---
title: "Zoetis: search popularity in New Zealand"
description: "Zoetis makes veterinary medicines, vaccines and diagnostics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/zoetis"
publisher: "Brandwave"
---

# Zoetis: search popularity in New Zealand

Zoetis makes veterinary medicines, vaccines and diagnostics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Zoetis
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among animal health brands**: 26.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Animal health brands | 2 | 26.7% | 510 |

- [Animal health brands](/demand/nz/categories/nz-animal-health-brands)

## Top animal health brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zoetis was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zoetis is the most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zoetis | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| MSD Animal Health | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Virbac | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Boehringer Ingelheim Animal Health | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Elanco | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bomac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jurox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about animal health brands

- Asked ChatGPT "Which animal health brand should I buy in New Zealand?": 1. Virbac, 2. MSD Animal Health
- Asked ChatGPT "What are the best animal health brands in New Zealand?": 1. Zoetis, 2. MSD Animal Health, 3. Boehringer Ingelheim Animal Health, 4. Virbac, 5. Elanco
- Asked ChatGPT "What's the best animal health brand in New Zealand for veterinary care?": 1. Zoetis, 2. MSD Animal Health, 3. Boehringer Ingelheim Animal Health
- Searched Google, AI Overview "veterinary medicine nz": named none of the brands we track
- Searched Google, AI Overview "farm animal health": named none of the brands we track

Not named in any answer: Bomac and Jurox.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Zoetis changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Zoetis in New Zealand fell from 560 to 510.
- Across the 12 months ending September 2026, Zoetis’ share of searches among animal health brands in New Zealand decreased from 31.8% to 26.7%.
- Across the 12 months ending September 2026, Zoetis’ share of searches among animal health brands in New Zealand peaked at 37.3% in November 2025 and was lowest at 24.7% in March 2026.

## How did search popularity change for New Zealand animal health brands in September 2026?

- In September 2026, Virbac overtook Zoetis to become the leader among animal health brands in New Zealand, with 34.6% of the searches.
- In September 2026, Boehringer Ingelheim Animal Health gained share of searches among animal health brands in New Zealand, from 0.53% to 1%.
- In September 2026, Jurox gained share of searches among animal health brands in New Zealand, from 1.1% to 1.6%.
- In September 2026, Zoetis lost share of searches among animal health brands in New Zealand, from 31.6% to 26.7%.
- In September 2026, Elanco lost share of searches among animal health brands in New Zealand, from 20% to 19.4%.
- In September 2026, Bomac lost share of searches among animal health brands in New Zealand, from 3.2% to 2.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Animal health brands | 560 | 31.8% | 2 |
| Nov 2025 | Animal health brands | 660 | 37.3% | 1 |
| Dec 2025 | Animal health brands | 530 | 36.6% | 1 |
| Jan 2026 | Animal health brands | 430 | 27.7% | 2 |
| Feb 2026 | Animal health brands | 530 | 31.9% | 1 |
| Mar 2026 | Animal health brands | 490 | 24.7% | 2 |
| Apr 2026 | Animal health brands | 470 | 27.5% | 2 |
| May 2026 | Animal health brands | 580 | 31.2% | 2 |
| Jun 2026 | Animal health brands | 500 | 25.6% | 2 |
| Jul 2026 | Animal health brands | 500 | 26.5% | 2 |
| Aug 2026 | Animal health brands | 600 | 31.6% | 1 |
| Sep 2026 | Animal health brands | 510 | 26.7% | 2 |

## How are Zoetis’ branded searches counted?

Brandwave collects information about searches that people make online using Zoetis’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “abaxis zoetis”
- “albon zoetis”
- “bravecto zoetis”
- “calf guard zoetis”
- “istat zoetis”
- “librela zoetis”
- “orbeseal zoetis”
- “revolution plus zoetis”
- “revolution zoetis”
- “revolution zoetis dogs”
- “simparica zoetis”
- “solensia zoetis”
- “zoetis”
- “zoetis abaxis”
- “zoetis alphatrak”
- “zoetis calf guard”
- “zoetis cerenia”
- “zoetis clavamox”
- “zoetis dectomax”
- “zoetis dx”
- “zoetis for dogs”
- “zoetis istat”
- “zoetis istat update”
- “zoetis librela”
- “zoetis pet medicine”
- “zoetis pet tabs”
- “zoetis pets”
- “zoetis products”
- “zoetis revolution plus”
- “zoetis scourguard”
- “zoetis sileo”
- “zoetis simparica”
- “zoetis solensia”
- “zoetis terramycin”
- “zoetis veterinary”
- “zoetis veterinary products”

## Which animal health brands compete with Zoetis?

- [Virbac](/demand/nz/brands/virbac): Head-to-head: /demand/nz/compare/virbac-vs-zoetis
- [Elanco](/demand/nz/brands/elanco): Head-to-head: /demand/nz/compare/elanco-vs-zoetis
- [MSD Animal Health](/demand/nz/brands/msd-animal-health): Head-to-head: /demand/nz/compare/msd-animal-health-vs-zoetis
- [Bomac](/demand/nz/brands/bomac): Head-to-head: /demand/nz/compare/bomac-vs-zoetis
- [Jurox](/demand/nz/brands/jurox): Head-to-head: /demand/nz/compare/jurox-vs-zoetis
- [Boehringer Ingelheim Animal Health](/demand/nz/brands/boehringer-ingelheim-animal-health)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Zoetis: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/zoetis

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/zoetis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.