---
title: "Zoom: search popularity and Share of Search in New Zealand"
description: "Zoom provides tools and services to host online video meetings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/zoom"
publisher: "Brandwave"
---

# Zoom: search popularity and Share of Search in New Zealand

Zoom provides tools and services to host online video meetings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Zoom
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among video conferencing tools**: 7.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Video conferencing tools | 3 | 7.2% | 5.7K |

- [Video conferencing tools](/demand/nz/categories/nz-video-conferencing-tools)

## How has branded search demand for Zoom changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Zoom in New Zealand rose from 4.6K to 5.7K.
- Across the 11 months ending August 2026, Zoom’s estimated Share of Search among video conferencing tools in New Zealand increased from 6.3% to 7.2%.
- Across the 11 months ending August 2026, Zoom’s estimated Share of Search among video conferencing tools in New Zealand peaked at 7.5% in February 2026 and was lowest at 5.8% in December 2025.

## How did search popularity change for New Zealand video conferencing tools in August 2026?

- In August 2026, Google Meet gained estimated Share of Search among video conferencing tools in New Zealand, from 52.9% to 54.5%.
- In August 2026, Microsoft Teams lost estimated Share of Search among video conferencing tools in New Zealand, from 37.2% to 35.7%.
- Estimated monthly branded searches for Zoom in New Zealand rose 23.2% over 11 measured months, from 4.6K to 5.7K in August 2026.
- Estimated monthly branded searches for Whereby in New Zealand rose 18.4% over 11 measured months, from 760 to 900 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Video conferencing tools | 4.6K | 6.3% | 3 |
| Nov 2025 | Video conferencing tools | 4.4K | 6.4% | 3 |
| Dec 2025 | Video conferencing tools | 3K | 5.8% | 3 |
| Jan 2026 | Video conferencing tools | 3.7K | 6.5% | 3 |
| Feb 2026 | Video conferencing tools | 5.4K | 7.5% | 3 |
| Mar 2026 | Video conferencing tools | 6.6K | 7.3% | 3 |
| Apr 2026 | Video conferencing tools | 5.5K | 7.4% | 3 |
| May 2026 | Video conferencing tools | 6.4K | 7% | 3 |
| Jun 2026 | Video conferencing tools | 6.1K | 6.9% | 3 |
| Jul 2026 | Video conferencing tools | 6K | 7.4% | 3 |
| Aug 2026 | Video conferencing tools | 5.7K | 7.2% | 3 |
| Sep 2026 | Video conferencing tools | — | — | — |

## How is Zoom measured?

Brandwave collects information about searches that people make online using Zoom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “creating a zoom meeting”
- “free zoom meeting”
- “joining zoom meeting”
- “setting up zoom meeting”
- “zoom app”
- “zoom app apple”
- “zoom app desktop”
- “zoom app download”
- “zoom app download for android”
- “zoom app for mac”
- “zoom meet app”
- “zoom meeting”
- “zoom meeting download”
- “zoom online meeting”
- “zoom test meeting”
- “zoom video call”
- “zoom web app”

## Which video conferencing tools compete with Zoom?

- [Google Meet](/demand/nz/brands/google-meet): Head-to-head: /demand/nz/compare/google-meet-vs-zoom
- [Microsoft Teams](/demand/nz/brands/microsoft-teams): Head-to-head: /demand/nz/compare/microsoft-teams-vs-zoom
- [Webex](/demand/nz/brands/webex): Head-to-head: /demand/nz/compare/webex-vs-zoom
- [Whereby](/demand/nz/brands/whereby): Head-to-head: /demand/nz/compare/whereby-vs-zoom

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Zoom: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/zoom

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/zoom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.