4.4% to 3.8%.
- Chemistry’s estimated Share of Search among creative and integrated agencies in New Zealand has lost ground for 3 months in a row, from 10.9% to 6.9% in August 2026.
- In August 2026, Attraction Studio rose from 7th to 6th among creative and integrated agencies in New Zealand.
- Estimated monthly branded searches for Pitchblack Partners in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Stanley St | 52.8% | 2.9K | +20.8% | Stanley St Limited |
| 2 | Bastion | 19.1% | 1.1K | +29.6% | Bastion Aotearoa Limited |
| 3 | Colenso BBDO | 8.7% | 480 | -18.6% | Colenso BBDO Limited |
| 4 | Chemistry | 6.9% | 380 | +11.8% | Chemistry Interaction Limited |
| 5 | Pitchblack Partners | 4.7% | 260 | +23.8% | Pitch Black Group Limited |
| 6 | Attraction Studio | 3.8% | 210 | +23.5% | Attraction Studio Limited |
| 7 | Werk Agency | 3.8% | 210 | 0.0% | Werk Agency Limited |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | Stanley St | 2.4K | 52.4% | 1 |
| Sep 2025 | Bastion | 600 | 13.1% | 2 |
| Sep 2025 | Colenso BBDO | 590 | 12.9% | 3 |
| Sep 2025 | Chemistry | 400 | 8.7% | 4 |
| Sep 2025 | Pitchblack Partners | 210 | 4.6% | 5 |
| Sep 2025 | Werk Agency | 210 | 4.6% | 6 |
| Sep 2025 | Attraction Studio | 170 | 3.7% | 7 |
| Oct 2025 | Stanley St | 2.4K | 49.4% | 1 |
| Oct 2025 | Bastion | 1K | 20.8% | 2 |
| Oct 2025 | Colenso BBDO | 480 | 9.9% | 3 |
| Oct 2025 | Chemistry | 400 | 8.2% | 4 |
| Oct 2025 | Werk Agency | 260 | 5.3% | 5 |
| Oct 2025 | Pitchblack Partners | 170 | 3.5% | 6 |
| Oct 2025 | Attraction Studio | 140 | 2.9% | 7 |
| Nov 2025 | Stanley St | 3.6K | 61.4% | 1 |
| Nov 2025 | Bastion | 890 | 15.2% | 2 |
| Nov 2025 | Colenso BBDO | 480 | 8.2% | 3 |
| Nov 2025 | Chemistry | 370 | 6.3% | 4 |
| Nov 2025 | Pitchblack Partners | 210 | 3.6% | 5 |
| Nov 2025 | Attraction Studio | 170 | 2.9% | 6 |
| Nov 2025 | Werk Agency | 140 | 2.4% | 7 |
| Dec 2025 | Stanley St | 2.9K | 64% | 1 |
| Dec 2025 | Bastion | 590 | 13% | 2 |
| Dec 2025 | Colenso BBDO | 320 | 7.1% | 3 |
| Dec 2025 | Werk Agency | 260 | 5.7% | 4 |
| Dec 2025 | Pitchblack Partners | 210 | 4.6% | 5 |
| Dec 2025 | Chemistry | 160 | 3.5% | 6 |
| Dec 2025 | Attraction Studio | 90 | 2% | 7 |
| Jan 2026 | Stanley St | 4.4K | 71.1% | 1 |
| Jan 2026 | Bastion | 600 | 9.7% | 2 |
| Jan 2026 | Colenso BBDO | 480 | 7.8% | 3 |
| Jan 2026 | Chemistry | 200 | 3.2% | 4 |
| Jan 2026 | Attraction Studio | 170 | 2.7% | 5 |
| Jan 2026 | Pitchblack Partners | 170 | 2.7% | 6 |
| Jan 2026 | Werk Agency | 170 | 2.7% | 7 |
| Feb 2026 | Stanley St | 2.9K | 50.1% | 1 |
| Feb 2026 | Bastion | 1.4K | 23.7% | 2 |
| Feb 2026 | Colenso BBDO | 480 | 8.3% | 3 |
| Feb 2026 | Chemistry | 450 | 7.8% | 4 |
| Feb 2026 | Attraction Studio | 210 | 3.6% | 5 |
| Feb 2026 | Pitchblack Partners | 210 | 3.6% | 6 |
| Feb 2026 | Werk Agency | 170 | 2.9% | 7 |
| Mar 2026 | Stanley St | 3.6K | 50.1% | 1 |
| Mar 2026 | Bastion | 1.1K | 15.6% | 2 |
| Mar 2026 | Chemistry | 960 | 13.4% | 3 |
| Mar 2026 | Colenso BBDO | 720 | 10% | 4 |
| Mar 2026 | Pitchblack Partners | 320 | 4.5% | 5 |
| Mar 2026 | Attraction Studio | 260 | 3.6% | 6 |
| Mar 2026 | Werk Agency | 210 | 2.9% | 7 |
| Apr 2026 | Stanley St | 2.9K | 56.6% | 1 |
| Apr 2026 | Bastion | 700 | 13.7% | 2 |
| Apr 2026 | Colenso BBDO | 480 | 9.4% | 3 |
| Apr 2026 | Chemistry | 400 | 7.8% | 4 |
| Apr 2026 | Pitchblack Partners | 260 | 5.1% | 5 |
| Apr 2026 | Attraction Studio | 210 | 4.1% | 6 |
| Apr 2026 | Werk Agency | 170 | 3.3% | 7 |
| May 2026 | Stanley St | 2.4K | 46.6% | 1 |
| May 2026 | Bastion | 1.1K | 21.7% | 2 |
| May 2026 | Chemistry | 560 | 10.9% | 3 |
| May 2026 | Colenso BBDO | 390 | 7.6% | 4 |
| May 2026 | Pitchblack Partners | 260 | 5% | 5 |
| May 2026 | Attraction Studio | 210 | 4.1% | 6 |
| May 2026 | Werk Agency | 210 | 4.1% | 7 |
| Jun 2026 | Stanley St | 2.4K | 46.2% | 1 |
| Jun 2026 | Bastion | 990 | 19% | 2 |
| Jun 2026 | Colenso BBDO | 590 | 11.3% | 3 |
| Jun 2026 | Chemistry | 540 | 10.4% | 4 |
| Jun 2026 | Werk Agency | 260 | 5% | 5 |
| Jun 2026 | Attraction Studio | 210 | 4% | 6 |
| Jun 2026 | Pitchblack Partners | 210 | 4% | 7 |
| Jul 2026 | Stanley St | 2.4K | 50.7% | 1 |
| Jul 2026 | Bastion | 810 | 17.1% | 2 |
| Jul 2026 | Colenso BBDO | 590 | 12.5% | 3 |
| Jul 2026 | Chemistry | 340 | 7.2% | 4 |
| Jul 2026 | Pitchblack Partners | 210 | 4.4% | 5 |
| Jul 2026 | Werk Agency | 210 | 4.4% | 6 |
| Jul 2026 | Attraction Studio | 170 | 3.6% | 7 |
| Aug 2026 | Stanley St | 2.9K | 52.8% | 1 |
| Aug 2026 | Bastion | 1.1K | 19.1% | 2 |
| Aug 2026 | Colenso BBDO | 480 | 8.7% | 3 |
| Aug 2026 | Chemistry | 380 | 6.9% | 4 |
| Aug 2026 | Pitchblack Partners | 260 | 4.7% | 5 |
| Aug 2026 | Attraction Studio | 210 | 3.8% | 6 |
| Aug 2026 | Werk Agency | 210 | 3.8% | 7 |

