--- title: "Zyliss: search popularity in New Zealand" description: "Zyliss makes kitchen utensils. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/zyliss" publisher: "Brandwave" --- # Zyliss: search popularity in New Zealand Zyliss makes kitchen utensils. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Zyliss - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among salad spinner brands**: 0.95% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Salad spinner brands | 4 | 0.95% | 70 | | Kitchen utensil brands | 5 | 4.3% | 70 | | Herb cutter brands | 3 | 8.4% | 70 | - [Salad spinner brands](/demand/nz/categories/nz-salad-spinner-brands) - [Kitchen utensil brands](/demand/nz/categories/nz-kitchen-utensil-brands) - [Herb cutter brands](/demand/nz/categories/nz-herb-cutter-brands) ## Top salad spinner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zyliss appeared in all five answers. Zyliss is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OXO | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Zyliss | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | KitchenAid | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Joseph Joseph | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Avanti Homewares | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about salad spinner brands - Asked ChatGPT "Which salad spinner brand should I buy in New Zealand?": 1. OXO, 2. Zyliss, 3. KitchenAid - Asked ChatGPT "What are the best salad spinner brands in New Zealand?": 1. OXO, 2. Zyliss, 3. Joseph Joseph - Asked ChatGPT "What's the best salad spinner brand in New Zealand for washing salad greens?": 1. OXO, 2. Zyliss - Searched Google, AI Overview "salad spinner nz": 1. Zyliss, 2. OXO - Searched Google, AI Overview "kitchen salad spinner": 1. OXO, 2. Zyliss Not named in any answer: Avanti Homewares. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Zyliss changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Zyliss in New Zealand fell from 120 to 70. - Across the 12 months ending September 2026, Zyliss’ share of searches among salad spinner brands in New Zealand decreased from 1.6% to 0.95%. - Across the 12 months ending September 2026, Zyliss’ share of searches among kitchen utensil brands in New Zealand decreased from 7.9% to 4.3%. - Across the 12 months ending September 2026, Zyliss’ share of searches among kitchen utensil brands in New Zealand peaked at 7.9% in October 2025 and was lowest at 4.1% in August 2026. - Across the 12 months ending September 2026, Zyliss fell from 4th to 5th among kitchen utensil brands in New Zealand. - Across the 12 months ending September 2026, Zyliss’ share of searches among herb cutter brands in New Zealand decreased from 13.6% to 8.4%. - Across the 12 months ending September 2026, Zyliss’ share of searches among herb cutter brands in New Zealand peaked at 13.6% in October 2025 and was lowest at 7.9% in August 2026. ## How did search popularity change for New Zealand salad spinner brands in September 2026? - In September 2026, KitchenAid gained share of searches among salad spinner brands in New Zealand, from 86% to 88.4%. - In September 2026, Joseph Joseph lost share of searches among salad spinner brands in New Zealand, from 9.7% to 8%. - In September 2026, OXO lost share of searches among salad spinner brands in New Zealand, from 2.8% to 2.3%. - Estimated monthly branded searches for Zyliss in New Zealand fell 41.7% over 12 measured months, from 120 to 70 in September 2026. ## How did search popularity change for New Zealand kitchen utensil brands in September 2026? - In September 2026, Avanti Homewares overtook Zyliss to rank 4th among kitchen utensil brands in New Zealand, with 4.9% of the searches. - In September 2026, Wiltshire lost share of searches among kitchen utensil brands in New Zealand, from 44.9% to 44.2%. - In September 2026, Joseph Joseph lost share of searches among kitchen utensil brands in New Zealand, from 36.7% to 36.2%. - Estimated monthly branded searches for Zyliss in New Zealand fell 41.7% over 12 measured months, from 120 to 70 in September 2026. ## How did search popularity change for New Zealand herb cutter brands in September 2026? - In September 2026, Zyliss gained share of searches among herb cutter brands in New Zealand, from 7.9% to 8.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Salad spinner brands | 120 | 1.6% | 4 | | Nov 2025 | Salad spinner brands | 80 | 0.64% | 4 | | Dec 2025 | Salad spinner brands | 100 | 0.78% | 4 | | Jan 2026 | Salad spinner brands | 100 | 1.1% | 4 | | Feb 2026 | Salad spinner brands | 70 | 0.99% | 4 | | Mar 2026 | Salad spinner brands | 70 | 0.97% | 4 | | Apr 2026 | Salad spinner brands | 70 | 0.96% | 4 | | May 2026 | Salad spinner brands | 70 | 0.95% | 4 | | Jun 2026 | Salad spinner brands | 70 | 0.98% | 4 | | Jul 2026 | Salad spinner brands | 90 | 1.2% | 4 | | Aug 2026 | Salad spinner brands | 80 | 1.1% | 4 | | Sep 2026 | Salad spinner brands | 70 | 0.95% | 4 | | Oct 2025 | Kitchen utensil brands | 120 | 7.9% | 4 | | Nov 2025 | Kitchen utensil brands | 80 | 5.1% | 4 | | Dec 2025 | Kitchen utensil brands | 100 | 6% | 4 | | Jan 2026 | Kitchen utensil brands | 100 | 5.8% | 4 | | Feb 2026 | Kitchen utensil brands | 70 | 5.2% | 4 | | Mar 2026 | Kitchen utensil brands | 70 | 4.7% | 4 | | Apr 2026 | Kitchen utensil brands | 70 | 4.7% | 4 | | May 2026 | Kitchen utensil brands | 70 | 4.4% | 4 | | Jun 2026 | Kitchen utensil brands | 70 | 4.4% | 4 | | Jul 2026 | Kitchen utensil brands | 90 | 4.1% | 4 | | Aug 2026 | Kitchen utensil brands | 80 | 4.1% | 4 | | Sep 2026 | Kitchen utensil brands | 70 | 4.3% | 5 | | Oct 2025 | Herb cutter brands | 120 | 13.6% | 3 | | Nov 2025 | Herb cutter brands | 80 | 8.5% | 3 | | Dec 2025 | Herb cutter brands | 100 | 9.7% | 3 | | Jan 2026 | Herb cutter brands | 100 | 9.3% | 3 | | Feb 2026 | Herb cutter brands | 70 | 9.7% | 3 | | Mar 2026 | Herb cutter brands | 70 | 8% | 3 | | Apr 2026 | Herb cutter brands | 70 | 8% | 3 | | May 2026 | Herb cutter brands | 70 | 8.4% | 3 | | Jun 2026 | Herb cutter brands | 70 | 8.4% | 3 | | Jul 2026 | Herb cutter brands | 90 | 10.6% | 3 | | Aug 2026 | Herb cutter brands | 80 | 7.9% | 3 | | Sep 2026 | Herb cutter brands | 70 | 8.4% | 3 | ## How are Zyliss’ branded searches counted? Brandwave collects information about searches that people make online using Zyliss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “zyliss” - “zyliss kitchen” ## Which salad spinner brands compete with Zyliss? - [KitchenAid](/demand/nz/brands/kitchenaid): Head-to-head: /demand/nz/compare/kitchenaid-vs-zyliss - [Joseph Joseph](/demand/nz/brands/joseph-joseph): Head-to-head: /demand/nz/compare/joseph-joseph-vs-zyliss - [OXO](/demand/nz/brands/oxo): Head-to-head: /demand/nz/compare/oxo-vs-zyliss - [Avanti Homewares](/demand/nz/brands/avanti-homewares): Head-to-head: /demand/nz/compare/avanti-homewares-vs-zyliss ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Zyliss: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/zyliss This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/zyliss. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.