## Compare two brands head-to-head

- [Stanley St vs Bastion](/demand/nz/compare/bastion-vs-stanley-st): 52.8% against 19.1% Share of Search.
- [Stanley St vs Colenso BBDO](/demand/nz/compare/colenso-bbdo-vs-stanley-st): 52.8% against 8.7% Share of Search.
- [Stanley St vs Chemistry](/demand/nz/compare/chemistry-vs-stanley-st): 52.8% against 6.9% Share of Search.
- [Stanley St vs Pitchblack Partners](/demand/nz/compare/pitchblack-partners-vs-stanley-st): 52.8% against 4.7% Share of Search.
- [Bastion vs Colenso BBDO](/demand/nz/compare/bastion-vs-colenso-bbdo): 19.1% against 8.7% Share of Search.
- [Bastion vs Chemistry](/demand/nz/compare/bastion-vs-chemistry): 19.1% against 6.9% Share of Search.
- [Bastion vs Pitchblack Partners](/demand/nz/compare/bastion-vs-pitchblack-partners): 19.1% against 4.7% Share of Search.
- [Colenso BBDO vs Chemistry](/demand/nz/compare/chemistry-vs-colenso-bbdo): 8.7% against 6.9% Share of Search.
- [Colenso BBDO vs Pitchblack Partners](/demand/nz/compare/colenso-bbdo-vs-pitchblack-partners): 8.7% against 4.7% Share of Search.
- [Chemistry vs Pitchblack Partners](/demand/nz/compare/chemistry-vs-pitchblack-partners): 6.9% against 4.7% Share of Search.

## What is being compared

- **Attraction Studio**: Measured on the search term “Attraction Studio”.
- **Bastion**: Measured on the search terms “bastion aotearoa”, “Bastion Design” and “bastion shine”, summed into one figure.
- **Chemistry**: Measured on the search terms “chemistry advertising agency”, “chemistry agency”, “chemistry creative agency” and “Chemistry Interaction”, summed into one figure.
- **Colenso BBDO**: Measured on the search term “Colenso Bbdo”.
- **Pitchblack Partners**: Measured on the search term “Pitchblack Partners”.
- **Stanley St**: Measured on the search term “Stanley St”.
- **Werk Agency**: Measured on the search term “Werk Agency”.

- [Attraction Studio](/demand/nz/brands/attraction-studio)
- [Bastion](/demand/nz/brands/bastion)
- [Chemistry](/demand/nz/brands/chemistry)
- [Colenso BBDO](/demand/nz/brands/colenso-bbdo)
- [Pitchblack Partners](/demand/nz/brands/pitchblack-partners)
- [Stanley St](/demand/nz/brands/stanley-st)
- [Werk Agency](/demand/nz/brands/werk-agency)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for Attraction Studio, Bastion, Chemistry, Colenso BBDO, Pitchblack Partners, Stanley St and Werk Agency using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Creative and Integrated Agencies in New Zealand: Share of Search". https://gobrandwave.com/demand/nz/categories/creative-integrated-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/creative-integrated-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.